This two-day training is directed at SiteCatalyst® users. The training provided in this course is tailored to help you use Adobe SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distribute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.

The key to increased conversion is understanding your visitor. In this two-day course you will learn how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Adobe SiteCatalyst. You will also learn how to integrate your Adobe SiteCatalyst data with data external to your Web site in order to understand your business from end to end.

This two-day course provides detailed, hands-on instruction of Adobe Test&Target for those who will be using the tool on a regular basis, or for those who will be managing such users. This course lays the groundwork so that students achieve a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results. The course agenda has been designed with several hands-on exercises interspersed throughout both days, so that users are given ample time “in” the product, actually using and testing campaigns that they build themselves.

This course is designed as a combined overview CQ System Administrator and Developer training, condensed into a two-day course. In this course you will learn the prerequisites, installation, and the system architecture of CQ, as well as specific course selections.

Day 1 of training topics includes a brief look into CQ Content Authoring, and several topics from the System Admin course. This includes Authoring Pages, and the Digital Asset Manager (DAM) for the Content Authoring overview. The System Administrator course selections include Deployment using Static servers and dispatcher, Replication agents, Packages, User permissions, LDAP, Admin interfaces – Apache Felix OSGi console, CQSE console, CRX console, and CRXDE Lite, and you learn how to integrate CQ in a production level environment. The overall goal of this training is to introduce the student to the philosophy behind CQ, and how to administrate content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom CQ system based on Templates/Components. This training session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, Creating a template, Adding and using Components, Creating Dialog, and Navigation. The overall goal of this training is to enable the student to be able to create and understand basic templates.

The CQ Author Training course teaches CQ features, functionality, and authoring skills based on a standard project environment. This includes a hands-on introduction to CQ‘s dynamic publishing, the roles and responsibilities of a content author, and the best way to work with CQ’s content management features. This training enables students to create new web pages based on different types of templates, to update and modify content on a based website, and to use some of the additional functionalities such as Workflow, Forms, Campaigns, Newsletters, Reports, and creating and managing Mobile Pages.

This course will show you how to configure the SocialAnalytics tool to monitor and capture social media mentions about your company in order to better understand how the social web impacts your business. You will learn how to use the Classification tool to upload and manage SocialAnalytics terms and to create new reports. You will also learn how to track content that you control. This training also covers SocialAnalytics reports, metrics and dashboards.

Adobe Discover User Training will teach you how to use Adobe Discover to do deep analysis on your Web site traffic. This one-day course shows how Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Adobe Discover gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Adobe Discover queries the entire data set with unprecedented speed and flexibility.

Adobe Insight Analyst training begins with a general overview of architecture, terminology and concepts. It then teaches participants how to navigate through Insight Client to create and design new analysis workspaces, reports and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Finally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course.

In this course you will learn how to use Adobe ReportBuilder to extract the information that you need out of SiteCatalyst into Microsoft Excel, so that you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard, learn how to calculate date ranges, build data tables, and create and save filters. Also covered is the copy and paste functionality, including multiple request changes. The course finishes up by saving, scheduling and sharing your reports.

Adobe Digital Publishing Suite is a complete solution that lets individual designers, traditional media publishers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablet devices. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® 5.5 software and tight control over the complete application creation and publishing process empower you or your design and production staff to deliver engaging tablet documents that meet even the most intensive deadlines.

In this course you will learn how to use Adobe InDesign and Adobe Digital Publishing Suite to design and layout mobile documents and build single-issue and multi-issue viewer apps. These apps will deliver innovative reading experiences, interactive content, and high-impact advertising on leading tablet devices that get consumers more deeply engaged with your content and your brand. Additionally, you will see how easily Adobe’s Digital Publishing Suite ties in with Adobe SiteCatalyst analytics.

Participation in this course requires an intermediate knowledge of Adobe InDesign and use of a Macintosh computer (to be provided). Time will not be taken during class to bring students up to speed on how to move around in the InDesign product.