Adobe Experience Manager Exchange at Summit

Share some insights. Make some noise.

Start your Adobe Summit experience with learning and sharing of best practices with leading digital marketers. Participate in discussions on latest trends in customer experience and get insights into challenges your peers are facing each day. Stay for the cocktail reception and develop lasting relationships with members of the Adobe Experience Manager (AEM) community.

Register now

Event details

Monday, March 20

    Welcome remarks
    1:30–1:45pm
  • MasterCard: Bridging the Digital Gap. Building the Digital Muscle
    1:45–2:30pm

    Join MasterCard’s leads of their long digital transformation journey, Bejoy Mathew and Narendra Dukkipati, as they talk about the evolution of their organization and the processes and technology leveraged along the voyage.

    Community Discussion and Q&A

  • Break
    2:30–2:45pm
  • adidas: Digital Asset Management: All You Need to Know
    2:45–3:30pm

    Mark Leslie, Senior Manager, DAM, adidas Group, Sports Licensed Division (SLD) and John Horodyski, Partner, Information Management, Optimity Advisors share their story on how Digital Asset Management (DAM) came to be at the adidas Group, Sports Licensed Division (SLD) and the valuable DAM lessons learned along the way.

  • Break
    3:30–3:45pm
  • Biogen: Transforming a digital strategy
    3:45–4:30pm

    Join Tim Howland, Digital Delivery Lead, and Ben Zanghi, Marketing Technology Lead, from Biogen to learn how they transformed and modernized digital publishing at Biogen. Biogen will cover the the challenges and opportunities they faced, process, achievements and recommendations on how you can embark on this journey.

  • Closing remarks
    4:30–5:00pm
    Cocktail reception
    5:00–7:00pm

Adobe Experience Manager attendees save $400 on the full conference pass price of $1895. Use promo code DP17AEM when you register.

For questions regarding the AEM Community Exchange at Summit,
Please contact Urosh Pajic.