Make Summit your own
With eight different tracks and over 70 sessions to pick from, this is your chance to cater the Summit experience to your specific needs. Mix and match the sessions you attend to get the customized education that will help you position your company to blow away the competition, extend your Adobe investment, and strategically add to your knowledgebase as you craft your career path.
Tracks
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Analytics & Reporting
Turning analytics into action means you're competing to win. Come hear from your peers and Adobe experts as they reveal analytics principles, strategies, and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, and video analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success. View Sessions for Analytics & Reporting >
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Media Monetization
As media formats expand across multiple devices, publishers must understand the diversity and engagement of their audiences. Advertisers are more sophisticated and demand more value from their publishing partners. And, this value is delivered by targeting desirable consumers with less waste and better return. Therefore, publishers must learn how to segment their inventory and deliver targeted advertising as efficiently as possible in order to compete. View Sessions for Media Monetization >
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Mobile
Mobile marketing + Mobile analytics = Mobile success. Listen and learn from Adobe experts and your peers as they provide best practices, strategies, and insights for analyzing and optimizing mobile marketing channels. Our speakers will discuss how strategies for mobile applications and websites can improve consumer engagement and monetization across their digital media initiatives. In addition, you will learn about emerging trends in mobile marketing and how mobile channels are becoming a key element of your peers' digital marketing strategies. View Sessions for Mobile >
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Multi-Channel Campaigns
Digital advertising will be a $41B business in 2012. Return on this massive investment is more important than ever. As technology aligned with data is driving the evolution of the industry at a rapid pace, advertisers are bombarded with too many disparate and confusing options to meet their business goals. As a Digital Marketer, you need to focus resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape. View Sessions for Advertising / Multi-Channel Campaigns >
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Personalized Engagement
The moment of truth for most digital businesses comes when visitors convert to customers. Conversion takes many forms: registration, subscription, purchases, repeat visits – or even "offline" conversion in another channel, such as a physical store. Increasing conversion requires improving each customer's unique set of interactions to create relevant and efficient experiences. Learn how to optimize conversion through integrated site search, dynamic content and personalization strategies —building on your strong analytics foundation and underpinned by a disciplined testing program. View Sessions for Personalized Engagement & Conversion >
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Social
Social media marketing is the fastest growing digital channel of 2012 and can no longer be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results. Social media strategists will learn of the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers. View Sessions for Social >
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TechTrack
Get innovative, get hands-on. Adobe's top technologists will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social. Learn how to use our APIs and SDKs to automate processes and leverage your data. Developers will get a hands-on experience at every session and walk away with code assets that they can implement in their own digital marketing initiatives. View Sessions for Tech Track >
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Web Experience Management
Your web experience needs more than web content management. You need the web to captivate customers, increase conversion rates, and bring the brand story to life across all digital channels. Interact with leading web experts and learn how web content management builds stronger connections with influencers, prospects and customers at work, home or on the go — and extends your presence across the web. Content strategists and web content managers will learn to use their entire digital presence, targeted campaigns, and rich media experiences that leads to increased engagement and sales effectiveness. View Sessions for Web Experience Management >
