Digital Marketing has become the nexus of today's business; the space where everything comes together for your company and your brand. Understanding the hot issues is key to your business's success — whether it's how to turn data into information, understanding the value of social media, or how to determine the ROI of your marketing spend. Attend Summit to learn valuable digital marketing takeaways that you can implement immediately to grow your business and bottom line.

Digital advertising will be a $41B business in 2012, and return on this massive investment is more important than ever. As technology aligned with data is driving the evolution of the industry at a rapid pace, advertisers are bombarded with too many disparate and confusing options to meet their expanding business goals. As a Digital Marketer, you need to focus resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape.

Turning analytics into action means you're competing to win. Come hear from Adobe experts and your peers as they reveal the analytics principles, strategies and techniques for optimizing the performance of your digital marketing campaigns by making your online and multi-source data actionable. Learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.

As media formats expand across multiple devices, publishers must understand the diversity and engagement of their audiences. Advertisers are more sophisticated and demand more value from their publishing partners. And, this value is delivered by targeting desirable consumers with less waste and better return. Therefore, publishers must learn how to segment their inventory and deliver targeted advertising as efficiently as possible in order to compete.