Latest trends, fresh tools and techniques

See the best of digital experiences, commerce, and customer experience management.

Latest trends, fresh tools and techniques

See the best of digital experiences, commerce, and customer experience management.

The Session Catalog is coming soon.

Summit and Imagine sessions and labs will give you best practices, practical takeaways, and real-world success stories. Choose from more than 400 sessions and labs across eleven tracks. Mix and match to create a personalized schedule.

sessions


Presentations from product experts, partners, and customers, followed by Q&A. This year, sessions begin on Monday afternoon.

experience league learning labs


90-minute guided learning sessions. We preload software on each computer, and walk you through the lab with step-by-step guidance.

For digital marketers, web and business analysts, and data scientists

Analytics is the foundation for providing compelling experiences across the customer journey. To deliver value to consumers in the moments that matter, analytics must remove friction and irrelevancy from the customer conversion process and power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery and customer journey orchestration.


For marketing executives, web, channel, email, content, digital, social, and mobile marketers

In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences, at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact, and driving new revenue growth.


For marketing and commerce executives, digital marketers, and commerce-based roles

Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes.  Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience-driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.


For web, content, digital, social, mobile marketers, strategists, developers, and IT

With the fast evolution of customer experience, marketers and developers have to  keep themselves ahead of the innovation in CXM technology to meet customer expectations. Driving higher business impact is possible only by turning customer insights into  personalized experiences delivered to relevant touchpoints in real-time.  Join experts from Adobe, agencies/system integrators, and leading brands to learn about the future of experience management in the cloud and best practices for marketing and IT organizations to build, manage, and deliver optimized experiences across any channel, device, or app.


For digital marketers, brand strategists, creative directors, designers, content managers, and marketing executives

Delivering exceptional, design-led customer experiences is the fundamental way for marketers, brand strategists, and creative pros to ensure their organization is differentiated. In fact, companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 228%. The Creative Cloud for Enterprise track will explore what great design means and how you can use it for competitive advantage. Hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.


For advertisers, agency and marketing decision makers, and practitioners 

Learn how Adobe empowers advertisers and marketers to reach users and to achieve a connected cross-channel strategy through advertising channels such as TV, video,  display, dynamic creative optimization, native, audio, digital out-of-home, and paid search. The Cross-Channel Advertising track will showcase industry leaders and provide real case studies of customers who have integrated their audience, analytics, and activation onto a unified tech stack, which streamlines the campaign lifecycle and delivers measurable advertising success.


For senior business decision makers

Customer-centric business transformation is now a strategic imperative across the C-suite, one that involves reorienting an organization’s people, processes, and technology to engage with today’s always-connected consumers. The Digital Trends & Innovation Track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising—anyone on the hook for customer experience—about how to navigate digital disruption and build loyalty with your customers along the way.


For marketing executives, channel marketers, and campaign managers

Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimize, and deliver personalized experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.


Magento Imagine at Summit, CAESARS FORUM

Expand your global commerce experience by learning from digital commerce leaders, innovative retailers, expert agencies and technical developers across nine commerce specific tracks that will cover:

  • B2B Commerce
  • Commerce Best Practices
  • Commerce Product Previews
  • Commerce Solutions & Beyond
  • Customer Experience in Commerce
  • Magento Commerce for Developers
  • Omnichannel Innovation
  • Small Business Growth

Learn more about these educational tracks that will help you prepare your business for growth.


For marketers and developers on personalization, growth, and optimization teams

Personalization is no longer optional. Expectations for brands to deliver a relevant and personalized experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalized experiences at scale. Learn from industry leaders and domain experts on how they established their personalization programs and leveraged AI/ML innovations to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.


For marketing & IT leaders, developers & data scientists, data & customer management (DMP, CDP) practice leads

Learn how Adobe Experience Platform and Adobe Audience Manager, Adobe’s industry leading data management platform (DMP), can enable brands to centralize and standardize customer data management strategy across the enterprise. In this jam-packed track, Adobe experts will partner with thought leaders to demonstrate the value of powering  real-time customer profiles, enabling data science and data governance to personalize experiences, while pushing the limits of data discovery, data management, and real-time audience activation. Whether you’re a marketing or IT executive, daily  practitioner, or a data scientist, you’ll be able to apply learnings based on your role and ensure that your brand continues to deliver on the experience promise – all while future proofing your investment and delivering measured results.   


  • Analytics & Customer Journey

    For digital marketers, web and business analysts, and data scientists

    Analytics is the foundation for providing compelling experiences across the customer journey. To deliver value to consumers in the moments that matter, analytics must remove friction and irrelevancy from the customer conversion process and power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery and customer journey orchestration.



  • Commerce & Shopper Experience

    For marketing and commerce executives, digital marketers, and commerce-based roles

    Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes.  Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience-driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.


  • Content & Asset Management

    For web, content, digital, social, mobile marketers, strategists, developers, and IT

    With the fast evolution of customer experience, marketers and developers have to  keep themselves ahead of the innovation in CXM technology to meet customer expectations. Driving higher business impact is possible only by turning customer insights into  personalized experiences delivered to relevant touchpoints in real-time.  Join experts from Adobe, agencies/system integrators, and leading brands to learn about the future of experience management in the cloud and best practices for marketing and IT organizations to build, manage, and deliver optimized experiences across any channel, device, or app.



  • Cross-Channel Advertising

    For advertisers, agency and marketing decision makers, and practitioners 

    Learn how Adobe empowers advertisers and marketers to reach users and to achieve a connected cross-channel strategy through advertising channels such as TV, video,  display, dynamic creative optimization, native, audio, digital out-of-home, and paid search. The Cross-Channel Advertising track will showcase industry leaders and provide real case studies of customers who have integrated their audience, analytics, and activation onto a unified tech stack, which streamlines the campaign lifecycle and delivers measurable advertising success.


  • Digital Trends & Innovation

    For senior business decision makers

    Customer-centric business transformation is now a strategic imperative across the C-suite, one that involves reorienting an organization’s people, processes, and technology to engage with today’s always-connected consumers. The Digital Trends & Innovation Track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising—anyone on the hook for customer experience—about how to navigate digital disruption and build loyalty with your customers along the way.


  • Email & Campaign Management

    For marketing executives, channel marketers, and campaign managers

    Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimize, and deliver personalized experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.



  • Personalization

    For marketers and developers on personalization, growth, and optimization teams

    Personalization is no longer optional. Expectations for brands to deliver a relevant and personalized experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalized experiences at scale. Learn from industry leaders and domain experts on how they established their personalization programs and leveraged AI/ML innovations to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.


  • Platform, Machine Learning, and AI

    For marketing & IT leaders, developers & data scientists, data & customer management (DMP, CDP) practice leads

    Learn how Adobe Experience Platform and Adobe Audience Manager, Adobe’s industry leading data management platform (DMP), can enable brands to centralize and standardize customer data management strategy across the enterprise. In this jam-packed track, Adobe experts will partner with thought leaders to demonstrate the value of powering  real-time customer profiles, enabling data science and data governance to personalize experiences, while pushing the limits of data discovery, data management, and real-time audience activation. Whether you’re a marketing or IT executive, daily  practitioner, or a data scientist, you’ll be able to apply learnings based on your role and ensure that your brand continues to deliver on the experience promise – all while future proofing your investment and delivering measured results.   


/
Adobe Summit 2020 Quote Icon I can apply skills and technology to my work instantly. It was motivating and inspirational.

2019 Attendee