Preconference Training

Preconference courses, brought to you by Adobe Digital Learning Services, are available at an additional cost when you purchase a full conference pass. Preconference training courses will be held prior to the conference on Sunday, March 25 and Monday, March 26.

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Two-Day Courses

Sunday, March 25 and Monday, March 26

  • Adobe Analytics: Data Analysis using Analysis Workspace

    In this two-day course, you’ll get up and running with the powerful Analysis Workspace capability within the Adobe Analytics solution. You’ll learn how to run reports to answer your business questions and how to configure reports for effective decision-making. You’ll also learn how to share reports, segment your data, and create useful visualizations for analysis.

  • Adobe Audience Manager: Implementation

    In this two-day course, you’ll learn how to successfully implement Adobe Audience Manager. You’ll learn about the implementation workflow and techniques to manage the end-to-end deployment of Adobe Audience Manager. Hands-on exercises will help you configure and execute each phase in the implementation workflow: code implementation, segment strategy, segment activation, and reporting.

    Prerequisites: Attendance in the Organize and Build Audience Profiles using Adobe Audience Manager course or equivalent knowledge of analytics and JavaScript.

  • Adobe Campaign Standard (ACS): Design and Orchestrate Marketing Campaigns

    This two-day course, taught in its tablet-friendly UI, allows marketers to create and manage their email campaigns across devices. This training provides detailed instructions for creating successful email marketing campaigns with email, SMS and direct mail deliveries, and subscriptions. Through hands-on exercises, you’ll create personalized campaigns, perform A/B testing, create push notifications, manage subscriptions and marketing activities, import audience profiles, and identify user roles and permissions. After completing this course, you’ll be able to create personalized and dynamic multi-channel campaigns using the integrated features from other Adobe solutions such as Adobe Experience Manager, Adobe Audience Manager, and Dreamweaver.

  • Adobe Campaign v7: Design and Orchestrate Marketing Campaigns

    This two-day Campaign v7 course helps operational users in marketing departments create and drive multi-channel, multi-target, and personalized campaigns. This course introduces you to the Campaign UI and helps you implement marketing plans; compose email content; configure and execute email and SMS campaigns; segment and target recipients; design recurring and multi-channel campaigns; and review campaign reports. This course is designed for marketing users who plan and execute campaigns. It is also a prerequisite for developers and IT-staff interested in attending developer-level Campaign courses.

  • Adobe Experience Manager Architect Workshop

    This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants to drive the creation of solution designs and apply them to implementation walk-throughs with their peers.

  • AEM Assets Author: Manage and Deliver Digital Assets Using Adobe Experience Manager

    This two-day course focuses on asset management in AEM. During this course, you’ll learn about DAM management including uploading, folder creation, collections, reviews, search, and publishing. Assets authors will learn about the different tools that can integrate with AEM Assets including the AEM Desktop App, Marketing Cloud, Creative Cloud, Brand Portal, and an InDesign Server that produces Asset Templates and Asset Catalogs. Along with AEM Assets, you’ll learn other areas such as workflows, projects, and Dynamic Media.

  • AEM Assets Developer: Customize Digital Assets in Adobe Experience Manager

    This two-day course focuses on how to customize AEM Assets. Most asset customizations can be achieved using AEM’s tools console. In some cases, JSP and Java code development are needed. This course covers configuring AEM assets though AEM’s consoles; extending metadata schemas using JSP; and custom ingestion servlets using Java. This course also covers user/group management, asset ingestion, customizing AEM Projects for assets, and configuring Dynamic Media.

  • AEM Global Sites Deployment: Develop Multilingual and Multinational Sites

    This two-day course focuses on supporting large and complex multinational and multilingual websites. Although most of the course is delivered using the AEM UI, it covers complex topics for site designers, administrators, authors, and developers. Discussions will focus around planning and designing global websites to support different locales and languages. This is done in AEM using the Translation Framework and Multisite Manager. The Translation Framework includes translation projects, translation configuration, and language masters. Multisite Manager includes blueprints, live copies, multi-site management, and developer tasks needed to support custom rollout configs.

  • AEM Sites Author: Create Web Experiences Using Adobe Experience Manager

    This two-day course will introduce AEM and how to work with AEM pages. During this course, you’ll learn about page creation, page metadata, responsive tools, publishing, version management, and collaboration in AEM. This course also features workflows, template editing, content fragments, experience fragments, and content targeting.

  • AEM Technical Overview of Development and Administration

    This two-day course offers a high-level technical overview of AEM. Day 1 covers the fundamentals of AEM site development. Development topics include content rendering, templates, HTL, component basics, dialogs, and responsive design. Day 2 covers fundamental administration tasks for AEM. You’ll learn about OSGi configuration and run modes, log files, operational tools, replication, maintenance, and a dispatcher overview. At the end of this course, you’ll have a broad understanding of terminology, developmental capabilities, and how to monitor and maintain the platform.

One-Day Courses

Available on both days unless otherwise noted.

  • Adobe Analytics: Mobile App Analysis

    This one-day course will introduce you to the powerful Adobe Analytics reporting capability provided by Adobe Mobile Services for Mobile Apps. You’ll learn how the reporting interface and navigation work; how to run and customize reports to understand how users engage and convert through your mobile apps; and how to share reports with business stakeholders.
    (One day: Sunday or Monday)

  • Adobe Analytics and Target: Using Analytics and Shared Audiences

    In this one-day course you’ll learn how to use Adobe Analytics reporting to analyze Target activities and the Adobe People core service (including Audiences and Customer Attributes). You’ll see how to achieve a complete understanding of your customers, regardless of channel, to drive more relevant experiences for better engagement and improved ROI.
    (One day: Sunday or Monday)

  • Adobe Target: Optimizing Digital Experiences

    In this one-day course you’ll learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You’ll learn how to create A/B and Experience Targeting tests using the Visual Experience Composer. As part of that process, you’ll learn how to create and use audiences for targeting and reporting purposes, and interpret report result. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimization organization.
    (One day: Sunday or Monday)

  • Adobe Audience Manager: Organize and Build Profiles

    This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). You’ll learn how Audience Manager gathers user data from all available data sources to create user profiles and audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Audience Manager creates reports to measure and optimize the effectiveness of the audience segments. It also introduces Audience Marketplace as a feature within Audience Manager to buy and sell data.
    (One day: Sunday or Monday)

  • Adobe Experience Cloud: Building a Digital Foundation

    This one-day course is an essential overview course where you’ll acquire knowledge across four important Adobe digital marketing solutions: Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Analytics. You’ll learn how each solution helps you deliver engaging experiences to customers, as well as how these solutions work together.
    (One day: Sunday or Monday)

  • Adobe Campaign: Interactions – Advanced Course

    This one day course features a high-performance marketing offer recommendation engine that services inbound and outbound channels. In real-time, on inbound channels (Web, call center, point of sale) and within outgoing messages (email, SMS, direct mail), Adobe Campaign Interaction suggests one or more marketing offers based on individual profiles, past responses, and present behavior. Adobe Campaign Interaction lets you bring inbound channels into your marketing mix and lift the relevance of outbound messages. The application lets marketers leverage every opportunity of contact to inflect individual behavior in support of long-term customer value-creation strategies.

    Pre-requisite: Attendance in the Design and Orchestrate Marketing Campaign v6/v7 course.
    (One day: Sunday or Monday)

  • Data Workbench: 360-degree View of Your Customers

    This one day course starts with the most important part to any analysis: the data. You’ll learn how to implement a data stewardship program in your company and best practices related to linking internal data across your enterprise with web data and explore tagging practices to further the program. Analyze your customer in a true 360-degree view using Data Workbench visualization and build segments, and integrate with the Marketing, Advertising and Analytics Clouds. Then utilize the segments to analyze how your customers were impacted. This course is a pre-requisite for the Advanced Course on Monday.
    (One day: Sunday or Monday)

  • Data Workbench: Architecture & Implementation Best Practices - Advanced Course

    In this one day advanced course, you’ll learn Data Workbench Implementation best practices that can help improve efficiency and overall performance of your dataset processing and query times. Tips and tricks of the new AVRO feed, Attribution and Predictive configurations, and Specialized Dimensions are covered. We’ll also explore other custom configurations that will help you maximize your Data Workbench implementation.

    Pre-requisite: Attendance in the Data Workbench Analyst course.
    (Sunday only)

  • Data Workbench: Data Exploration, Clustering, Predictive Scoring & Attribution

    In this one day course, you’ll learn how to explore your data with the Correlation Matrix, Association Table, and Guided Analysis tools. You’ll also learn to use the Clustering and Predictive Scoring tools with hands-on exercises. This course will cover Rules-based and Algorithmic (Best-fit) attribution.

    Pre-requisite: Attendance in the Data Workbench Analyst or 360-degree View of Your Customers courses.
    (Monday only)

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Get the Early Bird special through 12/15/17. Only $1,495 (that’s $400 off the full conference pass price of $1,895). Register ›

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