Consumer shopping behaviour continues to evolve as innovative merchants disrupt (enhance) the traditional shopping experience, and customers are easily wooed away by hot deals and discounts. Retail organisations are challenged to understand the people, process and technology that will keep them ahead of their competition. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organisations to deliver great experiences across all consumer touch points.
According to recent Adobe research, 56 percent of travel and hospitality marketers believe that the way to differentiate themselves is through convenient, fun and valuable delivery of guest and traveller experiences. Learn first-hand how top travel and hospitality companies are transforming and personalising guest experiences, and how Adobe Marketing Cloud is powering these successful organisations to drive profitability and guest and traveller satisfaction.
Seismic shifts in digital adoption continue to expand and evolve the role of marketing in High Tech and B2B organisations. These firms look to their marketing teams to contribute consistently to sales goals, reduce cost-to-serve through intelligent self-serve options and contribute to innovation objectives. Learn first-hand how B2B and Tech companies are using Adobe Marketing Cloud solutions to achieve competitive advantage and respond to ever-increasing customer demands for digitally rich and personalised experiences.
Acquiring, engaging and monetising consumers across channels and devices is increasingly complex in the wake of the digital disruption and transformation taking place across the telco, media and entertainment industries. Direct-to-consumer content products, over-the-top distribution and the changing face of what it means to be a publisher in the digital age, all require disciplined focus with analytics and insights to power true data driven marketing.
Join us for first-hand stories of key learnings, successes and best practices from the companies leading this digital change, and hear from Adobe Digital Insights the trends and data points that are defining today’s patterns of content consumption.
The world of automotive and manufacturing continues to evolve with digital permeating into all parts of automotive and manufacturing value chain. In this session, get a bird’s eye view of how leading automotive and manufacturing companies are improving their customer experience and engagement through their investments in digital transformation.
Creating consistent, personalised and high quality customer experiences in financial services is far more difficult when factoring in multiple online and offline channels, higher concerns for privacy, and the need to bring together data from separate legacy systems. Learn first-hand how banks, insurance companies and wealth management firms are using Adobe Marketing Cloud to overcome these challenges to improve cross-channel customer experiences, increase engagement and sales across digital channels.
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