Design has emerged as a fundamental way for organisations to differentiate themselves by delivering exceptional customer experiences. Increasingly, the success of web and mobile experiences depends on the visual and interaction design behind them. Great design translates into great content, and great content is essential for building the experiences that create loyalty and ultimately boost Enterprise revenue. Brands that succeed differentiate themselves from their competition by consistently delivering exceptional customer experiences at scale. They do this by embracing design-driven thinking to create and deliver relevant content for personalised and compelling experiences across all touch points. The Content & Creativity track will explore what great design means and how you can use it for competitive advantage. Join us to hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.
Consumers want it all—online and offline experiences that are seamless and personal. Consumers are digitally empowered. In seconds, they can research a brand and make an informed decision about a purchase. The best plan of action is to meet them at that moment with a relevant message. But here’s the catch: many customer experiences are broken. Messages aren’t integrated. Critical data is fragmented. And marketers lack a centralised place to manage it all. The result is the wrong message at a critical moment. The good news is that Adobe can help you connect all your channels with a consistent experience. Join Adobe experts and your peers to learn how to get a complete view of your customer, real-time engagement metrics and optimisation tools. Then you can act on data insights to deliver personalised experiences to each customer, at the right moment, through multiple channels, and still have one consistent voice.
Digital is changing everything. Consumers have infinite choices in content. They’re connected to an explosion of devices. And they want every experience with your brand to be seamless. In order to meet the demands of digital, you need to become an experience-led company—a company that delivers in- the-moment experiences that are compelling, personal, useful and delighting the customer at every touchpoint. With these qualities, your brand experiences can create a real connection with your customers to build lasting loyalty. Adobe Experience Cloud helps you deliver a standout customer experience, from content creation to delivery, measurement and refinement. Join Adobe experts and partners for insightful discussions and best practices on how organisations of all sizes create these standout experiences that create a real connection with customers.
Data is driving marketing. We now work in a world where data guides the decisions and actions that drive revenue. And with advanced analytics, data no longer just informs—it predicts. Your customers expect you to know who they are and what they’re interested in, regardless of how they choose to interact with you. It’s not enough to react anymore—customers expect you to anticipate. While consumer expectations are rising, so are the expectations of stakeholders. Centralising data so insights are easily accessible throughout your organisation is key to finding the best path, best experiences and most competitive business strategies. Engage with Adobe experts, innovative marketers and industry thought leaders to push the limits of data. Move beyond marketing analytics. Give your customers experiences that use insights from all their interactions, so they feel like you can read their minds.
Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Experience Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.
As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. This track features industry experts and business leaders who are at the forefront of marketing innovations and innovative marketing strategies. Join and learn as they share their expertise and vision on how to take digital marketing to the next level. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will enable you to build the next generation of marketing success for your organisation.
Today’s consumers identify all interactions and experiences with a brand as the brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer must work more closely than ever with other departments and have a greater appreciation of issues in legal, operations and IT. In the Marketing Operations track, you will learn from industry experts and Adobe thought leaders alike, as they share their marketing operations strategies and techniques. You will also learn how Adobe Experience Cloud technology lays the foundation for you to give your customers a consistent, continuous and compelling experience.
Smartphones are the primary device for 92% of consumers. It’s the only device that brings digital and physical experiences closer together. To provide mobile moments, your company needs to think mobile first and place mobile apps, mobile websites and real-time notifications at the center of your digital strategy. Adobe is leading this charge by offering a comprehensive and integrated set of solutions to manage, iterate and deliver engaging, data-fueled mobile experiences, for customers and employees alike. Learn tips & tricks and best practices for mobile marketing from customers, partners and Adobe experts.
Programmatic is changing direct response media buying. As an advertiser, you’re overwhelmed with too much data, too many technology choices and way too many options to run your ads. Yet you still want to simplify your life. You want more control over your ad campaigns and budgets. You want to be more efficient with your ad buys. You want to integrate your data from planning to delivery and measurement. Unfortunately, ad technology has been a black box. There’s a lack of transparency in execution. Insights and data aren’t connected. And the market is fragmented. Adobe Experience Cloud can change all that. Learn how Adobe unifies all your data, customers and content into a singular view, so you can buy media that’s automated, data-driven and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.
Vertical industry sessions focus on client success stories and solutions for specific industries including Retail, Financial Services, Automotive & Manufacturing, B2B & High Tech, Telco & Media and Travel & Hospitality. These 45 to 90-minute sessions take a deeper look at how leading digital brands in each of those industries are leveraging a combination of people, process & technology for business success.
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