Preconference training

Preconference courses, brought to you by Adobe Digital Learning Services, are available at an additional cost when you purchase a full conference pass. Preconference training courses will be held prior to the conference on Sunday, March 19 and Monday, March 20. All Access Learning Passes can be used for preconferences.

Registration info

Two-day courses

$1,600

Sunday, March 19 and
Monday, March 20
9am–5pm
  • Data Analysis Using Reports & Analytics

    This two-day training course for analysts will help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards and segment your data so you can get the right information to the right people at the right time.

  • Maximize Insights Using Reports & Analytics Admin Functions

    This two-day course will teach you how to use the administrative functions in Reports & Analytics in order to manipulate data collection, create and configure Analytics data environments, and manage your analysts. You will learn how to create campaigns, group granular data to create informative reports, and integrate your Reports & Analytics data with offline data in order to understand your business from end to end.

    Prerequisites: Students should attend the Reports & Analytics User Training or have significant experience with Reports & Analytics. 

  • Design and Orchestrate Marketing Campaigns using Adobe Campaign Standard

    This two-day Adobe Campaign Standard course showcases the new tablet-friendly UI and allows marketers to create and manage their email campaigns across devices.  The class provides detailed instructions on creating successful email marketing campaigns and subscriptions.  It introduces the Adobe Campaign Standard UI, helps you design email and SMS campaigns, perform A/B testing, manage subscriptions, marketing activities, import audience profiles, and identify user roles and permissions.

  • Design and Orchestrate Marketing Campaigns using Adobe Campaign v6

    This two-day Campaign v6 course helps operational users in marketing departments create and drive multi-channel, multi-target, and personalized campaigns.  This course introduces you to the Campaign UI, helps you implement marketing plans, compose email content, configure and execute email and SMS campaigns, segment and target recipients, design recurring and multi-channel campaigns, and review campaign reports. This course is designed for marketing users who plan and execute campaigns. It is also a prerequisite for developers and IT-staff interested in attending developer-level Campaign courses.

  • AEM Overview for Developers and System Administrators

    This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators.

    Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility.  It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components.  This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

    Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

  • Create Web Experiences Using Adobe Experience Manager v6.x

    This two-day course will teach you how to create new web pages based on various templates as well as update and modify content on an Experiencer Manager based website. It also covers how to use additional functionalities such as workflows, campaigns and newsletters, in addition to creating and managing responsive and mobile pages.

  • Adobe Experience Manager v6.x Architect Workshop

    This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM 6.2. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs, and applying them to implementation walk-throughs with their peers.  Note that Adobe strongly recommends interested students take one of the following as a pre-requisite for the Architect Workshop: Extend and Customize Adobe Experience Manager v6.x or Administer and Securely Maintain Adobe Experience Manager v6.x.

  • AEM Forms Overview

    The two-day course, taught by J.P. Terry, will provide an in-depth look at how AEM Forms can help your organization.  Topics include: Form Templates, Adaptive Forms, Responsive Forms, Themes, Client Libraries, Workflows, Database integration, Forms Portals, and AEM Designer and Workbench. Each student will receive a Student Guide based on J.P.’s upcoming Adobe Press book, AEM Forms (2017).  J.P. is the author of three other Adobe Press books including the best-selling Adobe LiveCycle Designer (2013).

One-day courses

$800

Sunday, March 19 9am–5pm
  • Adobe Target: Analytics, Shared Audiences, & Automated Personalization

    This course is a combined offering of two courses, delivered in a one-day course.

    In Using Adobe Analytics and Shared Audiences with Adobe Target, you’ll learn how to use Customer Attributes and the Marketing Cloud “People” core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalization, you’ll learn how to use automated personalization to ensure that optimization efforts are increasing conversion and revenue. You will learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.

  • NEW: Digital Marketing Accreditation Primer

    Do you need clear insights to deliver cross-channel, integrated experiences that resonate with your customers? Are you looking to differentiate your personal brand with a Digital Marketing Accreditation? Start your journey with this 1-day session that reviews the competencies required for Adobe’s industry-recognized Digital Marketing Accreditation. Using case studies, you will explore the challenges and solutions that drove business value for multiple organizations. Digital marketing mastery is critical to your success, so come learn about the pillars of Digital Marketing before your week at Summit. As a bonus, attendees will receive a 50% discount to the one year Digital Marketing Accreditation program.

  • Ad Hoc Analysis

    This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

    Prerequisites: It is HIGHLY recommended that you have already gone through the Reports & Analytics User training and Reports & Analytics Advanced Features & Tools before taking this course.

  • Organize and Build Profiles in Adobe Audience Manager

    This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It describes how Audience Manager (as a DMP) gathers user data from all the available data sources, creates user profiles, audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Audience Manager creates reports to measure and optimize the effectiveness of the audience segments. It also introduces Audience Marketplace as a feature within Audience Manager to buy and sell data.

  • Dynamic Tag Management

    This one-day training will teach you how to create Data Elements and Rules in order to fire tags throughout your site. This course teaches how to debug DTM to verify that your tags are working as intended, and how to use Dynamic Tag Management in order to manage tags for your Adobe Marketing Cloud and third-party tools.

    Prerequisite: Students should complete the Reports & Analytics Implementation course or have equivalent experience.

  • Optimize Digital Experiences Using Adobe Target

    In this one-day course you will learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You will learn how to create A/B and experience targeting tests using the Visual Experience Composer. As part of that process, you’ll also learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimization organization.

  • Data Analysis with Analysis Workspace

    Data Analysis with Analysis Workspace is a one-day course designed to introduce you to Analysis Workspace and get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how the reporting interface and navigation work, how to run reports to get answers to your business questions, and how to configure reports for effective decision-making. You will learn how to share reports, segment your data, and create useful visualizations for analysis.

  • Organize and Deliver Digital Assets Using AEM v6.x Assets

    This one-day course is designed for users who require a basic understanding of the Adobe Experience Manager Asset tool. This course demonstrates how users across an organization can manage, store, and access images, videos, documents, and rich media files for use on the web.

  • Data Workbench Fundamentals

    This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.

One-day courses

$800

Monday, March 20 9am–5pm
  • Ad Hoc Analysis

    This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

    Prerequisites: It is HIGHLY recommended that you have already gone through the Reports & Analytics User training and Reports & Analytics Advanced Features & Tools before taking this course.

  • Organize and Build Profiles in Adobe Audience Manager

    This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It describes how Audience Manager (as a DMP) gathers user data from all the available data sources, creates user profiles, audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Audience Manager creates reports to measure and optimize the effectiveness of the audience segments. It also introduces Audience Marketplace as a feature within Audience Manager to buy and sell data.

  • Optimize Digital Experiences Using Adobe Target

    In this one-day course you will learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You will learn how to create A/B and experience targeting tests using the Visual Experience Composer. As part of that process, you’ll also learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimization organization.

  • Data Analysis with Analysis Workspace

    Data Analysis with Analysis Workspace is a one-day course designed to introduce you to Analysis Workspace and get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how the reporting interface and navigation work, how to run reports to get answers to your business questions, and how to configure reports for effective decision-making. You will learn how to share reports, segment your data, and create useful visualizations for analysis.

  • Organize and Deliver Digital Assets Using AEM v6.x Assets

    This one-day course is designed for users who require a basic understanding of the Adobe Experience Manager Asset tool. This course demonstrates how users across an organization can manage, store, and access images, videos, documents, and rich media files for use on the web.

  • Data Workbench Fundamentals

    This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.

  • Adobe Target: Analytics, Shared Audiences, & Automated Personalization

    This course is a combined offering of two courses, delivered in a one-day course.

    In Using Adobe Analytics and Shared Audiences with Adobe Target, you’ll learn how to use Customer Attributes and the Marketing Cloud “People” core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalization, you’ll learn how to use automated personalization to ensure that optimization efforts are increasing conversion and revenue. You will learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.