Learn at Adobe Summit.
Choose from more than 70 in-depth sessions from seven different tracks, including hands-on labs and preconference courses designed to help you make the most of your digital marketing investments.
Whether you are just getting started or you’re a digital marketing expert, Adobe Digital Marketing Summit will give you the latest information and strategies to increase your own knowledge, and grow your business through digital marketing.
Web Experience Management
Targeting and Optimization
Turning analytics into action means you're competing to win. Come hear from your peers and Adobe experts as they reveal analytics principles, strategies, and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
As marketers, there are more online opportunities to reach your customers to build brand passion and drive demand than ever before. But there is also an explosion of competing digital distractions that make what worked yesterday, less effective today, and powerless tomorrow. How do you stay relevant, stand out and keep ahead of the competition? Join Adobe’s experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and get insight into the latest solutions for web content and digital asset management that will give you and your company the edge in this noisy web, tablet, mobile, and social world.
Digital advertising was a $41B business in 2012. As technology aligned with data is driving the rapid evolution of the industry, advertisers are bombarded with too many disparate and confusing options to meet their business goals. As a digital marketer, you need to focus resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape.
Regardless of what business you’re in, the digital world is giving your customers more opportunities to interact with you than ever before. But your potential and existing customers are continually bombarded with digital distractions. How can you ensure that their interactions with your business are meaningful—that you’re creating connections with customers that drive stronger engagement and higher conversion. From a visitor’s “first-page” web or mobile experience, through personalized offer content and cross-selling, to frictionless discovery—the key to digital success is accurate and effective data-driven targeting and ongoing, disciplined optimization.
Social media marketing was the fastest growing digital channel of 2012 and can no longer be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results. Social media strategists will learn of the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers.
From industry luminaries to innovative business leaders, these individuals are at the forefront when it comes to marketing in the age of the digital self. They come to Summit to share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that enable them to build the next generation of marketing. Your mind will be ignited.
Adobe's top technologists will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social. Learn how to use our APIs and SDKs to automate processes and leverage your data. Developers will get a hands-on experience at every lab and walk away with code assets that they can implement in their own digital marketing initiatives.