Featured Summit speakers
The top thinkers and leaders in digital are coming to Adobe Summit. Learn from entrepreneurs, innovators, and marketers who continue to push the boundaries of digital marketing and advertising to make businesses more successful.
Luminaries and Adobe Keynotes
Adam Bain has been the President of Global Revenue at Twitter, Inc. since 2010. Previously, Adam served as the President of Audience Network and the EVP of Product and Technology at FOX Interactive Media.
Bain served as Fox Interactive Media’s original Chief Technology Officer, and helped spearhead acquisitions of MySpace, IGN, Photobucket, and Scout Media. He began his career with News Corp. running the technology and product divisions at FOXSports.com, and also served in several roles within the online news industry, including stints at latimes.com and Cleveland.com.
Bain is a Director of The Advertising Council, Inc. and a former Director of the Interactive Advertising Bureau Inc.
John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.
His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.
Battelle also co-founded and hosts the annual Conversational Marketing Summit and the OpenCo Global Innovation Festivals.
Felix Baumgartner (born 20 April 1969) is an Austrian skydiver, daredevil and BASE jumper. He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1,342 kilometres per hour (834 mph), or Mach 1.24, on 14 October 2012, and became the first person to break the sound barrier without vehicular power on his descent. He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practised parachute jumping, including training to land on small target zones.
Baumgartner's most recent project was Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere on 14 October 2012. As part of this project, he set the altitude record for a manned balloon flight, parachute jump from the highest altitude, and greatest free fall velocity.
A digital-native and creative strategy leader, Neil joined Coca-Cola as Head of Digital at the end of 2011. He brings 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. He led the creation of a suite of global sites for Adidas seen by 30m people each year. Designed a game for Eurostar that attracted 1.2m players in 4 weeks, in a world before Facebook. Packed 60 artworks into a case to create an interactive art gallery for Amstel.
At Coca-Cola, Neil leads digital content strategy. His work includes the biggest campaign in the company's history for the FIFA World Cup in Brasil 2014, developing new ways to create and publish content in real-time across multiple social channels and managing global creative agency relationships.
At home, Neil balances his digital career with a few analog passions, including a sickness for rusty old race cars and vintage denim.
Justin Choi is a serial entrepreneur who has founded multiple successful businesses including an award-winning digital agency and a leading independent social and mobile game development company.
Justin is currently CEO of his third venture, PostRelease (www.postrelease.com), a rapidly expanding advertising technology company that connects two of the most significant trends in online advertising: branded content and native ads. The PostRelease platform enables publishers to easily activate, deploy and managecontent-based native placements across their media properties. For marketers, PostRelease extends the reach of their branded content with never-before-possible scale, targeting, and in-depth analytics. Already leveraged by top agencies and over a thousand publications, PostRelease hasestablished itself as the leading platform enabling this next generation of advertising.
David serves as the CMO & Marketing Leadership Professional. He is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising.
David worked at Forrester from 1996 to 2002 in the telecom and retail verticals and rejoined in 2009. He helped define the multichannel retail world, predicted the demise of many of the dot-com retailers, and uncovered the true economics of bandwidth during his first tenure with Forrester.
Previous Work Experience
David has worked as a marketing and strategy expert for more than 20 years — 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups.
David rejoined Forrester in 2009 after spending six years in startup and executive management for Gather.com, an online social network site, and Burst Media, an online ad network. Prior to Forrester, he worked in consulting at Booz Allen & Hamilton (now Booz & Co.) and international marketing with Northwest Airlines.
David has spoken at industry and company events in his Forrester and non-Forrester roles and has been quoted extensively in major national media outlets. He is a well-regarded speaker and moderator at such venues as the National Retail Federation, the annual Public Radio conference, and at many other industry events.
Prior to his return to Forrester, David was an active member of the Interactive Advertising Bureau.
David holds a Bachelor of Science in consumer economics from Cornell University.
Dr. Jeff Dyer is an award-winning professor focused on innovation, organizational change, and strategy. His most recent bestseller book, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, which was co-authored with Clayton Christensen (Harvard) and Hal Gregersen (INSEAD), identifies the behaviors of today’s most brilliant innovators and shows how individuals can master these same competencies to enhance their own innovation. Jeff teaches strategy at the Marriott School (BYU) and in executive programs at the Wharton School, Northwestern, and UCLA. He is the only strategy scholar in the world to have published more than 5 articles in both Harvard Business Review and Strategic Management Journal and consulted with clients such as General Electric, General Mills, Harley Davidson, Intel, Sony, and Johnson & Johnson.
Marc Jenkins is Vice President of Digital Media for the National Association for Stock Car Auto Racing (NASCAR). In this role, Jenkins is charged with leading the efforts of NASCAR across the digital media spectrum, including all distribution platforms and channels. Under his leadership, NASCAR Digital Media launched a new, world-class digital platform and mobile app portfolio in January of 2013, providing NASCAR fans with the most engaging digital experience possible and a vehicle that will help drive future growth of the sport.
After joining NASCAR in May of 2006, Jenkins first led the Global Media Rights Strategy and Development group responsible for the strategy, development, structuring, and negotiation of media rights relationships for NASCAR. Jenkins also led the Business Operations and Strategy group across NASCAR (Charlotte) and what is now NASCAR Productions, developing a strategic direction for the business units both individually and across the group.
Prior to joining NASCAR, Jenkins served as general counsel of the Chicago White Sox where he played a major role in the structuring of the stadium naming rights deal with U.S. Cellular, the formation of Comcast Sports Net Chicago, the negotiation of the MLB Advanced Media rights agreement as well as the extension of the MLB agency agreement.
Jenkins also spent time in corporate finances, working in Morgan Stanley’s Fixed Income division and as an Associate for Cravath, Swaine & Moore, and LLP.
Jenkins has a bachelor’s degree from the University of Virginia, and a Juris Doctor (with honors) from the University of Chicago. He was appointed to the Visiting Committee of the University of Chicago Law School.
Jenkins was born and raised in Philadelphia, Pennsylvania. He now resides in Charlotte, North Carolina, along with his wife and two daughters.
Sal Khan is the founder of the Khan Academy, a nonprofit with the mission of providing free, high-quality education to "anyone, anywhere" in the world. A former hedge fund analyst with degrees from MIT and Harvard, Khan is also the author of The One World School House, which explores the potential impact of the web as a teaching tool.
Khan's journey began when he was helping a young cousin with math in 2004, communicating by phone and using an interactive notepad. When others expressed interest, he began posting videos of his hand-scribbled tutorials on YouTube. Demand took off, and in 2009 he quit his day job. The Khan Academy website now provides self-pacing software and unlimited access to over 3,000 instructional videos on its YouTube channel covering everything from basic arithmetic to college level science and economics. It's the most-used library of educational videos on the web, with 4.2 million unique students per month, over 118 million lessons delivered, and over 260 million exercises completed.
In 2012, Time magazine named Khan in its annual list of the 100 most influential people in the world.
Christian Kurz is Vice President of Research, Insights and Reporting for Viacom International Media Networks (VIMN). Based in New York, Mr. Kurz is responsible for providing VIMN’s businesses and operations with strategic consumer-based research, as well as maintaining a consistent and strongly aligned research organization across VIMN. His guidance is used to inform international business decisions across all brands of the VIMN portfolio, such as MTV, Nickelodeon and Comedy Central, on all platforms.
Mr. Kurz holds more than 10 years of experience in research in the media industry. He first joined VIMN in January 2011 as Senior Director, Nickelodeon International Research and Insights, where he aligned Nickelodeon’s international reporting processes and launched key insight initiatives, including The Power of Kids’ Influence under the Nickelodeon Kids & Family GPS banner. Prior to joining VIMN, Mr. Kurz worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK.
Born in Austria, Mr. Kurz holds degrees from the University of Economics and Business Administration in Vienna, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media.
Charlene Li is founder of the Altimeter Group and is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing.
She is the author of The New York Times bestseller Open Leadership and is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Charlene was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene has appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN.
Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.
Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association.
Jack spearheads the company's overall strategic direction and drives Vibes’ position as one of the premier thought leaders in the mobile marketing and wireless industry. Jack has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management, and consumer marketing.
Jack is a graduate of Boston College and received his MBA at Northwestern University’s J.L. Kellogg School of Management. He is extremely active in the mobile marketing industry serving as the Chairman of the Mobile Marketing Association on the North American Board of Directors and is also a member of the CTIA Wireless Internet Caucus. Jack regularly addresses industry experts by moderating and speaking on panels CTIA, MMA, CES, and AdTech. Jack was honored with the MMA’s "Outstanding Individual Achievement" award in 2005. Under Jack’s leadership, Vibes was ranked #92 on the 2007 Inc. 500 list of fastest growing US companies and has received numerous awards for their innovation. Jack serves on the Board of Directors for the National Runaway Switchboard, the Illinois Technology Association, and served on the Mayor’s Council of Technology Advisors for Mayor Daley in Chicago.
As senior vice president and general manager, Brad Rencher is responsible for driving Adobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry's leading end-to-end digital marketing platform — the Adobe Marketing Cloud. Rencher has also driven strategic Adobe acquisitions including the January 2012 acquisition of Efficient Frontier, a leader in optimizing digital advertising across search, display and social media.
A thought leader in the digital marketing space, Rencher regularly presents at numerous industry conferences and trade shows on topics such as digital marketing, advertising and publishing, the power of big data, the business impact of mobile and social, and business optimization. Examples of his speeches and industry insights can be found on Adobe's Executive Perspectives blog and via Twitter.
Rencher joined the company in January 2008 as vice president of corporate development of Omniture and was instrumental in the evolution of the Digital Marketing Suite. Following the acquisition by Adobe, Rencher served as vice president of business operations of the Omniture Business Unit. Before Adobe, Rencher worked at Morgan Stanley as part of the technology investment-banking team, where he executed mergers and acquisitions and capital-market financings for leading technology clients.
Rencher earned his MBA from the Kellogg School of Management, Northwestern University, and completed his undergraduate work in finance at Brigham Young University. An active participant in the local technology community, Rencher serves on the board of directors of the Utah Technology Council.
Adam Allamar is Vice President of Digital Acquisition at Barclaycard US where he is responsible for shaping up the marketing strategy for co-branded credit cards. In his current role, Adam leads the credit card acquisition strategy across paid/earned/owned channels, creative, and customer experience on behalf of major retailers, airlines, and travel and entertainment partners. Adam brings 15-years experience building and executing BtoB and BtoC Direct Response and Brand building strategies across multiple industries. Prior to joining Barclaycard US, Adam served in different Brand Management, Channel Strategy and CRM roles at Capital One, Procter and Gamble and FedEx. Adam holds an MBA in International Business from the University of South Carolina.
Brooke Angles is the Founder of Admosis Media, a firm specializing in hyper-targeted, social media sponsored content and advertising. She's best known for creating the largest, most successful Facebook branded acquisition and engagement campaign garnering 1 million fans in 5 weeks.
Brooke previously lead social media at Expedia as well as digital interaction for Song and Delta.
Bill Bernahl is Vice President of E-Commerce and Marketing Systems at Hyatt Hotels. Mr. Bernahl heads up the web and mobile product strategy & development, loyalty systems and E-Commerce technology groups. Hyatt owns, manages and franchises more than 470 hotels and resorts in 45 countries. To support these businesses, Hyatt’s global E-Commerce group powers over 600 web sites in 12 languages. Prior to coming to Hyatt, Bernahl led E-Commerce at United Airlines. He has been involved in E-Commerce since the late 1990s, having led product and technology groups at iExplore.com, Cars.com, Apartments.com, and NewHomeNetwork.com
Ashish Braganza is a Senior Manager of Global Business Intelligence at Lenovo. Mr. Braganza joined Lenovo in November 2011 and is responsible for building the company’s Business Intelligence and Optimization practice. In this capacity, he draws on his extensive experience in Digital & Multichannel Analytics, Quantitative Modeling, Optimization and Digital Strategy.
Prior to Lenovo, Mr. Braganza was Manager of Digital Analytics and Optimization at Comcast Cable. In that role, he led the Analytics & Optimization practice for the eCommerce and Digital Self Service channels at Comcast. In addition, he implemented and led the architectural design of Adobe Insight at Comcast which was the first multichannel analytic product for the company.
Mr. Braganza has earned an M.S in Quantitative Marketing from Temple University, The Fox School of Business & Management and an MBA and BS in Business Administration from University of Pune, India.
Lee Brown is Tumblr Global Head of Sales, based out of Tumblr's New York headquarters. Brown's career in digital marketing and sales most recently saw him serving as Senior Vice President of National Sales for Groupon. Prior to that, he spent more than 10 years with Yahoo working his way up from Senior Account Executive to Vice President of East Coast Sales.
I have worked at Inuit for 4 years. The past two years I have focused on TurboTax direct response analytics and strategy. In this role I support TurboTax e-mail and direct mail marketing, and lead all testing and analytics related to these efforts. In addition, I work closely with our online advertising team on cross-functional TurboTax marketing efforts and am focused on more tightly integrated our messaging across our online and offline marketing activities. When I’m not working, I love to spend time with my wife and our six children. I graduated with an MBA from Brigham Young University.
As Senior Manager of Analytics at Sony Electronics, Brandon provides strategy, analysis and insight across multiple digital disciplines including online marketing, e-commerce sites, brand (content) sites, and social networking. Previous to Sony, Brandon was Senior Web Analyst at Nike. Brandon has held a variety of positions with the Department of Defense, including Web Analytics Team Leader and Web Analyst. He holds an MBA from University of Maryland and a BS from Brigham Young University.
Brandon Camp leads the Digital Analytics and Testing teams at Ancestry.com. During his 4+ year at Ancestry.com the team has grown from a one-man initiative on the Business Intelligence team to dedicated team of eleven that focuses on the testing and tracking initiatives that support the Ancestry.com across the board. His team provides business insight and applicable optimization enhancements that help Ancestry.com maintain its position as the world's largest online resource for family history with approximately 2 million paying subscribers.
Brandon received a BS in Information Systems from Brigham Young University.
Cory is an influential and effective thought leader with a professional services and agency background. He has a history of bridging the gaps between back office infrastructure, front-office marketing and finance, with consumer behavior. He specializes in architecting mixed method approaches to research and analytics that combine disparate data sources to help businesses understand how to get from transactional interactions to deeper 1:1 customer relationships that deliver tangible ROI.
Most recently Cory led the personalization strategy for Delta Airlines, focusing on the development of their data-driven targeting and dynamic content distribution. His other Razorfish clients include AT&T, Bridgestone, HSN, GE Energy and Dell, to name a few.
At Razorfish, Cory has exploited his past experience across a wide range of business verticals to drive deeper customer relationships (speak the customer’s language) and to align creative and experience concepts to client business objectives. Prior to joining Razorfish, he worked at Ernst & Young and Capgemini.
Cory earned his MBA at the University of Illinois at Urbana-Champaign, where he concentrated in marketing and consumer behavior.
Brian DAmato, Senior Vice President of Analytics at Moxie, is a veteran in the digital space—working with technology, business, user experience and analytics to help transform teams into continuous learning organizations. Brian’s ability to align business objectives and customer needs, establish appropriate KPIs, and understand available technologies enables intelligent risk-taking for innovative organizations. As GM of delta.com, Brian drove innovation and optimization by developing and linking business plans with user-centered design. Brian’s quantitative drive led to significant revenue growth through the online channel and helped position the travel industry as a leader in the digital space. DAmato has worked with Fortune 500 companies like Intel, General Electric, Delta Air Lines, and The Home Depot, but also has an entrepreneurial flair—having launched two startups: Stratus Risk Investment Management and Postcardgreetings.com. Brian comes from a strong client-side background and brings this perspective and thought leadership to the Moxie portfolio of clients. With a passion and energy for solving the toughest challenges, Brian uses data, research, and insights to craft unique, optimal solutions and continues to push the envelope in the spaces of Big Data and omni-channel user experience. Most importantly, Brian is the proud father of two children, Lance and Jacob. He holds a Bachelors of Science degree in Chemical Engineering from Massachusetts Institute of Technology with a minor in Economics. In addition, Brian has a Masters of Business Administration in Strategy and Finance from Goizueta Business School at Emory University.
Michele Denton is the Director of Membership Analytics at Experian Consumer Services, supporting Experian’s direct-to-consumer credit products including FreeCreditScore.com. Michele started with Experian in 2009, arriving with 10+ years of experience running marketing analytics in the retail mortgage market. She & her team rely on the Adobe Digital Marketing Suite to manage Experian’s high-traffic brands, evaluating customer-product interaction in an effort to build products & features appropriate for consumers’ credit needs and promote retention. To balance her analytic world, Michele enjoys dressmaking & costuming, with creations ranging from dance uniforms to bridesmaids dresses to cosplay costumes featured on Crunchyroll.
Jesse Doecke, Web Analyst with Guess?, leads the on-site optimization and personalization strategies for Guess, Guess by Marciano, G By Guess, Guess Kids, and Guess Factory for both the United States and Canada. She started her career as a Marketing Analyst at Angie’s List in 2007 where she eventually grew into her role as a web analyst. Through the inspiration and teachings of the mentors she worked with, Jessie developed a passion for studying user behavior and pathing analysis.
Jessie began working with Guess? in January of 2012, where she has since taken charge of both the tactical and strategic aspects of each brand’s testing and personalization initiatives and programs. With the generous support of her manager, Vice President of E-commerce, Interactive Designer, and tech team, Jessie has been able to implement a solid testing program and hopes to move forward with a heavy focus on testing personalization strategies in 2013.
I have been working at REI for almost 7 years and currently manage their paid search program including all campaign and keyword generation, KPI performance and reporting, inventory management, bidding strategies and portfolio customization/planning to ensure customers receive relevant search results, content and products on REI.com.
Sophia Drivalas is the Senior Director, Online Merchandising and is responsible for product merchandising, the onsite search experience, and the optimization program for Grainger.com. Sophia joined Grainger and 2006 and has directed a variety of online functions, including SEM and SEO, web design, and user experience.
Prior to joining Grainger, Sophia led eCommerce teams for the American Medical Association and ABN AMRO.
Sophia earned her B.S. from Loyola University and her MBA from the Kellogg School of Management.
Michelle Eten serves as the Divisional Vice President of Sales, Experience and Merchandising in the Digital Retail division at Recreational Equipment Inc. In her current role Michelle is responsible for the customer experience and driving revenue growth through REI.com and for REI’s mobile strategy. Michelle has held leadership roles within the Marketing and Merchandising divisions at REI during her 14 year tenure with the company. Prior to joining REI, Michelle held positions in merchandising, product management and planning at Eddie Bauer and The Bon Marche. Michelle holds an MBA from Seattle University.
Brian Hawkins has been in the Optimization and Personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his Personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (now Adobe Test&Target) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients.
Scott Hernalsteen is the Sr. Director of Enterprise Analytics for AutoTrader.com. In his 11 years at AutoTrader.com he has held various positions building and leading teams in Research, Analytics, and Sales Operations functions. With over 16 million consumers visiting the website monthly, generating billions of page views, and over 3.5 million vehicle listings on any given day, AutoTrader.com is no stranger to big data. Scott and his team leverage this data to gain a deep understanding of the consumer shopping process and to keep their fingers on the pulse of supply and demand in the automotive marketplace. The insights generated by his team are used to support the company’s value proposition with customers and to drive analytics driven products.
Prior to joining AutoTrader.com, Scott spent several years working for Market Research suppliers to the major automotive OEMs. His specialties were brand and new product research, and he worked primarily in international markets. He has managed Brand Tracking research projects in 22 countries, and spent a year living and working in Brazil in order to work more closely with the client hub.
Heather Hoile currently coordinates PLA initiatives for Grainger, ranked #15 on Internet Retailer’s Top 100 e-tailers list. As a Paid Search Specialist, Heather helps drive strategy and tactics for Grainger’s overall search marketing program. Heather joined Grainger’s eMarketing team in 2011 after four years in Grainger’s traditional marketing team. She graduated cum laude from University of Wisconsin-Whitewater with a B.S. in Marketing.
Gina Hope is the Director of Marketing Applications for Activision Blizzard. Gina and her team are responsible for the technical strategy, design, and implementation of consumer facing digital applications. With over 12 years of hands-on experience, Gina has implemented both commercial and custom CMS systems to support high traffic web applications with major media companies.
As Online Acquisition Leader at Intuit, Cézanne Huq leads a multi-million dollar marketing effort responsible for all online customer acquisition initiatives for Intuit’s growing Small Business Group which includes integration across a multi-channel matrix of paid search, display advertising, affiliate marketing, mobile and social. A digital marketing veteran, Cézanne has held advancing positions at digital powerhouses Omnicom and Experian Interactive. Focused always on creating high performing organizations responsible for enterprise scale, Cézanne is a digital strategy innovator who has architected major digital marketing initiatives for Fortune 500 brands across a variety of industries.
John is a Business Partner Manager at Facebook where he focuses his time on the Strategic Preferred Marketing Developer program. Prior to working on the sPMD team, John worked as a Client Partner on the FB Sales team- specializing in the education vertical. Before working at Facebook, John worked at Microsoft Advertising and UBS Financial.
Jordan Johnson, Manager, Digital Optimization with Southwest Airlines, leads the web testing, digital content targeting and digital optimization strategies for both Southwest Airlines and AirTran Airways. Jordan started his career in Revenue Management with JetBlue Airways and, after four years, moved to a full time web analytics role. He joined Southwest in a web analytics role in 2008 and helps to build, grow, and justify an Analytics and Digital Optimization Team of five which allows Southwest to follow an analytics based approach to Digital Optimization. Southwest.com ranks as the top US Domestic Airline website averaging 11 Million unique visitors a month and 7th overall in the travel category (comScore, May 2012), and Southwest Airlines and AirTran Airways combined fly one in four domestic US passengers.
Jordan accepted a role on the Adobe Customer Advisory Board for Analytics and has held that position for three years.
Chris Kahle has 15 years in online marketing experience and is responsible for the leadership and strategic direction of the Analytics and Optimization efforts at Caesars Entertainment. Works with all levels of the organization to help develop and drive online strategies across multiple brands to over 40 websites across all online marketing channels. Was recently Adobe Marketer of the month in September 2012 and has presented at multiple Adobe Café events focusing on strategic direction of personalized online experiences and the impacts to Conversion Rates. Chris also holds a degree in Computer Science from the University of Southern Florida.
In this role, I'm charged with devising and implementing online and offline social media strategies, and increasing awareness among consumers, particularly among Gen Y and Millennial groups. I'm working to ensure the company's interactive promotional efforts are aligned with the goals and overall strategy of the organization. In addition, I'm also responsible for creating programs and campaigns to increase brand awareness and recognition in the consumer marketplace, while increasing traffic to the company's Web site (www.kbb.com) and social channels. When not running from one meeting to the next or holding crazy brainstorming sessions I'm speaking at local universities or new media conferences nationwide.
Sharon Knitter joined the Cars.com team in 2006 and is now the site’s Senior Director of Mobile. In this role, Knitter develops the strategic direction for Cars.com’s regarding its mobile site and mobile apps to better serve car shoppers on the go. She also assists with the development of advertising products for manufacturers and dealers to help them reach this growing segment. Knitter will continue to monitor the growing mobile space to help Cars.com identify opportunities for growth on multi-media platforms and lead the third-party mobile automotive space.
Before her role as Senior Director of Mobile Strategy, Knitter served as the Senior Director of Consumer Products at Cars.com. In this position, she implemented the strategic management and development of the site’s consumer automotive buying and selling channels on the web. She also led the site’s mobile initiative and successfully made Cars.com the first third-party automotive site with an optimized mobile presence. Prior to Cars.com, Knitter worked at the Tribune Co., where she began in 1987 as a research manager and later worked as both the manager of advertising development and director of recruitment strategy.
Knitter is the co-chair of the IAB mobile committee and previously served as the president of the Newspaper Association of America’s Research Federation. She is one of Mobile Marketer’s Mobile Women to Watch 2013.
Knitter lives in Oakbrook with her husband Richard.
Nancy Koons leads the Web Analytics Program at Vail Resorts, which was founded in 2007. In her role she leads the measurement strategy, implementation, and analysis of Vail’s online presence, which encompasses several travel & hospitality sites, as well as the revolutionary on-mountain digital experience "EpicMix". In her role, Nancy is helping her business stakeholders measure and optimize the online experience, and utilize their data to better understand their guests booking behavior. When she is not digging through data, she enjoys finding fresh powder at one of Vail’s nine resorts.
Michael Lacorazza is Senior Vice President, Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing efforts, as well as the Wells Fargo brand positioning and expression, advertising and media.
Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.
Fred Leach leads Facebook’s vertical measurement team within the CPG category. His team focuses on understanding how marketing on Facebook drives offline purchase behavior and developing new insights about the CPG consumer. He has spent the past decade conducting consumer research in academic and business settings, focused on content consumption and the effectiveness of advertising. He holds a Master’s degree in Psychology from Stanford University and is based at Facebook’s Menlo Park headquarters.
Scott is an analyst, consultant, speaker, strategist and writer on topics related to digital content technology. He believes digital content is transforming the enterprise, and strives to provide pragmatic advice and clarity to help organizations through the change. He is the Founder and President of the Digital Clarity Group (DCG), a research and advisory firm focused on helping leaders navigate the digital transformation, and he is the elected President of the Content Management Professionals association. He is also the host of CMS-Connected and the chair of the Engagement track at Gilbane conferences.
Aidan Lyons is in his fifth season with the NFL and has played a key role in the expansion of the Digital Media group. Lyons built out a business intelligence and optimization team that supports numerous stakeholders within NFL that include Editorial, Marketing, Business Development, International, Product, Creative and PR. Recently, Lyons moved into a new role as VP of Fan Insights & Marketing responsible for building out a league-wide database which will provide a 360 view of the NFL fan. Prior to joining the NFL Lyons worked with Spiegel Brands leading their ecommerce efforts.
Cindy Lincks is the Director of Analytics at Brooks Brothers. Since she joined the company in July 2011, Cindy has built out the web analytics, testing/optimization and customer feedback operations for BrooksBrothers.com. Before joining Brooks Brothers, Cindy has consulted in the web analytics space at Coremetrics and Ogilvy, working in the retail, b2b, content and travel verticals.
Bret Leece serves as Executive Vice President, Director Performance for Initiative one of the Interpublic Group’s (NYSE: IPG) two worldwide media networks and part of the company’s IPG Mediabrands unit. He is responsible for growing the agency’s U.S. analytics practice – a capability using state-of-the art analytic and tracking tools to align marketing communication to client business results.
Bret most recently served in a series of positions of increasing responsibility with MarketShare Partners Ltd. an analytics, optimization and advisory services firm. Most recently, he was Senior Vice President, Managing Director International for MarketShare Partners based in London where his responsibilities included sales and delivery of marketing and budget optimization analytics software for accounts in Europe, the Middle East and Asia-Pacific. He also held the title of Vice President, Strategic Director in the company’s Los Angeles office with responsibility for business development and analytic design and data specifications for western U.S. accounts.
Prior to MediaShare Partners, Bret was Vice President, Strategic Marketing Services for Anschutz Entertainment Group (AEG) – one of the world’s leading sports and entertainment venue operators working in both the firm’s London and Los Angeles offices. While in London, he led the implementation of the CRM and interactive ticketing systems for The O2 a $650 million live entertainment and real estate development property.
Leece has also held positions with House of Blues Entertainment serving as their Director of Database Marketing and with the Walt Disney Internet Group – serving as the Senior Manager of the CRM. He began his career with Sprint working in several systems and analytics positions in both their local and long distance divisions.
Bret received his Masters of Business Administration from the University of Southern California’s Marshall School of Business and his Bachelors of Arts in Economics from Pepperdine University. He makes his home with his family in Los Angeles.
Gautam Madiman is currently the Director, Web Analytics and Optimization at Autodesk. He was hired at Autodesk in April 2010 to reinvigorate and build out the Web Analytics and Optimization practice to enable better strategic and tactical data based decisions across the business. Over the past 3 years, he has built out a best in class digital analytics practice to enable better data based decisions for key business priorities around content strategy, website product management, voice of customer, lead generation, customer targeting, SEO & marketing campaigns (media, SEM, email). His team was able to drive 20%+ increase in site conversion (web leads) through various analytics & testing efforts in 2012. He is responsible for managing all aspects of practice - Talent Management, Technology Needs, Vendor Relationships. Prior to that, he spent about 8 years at Dell primarily in the Consumer Marketing business unit in multiple leadership positions - Strategic Business Planning, CRM and Online Analytics and Optimization. Prior to Dell, he was a Senior Planning Analyst at Intel Corporation. Gautam has a BS and MS in Industrial Engineering from Purdue University and a MBA from University of Michigan, Stephen M Ross School of Business.
Christopher Marin has been working at CSC since 2002 and is in charge of the Digital Marketing Platform and analytics. Prior to that he was the head of csc.com, Site Architect and Webmaster. He manages a team of developers, architects, system administrators, QA and analytics specialists.
Before CSC, Chris worked at the Lawrence Berkeley National Laboratory, the Endoscopy Center of Marin, and WolfeTech, a wireless startup. He got his Masters degree in Information Management and Systems at UC Berkeley, as well as Management of Technology certification at the Haas School of Business. His undergraduate work was done at Pomona College.
Dan Mazza is Manager of Business Analytics at Gannett Digital and has been part of the company for over 5 years. Gannett is a leading media and marketing solutions company that reaches millions of people every day through our digital, mobile, broadcast and print media. A majority of his time is allocated to metrics strategy, data integration and decision support for management teams. Dan has been part of the implementation process of Adobe Analytics across multiple Gannett web properties including USATODAY.com, USATODAY mobile and Gannett’s local broadcast & newspaper markets across the country. He is also the lead for defining the business requirements around audience analysis and behaviors for all of Gannett’s mobile properties (Tablet Apps, Phone Apps, Mobile Web). He has an MBA and a BS in Statistics from Virginia Polytechnic Institute and State University.
David McCarty has worked for Travelocity for over 10 years, and is the manager of the Content Management Systems team at Travelocity. His team is involved in the strategy and implementation of the upper funnel aspects of the Travelocity.com website, as well as its partners and brands. Their key challenges of recent have been transitioning this top website brand from a legacy CMS, onto the AEM platform. Previous to Travelocity, David worked as a content management architect and consultant, implementing solutions for Fortune 500 companies throughout North America and Europe.
Ben first made eyes with SiteCatalyst at Pitney Bowes in 2004 then moved to Under Armour to be with her full time. He really got to know her working at Omniture as a SiteCatalyst implementation Consultant though there was a rough patch in their relationship when Ben was spending a lot of time with Omniture Insight at T. Rowe Price. Ben and SiteCatalyst are currently very happy managing web analytics and testing at Skullcandy. Ben's ideal and current analytics stack includes SiteCatalyst, Discover, and T&T.
Chris Moody currently serves as the President and COO of Gnip, the largest provider of social media data for in the world. In this role, Moody is responsible for the day-to-day execution of Gnip's operations with direct responsibility for sales, marketing, finance, and business development.
Prior to joining Gnip, Moody served as Founder and President of Aquent On Demand, a leading provider of technology solutions for creative and marketing organizations. Prior to his responsibilities with Aquent On Demand, Moody served as Aquent’s Chief Operating Officer with responsibility for the day-to-day management of more than 700 employees across 70 offices in 17 countries. Before joining Aquent, Moody served in senior management and technology consulting roles with IBM, Oracle, and EDS where he led engagements with more than 25 Fortune 500 companies.
Moody serves on the National Technical Advisory Board of Year Up, is an advisor to several technology startups, and is an active TechStars mentor. He also facilitates a monthly CEO Lunch for startups in Boulder. Moody has a Bachelor of Science degree in Electrical Engineering from Auburn University.
With over 14 years of industry experience Kelly is the VP of Technology for Razorfish's Commerce and Content practice. Her background includes consulting in enterprise systems, architectures, and strategic IT planning. Her technology focus has been with architecture, design and implementation specializing in commerce and content solutions. Kelly has applied her platform expertise on several of Razorfish's largest implementation for many clients including Delta Airlines, Coca-Cola, AT&T, Union Bank, Hughes Telematics and Games Workshop producing a proven track record for consistently meeting goals and delivering a high level of success for Razorfish clients. Kelly earned her Bachelor of Science and Master of Engineering both in computer science from Cornell University.
Shea Morgan is a Social Strategy Director for Hotels.com, North America. She brings 13 years of business experience in digital and social media marketing, strategy development, governance, and educational training. Shea writes about the latest in social business to help educate organizations on how to use social media to build their brand, generate leads and drive deeper engagements with the customer. Twitter Handle: @socialtake. Blog: www.themorningsocial.com
Robert Morris is Director, Digital Marketing at Exemplis Corporation. He is a marketing technologist and business owner of the e-commerce corporate roadmap. Over the past two years, Mr. Morris has focused his efforts on designing and building a multi-channel digital solution that markets and services the company's contract furniture product catalog. In addition to the strategic side of his job, Mr. Morris has spearheaded creative content development, User Experience design, CGI product imaging, SEO, website analytics and email marketing activities. Before joining Exemplis, Mr. Morris held several marketing and advertising agency roles as a digital strategist and interactive team lead at Direct Partners, Young & Rubicam Brands and Razorfish. He has worked with many well-known brands including Xbox, Nike, Sony PlayStation and Land Rover among others. Before his agency roles, he began his career in eCommerce with Ingram Micro and later Shimano driving business enablement through content management and digital product catalog platforms.
Brian Morrissey is editor in chief at Digiday, a vertical media company focused on the digital media and marketing industries. At Digiday, Brian leads all content development, both in digital publications and over a dozen events per year. He’s spent the past decade covering the development of the Internet advertising industry. Prior to joining Digiday in February, Brian spent six years as digital editor at Adweek, where he led all coverage of the digital industry, including developments in social media, advertising technology and publisher monetization strategies. Brian is a frequent speaker at industry events, presenting both in the U.S. and abroad. Brian Morrissey is a graduate of Providence College and has masters degrees from the University of Leuven (Belgium) and Columbia University. He also did graduate research at Jagiellonian University in Krakow, Poland.
James ran his first optimization program back in 1999, and has since run optimization programs for startups, E-LOAN, Salesforce.com, and Symantec. James specializes in implementing online best practices in the areas of marketing, analytics, technology, and operations. He is currently owner of Symantec’s consumer business optimization program, with responsibility for optimizing all their ecommerce activities. At Symantec he has built one of the most advanced optimization programs in the ecommerce industry, running 100+ tests globally each month.
Victor Owens is Vice-President and General Manager of North America for Hotels.com, where he is responsible for overseeing the group’s operations in the United States and Canada. He is also in charge of managing the Hotels.com global brand development and the global partnership with TripAdvisor. Victor joined Hotels.com as Vice President of Marketing in March 2010, bringing deep operating experience, as well as extensive online and offline marketing knowledge. Prior to Hotels.com, Victor spent time in various leadership, marketing and product management roles with a content management software start-up, internet service provider, supply chain software start-up, and restaurant operator. Victor received a BS in General Science from Morehouse College, a BS in Industrial Engineering from the Georgia Institute of Technology, and a MBA from Harvard University.
As the Director of Mobile and Social at Scripps Networks Interactive Chad provides leadership on mobile and social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Prior to his current role, Chad served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation, creation and management of the disruptive innovation process. Utilizing innovations he made throughout his career in information technology and online analytics, Chad trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. Chad began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director.
Steve Parker, Jr. is a Co-Founder and Managing Partner of Levelwing, a business analytics and intelligence firm, mining and analyzing data to help businesses market and operate with greater clarity and profitability. Founded in 2002, Levelwing operates in New York, NY and Charleston, SC and serves clients in the automotive, finance/banking, healthcare, education, retail, manufacturing and travel industries, among many others. In 2012, Levelwing named the 719th Fastest-Growing Private Company in America by Inc. magazine, having been recognized for the third consecutive year on its prestigious Inc. 500|5000 list. Levelwing was also named one of the Best Places to Work in the state of South Carolina. Today, Parker works from the Levelwing headquarters in Charleston and speaks across the country at business and marketing industry events and conferences, as well as leads the company’s overall directional activities.
Having begun his career in Internet media in 1995, Parker is recognized as an industry authority; a featured speaker at conferences and events around the world, his writings have appeared in various publications, including syndication to WSJ, Fortune and Entrepreneur. In December 2012, Parker was recognized by the American Marketing Association as Marketer of the Year for co-founding and advocating on behalf of The Collective For Good, a nonprofit industry collaboration of digital media professionals. In addition, Parker was named one of the Top 100 Most Inspiring People in Life Sciences by PharmaVoice Magazine, and in 2011, received an Ernst & Young Entrepreneur of the Year® Award for North & South Carolina. Parker was named one of Charleston’s Forty Under 40 in 2012.
Parker grew up in Nashville, TN, and following graduation from Western Kentucky University with a degree in Healthcare Administration, he began his career with Fortune 500 Company Columbia/HCA Healthcare Corporation. There, Parker helped to build the company’s digital media efforts into one of the largest and most successful of its kind among all US Corporations, including recognition as having built the leading consumer health website on the Internet.
After Columbia/HCA, Parker worked for America’s Health Network, a fledgling cable health network. During his time there, he launched the Internet division, including a series of live streaming events such as the first live-birth on the Internet (still considered one of the leading streaming video efforts of all-time), thrusting AHN into mainstream and growth from 15MM households to 40MM+, leading to acquisition by News Corporation.
Next, Parker went to start-up Medscape and launched HealthWatch by Medscape in conjunction with CBS. Finally, prior to Levelwing, Parker worked at iVillage, again assisting to build out extensive Internet media-related efforts for the company. Steve has been part of two Fortune 500 Corporations and two separate start-up IPO’s. "Data is a lion. It doesn’t need to be defended; it only needs to be let out of its cage." – Steve Parker, Jr.
Scott is a Vice President of Technology, and leads technology strategy and solution design in the southeastern US. With 18 years of technology implementation and leadership experience, including 13 years at SapientNitro, he brings innovation and strategic thinking solving client business problems and building great experiences for consumers. Scott has worked with many large clients including UPS, The Coca-Cola Company, Unilever, Michelin, and NASCAR to design and build digital marketing and media solutions. Most recently, he has been focused on the vision and technology behind the Sapient EngagedNow family of platforms.
Eric Petersen is the Director of New Media for Caesars Entertainment. In this role, Eric is responsible for developing social media and mobile marketing strategies for over forty casino resorts nationwide. Eric has been in the digital marketing space for the past six years and has a degree in International Relations and Business from the University of Southern California.
Prior to joining Levelwing in 2007, K.B. worked in the Data Enrichment Services department at Blackbaud, a Charleston-based global software solutions provider. While working in Data Enrichment, K.B. began to understand and embrace the power that having the right data at the right time could have on an organization’s ability to accomplish their goals. K.B. currently utilizes his extensive experience in paid placement search engine marketing, organic search optimization (SEO), web analytics and data mining as a Managing Director for the Levelwing organization. Specifically, his work on Bridgestone’s digital initiatives gave K.B. a wide breadth of experience in managing, coordinating and measuring integrated online and offline marketing initiatives and using the data to develop innovative and impactful user experiences in an otherwise low-interest category. K.B. is often invited to speak at various events within the digital, technology and automotive industries and has recently been a speaker at SMX, Adobe Symposium and Cars.com’s annual digital summit.
Alessandro Renzi has been part of HealthNow New York since December of 2011 as the Director of Digital Experience. He leads the department responsible for the customer experience interaction with HealthNow New York web, mobile, and social media channels. With the fast changing landscape of healthcare, Alessandro and team works on creating a digital experience that provides simplicity and clarity to consumers about healthcare. Prior to HealthNow Inc., Alessandro ran Beyondus, Inc, a small web and marketing company that delivered marketing and web initiatives for B-to-B and B-to-C clients in a variety of industries. Alessandro has been recognized by the Town of Niagara Business & Professional Association as Business Person of the Year–2010, Buffalo Business First Forty Under Forty–2009, and Niagara USA Chamber Rising Star Award, Beyondus, Inc. –2008 Alessandro started his career in Boston, MA with CCBN (Corporate Communication Broadcast Network) currently part of Thompson/Reuters, a business that provided investor information to public companies and institutional investors through web, webcast & video, and more traditional channels such as IVR and investor kits through a mail fulfillment services. Alessandro managed 500+ clients during his time at CCBN with a high retention rate.
Chris leads the Analytics team within Condé Nast Consumer Marketing. This team of research experts and digital analysts strives to provide the Condé Nast portfolio of brands and its clients with the most accurate and actionable insight on consumer behaviors across all media. He joined Condé Nast after three years at Kraft Foods in a combined role across the corporate research team and CRM marketing team. In this role, Chris led Kraft’s international web analytics strategy and execution on more than 100 brand websites. He defined the marketing strategy, including search and display media buying, for kraftfoods.com (now kraftrecipes.com), a top online recipe destination and the largest CPG marketer-owned website. He also led the strategy for monetization of the Kraft CRM program which included online and email ad sales, syndication, and strategic partnerships.
Prior to Kraft, Chris was a member of the Strategy and Analytics team at the digital marketing agency, Digitas. While at Digitas, his focus was on the measurement and optimization of online media for clients in the CPG, travel, and job search verticals.
Jake Sapirstein, an 18 year veteran of Digital Marketing, runs the SAP Test Lab - a comprehensive testing and optimization program at SAP. Launched in July 2011, the program provides process, tools and governance around testing and optimization across SAP.com and all our country sites and campaigns – which has proven to be a significant driver of business value in terms of both direct revenue and lead generation. Jake also leads various online marketing initiatives within SAP, Digital team, including Search Analytics, and Registration Strategy. Prior to SAP, Jake has held various management positions in the technology and interactive marketing arenas, and got his start in technology at Macromedia, where he helped the company launch the first major browser plug-in, Shockwave.
Originally joining Dell as a Web Developer in 2005, Lester now champions the Dell customer experience by leveraging in-house and third party optimization and personalization tools. With the expansion of Dell’s optimization and personalization efforts, he is now responsible for the successful deployment and management of Dell’s optimization tool set with which various teams continuously update and optimize the dell.com shopping experience. He now serves as a collaborator and trusted advisor to multiple groups within the organization including: business, creative, development, IT and management partners.
Chris Schroeder has several years of web analytics experience, both on the vendor and practitioner side. He is currently the Marketing Analytics Manager at Scottrade, specializing in metrics strategy, data integration and decision support. In his prior role at Elsevier, a health and science publisher, Chris led implementation, analysis, and data integration efforts for hundreds of web properties. Prior to his practitioner days, Chris was a consultant and lead analyst for an SEO agency.
I started at Omniture when there were only six other Account Managers, and eventually took charge of several enterprise accounts, including Apple, Ford, and even Adobe. I left to run analytics for Logoworks, which was later acquired by HP. Now I work on an analytics team for VML, a digital marketing agency, and have provided analytics support for Sam’s Club, Office Depot, SAP, and Waste Management.
I love pushing analytics tools to their limits, and finding ways to use all of the hidden features that they contain. My current side project is called Tracking First, which uses Adobe’s API to upload SAINT data directly from your browser.
Dan Scudder is on the founding team and VP Business Development at LiveRamp, where he oversees partnerships with leading digital advertising platforms. Prior to LiveRamp, Dan was an early employee and VP at Rapleaf. Dan also served on the board of directors for the Direct Marketing Club of New York. Dan graduated Babson College with a undergraduate degree in business management.
Satnam Singh is the Vice President of Analytics & Site Optimization at Travelocity, where he leverages his expertise and 10+ year career in analytics and digital marketing to provide a single source of truth on business performance and to develop capabilities to optimize key business functions. In his role, he is responsible for the overall business and site analytics for Travelocity and leads teams across multiple disciplines including business intelligence, reporting, enterprise analytics infrastructure, site optimization, experimentation and statistical models.
Prior to joining Travelocity, Satnam was the Vice President of Analytics for Javelin Marketing Group, a part of Omnicom Media Group. There, he led a team across North America comprised of marketing analysts, statisticians, database administrators and business intelligence professionals and provided analytics and strategic thought leadership throughout the organization.
Over the course of Satnam’s career in analytics and digital marketing, he has been instrumental in launching the first-ever physician CRM analytics platform for Fortune 100 pharmaceutical company, improving marketing ROI for a client delivering several hundred million dollars in additional return, establishing a marketing analytics platform for a Fortune 100 telecommunication company launching an IPTV product, and designing and launching a self-service marketing ROI scenario planning platform for a major financial client. At Razorfish, Satnam helped significantly grow the analytics budget of its largest client. Other highlights there include leveraging Atlas ad-server technology to launch new digital analytics and targeting services and increasing the scope of advanced statistical modeling services for marketing optimization.
Satnam earned his M.S. in Operations Research & Statistics, from the University of North Carolina at Chapel Hill and a B.E., Industrial Engineering, from the Indian Institute of Technology (IIT), in Roorkee, India.
John Shori is Senior Manager of Marketing Analytics at Move Inc., a network of real estate web properties that provide resources and decision support tools for consumers and real estate professionals through all stages of the home-buying cycle. While at Move Inc., John has led the implementation of Adobe Analytics across several of Move’s web properties, deployed cross-channel marketing attribution, and most recently expanded Move’s use of Adobe Site Catalyst and Discover to track and optimize performance of Move’s Realtor.com mobile applications and mobile optimized site. Previous to Move Inc., John has held analytics, project management, and consulting roles for companies across multiple industries. He holds an MBA from the University of California Irvine and a BS in Engineering from California State University Northridge.
Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Previous Work Experience
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
Celia Stokes is the EVP and Chief Marketing Officer of K12 Inc. (NYSE: LRN), the nation's leading provider of online learning options for students in pre-kindergarten through high school. K12 provides schools, districts, and families the broadest array of options for learning in a flexible, individualized, and innovative way through the power of online tools and curriculum. Over the past seven years, Ms. Stokes has created K12’s commanding market leadership position in this fast growing space, from post start-up through IPO, and has driven K12 into the top 2% of the Russell 2000 Index of companies in terms of revenue growth over that time.
Throughout her career, Ms. Stokes has driven high growth, high visibility, “challenger” and turnaround products and services from early stage to maturity. With primary focus on B-to-C markets across multiple industries, she has significant experience in the online education, travel, new media, and e-commerce industries as well as several others. Career highlights include: creating the #1 airline brand in the U.S., as voted by the readers of Travel & Leisure, by driving all branding, marketing, and customer experience elements; leading early efforts (pre-reality TV) to transform TV shows into multi-dimensional "brands" for FOX and NBC; and leading one of the first pilots of interactive television for one of the largest telcos—this latter effort included pioneering the definition of interactive advertising and e-commerce as part of this seminal effort, directly guiding the early forays of Nissan, Johnson & Johnson, Visa, J.C. Penney, and Nordstrom.
Koji Suzuki is currently the Web Analytics Group Manager at Rakuten Inc. Based on his +10 years global working experience in the US, Europe and Asia Pacific in the digital marketing fields, he is responsible for guiding and evangelizing the Rakuten’s global analytics strategy. Under his strategic guidance, Koji and his powerful web analytics team is "manufacturing" web analytics action heroes within the company aiming to achieve his vision of transforming Rakuten into an ultimate data-driven company.
Linda Tai heads marketing analytics and testing at YouSendIt, a file collaboration start-up company. While there, she has created a testing and web analytics infrastructure from the ground up, and utilizes her expertise in subscription offerings to integrate web analytics data with transactional datamarts. Prior to YouSendIt, Linda led marketing analytics and datamart teams at Intuit, Yahoo! and Genealogy.com. In her previous career as advisory engineer at IBM, Linda focused on disk drive manufacturing failure analysis to optimize the manufacturing test process. Linda holds B.S. and M.S. degrees in mechanical engineering from University of Michigan and University of California, Berkeley.
Rahul Todkar's interest and passion lies in creating compelling stories with data to enable decision making and informed trade-offs. He enjoys tackling challenges presented by big data and thrives in an environment with data and technology complexities to drive business transformation through power of analytics.
As current head of channel marketing analytics, Rahul leads optimization efforts to drive new user acquisition, x-sell and multi-channel, multi-device experience across Intuit’s Small Business Group. In this role, Rahul oversees all aspects of analytics and data strategy including digital [web and mobile] analytics, offline/online marketing spend optimization, statistical modeling, segmentation, media mix modeling, cross-channel attribution and people, tools, vendor management. Prior to Intuit, Rahul has held advancing positions with significant responsibilities at analytics powerhouses eBay/PayPal and Capital One. Throughout his career, Rahul and his team have delivered multiple high impact projects across analytics spectrum with $90+ mm total revenue impact.
Jennifer leads the Retention Marketing team within the Paid Services division of AOL. This team is responsible for driving customer engagement and awareness around the entire suite of products the company offers as a part of the subscription program, creating customer loyalty and boosting retention. Her team has led a shift in the organization to a culture of testing and optimization to achieve company goals. In the past year, she has spearheaded the use of Adobe's Target solution, transforming the way retention marketing initiates change at AOL and how the group is structured. The group now has 26 Adobe Target power users, as opposed to the two users a year ago in the same 100 person organization. A former AOLer, she re-joined the company two years ago after spending time at Clearwire leading the online customer acquisition program.
Restaurant.com Director of Customer Acquisition Phil Volini has been a key member of the Restaurant.com team since joining the company in 2010. He previously served as senior search marketing manager and senior manager of channel marketing, overseeing SEO, paid search and display advertising, prior to assuming his current role in which he oversees the Restaurant.com consumer site.
Prior to joining Restaurant.com, Volini spent more than three years as ecommerce marketing manager for Ticketmaster and TicketsNow, where he worked on consumer promotions, SEO and the onsite customer experience. The Hoffman Estates, Ill., native is a graduate of Illinois State University.
Miro Walker, CEO and co-founder of Cognifide, is a Marketing Technologist who helps businesses do amazing things online. He comfortably bridges the gap between sophisticated technology and the needs of business and marketing folks. His career spans 15 years of technology consulting and management in digital marketing, content management and online commerce, ranging from dotcom startups to Europe's largest digital marketing agency. Miro is particularly passionate about Agility in both marketing and technology delivery and since co-founding Cognifide in 2005, has spoken at a number of international events across Europe and Australia.
Luke joined REI in 1994 and the eCommerce team in 1999. He currently runs two distinct programs for REI. He is responsible for defining and implementing site search/navigation and automated product recommendation strategies that enhance the customer experience online, facilitate conversion and build the REI brand. In this role, he identifies and executes on opportunities for measurable improvement and optimization of the search/navigation and product recommendations experience across all REI web properties, through the analysis of customer behavior and testing. Luke is a member of the Adobe Customer Advisory Board for Conversion Products.
Sandra S. Van Wormer is Digital Marketing Program Director at DuPont. She leads the global digital marketing team as well as the multi-year, global project to transform DuPont digital marketing capabilities with the overhaul of DuPont.com and more. She is part of the DuPont Corporate Marketing & Sales organization.
Prior to digital marketing, she was President of DuPont Hybrid Membrane Venture, a growth area for DuPont. She managed the global venture aimed at providing value to customers in multiple markets through a unique, leading edge nanofiber technology.
Prior to the Hybrid Membrane Venture, Sandra was Director of Strategic Planning and Government Business Development in the Safety and Protection platform of DuPont. She was responsible for developing growth strategies and processes for Safety & Protection, as well as for growing DuPont business with the U.S. Government.
Sandra previously held the positions of Director in DuPont Corporate Plans, e Business Director for DuPont Packaging and Industrial Polymers business unit and previous to e business, she had P&L responsibility for Global Clysar® packaging films, and the industrial Vinyls businesses.
Sandra has held DuPont positions managing an elastomers production unit, supervising technical services, in direct sales, and in various other business and technical areas.
She graduated from Princeton University with a BS in Chemical Engineering. She attended the Kellogg School of Business Executive Development Program.
Sandra and her husband Phil live in Wilmington, DE. They have 2 children who both live and work in New York City.
Guy Yalif (@gyalif) leads global product marketing for Twitter. Guy's organization is responsible for advertising product strategy and messaging. Before Twitter, Guy led advertising product marketing at Yahoo!. While at Yahoo!, Guy spent seven years serving advertisers large and small in search, display, online presence, and finally across all of Yahoo!'s ad products. Before Yahoo!, Guy led product management and product marketing at Tradeweave, an online marketplace in retail. Guy also spent time at Microsoft and the Boston Consulting Group. Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.