March 20–24, 2016 | Las Vegas, Nevada

Preconference

Training

Adobe Training Services courses are available at an additional cost when you purchase a full conference pass. Training courses will be held prior to the conference on Sunday, March 20 and March 21, 2016.

Two-day courses
(Sunday, March 20 and Monday March 21)
Adobe Analytics: Reports and Analytics Advanced Features and Tools
The key to increased conversion is in understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics, use classifications, configure report settings in the admin console and integrate your Analytics data with external data in order to understand your business from end to end.

PC platform
Adobe Analytics: Reports and Analytics User
This two-day training course for analysts will help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards and segment your data so you can get the right information to the right people at the right time.

PC platform
Develop Adobe Experience Manager 6.x Custom Services
This course is designed as a continuation of the basic Developer course. The material covered is an overview of Advanced Developer topics and describes Adobe best practices with regard to application implementation and deployment.

Day 1 includes a brief look into OSGi component development and OSGi annotations; development models for teams using source code management systems and IDEs like Maven to set up a collaborative build environment; and implementation of Sling Servlets, event handlers and using Sling scheduled jobs to perform tasks.

Day 2 includes an in-depth look at the CRX (JCR); persistence managers; JCR observation listeners; unit testing; content migration methodologies for importing content into Experience Manager; and application configuration, packaging and deployment best practices.

Prerequisites: Participants should have successfully completed the Adobe Experience Manager Sites: Developer course.

Mac platform
Adobe Experience Manager Overview for Developers and System Admins
This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation and system architecture, as well as specific course selections.

Day 1 includes a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatchers, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console and CRXDE Lite — and how to integrate Experience Manager in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind Experience Manager and how to administer content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom Experience Manager system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog and navigation. The overall goal of this training is to enable you to create and understand basic templates.

Mac platform
Design and Orchestrate Marketing Campaigns with Adobe Campaign v6
This two-day course provides marketing professionals with the means to create and drive multichannel, multi-target and personalized campaigns. Through hands-on exercises, you’ll learn how to design and execute campaigns, segment recipients and manage workflows, as well as how to track, test and measure campaign results.

PC platform
Create, Manage, and Publish Web Experiences Using AEM 6.x
This two-day course will teach you how to create new web pages based on various templates as well as update and modify content on an Experiencer Manager based website. It also covers how to use additional functionalities such as workflows, campaigns and newsletters, in addition to creating and managing responsive and mobile pages.

Mac platform
Adobe Experience Manager V 6.x Architect Workshop
This 2-day course is designed for Adobe Experience Manager architects and Senior Adobe Experience Manager developers to accelerate learning and understanding of recommended practices for AEM 6.1. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.

Mac platform
One-day courses
(Sunday, March 20)
Adobe Analytics: Ad Hoc Analysis
This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

PC platform
Adobe Analytics: Data Workbench Fundamentals
This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.

PC platform
Adobe Analytics: iOS Mobile Apps for Adobe Analytics and Adobe Target
This one-day course will teach you how to implement Adobe Analytics measurement code and Adobe Target offers on native iOS apps. The principles taught here can also be used to implement on non-iOS apps.

Mac platform
Adobe Target: Intro to Target Standard and 360-Degree Personalization
This course is a combined offering of two three-hour courses, delivered in a one-day course.

Adobe Target: Intro to Target Standard is an essential first class for Target Premium users, walking through the core concepts and features of the new Target interface so you can successfully run marketing activities on your site.

In Adobe Target: 360-Degree Personalization, you’ll learn how to use the Adobe Master Marketing Profile (MMP) and the Analytics/Target integration (A4T) to achieve a true 360-degree understanding of your customers and drive more relevant experiences, leading to better engagement and improved ROI.

PC platform
Design and Orchestrate Marketing Campaigns with Adobe Campaign Standard
Adobe Campaign Standard allows marketers to harness the right mix of data, content, and delivery capabilities to drive more efficiency and effectiveness in email campaigns.
This one-day training provides deep dive on using Adobe Campaign Standard for a successful marketing campaign. The training covers the UI, email campaigning, workflow, test profiles, creating audience, creating personalized content, creating basic queries, SMS campaigns, overview of integration capabilities, administration, best practices, and troubleshooting.

PC Platform index: Twelve
Dynamic Tag Management
This one-day training will teach you how to use dynamic tag management in order to implement page tags for your Adobe Marketing Cloud and third-party tools.

Mac platform
AEM Assets: End User
This course demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media files for use on the web, in print, and for digital distribution.

Learn to
  • Upload, organize and manage assets
  • Interact with Asset Projects and Workflows
  • Manage assets with the Touch-Optimized UI
  • Integrate AEM Assets Creative Cloud
  • Configure Dynamic Media

Mac platform