Why Attend

Come to Summit to learn how to better understand your customer and create experiences that matter. Explore the latest tools and trends, hear from marketing innovators, and see how companies are using Adobe Marketing Cloud to gain deep customer insights, build personalized campaigns, and better manage content and assets.

Registration info

Here’s what last year’s attendees said about Summit.

Infographic Infographic

Who should attend?

  • Advertisers
    Over the next five years, the percent of digital media that will be bought through a programmatic platform will grow from 18% to 60%, from almost $10B to nearly $70B. You need to be able to target your audience with the help of an automated, data-driven, and transparent marketing and advertising ecosystem. To do this effectively, leveraging an array of data sets across integrated technology is imperative. Learn how to spend wisely, focusing your resources on the most relevant and impactful solutions so you can get better results from your advertising dollars.
  • Analysts
    All business is becoming data driven, with analytics powering customer intelligence for the entire enterprise. The promise of rich insights from massive, complex customer data is clearly enticing, but connecting the dots is difficult and often overwhelming. Discover how Adobe Analytics can help you turn big data into actionable customer insights, enabling a more personalized and optimized customer journey, and identifying the most profitable opportunities to achieve marketing success.
  • Campaign managers
    Email and cross-channel marketing are more effective than ever for driving consumer engagement and long-term loyalty. Yet, over two-thirds of organizations struggle to consistently combine all online and offline channels in an orchestrated fashion. Learn how to manage campaigns with ease, and get amazing results. Join your peers, along with Adobe experts, thought leaders, and customers, as they discuss best practices, strategies, and success stories for cross-channel campaign management.
  • Content managers
    Content plays a critical role across the buying journey. Yet serving the right content at the right time—optimized for the device of the moment—is an ongoing challenge for marketers. You need a simple way to create, manage and deliver digital experiences across channels and adapt in real-time based on the customer’s context. Discover how innovative, global companies are connecting analytics and web content management to power personalized experiences across all channels so they can build brand loyalty and capture new customers.
  • Digital marketers
    Personalizing your website, mobile site, apps, and other digital touch points maximizes revenue by increasing visitor engagement, conversion, and loyalty. The first step in getting there—implementing strategic testing and targeting practices—can prove a significant challenge. Learn marketing strategies for testing and targeting offers and experiences, ideas for management and deployment, how to leverage valuable analytics, and then how to connect the dots back to your broader marketing efforts.
  • Marketing executives
    Your business’s success depends on turning data into actionable insights, building personalized experiences that elevate your brand, understanding the value of social media, and determining the ROI of your marketing spend. Attend Summit to learn how to make the most of every opportunity and get inspired to become a strategic leader within your company.
  • Publishers
    Advertisers are more sophisticated and demand more value from their publishing partners than ever before. At Summit, you’ll learn how to deliver the right message to the right audience on the right device, with less waste and better return.
  • Social marketers
    Industry gurus and Adobe’s own social marketing experts will share insights and strategies to help your company crack the code of social; stay current on trends; and get better, more measurable results.
Advertisers

Over the next five years, the percent of digital media that will be bought through a programmatic platform will grow from 18% to 60%, from almost $10B to nearly $70B. You need to be able to target your audience with the help of an automated, data-driven, and transparent marketing and advertising ecosystem. To do this effectively, leveraging an array of data sets across integrated technology is imperative. Learn how to spend wisely, focusing your resources on the most relevant and impactful solutions so you can get better results from your advertising dollars.

Analysts

All business is becoming data driven, with analytics powering customer intelligence for the entire enterprise. The promise of rich insights from massive, complex customer data is clearly enticing, but connecting the dots is difficult and often overwhelming. Discover how Adobe Analytics can help you turn big data into actionable customer insights, enabling a more personalized and optimized customer journey, and identifying the most profitable opportunities to achieve marketing success.

Campaign managers

Email and cross-channel marketing are more effective than ever for driving consumer engagement and long-term loyalty. Yet, over two-thirds of organizations struggle to consistently combine all online and offline channels in an orchestrated fashion. Learn how to manage campaigns with ease, and get amazing results. Join your peers, along with Adobe experts, thought leaders, and customers, as they discuss best practices, strategies, and success stories for cross-channel campaign management.

Content managers

Content plays a critical role across the buying journey. Yet serving the right content at the right time—optimized for the device of the moment—is an ongoing challenge for marketers. You need a simple way to create, manage and deliver digital experiences across channels and adapt in real-time based on the customer’s context. Discover how innovative, global companies are connecting analytics and web content management to power personalized experiences across all channels so they can build brand loyalty and capture new customers.

Digital marketers

Personalizing your website, mobile site, apps, and other digital touch points maximizes revenue by increasing visitor engagement, conversion, and loyalty. The first step in getting there—implementing strategic testing and targeting practices—can prove a significant challenge. Learn marketing strategies for testing and targeting offers and experiences, ideas for management and deployment, how to leverage valuable analytics, and then how to connect the dots back to your broader marketing efforts.

Marketing executives

Your business’s success depends on turning data into actionable insights, building personalized experiences that elevate your brand, understanding the value of social media, and determining the ROI of your marketing spend. Attend Summit to learn how to make the most of every opportunity and get inspired to become a strategic leader within your company.

Publishers

Advertisers are more sophisticated and demand more value from their publishing partners than ever before. At Summit, you’ll learn how to deliver the right message to the right audience on the right device, with less waste and better return.

Social marketers

Industry gurus and Adobe’s own social marketing experts will share insights and strategies to help your company crack the code of social; stay current on trends; and get better, more measurable results.

What you'll learn

Whether you’re new to digital marketing or an experienced veteran, you’ll gain valuable insights, tools and techniques for making the most of Adobe Marketing Cloud. At Summit, you’ll get strategies and best practices for customer experiences, data-driven marketing, mobile marketing, cross-channel marketing, and programmatic marketing.

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