What preconference hands-on training will be available?
Adobe® Training Services courses are available for customers at a rate of US$700 per one-day session and US$1400 per two-day session. There is an option to sign up for Adobe Training Services classes when you register for the conference. Training classes will be held prior to the conference on Monday, March 4th and Tuesday, March 5th, 2013.
Two-day courses March 4 & March 5, 2013
Adobe® SiteCatalyst® User V15 Training
This two-day training is directed at SiteCatalyst® users. The training provided in this course is tailored to help you use Adobe SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distribute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.
Adobe® Test&Target™ User Training
This two-day course provides detailed, hands-on instruction of Adobe Test&Target for those who will be using the tool on a regular basis, or for those who will be managing such users. This course lays the groundwork so that students achieve a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results. The course agenda has been designed with several hands-on exercises interspersed throughout both days, so that users are given ample time “in” the product, actually using and testing campaigns that they build themselves.
CQ Advanced Developer
This course is designed as a continuation of the basic Developer course. The material covered is an overview of Advanced Developer topics and describes Adobe best practices with regard to application implementation and deployment.
Day 1 topics include a brief look into OSGi component development, OSGi Annotations; Development Models for Teams using source code management systems, IDEs like Eclipse, fileVault, and maven to set up a collaborative build environment; and implementation of Sling Servlets Event Handlers, and using Sling scheduled jobs to perform tasks.
Day 2 topics include an in depth look at the CRX (JCR), Persistence Managers, JCR Observation Listeners, Unit testing, Content Migration methodologies for importing content into CQ, and application configuration, packaging, and deployment best practices.
CQ Overview for Developers and System Admins
This course is designed as a combined overview CQ System Administrator and Developer training, condensed into a two-day course. In this course you will learn the prerequisites, installation, and the system architecture of CQ, as well as specific course selections.
Day 1 of training topics includes a brief look into CQ Content Authoring, and several topics from the System Admin course. This includes Authoring Pages, and the Digital Asset Manager (DAM) for the Content Authoring overview. The System Administrator course selections include Deployment using Static servers and dispatcher, Replication agents, Packages, User permissions, LDAP, Admin interfaces – Apache Felix OSGi console, CRX console, and CRXDE Lite, and you learn how to integrate CQ in a production level environment. The overall goal of this training is to introduce the student to the philosophy behind CQ, and how to administrate content using ready-made templates.
Day 2 will cover the Developer course, which includes the fundamentals of building a custom CQ system based on Templates/Components. This training session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, Creating a template, Adding and using Components, Creating Dialog, and Navigation. The overall goal of this training is to enable the student to be able to create and understand basic templates.
SiteCatalyst Advanced Features & Tool
The key to increased conversion is to understand your visitor. In this two-day course you will learn how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Adobe SiteCatalyst. You will also learn how to integrate your Adobe SiteCatalyst data with data external to your Web site in order to understand your business from end to end.
One-day courses Monday, March 4, 2013
Adobe® Discover™ User Training
Adobe Discover User Training will teach you how to use Adobe Discover to do deep analysis on your Web site traffic. This one-day course shows how Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Adobe Discover gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Adobe Discover queries the entire data set with unprecedented speed and flexibility.
Adobe Social Training
Adobe Social training provides social media practitioners insight into how key conversations on leading social networks such as, Facebook, Google+, Twitter, blogs, and YouTube affect brand perception including their impact on core business metrics. For example, Adobe Social reports capture how often strategic terms related to your company, brand, products, or services are mentioned (including the sentiment), and enable you to uncover the hidden impact of social media on your key performance indicators (KPIs).
Adobe Social training additionally provides social media marketing professionals the skills/best practices for leveraging the Adobe Social solution for optimizing the reach and performance of their inbound marketing and communications initiatives via sophisticated, industry-leading social network publishing, surveillance and assessment features that enable optimum utilization.
One-day courses Tuesday, March 5, 2013
Adobe® Insight Analyst Training
Adobe Insight Analyst training begins with a general overview of architecture, terminology and concepts. It then teaches participants how to navigate through Insight Client to create and design new analysis workspaces, reports and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Finally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course.
Adobe® Report Builder Training
In this course you will learn how to use Adobe ReportBuilder to extract the information that you need out of SiteCatalyst into Microsoft Excel, so that you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard, learn how to calculate date ranges, build data tables, and create and save filters. Also covered is the copy and paste functionality, including multiple request changes. The course finishes up by saving, scheduling and sharing your reports.
CQ Author Training
The CQ Author Training course teaches CQ features, functionality, and authoring skills based on a standard project environment. This includes a hands-on introduction to CQ‘s dynamic publishing, the roles and responsibilities of a content author, and the best way to work with CQ’s content management features. This training enables students to create new web pages based on different types of templates, to update and modify content on a based website, and to use some of the additional functionalities such as Workflow, Forms, Campaigns, Newsletters, Reports, and creating and managing Mobile Pages.