Two-day courses

£1100 / 1300 €

Monday 8th and Tuesday 9th of May

9:00–16:30

  • This two-day training course for analysts will help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards and segment your data so you can get the right information to the right people at the right time.

  • This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators.

    Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility. It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components. This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

    Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

  • This two-day course will teach you how to create new web pages based on various templates as well as update and modify content on an Experiencer Manager based website. It also covers how to use additional functionalities such as workflows, campaigns and newsletters, in addition to creating and managing responsive and mobile pages.

  • This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM 6.2. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimisation. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.

One Day Courses

£550 / 650 €

Monday 8th May

9:00–16:30

  • This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It describes how Audience Manager (as a DMP) gathers user data from all the available data sources, creates user profiles, audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Audience Manager creates reports to measure and optimise the effectiveness of the audience segments. It also introduces Audience Marketplace as a feature within Audience Manager to buy and sell data.

  • In this one-day course you will learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You will learn how to create A/B and experience targeting tests using the Visual Experience Composer. As part of that process, you’ll also learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimization organisation.

  • This one-day course is designed for users who require a basic understanding of the Adobe Experience Manager Asset tool. This course demonstrates how users across an organisation can manage, store, and access images, videos, documents and rich media files for use on the web.

  • This one-day Adobe Campaign Standard course showcases the new tablet-friendly UI and allows marketers to create and manage their email campaigns across devices. The class provides detailed instructions on creating successful email marketing campaigns and subscriptions. It introduces the Adobe Campaign Standard UI, helps you design email and SMS campaigns, perform A/B testing, manage subscriptions, marketing activities, import audience profiles, and identify user roles and permissions.

  • This course is a combined offering of two courses, delivered in a one-day course.

    In Using Adobe Analytics and Shared Audiences with Adobe Target, you’ll learn how to use Customer Attributes and the Marketing Cloud "People" core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalisation, you’ll learn how to use automated personalisation to ensure that optimisation efforts are increasing conversion and revenue. You will learn how to dynamically personalise content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.

One Day Courses

£550 / 650 €

Tuesday 9th May

9:00–16:30

  • In this one-day course you will learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You will learn how to create A/B and experience targeting tests using the Visual Experience Composer. As part of that process, you’ll also learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimisation organisation.

  • Data Analysis with Analysis Workspace is a one-day course designed to introduce you to Analysis Workspace and get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how the reporting interface and navigation work, how to run reports to get answers to your business questions, and how to configure reports for effective decision-making. You will learn how to share reports, segment your data, and create useful visualisations for analysis.

  • This 1-day course is intended for all end users who need to respond to targeting and personalization requirements more effectively and more flexibly. It is also intended for technical users with complex cases of population segmentation or advanced technical workflows. Handle complex targeting, build and modify workflows, increase the performance of automatic processes. It is recommended to have first taken the Design and Orchestrate marketing campaigns with Adobe Campaign Standard training course.

  • This 1-day course helps Digital marketers and field marketing specialists to know how to define a set of possible offers with Adobe Campaign Interaction; designing personalized content to be linked to each channel; simulating a set of message propositions for a given period; coordinating inbound and outbound communications in real time.

    Requirements: a good end user knowledge of Adobe Campaign v6.

  • This one day AEM training will teach you about possible attacks against AEM installations and how to protect against them. After completing the training, the participants will be able to configure AEM and dispatcher in a secured way. Participants will also explore coding considerations in securing AEM. This training covers security related AEM features, security considerations in code, XSS attacks, securing the AEM environment, operational dashboard capabilities and, User generated content.

  • This course is a combined offering of two courses, delivered in a one-day course.

    In Using Adobe Analytics and Shared Audiences with Adobe Target, you’ll learn how to use Customer Attributes and the Marketing Cloud "People" core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalisation, you’ll learn how to use automated personalisation to ensure that optimisation efforts are increasing conversion and revenue. You will learn how to dynamically personalise content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.

Half-Day Course

£225 / 325 €

Monday 8th May – 2 sessions

09:00 to 12:30 and 13:30 to 16:30

  • In this half-day course, you’ll have an introduction on the integration between Adobe Experience Manager and Adobe Campaign. This course is an opportunity for technical attendees to see the capabilities of both products, to have a better understanding of the role of each. After that course, you’ll know how leverage the power of template design in AEM in combination with Adobe Campaign v6. You’ll watch both roles: the designer in AEM and the campaign manager in AC. You’ll see how to compose an email template in AEM and link it in AC to send a personalized email to your contacts, but also workflows in AC (to deliver your email communications), AEM and AC connection, and how to create a form in AEM to create a customer profile in AC.

    This course doesn’t include any exercises.