Summit Blog

Adobe Advertising Cloud, NBCUniversal Collaborate To Extend Automation In TV Advertising
March 29, 2018
NBCUniversal announced that the company will expand capabilities in its Audience Studio to include Adobe Advertising Cloud TV, the most widely used solution in the industry for automated, data-driven planning and buying of television advertising. This offering allows marketers to plan, manage and optimize their media purchases through the creation of a private marketplace of NBCUniversal’s entire portfolio of broadcast and cable television.
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Enabling Fluid Personalization in Adobe Target with Experience Fragments
March 29, 2018
At Summit, we're announcing how Adobe Target can fuel the content pipeline with experience fragments. It’s timed with the release of Adobe Experience Manager 6.4, and enables you to share experience fragments from Adobe Experience Manager into Adobe Target with a single click.
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Adobe Summit Day 2: Experience Makers Crack the Code on What Drives Success
March 29, 2018
Entrepreneur Sir Richard Branson, NFL defensive end J.J. Watt, NVIDIA CEO, and top execs at Facebook, Twitter, and LinkedIn share what drives them to make a difference for their customers and for the world.
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How the Adobe Cloud Platform Empowers Customers to Create an Experience Business
March 29, 2018
The Adobe Cloud Platform makes it easier for ISVs to integrate with Adobe products and for enterprise customers to extend Adobe solutions in the unique ways they need for their business.
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Key Takeaways from Summit 2018’s Opening General Session
March 28, 2018
We unveiled our vision for what organizations need to do to enable experience makers.
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Adobe and Cognizant Interactive Partner to Scale Experience Design and Omnichannel Content
March 28, 2018
This week at Adobe Summit, I’m excited to announce a new design-led partnership with Cognizant Interactive to help global brands scale experience design and omnichannel content creation. Cognizant will leverage Adobe Creative Cloud and Adobe XD CC, the all-in-one UX/UI solution for designing and prototyping mobile apps and websites, to deliver compelling content and amazing experiences faster than ever. Cognizant’s design teams have been quick to embrace Adobe XD and other applications that amplify creative talent and skills, all of which will help them build next-generation capabilities into their design studios.
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Extending Adobe Target Functionality and Accessibility
March 28, 2018
We're thrilled to share three new features we’re releasing that support our goal of extending Adobe Target functionality and accessibility to more places, for accessibility by more people, and for use in today’s “Modern Web” single page application frameworks.
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Adobe Think Tank Luminaries Dish on Trends Influencing Experiences
March 27, 2018
With the rise of emerging technologies such as artificial intelligence (AI), mixed reality, and voice, businesses have entered uncharted technological territory — one that is ripe with opportunity.
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Building a Design System: Speed, Scale, Collaboration, and Innovation
March 27, 2018
Establishing a design system goes far beyond checking the style guide. Leveraging your design system directly in your creative tools delivers more consistent, powerful, and faster customer experiences.
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Introducing Adobe Summit 2018 Social Influencers
March 27, 2018
In business, it really is ALL about relationships. That's why we have built relationships with some of the best social influencers, content creators, and people we know. This post is introducing our rockstar group of influencers who are covering Adobe Summit 2018.
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Adobe Continues to Connect Creatives and Marketers Through New Technology Integrations and Innovations
March 27, 2018
Only Adobe’s cloud offerings are built to help creatives and marketers scale content and design, collaborate, iterate and publish with speed. Today we’re announcing several new integrations between Adobe Creative Cloud and Adobe Experience Cloud to help marketers and creatives work together even more effectively.
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New Adobe Target Enhancements Unlock the Power of AI in Personalization
March 27, 2018
Let's dive in to some exciting new features in Adobe Target that will allow you to unlock the power of Adobe Sensei AI for personalization in Target. These include personalization insights, propensity score model comparisons, and real-time customization to customer-owned models in Recommendations.
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