March 20–24, 2016 | Las Vegas, Nevada

Share new insights.
Make some noise.

Date: March 21, 2016
Time: 1:30 – 5:00pm
Place: Venetian | Palazzo | Las Vegas, Nevada

Community-led Breakout Sessions

Tourism Australia — An Aussie Specialist’s Journey
Learn how Tourism Australia enriched their customer experiences by leveraging strong ties between AEM and Translations, Captivate, Adobe Campaign and Adobe Analytics.
Presenters: John Mackenney - GM, Digital Transformation, Tourism Australia and Dave Rumsey - CIO, Tourism Australia

“Everything is Becoming Digital” — How Far are you on your Digital Transformation Journey?
Hear a technologist’s view of end-to-end digital transformation. Get a glimpse of MasterCard’s digital transformation strategy that outlines how technology can enable and accelerate transformation.
Presenters: Devarshi Hazarika - Business Leader/AVP, Digital Solutions, MasterCard and Bejoy Mathew - Principal Consultant/VP, Digital Solutions, MasterCard

Bombardier’s AEM Implementation for Multi-sites Management
Listen how Bombardier is leveraging AEM´s MSM to set-up, deploy and manage its world-wide presence via localized sites. The presentation will focus on the experience of setting shared content capabilities, the lessons learned from the project, and the evolution of this global corporate strategy.
Presenters: Ken Knitter, Manager, Principal Advisor, Digital Strategy and Social Media, Bombardier and Alberto Vazquez, Adobe Marketing Cloud Practice Lead, Valtech Canada

Tricks to Managing a Global Enterprise Web Presence
Learn how Intel has set up their AEM platform to support multiple web experiences for their consumer, B2B, and self-support audiences on a single AEM stack. Hear how they optimized performance and multiple paths to production, all in support of a diverse set of business groups and audiences.
Presenters: Sara Lockhart-Sirman - Information Architect & System Analyst, Intel and Arun Sagiraju - Digital Experience Platform Architect, Intel

Building a Comprehensive Web Content Management Strategy with Adobe Experience Manager
Discover how SanDisk used Experience Manager to completely overhaul their web portfolio. Hear about their challenges and key takeaways from this effort.
Presenter: Akshay Sharma - Director of Web Development, SanDisk

DuPont: Cultivating a global strategy for mobile apps
Discover how the global science leader DuPont uses Adobe Experience Manager Mobile to grow its business by equipping its customers and sales reps with relevant, regionalized information in mobile apps.
Presenter: Joanne Hewitson, Global Digital Marketing Lead, DuPont Crop Protection

Metadata 101 / Fundamentals
This workshop covers the fundamental strategy and design for understanding metadata and more importantly, best practices for a metadata model for your DAM and WCM...the core of the Adobe Experience! Learn strategies for developing a metadata model, taxonomy (web-centric), the greatness of data governance, and the benefits of metadata.
Presenter: Holly Boerner, Sr Manager, Optimity Advisors