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March 9–13, 2015 | Salt Lake City, UT

Preconference training

What preconference hands-on training will be available?

Adobe Training Services courses are available for customers at a rate of US$700 per one-day session and US$1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when you register for the conference. Training classes will be held prior to the conference on Sunday, March 8, and Monday, March 9, 2015.

Two-day courses (Sunday, March 8 and Monday, March 9)

The key to increased conversion is understanding your visitor. In this two-day course, you'll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You'll learn how to create and monitor campaigns in Adobe Analytics. You'll also learn how to integrate your Analytics data with data external to your website in order to understand your business from end to end.

This two-day training course directed at Adobe Analytics: reports and analytics users is tailored to help you use Adobe Analytics to find answers to your business questions. You'll learn how the reporting interface and navigation work, how to run reports to get the answers you're looking for, and how to configure reports for effective decision-making. You'll also learn how to distribute reports, create useful dashboards, and segment your data so you can get the right information to the right people at the right time.

This course is designed as a continuation of the basic Developer course. The material covered is an overview of Advanced Developer topics and describes Adobe best practices with regard to application implementation and deployment.

  • Day 1 includes a brief look into OSGi component development and OSGi annotations; development models for teams using source code management systems and IDEs like Eclipse, FileVault, and Maven to set up a collaborative build environment; and implementation of Sling Servlets, event handlers, and using Sling scheduled jobs to perform tasks.
  • Day 2 includes an in-depth look at the CRX (JCR); persistence managers; JCR observation listeners; unit testing; content migration methodologies for importing content into Experience Manager; and application configuration, packaging, and deployment best practices.

Prerequisite: Adobe Experience Manager Sites: Developer

This two-day course will help administrators and developers manage forms and their assets. You’ll learn how to manage the process from the developer’s desktop to offerings on a portal server for end users. You’ll also learn how to work with templates, mechanisms, the forms portal, draft and submission, and integration with web services.

Prerequisite: Adobe Experience Manager Sites: Developer

The Author training course teaches enhanced features and functionalities of Adobe Experience Manager 6.0, which helps you improve your authoring skills based on a standard project environment. Experience Manager 6.0 gives you the freedom to author on both touch devices and computers. This course covers authoring concepts of a touch-optimized UI. It includes an introduction to dynamic publishing, the roles and responsibilities of a content author, and best practices for working with the content management features in Experience Manager. This training enables you to create new web pages based on various templates as well as update and modify content on an Experience Manager based website. It also teaches you additional functionalities such as workflows, forms, campaigns, newsletters, and reports, in addition to creating and managing mobile pages. This is not a developer training course; it introduces you to the idea behind Experience Manager, and administering content using ready-made templates.

This course is a combined overview of Adobe Experience Manager System Developer and Administrator training, condensed into two days. We’ll cover the prerequisites, installation, and system architecture, as well as specific course selections.
  • Day 1 will include a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool. Following this, we’ll cover the fundamentals of building a custom content management system (CMS) based on templates/components. This session also will provide an overview of the Jackrabbit Oak–based repository, an explanation of Sling principles, creating templates, adding and using components, creating dialogs, and navigation. The overall goal is to enable you to create and understand basic templates and components.
  • Day 2 includes additional developer topics and several topics from the System Administrator course. Administrator topics include an overview of Jackrabbit Oak configuration, deployment using static servers and dispatcher, replication agents, packages, user permissions, LDAP, admin interfaces, and how to integrate Experience Manager in a production-level environment.

This two-day course provides detailed, hands-on instruction on Adobe Target for those who will use the tool on a regular basis, or those who will manage such users. This course lays the groundwork so you'll know how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results. The course provides hands-on exercises interspersed throughout both days so you'll have ample time within the product, actually using and testing campaigns you build yourself.

This two day hands-on training course is designed for those who want to efficiently and effectively plan, execute and measure cross-channel marketing campaigns. Students learn best practices for using the Adobe Campaign platform to drive marketing initiatives across all channels.

Every lesson includes hands-on exercises for students to practice what they learn. Attendees receive a Student Guide and Student Lab Handbook to take away with them from the training.

Upon completing the training, students should be able to:

  • Compose e-mail content, send a proof, and improve deliverability
  • Segment and target a campaign audience
  • Configure and execute e-mail and direct mail campaigns
  • Design A/B tests, multi- and cross-channel campaigns, and event-triggered campaigns
  • Publish dynamic content and manage subscriptions
  • Analyze and report on marketing results

One-day courses (Sunday, March 8)

This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment's effect on site traffic, paths through your site, and conversion. Query the entire data set with unprecedented speed and flexibility.

Learn how to use Adobe Digital Publishing Suite to design and lay out mobile documents and build single-folio and multifolio viewer apps to deliver innovative reading experiences, dynamic content, and high-impact advertising on leading tablet devices. Get consumers more deeply engaged with your content and your brand.

Through detailed, hands-on instruction, this course teaches new users the fundamental operations of Adobe Target recommendations so they can suggest the most popular and compelling products, articles, downloads, and other content to website visitors.

One-day courses (Monday, March 9)

In this course you'll learn how to use Adobe report builder to extract the information you need out of Adobe Analytics into Microsoft Excel, so you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard, and then show you how to calculate date ranges, build data tables, and create and save filters. We'll also cover the copy and paste functionality, including multiple request changes. The course finishes with learning how to save, schedule, and share your reports.

This one-day course is designed for users who want to learn how to use the Adobe Experience Manager Asset tool. Experience Manager works with the WebDAV client, Adobe Creative Cloud, and Adobe Scene7. In this course, you’ll learn how to configure these tools and use them to provide a better web solution to end users. This course thoroughly demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Adobe Flash files for use on the web, in print, and for digital distribution.

Get introduced to actionable analytics using Adobe reports and analytics. Learn how to formulate and answer common business questions and how to measure their success using Adobe Digital Publishing Suite metrics and key performance indicators. Hands-on exercises and class discussions help build a framework for answering questions in the context of the publishing world. Learn about interpreting, sharing, and saving reports and turning them into easily readable dashboards.

This one-day training will teach you how to use dynamic tag management in order to manage tags for your Adobe Marketing Cloud and third-party tools.