Learn from Experts

Summit sessions and labs will give you the latest strategies for building campaigns, managing your advertising, and gaining data insights, so you can deliver amazing customer experiences. Choose from more than 250 sessions and hands-on labs across seven tracks. Mix and match to create a personalized schedule. View the Session Catalog and log in to schedule sessions.

SESSIONS (60 minutes)
A presentation followed by Q&A.

LABS (90 minutes)
Hands-on training, where you’ll have access to a computer preloaded with all the necessary software and files for the lab.

Extend your Summit experience with in-depth preconference training. Preconference labs, sponsored by Adobe Digital Learning Services, are available at a reduced price to registered Summit attendees. See what preconference labs are available.

Register

Sessions and labs are organized by content tracks.
Mix and match between tracks to create your ideal schedule.

For digital marketers, web & business analysts, audience strategists, segmentation specialists, data scientists

Analytics and DMPs are the foundation for providing compelling experiences. To deliver value to consumers in the moments that matter, advanced analytics must not only discover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery, data management and audience activation.

For web, content, digital, social, and mobile marketers and strategists

Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across web, mobile and in-venue touch points. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your organization can manage content in a way that enables greater content velocity and customer engagement.

For marketing executives, channel marketers and campaign managers

Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimize and deliver personalized experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders and customers, as they discuss best practices, strategies, and success stories for email and omnichannel marketing.

For web, content, digital, and mobile marketers and strategists

Personalizing your customer experience across digital touchpoints maximizes revenue by increasing visitor engagement, conversion, and loyalty. Learn from experts how you can experiment with creative ideas using automation, retain the control you want, and deliver the most effective personalized digital experiences that pay off for your customers and your brand.

For advertisers, agency and marketing decision makers and practitioners

Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.

For marketing executives

As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organization.

For digital marketers, brand strategists, creative directors, designers, content managers, and marketing executives

Delivering exceptional, design-led customer experiences is the fundamental way for marketers, brand strategists, and creative pros to ensure their organization is differentiated. In fact, companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 228%. These companies know how to create standout experiences and drive brand affinity through data-driven design that allows for personalization to individuals across all channels and touchpoints. These brands use informed decision-making not only to craft great design, but also to establish more efficient workflows and scale content production for their teams. The Design-led Customer Experiences track will explore what great design means and how you can use it for competitive advantage. Join us to hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.

Tracks

Sessions and labs are organized by content tracks.
Mix and match between tracks to create your ideal schedule.

  • Analytics & Data Management

    Analytics and DMPs are the foundation for providing compelling experiences. To deliver value to consumers in the moments that matter, advanced analytics must not only discover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery, data management and audience activation.

  • Content & Experience Management

    Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across web, mobile and in-venue touch points. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your organization can manage content in a way that enables greater content velocity and customer engagement.

  • Email & Omnichannel Marketing

    Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimize and deliver personalized experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders and customers, as they discuss best practices, strategies, and success stories for email and omnichannel marketing.

  • Personalization

    Personalizing your customer experience across digital touchpoints maximizes revenue by increasing visitor engagement, conversion, and loyalty. Learn from experts how you can experiment with creative ideas using automation, retain the control you want, and deliver the most effective personalized digital experiences that pay off for your customers and your brand.

  • Advertising

    Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.

  • Marketing Innovations

    As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organization.

  • Design-led Customer
    Experiences
    Delivering exceptional, design-led customer experiences is the fundamental way for marketers, brand strategists, and creative pros to ensure their organization is differentiated. In fact, companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 228%. These companies know how to create standout experiences and drive brand affinity through data-driven design that allows for personalization to individuals across all channels and touchpoints. These brands use informed decision-making not only to craft great design, but also to establish more efficient workflows and scale content production for their teams. The Design-led Customer Experiences track will explore what great design means and how you can use it for competitive advantage. Join us to hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.

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