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March 24-28, 2014 | Salt Lake City, UT

Preconference training

Adobe Training Services courses are available for customers at a rate of US$700 per one-day session and US$1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when you register for the conference. Training classes will be held prior to the conference on Sunday, March 23 and Monday, March 24, 2014.

Two-day courses

This two-day training course directed at Adobe Analytics: reports and analytics users is tailored to help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for, and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards, and segment your data so you can get the right information to the right people at the right time.

The key to increased conversion is understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics. You’ll also learn how to integrate your Analytics data with data external to your website in order to understand your business from end to end.

This two-day course provides detailed, hands-on instruction on Adobe Target for those who will be using the tool on a regular basis, or for those who will be managing such users. This course lays the groundwork so you can achieve a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results. The course provides hands-on exercises interspersed throughout both days so you’ll have ample time within the product, actually using and testing campaigns you build yourself.

This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation, and system architecture, as well as specific course selections.
  • Day 1 includes a brief look into AEM content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatcher, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console, and CRXDE Lite — and how to integrate CQ in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.
  • Day 2 will cover the Developer course, which includes the fundamentals of building a custom AEM system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog, and navigation. The overall goal of this training is to enable you to create and understand basic templates.
This course is designed as a continuation of the basic Developer course. The material covered is an overview of Advanced Developer topics and describes Adobe best practices with regard to application implementation and deployment.
  • Day 1 includes a brief look into OSGi component development and OSGi annotations; development models for teams using source code management systems and IDEs like Eclipse, FileVault, and Maven to set up a collaborative build environment; and implementation of Sling Servlets, event handlers, and using Sling scheduled jobs to perform tasks.
  • Day 2 includes an in-depth look at the CRX (JCR); persistence managers; JCR observation listeners; unit testing; content migration methodologies for importing content into AEM; and application configuration, packaging, and deployment best practices.

This two-day course focuses on giving you the knowledge and skills to master the AEM digital asset management tool. AEM DAM is fully integrated with the AEM platform and enables your enterprise to share and distribute digital assets. Users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Adobe Flash files for use on the web, in print, and for digital distribution.
Prerequisite: CQ Developer course

One-day courses — Sunday, March 23, 2014

This training will teach you how to use Adobe Discover to do deep analysis of your website traffic. The course shows how Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover lets you take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Discover queries the entire data set with unprecedented speed and flexibility.

This course teaches Adobe Experience Manager features, functionality, and authoring skills based on a standard project environment. This includes a hands-on introduction to dynamic publishing, the roles and responsibilities of a content author, and the best way to work with the content management features in AEM. You’ll learn how to create new web pages based on different types of templates; how to update and modify content on a basic website; and how to use some of the additional functionalities such as Workflow, Forms, Campaigns, Newsletters, Reports, and creating and managing Mobile Pages.

Learn how to use the Digital Publishing Suite to design and lay out mobile documents and build single-folio and multifolio viewer apps to deliver innovative reading experiences, dynamic content, and high-impact advertising on leading tablet devices. Get consumers more deeply engaged with your content and your brand.

One-day courses — Monday, March 24, 2014

This course focuses on giving you the knowledge and skills to master the AEM digital asset management (DAM) tool. AEM DAM is fully integrated with the CQ platform and enables your enterprise to share and distribute digital assets. Users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Adobe Flash files for use on the web, in print, and for digital distribution.

In this course you’ll learn how to use Adobe Report Builder to extract the information you need out of Adobe Analytics into Microsoft Excel, so you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard, and then show you how to calculate date ranges, build data tables, and create and save filters. We’ll also cover the copy and paste functionality, including multiple request changes. The course finishes with learning how to save, schedule, and share your reports.

In this one day session, discover how to engage customers with timely, targeted and relevant content across multiple channels using the conversational marketing capabilities of Adobe Campaign. You will learn best practices for identifying a campaign audience, composing dynamic content and designing and executing a cross-channel campaign. In addition, you will have the opportunity to practice what you learn with a series of guided exercises.

Get introduced to actionable analytics using Adobe reports and analytics. Learn how to formulate and answer common business questions and how to measure their success using Adobe Digital Publishing Suite metrics and key performance indicators. Hands-on exercises and class discussions help build a framework for answering questions in the context of the publishing world. Learn about interpreting, sharing, and saving reports and turning them into easily readable dashboards.

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