Shantanu Narayen

CEO | Adobe

Albert Bourla, DVM, PH.D.

Chairman & CEO | Pfizer

Jeff Weiner

CEO | LinkedIn

Shantanu Narayen

CEO | Adobe

Preserving the status quo is not a winning strategy. As Adobe CEO, this core belief drove Shantanu and his leadership team’s successful transformation of Adobe, moving its creative software franchise from the desktop to the cloud, while creating and leading the explosive digital marketing category. He is passionate about building and empowering teams to drive product innovation and scale Adobe’s business globally, while advancing the company... More as a respected global brand and corporate citizen. Originally from Hyderabad, India, Shantanu has an undergraduate degree in electronics engineering, a master’s degree in computer science, and an MBA from UC Berkeley. He is a board member of Pfizer, and Vice Chairman of the US-India Strategic Partnership Forum. Shantanu was named one of the World’s Best CEOs by Barron’s in 2019, the fourth consecutive year he's received the honor, and was ranked as a Top CEO by Glassdoor in 2019.

If Shantanu were not at Adobe, he would be a professional golfer.

Keynote speaker - Wednesday, April 1

Albert Bourla, DVM, PH.D.

Chairman & CEO | Pfizer

As Chairman and Chief Executive Officer, Albert Bourla leads Pfizer in its purpose: breakthroughs that change patients’ lives, with a focus on driving the scientific and commercial innovation needed to have a transformational impact on human health.

During his more than 25 years at Pfizer, Albert has built a diverse and successful career, holding a number of senior global positions across a range of markets and disciplines. Prior... More to taking the reins as CEO in January 2019, Albert served as the Pfizer’s Chief Operating Officer (COO) beginning in January 2018, responsible for overseeing the Company’s commercial strategy, manufacturing, and global product development functions.

Previously, from February 2016 to December 2017, Albert served as Group President of Pfizer Innovative Health, which comprised the Consumer Healthcare, Inflammation & Immunology, Internal Medicine, Oncology, Rare Disease and Vaccines business groups. In addition, he created the Patient and Health Impact Group, dedicated to developing solutions for increasing patient access, demonstrating the value of Pfizer’s medicines, and ensuring broader business model innovation.

From January 2014 to January 2016, Albert served as Group President of Pfizer’s Global Vaccines, Oncology, and Consumer Healthcare business, where he was instrumental in building a strong and competitive position in Oncology and expanding the Company’s leadership in Vaccines.

Albert was President and General Manager of Pfizer’s Established Products business from 2010-2013, leading the development and implementation of strategies and tactics related to Pfizer’s off-patent portfolio, (including legacy brands and generics.

He began his Pfizer career in 1993 in the Animal Health Division as Technical Director of Greece. He held positions of increasing responsibility within Animal Health across Europe, before moving to Pfizer’s New York Global Headquarters in 2001. From there, Albert went on to assume a succession of leadership roles within the Animal Health Division, including US Group Marketing Director (2001-2004), Vice President of Business Development and New Products Marketing (2004-2006), and Area President of Animal Health Europe, Africa and the Middle East (2006-2009). In 2009, he assumed additional responsibilities for the Asia and Pacific regions.

Keynote speaker - Wednesday, April 1

Jeff Weiner

CEO | LinkedIn

Jeff Weiner is the CEO of LinkedIn, the world’s largest and most powerful network of professionals. Jeff joined the company in December 2008, and under his leadership, LinkedIn has grown from 338 to over 15,000 employees in over 30 offices around the world, grown its membership base from 33 million to nearly 660 million members, and increased its revenue from $78 million to more than $7 billion.

Before LinkedIn... More, Jeff was an executive in residence at Accel Partners and Greylock Partners, where he advised the firms’ consumer technology portfolio companies and evaluated new investment opportunities. Previously, Jeff served as executive vice president of Yahoo!'s Network Division, a business that generated $3 billion in annual revenue with more than 3,000 employees, and was responsible for many of the company’s consumer-facing products. Prior to joining Yahoo! in 2001, Jeff spent more than six years at Warner Bros., where he helped oversee the company’s online efforts and developed the initial business plan for Warner Bros. Online in 1994.

Jeff also serves on the board of directors for Intuit Inc., DonorsChoose.org, and Everfi, where he is co-developing a program to help ensure compassion is taught in every primary school in the U.S. He also sits on the Board of Trustees for the Paley Center for Media.

He holds a BS in Economics from The Wharton School at the University of Pennsylvania.

Keynote speaker - Tuesday, March 31

Shantanu
Narayen

Adobe

Albert
Bourla

Pfizer

Jeff
Weiner

LinkedIn

Gwyneth
Paltrow

goop

Tom
Brady

TB12

Chelsea
Handler

Jane
Moran

Unilever

Neesha
Hathi

Charles Schwab

Michelle
DeLaune

NCMEC

Gwyneth Paltrow

Actress & Entrepreneur | goop

Tom Brady

NFL Quarterback & Entrepreneur | TB12

Chelsea Handler

Actress & Comedian, Sneaks host

Gwyneth Paltrow

Actress & Entrepreneur | goop

Oscar®-winning actress Gwyneth Paltrow, whose 1998 turn in SHAKESPEARE IN LOVE garnered her Best Actress honors at the Golden Globes®, Screen Actors Guild Awards®, and Academy Awards®, is also a decorated author, singer and entrepreneur. In 2011, she won an Emmy® for Guest Actress in a Comedy series for playing substitute teacher Holly Holiday on Glee, and her song, "Coming Home," from the soundtrack for COUNTRY STRONG, was nomi... Morenated for an Oscar® (the album went gold). In addition, Paltrow has authored three New York Times Best Selling cookbooks, My Father's Daughter (2011), It's All Good (2013), and Its All Easy (2016)—the latter two hit #1. Her newest cookbook, The Clean Plate, was just released in January 2018.

In 2008, Paltrow founded goop, a lifestyle brand devoted to making every choice count, where food, shopping, and mindfulness collide. In particular, goop has gained acclaim for its focus on health, wellness, and clean eating, as well as its city guides, an insider’s perspective on the very best places to eat, shop, and stay in the world’s most compelling destinations. In fall 2018, on its 10 year anniversary, goop expanded internationally to the EU.  Goop’s ventures include goop Magazine; goop book imprint; goop Lab, permanent stores located in Los Angeles, CA and NY and the In goop Health summit. In addition, goop has a tightly edited digital shop, a book imprint and its own product lines, including skincare, fragrances, apparel, bath soaks, and supplements.

Goop also strives to fulfill a mission of helping women reach their full potential and gaining autonomy over their own health. After serving as goop’s Chief Creative Officer since its inception, Paltrow assumed the CEO mantle in 2016, leading the company’s primarily female team of more than 240 to exponential growth. Paltrow also helped facilitate the #metoo movement, as she has always been comfortable pushing important conversations into the mainstream.

Other notable film credits include PROOF (for which she received a Golden Globe® nomination), Wes Anderson's THE ROYAL TENENBAUMS, Anthony Mighella's THE TALENTED MR. RIPLEY, David Fincher's SEVEN, the Farrelly brothers’ SHALLOW HAL, Alfonso Cuarón's GREAT EXPECTATIONS, Douglas McGrath's EMMA, SLIDING DOORS and Marvel's IRON MAN franchise.

Keynote speaker - Wednesday, April 1

Tom Brady

NFL Quarterback & Entrepreneur | TB12

Six-time Super Bowl champion Tom Brady is one of the most accomplished athletes of the past two decades. With 17 Division Titles and nine Super Bowl appearances, Brady’s accolades both on and off the field have inspired a generation of young athletes to pursue their greatest potential.

Born and raised in San Mateo, California, Brady has always been an athlete, playing baseball, basketball, and of course football from a... More young age. After graduating high school, Brady attended the University of Michigan from 1995-1999, where he fought hard to become the first-string quarterback. His persistent work, intensive training and inherent athletic ability resulted in Brady finishing his college career ranked as the third best quarterback in Michigan history.

Drafted by the New England Patriots in the second-to-last round of the 2000 NFL draft as the 199th pick, Brady has won six Super Bowl titles with the team, including one at the age of 41 – more than any other quarterback in NFL history. Throughout his unprecedented football career, he has shattered numerous NFL records. Brady is the first player in NFL history to accumulate 80,000 total yards, holds the most game wins of any quarterback, the most consecutive division titles – eleven – and has the second-most career touchdown passes of any player in history.

Family is the foundation of all of Brady’s endeavors. In 2009, he married environmental champion, global activist, best-selling author and supermodel Gisele Bündchen. He is the proud and supportive father of three children – John, 12, Benjamin, 9, and Vivian, 6.

  Throughout his enduring career, Brady and his team have integrated a holistic and natural approach to health and wellness through preparation, performance and recovery. In 2014, Brady founded TB12, his performance lifestyle brand, to share his approach and wellness movement with a global audience. Brady’s TB12 brand delivers personalized, comprehensive programming to a worldwide audience and integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive health. TB12 supports athletes through an omni-channel approach that incorporates physical locations and an expansive growth plan, immersive digital experiences, and innovative functional products. 

In 2019, Brady and TB12 celebrated the opening of their flagship location in Boston on Boylston Street, where clients can participate in small group fitness classes, wellness events and one-on-one training to promote athletic longevity, regardless of skill level. They plan to open sites in New York, Miami, Chicago, Los Angeles, San Francisco, London and Toronto. In 2015, Brady published his motivational book, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance, a #1 New York Times Bestseller.

Throughout his career, Brady has always prioritized the importance of philanthropy. With his TB12 Foundation, Brady helps young athletes maximize their potential by providing opportunities for holistic wellness education and elite training. He also maintains long-standing relationships with a number of nonprofit organizations, including Make-A-Wish, which creates life-changing wishes for children diagnosed with a critical illness.

Brady's achievements throughout his successful career include being honored as ESPY "NFL Best Player," Associated Press" "Male Athlete of The Year," Sports Illustrated’s "Sportsman of the Year," Sporting News" "Athlete of the Decade," and was named to the NFL 100th Anniversary "All-Time Team," among others.

Keynote speaker - Wednesday, April 1

Chelsea Handler

Actress & Comedian, Sneaks host

Regarded as one of the most successful figures in entertainment today, Chelsea Handler and her talk shows, best-selling books, and stand-up comedy have attracted millions of fans worldwide.

After a successful seven-year run as the host of E!’s top-rated “Chelsea Lately,” Handler launched an all-new talk show for Netflix in May 2016.  “Chelsea” was the first of its kind for the global on-demand generation and tackle... Mored today’s tough issues with the same acerbic wit and fearless curiosity fans know and love. Handler traveled around the world – braving an ice-skating rink in Russia and wielding a Trump-shaped piñata through the streets of Mexico and back again to Los Angeles, where she taped in front of a live in-studio audience featuring celebrities, dignitaries, and surprise guests. From intimate dinner parties to viral PSAs to “explainer segments” that answered all the questions you’re too embarrassed to ask, she brought you thought-provoking, yet hilarious conversations about topics like international cultures, alternative lifestyles, education, health, sports, parenting, politics, and more. The show’s 120 episodes continue to be available for streaming globally on the platform. 

    Handler can also be seen in Netflix’s documentary series “Chelsea Does,” which was directed by Academy Award and Emmy-nominated Eddie Schmidt and executive produced by Handler, Schmidt and Academy Award and Emmy-winning Morgan Neville (20 Feet From Stardom). In each of the four revealing, relevant, funny and introspective films, she explores a range of subjects of personal and universal curiosity, from marriage to drugs, to racism and Silicon Valley.

   In 2018, Handler left her Netflix show to focus on her work as an activist by joining forces with EMILY’s List to help elect more women to public office, register people to vote and campaign for candidates who are fighting for women’s rights. In addition, she has partnered with the Karam Foundation, a non-profit organization whose mission is to build a better future for Syria by developing innovative education programs for refugee youth, distributing smart aid to families and funding sustainable development projects initiated by Syrians for Syrians. That same year, Handler also traveled throughout the U.S., hosting town hall-like events. These discussions centered around social activism in the hopes of galvanizing citizens to use their voices.

On April 9, 2019, Handler released her much anticipated sixth book and first memoir Life Will Be the Death of Me, which debuted at No. 1 on The New York Times Best-Seller List. In support of the book’s release, Handler embarked on a sit-down and stand-up comedy tour and launched an eponymous podcast with iHeartRadio. On the heels of her successful book tour, Handler recently released “Hello, Privilege. It’s Me, Chelsea.” through Netflix. The project is a provocative documentary that follows her as she confronts her personal and cultural impacts around white privilege.

Handler’s previous best-selling books include My Horizontal Life (2005), Are You There, Vodka? It’s Me, Chelsea (2008), Chelsea Chelsea Bang Bang (2010), Lies That Chelsea Handler Told Me (2011), and 2014’s Uganda Be Killing Me, for which she embarked on a sold-out global tour. In October 2014, a stand-up comedy performance based on the tour, Uganda Be Killing Me Live, premiered exclusively on Netflix.

Handler has been honored by TIME magazine as one of its annual “TIME 100”; Glamour magazine as one of its 2011 Women of the Year; and the Human Rights Campaign, which gave her its Ally for Equality Award in 2009. Handler’s wide appeal and multiplatform success have been highlighted by publications all over the world.

A native of New Jersey, Chelsea currently resides in Los Angeles. 

Sneaks host - Wednesday, April 1

Jane Moran

CTA | Unilever

Neesha Hathi

CDO | Charles Schwab

Michelle DeLaune

SVP & COO | NCMEC

Jane Moran

CTA | Unilever

Recognized as the first woman to top Computer Weekly’s ranking of the 100 most influential people in technology, Jane Moran was recently named Chief Technology Advisor for Unilever. Prior to this, Jane served as Unilever’s Chief Information Officer for five years. In her new role, Jane is focused on driving innovation through partnerships and collaborations, evaluating emerging technology to inform and drive the Unilever Digital Strat... Moreegy, supporting the process and technology design of end-to-end business operations, managing the cyber security strategy and operations function, and evolving the technology and digital strategy through enhancement and simplification of Unilever’s technology platforms.

Jane’s passion for technology comes from her roots as a developer.  At the beginning of her career, Jane built financial portfolio management and trading software applications.  She was an IT consultant to Fortune 500 companies for many years which included implementing large scale ERP and CRM platforms. She has held CIO posts for the past 18 years, and prior to her experience with Unilever, she was Group CIO at Thomson Reuters.

Outside of Unilever Jane is a very active member of the global technology community.  She also holds two non-executive director positions with JP Morgan, JP Morgan Securities PLC and JP Morgan Europe Limited.

Jane works and lives in London with her husband and two sons.

Keynote speaker - Wednesday, April 1

Neesha Hathi

CDO | Charles Schwab

Neesha Hathi leads the Digital Services organization that serves over $3 trillion in client assets and over 12 million accounts through the Investor Services and Advisor Services lines of business. In her role, Hathi is responsible for defining and developing strategy, offers, and experiences to drive the growth and loyalty of existing and prospective clients. Hathi oversees the digital platforms that support retail and registered independen... Moret advisor (RIA) clients; digital advice solutions, including Schwab Intelligent Portfolios® and Schwab Intelligent Advisory™; Schwab's data office; and business innovation.

Since joining Schwab, Hathi has held a range of leadership roles across the organization. She was the executive vice president of platforms and client experience for Investor Services; led Advisor Technology Solutions, delivering digital platforms and solutions to RIA advisor clients; served as the chief operating officer of Schwab Performance Technologies®; and also led a range of strategy and client experience teams.

Prior to joining Schwab in 2004, Hathi held leadership roles in strategy, marketing, and finance for various startups, including Enuvis, a developer of GPS technology for wireless devices, and Kibu, a teen media company. She began her career in the investment banking industry, supporting the execution of initial and secondary public offerings and merger and acquisition transactions at PricewaterhouseCoopers and EVEREN Securities.

Hathi has been awarded numerous recognitions for her leadership and advocacy. In 2016, she received the Industry Leader Award from the Professional Business Women of California and was named one of the most influential people in the industry by Investment Advisor magazine. She has also been recognized by InvestmentNews as one of the 20 most powerful people in the industry. In 2012, the United Nations Convention on the Elimination of Discrimination against Women honored Hathi with the Women's Human Rights Award for Leadership.

Hathi previously served on the Board of Governors of the Boys & Girls Clubs of San Francisco, and on the board of the International Museum of Women. Hathi earned a bachelor of business administration from the University of Michigan and a master of business administration from the Anderson School at the University of California, Los Angeles. She holds FINRA Series 7 and 24 registrations.

She and her husband live in San Francisco with their three sons.

Keynote speaker - Tuesday, March 31

Michelle DeLaune

SVP & COO | NCMEC

Michelle DeLaune is the Senior Vice President and Chief Operating Officer of the National Center for Missing & Exploited Children®. Since 1984, NCMEC has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization. Ms. DeLaune oversees the entirety of NCMEC operational programs. To date, NCMEC has assisted in the recovery of more than ... More311,000 missing children and responded to more than 62 million reports of suspected child sexual exploitation.

Recognized as a global expert on issues of child protection, Ms. DeLaune has established many of NCMEC’s extensive programs of work and policies responding to the explosion of crimes against children. In addition to creating multiple voluntary industry initiatives aimed at reducing the amount of online child sexual abuse material, she created the first ever child victim identification program to assist with the identification and rescue of child victims depicted in sexually abusive images and videos. As the globally-regarded premier victim identification program, more than 18,000 child victims have been located.

To raise awareness of the threats facing our children, Ms. DeLaune has testified before the U.S. Congress, engages with the media and speaks internationally on the importance of domestic and global cooperation to properly protect children. She received a Master’s degree in Criminology from the University of Maryland at College Park and a Bachelor of Arts degree from George Mason University.

Keynote speaker - Wednesday, April 1

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To see a searchable list of all speakers, view the Speaker Catalog.

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Darrell Alfonso
Global Marketing Operations Manager, Amazon
Darrell Alfonso is a B2B Marketing strategist and Martech enthusiast whose work spans startup and global enterprises such as GE, Microsoft, Abbott Labs and AT&T. He currently manages marketing operations at Amazon. He’s held leadership positions for the American Marketing Association, the Marketo Champion Program, and several non-profits. Darrell is a two-time Marketo Champion and was named one of the Fearless 50 Marketers in 2018.
Ali Alkhafaji
Chief Technology Officer, TA Digital
Dr. Ali Alkhafaji is CTO at TA Digital and a technology leader and evangelist with 20 years of industry experience. Dr. Alkhafaji is responsible for driving growth and innovation for digital marketing, digital experience, and digital commerce at TA Digital. Dr. Alkhafaji is also a strong advocate of incorporating Artificial Intelligence and Machine Learning to enhance and automate digital transformation initiatives.
Tony Arbelaez
Sr. Technology Manager, Travelocity
As Senior Technology Manager for Email and CRM at Expedia’s Portfolio Brands, which include Travelocity, Orbitz, CheapTickets, Wotif and Lastminute, Tony Arbelaez leads the design, development and innovation of the group’s customer database, marketing engineering and email marketing development efforts, using Adobe Campaign, Adobe Analytics and Pipeline Triggers. Leveraging his over 30 years of experience in the travel and technology industries, Tony has d... Moreelivered many innovative, results-driven products and enhancements, which have led to the Portfolio group of brands’ successes and secured them as an industry leaders in online travel. Since joining Expedia.com in 2010 as Project Manager for CRM and Data Warehouse, Tony has led technology teams both in the U.S. and India. Tony’s previous experience includes Manager of Global Sales Technology at American Airlines, and other senior developer roles at Sabre.
Christopher Ayres
Executive Creative Director, Taco Bell Corp
Christopher has worked 15+ years in the publishing, design and advertising industries. As a Creative Director at MRY (part of the Publicis Groupe), he dedicated his design passions to some of the most iconic brands in the world, including Nike, Coca-Cola, JetBlue and Crayola. As Creative Director of Barry's Bootcamp, he spearheaded an ambitious reboot of the brand across all channels, from branding and merchandise to studio design and consumer experience. I... Moren 2015, Christopher joined Taco Bell to build their in-house creative agency. Currently as Executive Creative Director, he and his team strive for fans to Live Más and engage with the brand in new, bold and innovative ways.
Brooke Bartos
Senior Manager, Marketing Operations, Walker Sands
Brooke Bartos is a 2x Marketo Champion, member of the 2018 Fearless 50, and leader of the Chicago Marketo Users Group. As the Senior Marketing Operations Manager at Walker Sands, she challenges marketers to get the most out of their Marketo Engage platform, tech stack, and integrated marketing communications through creative, personalized, and data driven experiences.
Erin Bickford
Global Digital Marketing Strategy Director, Manulife
In her role as Global Digital Marketing Strategy Director, Erin Bickford focuses on accelerating digital marketing capabilities across Manulife and John Hancock. Erin’s passion is marketing automation, and she loves working with both B2B and B2C marketers to ensure the right customer is getting the right message at the right time. Prior to taking on a global role, Erin was part of John Hancock Insurance, where she was responsible for implementing foundationa... Morel marketing technology to support the newly-created direct-to-consumer channel. Erin came to Manulife after working in Marketing in the tech industry, most recently at Adobe. Erin holds her MBA from Boston College, and her BS from Bentley University.
Harvey Bierman
VP, Crocs
Since joining Crocs in early 2013, Harvey Bierman has been responsible for all aspects of the company’s global, consumer facing digital technology stack. This includes all eCommerce application development, digital innovation, and customer experience. Prior to Crocs, Harvey was the VP of Digital Technology for Finish Line. From 2004 through 2011, he served in sales, marketing, customer success and product management roles at Demandware. Prior to his career i... Moren eCommerce, which started at GSI Commerce in 2000, Harvey had an extensive retail career in the outdoor and sporting goods industry. His education includes an MBA from Northeastern University and a BA from Montclair State University.
Sean Bissell
Senior Marketing Operations Manager, Concur
Marketing Automation Pro, Marketo Champion, Dad and Health Nerd — Loves Sailing, Hiking, Camping, Cooking, and Learning.
Bonin Bough
Chief Growth Officer, Investor & Author, Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible... More. Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just 3% to over 32% digital spend – adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m – $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG. Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.
Carrie Bourke
Director of Customer Analytics and Insights, Harvard Business Publishing
Carrie Bourke is Director, Customer Analytics and Insights for the Harvard Business Review Group at Harvard Business Publishing. In this role, Carrie leads a team of analysts focused on leveraging our wealth of customer data - subscription, product purchase, registration, web behavior, demographics - to help drive customer engagement and retention, marketing efficiency and deeper insights into the HBR.org audience. She also oversees the Email Operations team... More supporting Editorial, Ad Sales and Marketing to deploy a broad spectrum of emails across HBR’s customer file. Carrie joined HBP and the publishing industry in 2014, bringing extensive marketing and analytics experience from Staples, L.L. Bean and other ecommerce companies.
Jon Bourne
Director, Client Services, Digital Pi
Jon Bourne is a marketer with a varied background in technology, design, agency consulting and direct sales. He has been a front-end developer, account executive, technology consultant, creative director, and head of marketing as well as an owner, partner and executive in multiple design and development agencies. Jon brings his technical background together with branding and marketing savvy to deliver return-oriented strategies that drive top-line growth and... More create efficiencies and cost savings for client companies—turning marketing organizations from cost centers to profit centers. Jon hails from The Last Frontier—Alaska—where he has been face to face with an angry mama moose and her calf, a hungry black bear, and a 130-pound arctic gray wolf. He lives in Dallas, TX with his wife and five children.
Blake Brannon
Vice President, Product, OneTrust
As Vice President of Product, Blake Brannon oversees all aspects of OneTrust’s product and is responsible for defining the privacy management and marketing compliance software market and OneTrust’s product capabilities. Brannon evaluates industry trends and analyst research, while driving product planning, design, customer advisory testing, and product launch activities. Prior to OneTrust, Brannon was one of the first employees at AirWatch, where he served a... Mores Global Director of Sales Engineering and Vice President of Product Marketing.
Shelley Bransten
Corporate Vice President, WW Retail & Consumer Goods Industries, Microsoft
Shelley Bransten, Corporate Vice President, Retail & Consumer Goods, grew up in retail. She is a passionate advocate for customers and works tirelessly to ensure they are set up for success across their digital transformation efforts. At Microsoft, Shelley leads the thought leadership, go-to-market and solution approach to address retailers’ most important growth opportunities.​ Prior to Microsoft, Shelley was the SVP of Retail at Salesforce, launching busi... Moreness solutions that addressed challenges facing the retail industry. She also worked 16 years for Gap Inc., setting the vision and execution of world-class CRM programs for Gap, Banana Republic and Old Navy. Previously, Shelley worked at Williams-Sonoma, Smith & Hawken and Visa USA.
Kara Brasfield
Sr. Manager, Digital Marketing Web Operations, Verizon
As the senior manager of Verizon’s Digital Marketing Web Development team, Kara Brasfield leads the team responsible for building the Verizon Business Group’s public web presence. Kara has more than 20 years of experience in web technology and has worn many hats within Verizon, from digital designer to user interface designer, web developer to project manager and everything in between. She excels in driving efficiency in the web production process and was pr... Moreimarily responsible for the implementation of Adobe Experience Manager within Verizon Business Group’s Enterprise division. When not managing Verizon’s web sites, Kara enjoys painting, drawing, cooking and gaming.
Grace Brebner
Product Manager, Marketing Automation & CRM, Tourism Holdings Limited
Grace has been using Marketo for ~4 years, working both customer and partner side, with experience ranging from start ups to multinationals, across fintech, healthcare, manufacturing, tourism and more. She's a self-confessed obsessive puzzle solver, with particular passion for email, customer lifecycle management, and governance. Grace is a Marketo Certified Solutions Architect, Marketo Champion, Fearless 50, MUG leader for Auckland, NZ, and is 1/2 of The Au... Moretomation Geeks - a Youtube channel dedicated to all things Marketo + marketing automation.
Gleb Brichko
VP Growth and Demand Marketing, Nutanix
Gleb Brichko has over 20 years of experience in building and leading growth marketing teams. At Nutanix, Gleb is responsible for integrated campaigns, digital marketing, web, content strategy, marketing operations, social, and brand awareness. Prior to Nutanix, Gleb held various demand generation and digital marketing leadership roles at Fortinet, Blue Coat Systems (acquired by Symantec) and ForeScout. Gleb holds a bachelor's degree in mass communications from UC Berkeley.om UC Berkeley.
Veronica Bykin
IT Director, Customer Experience, Albertsons
Veronica Bykin joined Albertsons Companies as IT Director, Customer Experience, in the spring of 2018. Since then she has been responsible for leading the digital transformation for IT engineering teams building the ecommerce and loyalty experiences for Albertsons banners using the Adobe Experience Manager platform at the heart of the ecosystem. She manages Web and Analytics development teams to deliver, optimize and measure the online shopping experience,... More while also improving development practices, operational efficiencies and ensuring overall sales and marketing effectiveness through the digital channel. Albertsons Companies is one of the largest food and drug retailers in the United States, operating stores across 35 states, under 19 banners. Veronica is a seasoned technology leader, with 20 years of software engineering experience, building innovative products and highly performing teams. Prior to joining Albertsons, Veronica managed ecommerce engineering teams at Autodesk, led the development of a new mobile point-of-sale system for Gap Inc, and led SaaS, server, cloud, mobile and web engineering teams at Bay Area startups including Jaspersoft, Taulia, and Determine Software.
Henk Campher
VP, Corporate Marketing, Hootsuite
Henk leads Hootsuite’s global marketing strategy, driving brand awareness and market leadership, and heads up corporate social responsibility. He has over 20 years of experience storytelling for some of the most reputable brands including Salesforce, Edelman, Starbucks, Levi’s, The North Face, eBay, Kellogg's, SC Johnson, Unilever, and Johnson & Johnson.
Selin Can
Digital Journey Optimisation Manager, Commonwealth Bank of Australia
Selin Can is a Digital Optimisation Manager at Commonwealth Bank of Australia, who focuses on enhancing customer experience through A/B testing and personalisation. She holds a Bachelor’s Degree in Industrial Engineering and a Master’s Degree in Financial Engineering. Selin’s interest in analytics developed in her university years, and carried over into her professional career, where she continued to develop her abilities in mathematical modelling, data mini... Moreng and big data analysis. She started her career as a Customer Insight Analyst in the marketing department of a multi-national bank, where she used data analytics to analyse customer behaviour and develop informed business decisions. She later worked as a Consultant in website conversion optimisation, where she utilised data to improve digital experiences for customers. Adobe Analytics was instrumental in Selin’s understanding and utilisation of analytics, and led to her being named as the national winner of the Adobe Analytics Rockstar Competition.
David Cancel
CEO, Drift
David Cancel is a serial entrepreneur, podcast host and angel investor/advisor. He is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David was named the top-ranked CEO by USA Today and has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MI... MoreT, MIT’s Sloan School of Management, Bentley, and other universities. His popular blog has been read by 1M+ entrepreneurs and his Twitter account is considered a “must-follow" account for entrepreneurs, executives and product people. David is also the author of the best-selling book, Conversational Marketing.
Andy Caron
Marketo Consultant, Revenue Pulse
Andy Caron is a marketing technologist with over 10 years of experience spanning B2B startups and global enterprise. Marketo is her happy place. She is passionate about attribution, the martech ecosystem, and coaching future marketers. A proud member of the Marketo Fearless 50, Andy is a Bizible/Marketo consultant with Revenue Pulse by day and leader of the Chicago Marketo User Group by night.
Kylie Casperson
Marketing Systems Manager, Foundant Technologies, Inc.
Kylie Casperson is the Marketing Systems Manager at Foundant Technologies where she enjoys streamlining workflows, creating efficient processes, and playing with all things data. She helped establish the Bozeman Marketo User Group in July of 2017 and loves the opportunity it allows to share ideas with other marketers in Montana. Kylie led the Bizible implementation at Foundant and continually helps with the adaptation of the company’s reporting strategy. In ... Moreher spare time, she enjoys skiing, trail running, mountain biking, summiting mountain peaks, reading, or painting amateur landscapes while sipping on a honey latte.
Cathy Chang
Sr. Director, Demand Operations Of Excellence, Palo Alto Networks
Cathy is a results-oriented technical marketing leader with more than 15 years of proven success in B2B and B2C omni-channel digital marketing, growth marketing, marketing automation, marketing operations, and marketing/sales alignment. She holds an MBA in Marketing & Strategy from UCIrvine’s Paul Merage School of Business, a BA in Psychology from Wellesley College, and a passion for developing high performing individuals and teams. Cathy currently manages... More a team of more than 30 award-winning digital demand generation and marketing operations experts responsible for ensuring that Palo Alto Networks’ global execution of brand, digital, and demand generation efforts are truly customer-centric and best-in-class. She’s laser-focused on increasing revenue and scale while reducing cost and mitigating risk.
Tim Chen
Director, Web Marketing, Rubrik
Tim is the Director of Web and Digital Marketing at Rubrik, where he is responsible for strategy, UX, design, Analytics, paid search, SEO and web development. Over the course of his 14 year tenure in the industry, he has developed his love for all things web as he spent time on both the agency and client side, as well as B2C and B2B. While web and digital marketing are his passion, his calling is investing in people and helping them develop their careers — t... Moreo build a culture where everyone can bring their true authentic selves to work and thrive.
Kate Cindric-Federhar
DIrector of Marketing Operations, CenturyLink
Kate Cindric Federhar leads external Marketing Operations for CenturyLink. Her team handles all Ad Tech, Mar Tech and Web Tech, along with the execution involved in most of those systems. Her team loves to connect systems and processes to make the best customer experience that they can. Kate is a 2020 Fearless 50 member, a 5X Marketo Revvie nominee, a Marketo Revvie winner and the 2019 Ops Starts 2019 Tech Pioneer of the Year.
Brian Collins
CEO/Chief Creative Officer , COLLINS
Brian Collins is Chief Creative Officer of COLLINS, an independent experience design company in New York City and San Francisco. They were named by Forbes as one of the companies reshaping the future of brand building. Over his career, Brian and his team have won every major creative award. Their work has been featured in The New York Times, Businessweek, Creativity, Fortune, NBC News, ABC News and Fast Company, which named Brian an American Master of Design... More. For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the brand and innovation division of Ogilvy. Under his leadership, COLLINS was added to Working Not Working’s annual list of Companies Creatives Would Kill To Work For Full-Time. They were also named in Ad Age’s 2019 A-List and awarded the first Design Agency of the Year in 2019.
Tim Cook
Director, Audience Development, Activision
Tim is the Director of the Audience Development team at Activision Publishing in Santa Monica, California. During his year and a half tenure, Tim rolled out Adobe Audience Manager from data collection to campaign activation within four months. Additionally, he implemented Adobe Campaign Classic and Adobe Campaign Standard with limited prior ESP experience, as well as created Activision Publishing's cross-channel native global identity graph. Tim has been pri... Morencipal in Activision Publishing’s transition to a business that leverages a data-driven marketing strategy. He has more than 10 years of industry experience in the fields of digital advertising, data management, and audience building. Prior to joining Activision, Tim led solutions architecture at Salesforce, which he joined after their purchase of Krux, a competitive DMP product he was instrumental in developing.
Adam Crane
Global Marketing Taxonomist, Dell
Adam Crane is Global Marketing Taxonomist with the Marketing Strategy & Operations group for Dell. Adam has over 18 years of taxonomy experience including taxonomy development, metadata management and data classification. Adam brings a pragmatic approach to data management focusing on highly effective user experience and robust, collaborative governance. For Dell's digital marketing DAM implementation, Adam focused on building a strategy that enhances organ... Moreization and "findability" of all marketing assets. Outside the office Adam enjoys photography and spending plenty of time in the ocean.
Steve Creel
SVP Digital Platforms, BBVA USA Bank
Steve manages the web ecosystem for BBVA in the United States and the flagship website BBVAUSA.COM. His focus is on building powerful, intuitive, and frictionless experiences for customers and prospects, utilizing the best of the web's tools, technologies, and platforms. His personal philosophy is based on the concept of kaizen or "continual improvement," and he applies those principles equally to both agile development and conversion-centered design.
Spencer Cross
Director, Product Management - Digital Experience, Change Healthcare
Spencer Cross leads the product strategy and development for Change Healthcare’s Digital Experience business. Working with providers and payers, Change Healthcare has developed a unified experience layer to bridge workflow silos and present a single, intelligent experience to patients. Prior to Change Healthcare, Spencer’s background is deep in healthcare technology, having developed products at RelayHealth (McKesson), Epic Systems, and other healthcare entr... Moreepreneurial ventures. Spencer received his MBA from Harvard Business School.
Manish Dave
Marketing Manager, Cisco
Senior Manager Growth & Digital Marketing business leader within Cisco responsible for managing various business capabilities associated to campaign management and content marketing. Includes leveraging marketing technology stack to activate omni channel content personalization at scale using machine learning models to predict next best content for prospect nurturing & conversion.
Kevin Day
MarTech Solutions Manager, Sprint
Kevin Day is proven digital marketing expert with 14+ years’ experience leading brand strategies across digital media planning, buying, measurement and audiences. Currently as the MarTech Solutions Manager he manages Adobe Audience Manager and Audiences at Sprint, Kevin is responsible for defining audiences within the Adobe Experience Cloud needed to deliver and analyze the appropriate experiences used for web optimization and personalization. He also prov... Moreides support to the Digital Marketing teams as subject matter expert on marketing technologies integrations and solutions used for implementation, execution, audiences, insights and analytics. Before Sprint, Kevin spent 7 years in San Francisco as a Digital Acquisition Media Planner at several agencies.
Jason Dennis
Vice President, Performance Marketing and Operations, USAA Life General Agency (LGA)
Jason Dennis, VP of Performance Marketing and Operations, is accountable for leading and optimizing the operations of marketing. This includes setting the strategic direction of the Media, Owned and Earned channels, Marketing Insights, Campaign Execution, and Technology. Prior to this Jason served as AVP for Enterprise Client Management accountable for Military Affairs, ASC, Acquisition, On-boarding, and Deepening programs. These programs support the achieve... Morement of our acquisition and deepening goals. Jason joined USAA in 1988 working in Direct Mail Operations and has held various positions in Analysis and Marketing. In 2000, Jason was promoted to his first leadership role as Director of Marketing in Financial Planning where he was responsible for all Financial Planning Marketing. He later moved into various leadership positions within Marketing to include Executive Director of Marketing Operations. In February of 2008, Jason transitioned back to the Federal Savings Bank as Executive Director of Home Equity Product Management where he developed a new Home Equity product that minimized Home Equity Product losses. Jason graduated with honors from the University of The Incarnate Word and holds a Bachelor’s degree in Business Management.
Jenn DiMaria
Director of Client Services, Digital Pi
A Marketo Certified Solutions Architect and Marketo Champion, Jenn has over 10 years of marketing experience and holds an MBA in Marketing from DeSales University. She likes to focus on strategy, scalability, and solving complex problems for her clients in addition to letting her inner nerd out and cleaning data.
Jacquelyn DiStasi
Director, Digital Analytics, Wyndham Hotel Group
Jackie is the Director of Digital Analytics for Wyndham Hotels & Resorts, the world’s largest hotel franchisor with over 9,200 hotels in more than 80 countries. She manages all aspects of reporting and analysis for 20+ brand sites and 13 language variants including site performance monitoring, customer journey analysis, visitor segmentation, and financial modeling. Prior to working in Digital Analytics, she also held roles in Market Research and Business I... Morentelligence at Wyndham. She received a B.S. in Marketing from the University of Maryland and a M.S. in Marketing from Columbia University.
Adam Driggs
AEM Solutions Consultant, Hoodoo Digital
Adam Driggs is a Solution Consultant for Hoodoo Digital with expertise across multiple Adobe Experience Cloud products. He’s worked with big brands like CenturyLink, Walmart, and Korn Ferry to help transform their digital marketing solutions. Adam holds a BS in Information Systems from the David Eccles School of Business at the University of Utah. When he’s not working you’ll most likely find him rock climbing, hiking, snowboarding or camping near his home in Salt Lake City, Utah.n Salt Lake City, Utah.
Jennifer Dungan
Optimization Manager Analytics, Torstar
Jennifer is the Optimization Manager Analytics for Torstar Corporation, one of Canada's largest media companies. Its products include the Toronto Star, 6 daily newspaper sites, 25 community newspaper sites, and multiple digital ventures and businesses. She started as a Web Developer, moved into Quality Assurance, and then took on her current role in Analytics. Her responsibilities cover everything from creating the tagging requirements, working with Develope... Morers and QA to implement the code and ensure everything is working correctly, supporting business reports and being the administrator for Analytics and Adobe Launch.
Marc Ferrentino
Chief Strategy Officer, Yext
Marc Ferrentino is Yext’s Chief Strategy Officer and is responsible for the company’s product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, Marc was the Founder and CEO of Nomi Technologies which was acquired in 2014. Marc has worked as a senior executive for high growth tech companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical Arch... Moreitect for Salesforce.com. Marc has been active in the NY tech startup scene for 20 years and currently advises several startups. Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in the M.A. of Statistics program at Columbia University.
Anastassia Fink
Sr. Web Marketing Manager, Rubrik
Anastassia Fink manages web design, development, production, and growth strategy for Rubrik web. She has over 12 years of experience in leading digital marketing strategy and optimization for B2B and B2C companies, launching integrated marketing campaigns, and setting up tools to get insights across various channels, markets, and target audiences. Anastassia brings her experience working with major brands like Symantec, Samsung, Macy’s and her passion for al... Morel things web to consult early stage startups on how to get started with their web marketing and paid media programs that drive brand awareness, generate demand, and retain customers.
Aaron Fossum
Director, Analytics & Business Intelligence, Holland America Line
Aaron Fossum leads the Digital Analytics and Business Intelligence Team at Holland America Line. Aaron has delivered analytics solutions to optimize digital campaigns and user experiences for brands such as Microsoft, Disney, ESPN, NBC News, and others. He is passionate about using data to “know customers better to serve customers better” and wants analysts to understand that there is a real person behind every number. Aaron lives in the Seattle area with his wife and four kids.s wife and four kids.
Randy Frisch
CMO, President & Cofounder, Uberflip
Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, a... Morend a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).
Kimberly Galitz
Marketing/Ops Manager, Bandwidth Inc.
Kimberly Galitz is the Marketing Automation and Attribution Manager at Bandwidth. She is responsible for managing email strategy, marketing operations and marketing attribution. She also helps the team focus on nurturing leads, while keeping the backend systems running smoothly. After becoming a Bizible All-Star and winning a Pipeline Revenue Marketing award, Kimberly wanted to recruit others to get excited and nerd-out about attribution with her, so she is ... Morenow co-leading the Bizible VIrtual User Group and helping others in the community understand attribution. Knowing all the hard work that goes into marketing campaigns, Kimberly values the ability to accurately measure the team’s hard work, and she’s a huge advocate for attribution and a pipeline revenue focus. Outside of work, there’s no stopping to relax, but continuing to have fun on the volleyball court or at bootcamp to unwind from the day; KPIs included.
Alison Gardner
Marketing Automation Manager, Freeman
Alison is the marketing automation manager for Freeman, a company that specializes in creating end-to-end experiences for brands and organizations at trade shows, conferences, and more. With a background in customer relationship management platforms and sales operations, she implements strategic and robust solutions for both internal sales teams and external customers. In her current role, Alison has implemented and customized Marketo to fit Freeman's busine... Moress needs and tapped into the power of the Marketo API to automate and scale. Alison has also had the chance to helped grow Freeman’s Marketing Technology stack of solutions which provide even more insights and support for her marketing team. Alison is so excited to be attended and speaking at Summit to share her knowledge and experience with you.
Dustin Garis
Influencer and Former Chief Trouble Maker, Procter & Gamble
Dustin Garis is a world-renowned brand innovator, consistently voted “the #1 event speaker.” Throughout his disruptive career at some of the world’s most respected companies, The Coca-Cola Company and Procter & Gamble, Garis has become known as “Chief Troublemaker” for his innovative approach to brand-building, customer experience, and change leadership. Garis was a leader of global innovation & marketing for P&G FutureWorks—an innovation epicenter respons... Moreible for accelerating discontinuous growth by incubating, launching, and scaling a billion-dollar portfolio of breakthrough ventures worldwide. This includes P&G’s momentous shift into services with the Mr. Clean Car Wash and Tide Dry Cleaners. Garis also launched the P&G FutureWorks Emerging Markets division in Singapore, deploying new business models and technologies across Asia, Africa, and Latin America. Garis earned the title of “Indiana Jones of Marketing” when he embarked on a two-year global expedition to over 50 countries across six continents to uncover the secret to building life-changing brands. As other testaments to his non-traditional approach to innovation, Garis has been known to begin his meetings with opera singers, convert an elevator into his office, bucket bathe in rural India, eat blindfolded, travel through the office by Segway, ride an 1,800-pound bull in a rodeo, and craft other experiments that keep HR awake at night. Beyond his changemaker leadership roles in corporate innovation and billion-dollar brands, Garis now helps other organizations accelerate their innovation capabilities and company culture. He shares lessons from the world’s most innovative brands (Google, Zappos, Southwest Airlines, Airbnb, etc.), best practices in change leadership, as well as insight into the Millennial-led social movement LifeProfit, which is now fueling an experiential brand revolution across multinationals and entrepreneurial startups.
Melinda Geist
Digital Program Manager, Intel
Melinda Geist is an award-winning experience design strategist at Intel with a passion for the art and science of digital marketing. A creative soul with a pragmatic mind, her commitment to creating lasting and adaptable solutions has been the driving force behind her approach to her work.  A creative problem solver, Geist tackles challenges with enthusiasm and bold optimism. She states that the best advice she ever received was “Don’t come to me with a pro... Moreblem unless you have a proposed solution.” Geist credits this technique with shaping her approach to problem solving, and driving her success in digital solutions.  Geist is a world traveler with a passion for international culture and cuisine. She earned her M.S. in Applied Information Management at the University of Oregon and a B.F.A. in Advertising Design at Pacific Northwest College of Art. She is a Certified Project Management Professional and studied Computer Graphics at the Royal College of Art in London.
Paul Gelb
Head of In-House Media Activation , Bayer HealthCare
Paul Gelb is currently the Head of Digital Activation and Investment. He built and manages the largest in-house ad buying function in North America. In this role, he also leads relationships with all major ad marketplace platforms and determines the strategy, tactics, targeting and advanced buying optimizations across all brands. Previously he was the Head of Programmatic at Twitter, where he oversaw the company's worldwide programmatic agency trading desk b... Moreusiness. Prior to that, he was the Head of Strategy and Marketplace Development at MoPub, the largest mobile exchange, which Twitter acquired in 2013. Before that Paul was the Vice President and Founder of the mobile practice at Razorfish, which ranked #2 by Ad Age for agency mobile revenue. He was the youngest executive to receive Mediaweek's Media All-Star award. The global mobile practice he founded was recognized by Forrester as a mobile marketing agency Industry Leader, their top rating. His clients won mobile marketer of the year, luxury mobile marketer of the year and a Cannes Lion shortlist selection.
Joe George
Head of Marketing Technology COE, Abbvie Inc
Joe George heads the Marketing Technology COE organization at Abbvie’s US commercial business. He was responsible for establishing and developing the Marketing Technology Center of Excellence at Abbvie in 2018. Previously, he led the Global marketing technologies and Salesforce IT organizations at Motorola Inc and Motorola Solutions Inc. He has led several Global and US based business technology organizations that have been the linchpin for digital transformation for those fortune 500 companies.ation for those fortune 500 companies.
Tom Gores
Sr. Manager, Digital Testing & Optimization, Kohl's
Tom is a true evangelist for digital testing and has pushed a test-first mindset for the past 4+ years at Kohl’s. He has a passion for digital analytics, experimentation and personalization. He helped grow the digital testing & optimization program at Kohl's from a small-scale team of 1 person to a full-fledged cross-functional team running hundreds of A/B tests per year in support of the entire organization. He has been instrumental in making digital experi... Morementation a foundational business focus at Kohl's. His areas of expertise include: digital analytics, A/B testing, personalization and digital marketing.
Pranay Goyal
Manager, Web Personalization, VMWare
Pranay Goyal has been working in the digital experience space for over 14 years. As a leader of the web personalization center of excellence across Americas, Asia Pacific, and Europe, Pranay has hands on experience with Adobe Experience Cloud solutions including Audience Manager, Analytics, Target, Experience Manager Sites, and Launch. Pranay and his team are responsible for personalization initiatives globally and create strategies for personalization acti... Morevities and A/B experiments while also driving innovations in the personalization practice. From strategy to execution to analysis and storytelling, Pranay is responsible for pushing personalization forward at VMWare. Pranay loves the excitement, challenge, and discoveries possible through proving hypothesis with numbers.
Justin Gray
CEO, LeadMD
Justin Gray is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest Performance Marketing Consultancy, having helped over 3500 organizations build scalable revenue engines. Over the last decade, Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM. Justin is also a strong voice for entrepreneurship, marketing and building intentional organizational culture. A recognized spe... Moreaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing, have an incredibly active 2-year-old son, Grayson and welcomed their daughter, Declan in November of 2019.
Adam Greco
Senior Director, Technology Solutions, Search Discovery
Adam Greco has been in the analytics industry for over fifteen years. He was one of the early employees of Omniture where he helped build the consulting practice in the US and EMEA. He also served as Director of Analytics for Salesforce.com and authored the leading book on Adobe Analytics. At Search Discovery, Adam is currently working on the Apollo product which helps organizations improve their analytics implementations.
Alex Greger
Marketing Automation Manager, Hitachi Vantara
I am an experienced demand generation and martech professional working with sales and marketing teams to build a strategic, streamlined, best in class journey for the buyer! I do this by working with a company through discovery and design process to create a fully integrated strategy from the first visit to won business. I have a passion for marketing technology and how the puzzle pieces can fit together to provide the most relevant journey for prospects wh... Moreile helping marketing and sales be more efficient and excel at their work. I love learning new technologies and processes and challenge myself to continue learning as the martech ecosystem is constantly changing. As a 2x Marketo Champion, MUG Co-Leader, Summit presenter, and previous Revvie Finalist, I am always advocating for marketing automation and strategic campaigns to help drive revenue.
Kris Groulx
Manager, Analytics & Insights, Telus
Kris Groulx has spent the past 13 years in the digital space. Earlier in his career he worked with major Canadian media companies developing digital measurement strategies and working with numerous digital analytics tools including clickstream analytics, competitive data, VOC's and optimization tools. In the later half of his career he has been in agencies managing digital analytics programs for major automotive and financial brands. Now in his current rol... Moree, Kris is managing a team of approximately 17 people focused on optimizing TELUS' digital data collection and enablement programs that connect multiple tools from their Adobe Experience cloud, data lake and digital marketing cloud to create holistic customer segments using AAM and optimize customer experience.
DJ Haddad
Prime Minister of Design, Haddad & Partners
DJ Haddad is the Prime Minster of Design and CEO of Haddad & Partners. (Ironically, it was at one of Adobe’s early conferences where he jokingly filled out his title as “Prime Minister”. After 2 years of getting mail addressed to the “Prime Minister of Design” he decided to officially adopt the title as his own.) Based in the advertising capital of Fairfield, Connecticut, H&P is a full-service creative agency with 65+ employees scattered across 6 different c... Moreountries. Once an aspiring comic book artist, DJ is now an expert in design and user experience with a portfolio of award-winning campaigns for some of the world’s top brands including Microsoft, Capital One, Citibank, TD Bank, JPMorgan Chase, PwC, 7-11, Total Wine and Thompson Reuters. His agency has been a trusted creative partner with Adobe and Marketo for 5+ years. He realized early in his career that there’s a million agencies in NYC that want to focus on brand building and overarching strategy, but very few that play in the Direct Response space—the intersection of where tangible learnings from incremental insights meet design, color theory, copy, composition and its influence on human behavior. A deep collaboration with their client’s media partners and a laser-like focus on accountable and measurable creative has been at the root of H&P’s success. DJ used to enjoy movies and art galleries, but the whole “kid thing” has been a real hardship to his social calendar and Netflix queue. He now spends the majority of his “spare” time with his wife, 4 kids and dog in Fairfield, Connecticut. 3 of the 4 kids are currently undergoing intense Photoshop and HTML5 training in order to assist in the family business while simultaneously skirting international child labor laws; the results, so far, have been disappointing. Check out www.haddadandpartners.com, or follow his team on Instagram @HaddadandPartners to find out more.
Karan Hari
Senior Product Manager, GlobalLogic India Limited
Karan Hari works as a Senior Product Manager at Global Logic and comes with a rich experience of 14 years in Marketing, Sales and Technology. Karan is among India's first ever Marketo Champions, a proud member of the Marketo fearless 50 & has been working on Marketo for close to 5 years. He is a 3 time Marketo Certified Expert & is Certified in all the 11 Marketo specialisations. Karan also Co-leads India's Marketo User Group & has spoken at several Market... Moreo user group events and most recently was a speaker at the Marketing Nation Live as well! Having worked both as a senior Marketo consultant as well as a Marketo customer now, Karan has had the opportunity to work on hundreds of Marketo instances over his career & providing solutions to complex problems and used cases in Marketo. Karan is also a long time Marketo trainer. In addition to training a lot of Marketo customers during his consulting days, Karan has produced lots of Marketo Certified Experts across his organisations! Karan also enjoys avidly engaging in the Marketo community and is presently ranked 14 in the Marketing nation community.
John Hart
Sr. Director, Digital Analytics, Discovery
John Hart serves as Senior Director of Digital Analytics for Discovery Inc. He oversees Analytics and Audience Manager implementation and standards for all Discovery BU's worldwide. John has worked in all aspects of Digital Analytics in is close to 20 years of working in the Media & Entertainment space for Discovery, Scripps Networks, and AOL. His current focus relates to the evolution and shifting viewing habits from traditional broadcast and cable media t... Moreo direct-to-consumer and alternative media.
Jason Heller
President, Persado
Jason leads our work in the area of digital marketing operations and personalization, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints, and the opportunities created by innovations in agile marketing, big data, advanced analytics, and machine learning. Jason’s skills in digital marketing have b... Moreeen honed over the past twenty years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems. A born entrepreneur—he started his own recording studio and independent record label at 18 and left it to pursue the potential of new media and the Internet—Jason understands the nature and complexity of the challenges companies face in transitioning to digital, from data-driven decision making and customer acquisition to the development of new marketing roles and management of talent in the digital age. He has worked with leaders in industries as diverse as retail, CPG, telecom, media, publishing, and financial services, aiding them to tailor a structured approach to assessing, developing, and refining their marketing strategies, capabilities, culture, organization, technology, and partner ecosystems. Prior to his stewardship of Agiliti, Jason co-founded one of the first digital media and relationship marketing agencies in 1998. When it was acquired in 2005 by Horizon Media, the largest independent media agency in the world, Jason then headed Horizon’s digital group for several years. He is a frequent speaker at industry events and has contributed to industry and mainstream-media publications, including The Harvard Business Review, The New York Times, Wall Street Journal, CNN, Forbes, Fortune, Ad Week, Advertising Age, and MediaPost.
Bryant Hoopes
Principal Analyst, 33 Sticks
Bryant has been in the digital marketing and advertising industry since 2003. He currently is a Principal Analyst and Strategist for 33 Sticks as a consultant working on Analytics, Optimization and Personalization programs and departments. He has helped hundreds of clients uncover insights in their data and enact change within organizations. Bryant is a natural leader who believes in empowering individuals to achieve success both professionally and personall... Morey. He's authentic, direct, and personable. https://www.linkedin.com/in/bryanthoopes/
Julz James
Director of Marketing Operations, Appirio
Juli is a 5x Marketo Champion, Marketo Certified Expert and a member of Marketo's inaugural Fearless50 class. She has 18 years of marketing experience, most specifically working within Digital Marketing and has a Ph.D. in Digital Marketing. Juli is currently working as an Director of Marketing Operations , creating a world class marketing automation and demand generation machine.
Catherine Jones
Media Director, GPS Impact
Catherine Jones is the Media Director at GPS Impact, an integrated multi-media and public affairs firm with offices in Kansas City, Des Moines, Philadelphia, and Washington, D.C. An experienced media planner and strategist, Catherine leads the firm’s integrated media-buying team, which is responsible for placing tens of millions of dollars in advertising for candidates, organizations, and issue campaigns across the country. As Media Director, Catherine has... More helped oversee the integration of traditional television and digital advertising strategy and placement for the firm, helping position GPS Impact as a leading provider of integrated, in-house, audience-centered solutions. She developed and refined GPS Impact’s voter-centered and screen-agnostic approach, helping hundreds of clients deploy customized advertising solutions to advance their strategic goals. Jones has led digital persuasion efforts for advocacy groups across the country and candidates running for everything from statehouse to president. In recent years, she has had the opportunity to play critical roles in media planning for Andrew Gillum for Governor, Tammy Baldwin for Senate, and Bob Casey for Senate. She has also led the digital media strategy for numerous successful ballot campaigns including Clean Missouri, Raise Up Missouri, and No on Proposition A in Missouri.
Jessica Kao
Director of Client Strategy, Digital Pi
Jessica has previously led demand generation and marketing operations teams in various companies from B2B tech start ups to global biotech entities. She's passionate about helping people become better marketers and get the most out of Marketo and marketing automation. She's a data and analytics junkie, 4X Marketo Champion, 2018 Marketo Champion of the Year, Silicon Valley Marketo User Group Leader, and holds a PhD in Cancer Biology from Stanford University.y.
Uday Kotla
Global Business Head, Digital Experience, Infosys
He is a Technology Leader with 20+ years of experience working for professional services organizations (SIs, and Interactive Agencies) in multiple GEOs - US, Europe, and India- focusing on Digital Enterprise, Cloud Enterprise, IT Strategy, and Enterprise Architecture for Fortune 500 companies across Retail, Communications, Insurance, Financial Services, and High-Tech. He has been a trusted IT advisor to VPs, CXOs, and has orchestrated several workshops to un... Morederstand their strategic objectives and plan IT roadmap to fulfill their vision.
Valerie Kroll
Optimization Director, Search Discovery
Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results. ... More Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and in 2014, her first year as a Digital Analyst, she was honored to be a finalist for the DAA “Rising Star” award. Always an active member of the digital analytics community, she currently serves as the President of the DAA Board of Directors, and continues to provide new perspectives and insights on testing and optimization by frequently speaking on the digital analytics conference circuit and appearing on industry podcasts.
Jim Kultgen
Senior Analyst - Digital Analytics, TeeOff - A GolfNow Company
Jim Kultgen is currently Senior Analyst, Digital Analytics at TeeOff, within the NBC Sports Group. Prior to TeeOff, Jim was the lead analyst and Adobe Analytics subject matter expert at the Kohler Company. While at Kohler he was responsible for guiding analytics strategy, reporting, and analysis globally for brands in 4 distinct verticals. After a successful career in the tennis industry Jim joined the analytics space in 2015 as a consultant at Cardinal Pat... Moreh. While at Cardinal Path he supported businesses in the telecom, education, automotive, technology, and insurance industries. Jim lives in Chicago with his partner Michelle and their dog, Dan. 2020 marks the second time Jim has presented at Adobe Summit.
Shane LaBounty
Marketing Operations Leader - Brand, Creative, and Digital, CenturyLink
Shane LaBounty leads the Creative Operations team as part of Global Corporate Marketing at CenturyLink. He brings almost 20 years of Martech and marketing experience focused on creating a marketing engine to create engagement and demand at scale. Although technology enablement is critical, the team also focuses on people and processes to drive new capabilities, visibility and business value through partnership across the organization.
Jet Lali
Chief Digital Officer, State Street Global Advisors
Chief Digital Officer for State Street Global Advisors, which is the third largest Asset Manager in the world. We manage more than $3.1 trillion of investments on behalf of our clients, across most asset classes. I lead the firm’s digital transformation programme and the teams that deliver our web, online product data, advanced analytics and digital training solutions.
Tracee Larocca
Senior Vice President, Advertising and Brand Engagement, Taco Bell
Tracee brings over 20 years experience in marketing, advertising and management to her current role leading the Brand Engagement Team for the Taco Bell Corporation. Managing the advertising, social, sports & music partnerships, PR and in-house creative agency teams, as well as external AORs, Tracee and her team have been defying category norms since she led the Taco Bell brand repositioning for “Live Más.” Overseeing massively successful product launches suc... Moreh as the Doritos Locos Tacos, Taco Bell Breakfast and Nacho Fries, she has continued to deliver entertaining and sales driving work that has led to incredible year over year sales results. Her team also brings to life brand moments such as Steal A Base, Steal a Taco with the MLB, the Taco Bell Test Kitchen integration with Open Table, the Live Más Student Section during College Football, the Las Vegas Wedding Chapel, the Demolition Man pop up at Comic Con and The Bell Hotel. During her tenure, Taco Bell has been named to Fast Company’s Most Innovative Companies, was recognized as Adage’s Ad Marketer of the Year and remains a leader in social media. Her advertising efforts have led to over a dozen Cannes Lions awards for Taco Bell’s unforgettable “Ronald McDonald,” "Breakfast Defector" and “Web of Fries” campaigns. In addition, she has been instrumental in earning Taco Bell multiple Effies, CLIOS and a spot on USA Today’s Ad Meter Top 5.
Anna Leary
Sr. Consultant, Perkuto
World traveler and career marketer. In 9 years, Anna has worked across various marketing disciplines across the globe, from Australia to the US, in social, search, and marketing automation. With the past 5 years solely dedicated to Marketo, Anna’s knowledge in the tool has helped to shape some of how she approaches solutions with clients today. As a Senior Consultant at Perkuto, Anna has helped to architect a center of excellence for global enterprise clien... Morets as well as develop and design various custom solutions across B2C and B2B organizations. In her free time, she likes spending time with her beautiful sons - human and dog - Blaise and Bodhi.
Tyler Lessard
VP Marketing, Vidyard
Tyler is a marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional customer experiences. As VP of Marketing at Vidyard, he’s spent more than 6 years immersed in the world of B2B video with a focus on how to use the right mix of content and insights to drive business results. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and ... Moremodern demand generation. More importantly, he loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
Diederik Martens
Founder • Chief Marketing Technologist, Chapman Bright
Diederik Martens, founder of Chapman Bright, is a results-driven and tech-savvy digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, and all things marketing technology. Diederik is a Marketo Certified Solutions Architect and experienced in Salesforce. Diederik is leading a European Marketo user group since 2013 and is among the first few individuals ... Moreto ever get Marketo certified. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. Since 2017 he is active in the Marketo Champion Alumni program. In 2015, Diederik was awarded a Killer Content Award for his lead nurture campaign strategy at Quintiq. At Chapman Bright he works on marketing technology projects for companies, such as DHL, Rockwool, Trend Micro, Essent, Staples, Deloitte, Innogy, PinkRoccade, Dassault Systèmes, Sungevity, Wolf Oil, and many more.
Douglas Martin
Digital Marketing Specialist, 3M
Doug Martin and his wife Amy live in Minneapolis, MN with their two children (Jonah and Piper) and their lovable rescue mutt, Ruby. Doug has decades of experience finding innovative ways to leverage data to solve business problems. He has a diverse background both from the standpoint of the industries he's worked in (higher education, financial, agency, manufacturing) and the functional areas (administration, IT, finance, marketing, compliance), giving him... More a uniquely broad view of business and the ability to better navigate cross-disciplinary complexities. Doug has been at 3M for over 7 years, first as an internal auditor (both operational and IT), and most recently as a digital marketing specialist focusing on managing/leveraging person data and audiences.
Dave Massey
Director, Data Driven Optimization, UPS
David has been working in the digital experience space for over 15 years. He has worked with brands, large and small, to better understand their customers and what makes them come back for more. He knows that using data driven decisioning is not a replacement for creative and human solutions. It is the catalyst to creating them. David works to make the world a better looking and enjoyable place through great design and even better technology. He knows how to... More break down silos, build teams and make customers happy. David leads the new Data Driven Optimization (DDO) teams at UPS for ups.com and the digital channel. In this role, David has built dedicated, highly productive and collaborative teams across marketing, analytics, creative and IT with a focus on testing and optimizing the customer experience with UPS.
Beth Massura
Senior Project Manager, Marketing, University of California, Los Angeles
Beth Massura is a 2x Marketo Certified Expert and a 2019 Marketo Champion. Her diverse marketing background includes digital technology, communications strategy, operations and design. She strives to find opportunities to increase efficiency and effectiveness within the marketing environment and beyond. She is currently a Senior Project Manager for Strategic Communications at UCLA; previously, she served over eight years in the Marketing department at the Un... Moreiversity of Chicago Booth School of Business.
Kyle McCormick
Senior Marketing Systems Manager, Palo Alto Networks Inc.
Kyle McCormick is a Senior Marketing Systems Manager at Palo Alto Networks, a global cybersecurity leader headquartered in Santa Clara, California. He is a 2019 Marketo Champion and has presented at numerous Marketo events throughout the Bay Area and the Denver Metro Area. Kyle joined Palo Alto Networks in July of 2018 where he is responsible for building scalable and efficient processes in Marketo, supporting over 300 marketers around the world. With over 6... More years of marketing technology experience, Kyle has managed MarTech stacks at companies ranging from startups to global enterprises and is always trying to find ways to make MarTech stacks more efficient.
Beth McDonnell
Executive Vice President, Chief Marketing Officer, US Bank
Beth McDonnell is executive vice president and chief marketing officer for U.S Bank. In this role, she oversees all corporate and business line advertising and marketing efforts, in addition to setting the direction for the company’s brand, reputation, digital strategy, social media and sponsorship activities. She joined the bank in 2014 after garnering nearly 30 years of experience in advertising, brand, communications and marketing at Anthem, UnitedHealthc... Moreare and subsidiaries of PacifiCare/Secure Horizons. A San Francisco native, she holds a bachelor’s degree from the University of California Los Angeles and a master’s of business administration degree from the University of Southern California. She is based in Minneapolis, Minn.
Katie McQueen
Principal, Martech Strategy & Optimization, Hilton
Katie McQueen is the Principal of Martech Strategy and Optimization at Hilton, where she leads the strategy development, adoption and value realization from tools within Hilton’s Martech stack. Working with relevant teams, she strategies and identifies opportunities for leveraging tools to help deliver key enterprise initiatives. During her 9-year tenure at Hilton, she has also worked on the Customer Analytics, eCommerce and Digital Media teams. Before joi... Morening Hilton, she worked at ad agencies where she developed and optimized digital media strategies for clients like Nissan, Verizon, Carfax and Mitsubishi. She received her BBA in Marketing from Baylor University, MBA in Management from California State University – Dominguez Hills and certificates in Analytics from Cornell and Wharton’s School of Business.
Chris Menezes
Sr. Mgr., Personalization & Web Experimentation, BMO Financial Group
Chris leads the Personalization practice at the Bank of Montreal, covering everything from MarTech platform management to experience design & delivery. To Chris, Personalization means truly understanding our customers – their needs and motivations – and leveraging the tools at our disposal to deliver great customer experiences that drive business outcomes.
William Merchan
CRO, Pathmatics
William leads sales and marketing for Pathmatics. He is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dy... Morenamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.
Tharun Mittapalli
IT Solution Architect, Albertsons
Tharun Mittapalli joined Albertsons companies as Digital Solutions Architect, specializing in AEM, in the Fall of 2018. He has been working with Adobe Experience Manager (formerly CQ) since 2010. His depth and breadth of technology experience allows him to understand both the business and technical needs in the digital ecommerce space. In his role at Albertsons, he is responsible for design, architecture and development for the loyalty and ecommerce custo... Moremer facing digital products, including web-properties using Hybrid AEM applications, micro services and Marketing cloud integrations. He works with cross functional teams to design and implement easy to use solutions that maximize the capabilities of the Adobe platform including Experience Manager, Analytics and Target.
Fernando Alfaro Montesinos
Senior Technology Architect, Telus
Fernando Alfaro is a Senior Technology Architect at Telus Canada. He has over 16 years of experience in Telecom, working on web development, analytics, digital marketing, marketing automation, data engineering, and personalization. He spearheaded the adoption of the Adobe Experience Cloud at Telus Digital. He has gained extensive experience implementing Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Campaign, assuring these Adobe tools work... More in tandem with Telus Internal Systems. Fernando is also the Business Data Steward for the Telus digital data, where he supports other teams to make sense of the digital data as well as advising on privacy and governance.
Sydney Mulligan
Manager of Operations Consulting Services, Etumos
Sydney is a Marketing Technology Consultant and Manager of Platform Operations Services at Etumos, and her involvement in the Marketo Community is extensive. She is a 4x Marketo Champion, 2019 Marketo Champion President, member of Marketo's Inaugural Fearless 50 class, a co-leader of the North America Virtual MUG, and a Marketo Certified Solutions Architect. She loves to integrate new technologies with Marketo and believes that architecting best practices ar... Moree essential to scaling any instance. When not busy with all of that, Sydney enjoys dominating at Friends trivia, baking mind-blowing cakes and cookies, and spending time with her husband and son.
Srini Nallasivan
Chief Analytics Officer, US Bank
Srini Nallasivan is the Chief Analytics Officer for U.S. Bank and Head of CRM. He joined the bank in 2018 and he is responsible for owning the vision and driving a data-driven culture across all business lines as well as manages the CRM strategy & execution for the company. He joined the company from AIG, where he was the global head of digital and data analytics, focusing on digital analytics, end to end journeys across omnichannel for Personal Insurance ... Morelines. Before that role, Srini worked in the data and analytics space at Bank of America for 12 years, with experience in leveraging insights to enhance strategy, bank transformation, online banking delivery, and anti-money laundering efforts. He also has four years of experience in mainframe and network engineering and holds six U.S. patents in artificial intelligence and wearable sensors. Srini holds master’s degrees in engineering and management from the Massachusetts Institute of Technology (MIT) and telecommunications and network management from Syracuse University. He holds a bachelor’s degree in mechanical engineering from India. He also is a certified Six Sigma Black Belt and former co-chairman of Safe Alliance in Charlotte
John Nardone
CEO, flashtalking
John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acq... Moreuisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message. During his tenure as CEO of Flashtalking, John oversaw the merger of Flashtalking and Spongecell, who shared a vision of the future of data-driven creative.
JD Nelson
Sr. Manager, Marketing Operations, Vimeo
JD is a former Demand Gen marketer turned Automation & Operations enthusiast who is always looking to solve the question of "Wouldn't it be cool, if...?" by "hacking the norm" and solving the mundane. Leveraging the entire tech stack to get the most out of marketing's dollars, automation is the backbone to every task. He recently joined Vimeo as Operations Manager, where ⁠— among other things ⁠— his day comprises revamping, maintaining, and optimizing their... More 5-year-old Marketo Instance that has seen multiple products, 2 workspace-combinations, and has had a half-dozen administrators and multiple agencies with sole ownership at one time or another. (Phew!) He's a 2x Marketo Champion who bleeds purple and embodies the true spirit of being @MarketoGuy.
Rachel Noble
Sr. Manager of Client Services, Digital Pi
Rachel is a hands-on marketer with a focus in strategic operations. As a 2x Marketo Champion and Certified Solutions Architect, she enjoys digging into the technical details of all things Marketo. Since the start of the Bozeman MUG a few years ago, Rachel has enjoyed watching the group grow and gain a fantastic co-leader! Rachel is a consultant at Digital Pi specializing in nurture and analytics, moving into marketing after working in academia with a focus ... Moreon mathematics. Besides marketing, Rachel is also passionate about traveling, hiking, board games, Star Wars, and coffee.
Keith Nyberg
Marketing Technology Consultant, Etumos
Curiosity may have killed the cat, but it's curiosity that started my career in Marketing Technology. With endless challenges and a logic based method for resolving them, I sometimes confuse the functions available in Marketing Technology with how my brain works. There are things that trigger us and based on what filters we choose to acknowledge, they lead us to a decision which drives the actions we take. With life being so complex, Marketing Operations has... More always felt easy. And while I have failed and made countless mistakes along the way, the only true failure that I believe in occurs when we don’t learn from or appreciate our experiences along the way. Problem solving, it's a way of life! )'( -- Prior to joining Etumos as a Marketing Technology Consultant, Keith travelled through SouthEast Asia for a year to see the world and take a break from the corporate grind. Before that, he worked as the Marketing Operations Manager at SugarCRM for ~5 years. During his time at SugarCRM, he was an avid attendee of the Silicon Valley Marketo User Group, became a Marketo Certified Expert, climbed the rankings in the Marketo Community to the top 100 and was named a Marketo Champion four times. He currently lives in northern San Diego where he enjoys surfing, stacking rocks and watching the sunset over the pacific daily.
Chris O’Brien
VP Product Manager, M&T Bank
Chris O'Brien is a growth-focused digital product and marketing leader at M&T Bank, focused on the development of their Sales and Marketing Digital Ecosystem. In this role, Chris works across M&T and Wilmington Trust's B2B/B2C business lines to envision and enable digital go-to market strategies through the strategic application of MarTech, AdTech and digital data strategy. Prior to this role, Chris founded the firm's personalization and testing program. Pri... Moreor to M&T, Chris was a Product Manager within Marriott's Global team where he focused on usability of the company's Chinese and Japanese sites. Deeply quantitative, Chris spent most of his career prior to Marriott in various roles in the Asset Management industry in roles with Fortigent, AllianceBernstein and Guggenheim. Outside of work Chris is an outdoor enthusiast, global traveler and will complete travel to all continents this year when he visits Antarctica.
Glenn Onos
Director of Digital Business, TIAA
Glenn is Director of Digital Business at TIAA, a Fortune 100 leader in Financial Services. He is leading the TIAA enterprise through a multi-year transformation to customer-centricity and omni-channel messaging across a diversified platform of brands, products and services. Empowering the responsive digital enterprise driving client engagement, satisfaction and retention with data driven institutional memory, predictive analytics and personalization resultin... Moreg in the right 1:1 product/service mix. He thrives on guiding enterprises through people, process and technology change giving them the agility needed for competitive differentiation and adoption rocket success in customer experience. He is a business savvy senior technology executive with 25+ years of leadership experience in organizations ranging from the Global Fortune 50 to Inc. 5000. He has broad multi-vertical experience in: Digital Marketing, Professional Services, Banking, Trading, Insurance and Health Care. In the past, Glenn has served as Senior Vice President, Technology Solutions at eBay Enterprise an industry leader in Digital Marketing. He has also served as an Information Officer for Global Fortune 50 Financial Services leader AXA Equitable. Glenn holds a Master’s degree in Business Administration and a B.S. in Computer Science from Marist College.
Gene Paek
global head of digital experience + innovation, HP, Inc
My name is Gene Paek. I fell in love with advertising in high school. Went to college and majored in it. My career spans 20+ years of integrated and digital marketing on brands such as Microsoft, Snapple Beverage Group, P&G, The North Face, Audi USA, TaylorMade Golf, Callaway Golf and Oakley, leading integrated campaigns, web development, mobile-app development, digital advertising and social media marketing. Client-side experience includes Instagram (Global... More Head of Business Marketing), and VSCO (VP, Marketing). I am currently Global Head of Digital Experience + Innovation at HP, Inc.
Mukund Palwankar
Sr. IT Manager, Cisco
Mukund Palwankar is a Senior IT Manager at Cisco Systems, a worldwide leader in networking for the internet. He joined Cisco in 2009 and is responsible for Digital Asset & Web Content management platforms within Cisco IT. Mukund & his team were instrumental in architecting a multi-tenant platform using Adobe AEM, which is now home to 23+ mission critical web sites including Cisco.com. He is currently leading charge to revamp whole technical documentation exp... Moreerience, from content creation to consumption, using AEM’s XML authoring capability. Mukund has over 25 years of industry experience in ERP, Data Management & Content management space and has delivered many large projects for brands like Lockheed Martin, Netscape, Wells Fargo & Cisco.
Kenneth Parks
CMO, Hero Digital
As Chief Marketing Officer, Kenneth leads brand strategy and go-to-market activities at Hero Digital. He has spent more than 20 years in next-generation marketing consulting and digital transformation fusing data, customer experience, media, and technology. Kenneth’s disruptive, customer-first perspective has helped to create Aetna’s health app, launch Teledoc’s digital experience, establish real-time customer service via Twitter with Delta@Assist, and eleva... Morete the AmEx Platinum experience with Centurion Concierge.
Byron Phillipson
Global Executive Creative Director, Twitch
Byron is Global Executive Creative Director at Twitch, the world’s largest gaming culture and live-streaming platform. Prior to leading brand creative at Twitch, Byron led the Creative team at Hulu where he was responsible for the end-to-end experience design of Hulu’s live streaming & sVOD platforms, as well as the brand refresh and campaigns. Byron spent twenty years of his career leading creative teams at top agencies around the globe in developing break... More-through creative and design work for some of the world’s most iconic brands. Most recently, Byron was the West Coast Creative Lead for Huge Inc, where he led accounts for Nike, Google, Apple Beats (@ Elephant), Amazon and Canada Goose. His work has been lauded in the New York Times, The Wall Street Journal, Wired, Adweek, Creative Review, Adage, Bloomberg, Hollywood Reporter, Brand New and featured on segments for CNBC and CNN.
Josh Pickles
Senior Customer Lifecycle Manager, Trade Me
Josh Pickles is the Customer Lifecycle Manager for New Zealand’s largest ecommerce website, Trade Me. With five years Marketo experience spanning both client and partner side roles, he has a wealth of knowledge relating to SaaS, real estate, retail, and ecommerce industries. This self-described geek co-leads the Auckland user group, is one half of The Automation Geeks - a Youtube channel dedicated to everything Marketo and Marketing Automation oriented -... More and fights dragons in both The Forgotten Realms and Azeroth.
Caitlin Poliksa
Senior Director, Marketing & Sales Operations, Adobe Practice Lead, TPG
Caitlin Poliska is an enterprising, extroverted and customer-focused marketing and sales executive with over 15 years of experience and a natural ability for building new businesses and forging loyalty with clients and external business partners. Her successful record of building, guiding and retaining high-performance teams is a direct result of her motivational style and ability to develop and implement strategies for accelerated growth. Always focused on ... MoreClient Success and at the same time optimizing operations and improving service quality while strengthening the bottom line her for her firm. She brings a wealth of expertise with particular strengths in areas such as Customer Relationship Management, Multi-Channel Distribution, Revenue Generation, Practice Building, Customer Satisfaction, Customer Acquisition & Retention, New Solution Design & Development, Lead Generation, CRM & Marketing Automation. Currently Caitlin works as the Senior Director, Marketing & Sales Operations, and Adobe Practice Lead for The Pedowitz Group, a technical and management consulting services firm specializing in the Adobe Marketing Cloud on the Adobe Experience Platform and resides in Marietta, Georgia with her husband.
Shera Polzer
Manager IT for CRM, Subaru
Shera Polzer has over 15 years of leadership experience across industries and functional areas from Accounting and Government to Marketing and Ecommerce. She has an undergraduate degree in Finance and an MBA from the University of Maryland and has spent the last 6 years within IT’s CRM and Marketing space at Subaru of America. Shera launched Adobe Campaign for Subaru and was responsible for integrating the toolset within and between Adobe’s Experience Cloud ... Moreand Subaru’s marketing technology stack. In addition to connecting the pipes, Shera partnered with Subaru’s Marketing Department and Creative Agency to launch its first Digital Marketing Center of Excellence team, a cross-functional team working to build the digital foundation necessary to deliver relevant, personalized and cohesive customer experiences across the buying and owning journeys.
Graham Porter
Principal Consultant, Resolution Marketing Services
Graham Porter – Founder, Resolution Marketing Services || CEO AsiaPacific, BluprintX Graham is one of Australia’s most respected technology marketeers, having worked with over a dozen IT organisations in the UK before migrating to Australia as a programmer in 1995 and ultimately starting RMS. Principal Consultant, coach, mentor, change management guru, data nerd - Graham is a veteran of 283x Marketo installations over 10 years, 190x Salesforce Sales Cloud an... Mored 100x MarTech overhauls. GREAT AT: nurturing talent that aligns sales & marketing teams, business and marketing planning, brand positioning, product strategizing and fostering partnerships and communities (Melbourne Marketo User Group Leader). TECH EXPERTISE: Marketo: since 2010 || Salesforce.com: since 2000.
Joe Reitz
Senior Global Technical Training Manager, AWS
Joe is an award winning marketing operations leader with experience ranging from startups to SMBs to large enterprises. As Senior Global Technical Training Manager at AWS, Joe trains 1500+ marketers on how to wring out the best results from their current MarTech stack, and administrates one of the world's most sophisticated deployments of a marketing automation platform (Marketo). Previously, Joe was awarded the 2016 Marketo Champion of the Year and the 2019... More Marketer of the Year Revvie/Experience Maker awards, and as a middle child, LOVES taking advantage of any opportunity to share knowledge, best practices, and otherwise edify his marketing peers. Joe also helped launch KreweChats and created the "Marketo-Fu" Youtube series of educational how-to tutorials for Marketo, and previously led the Chicago Marketo User group and Amazon's internal Marketo User Group. In his free time, Joe also loves D&D, music/guitar-building (especially the Foo Fighters), and most of all, his wife Haleigh and their hound, Tango.
Jenny Robertson
Vice President, Technology, Annuitas
Jenny Robertson is an experienced technologist and marketer with over 11 years of experience in the field. As Vice President, Technology for ANNUITAS, Jenny leads a team of technologists to assist clients in their demand generation strategies and implementation of marketing technologies. Prior to ANNUITAS, Jenny spent many years working in technology across several industries before shifting her main technology focus to CRM and marketing automation for the l... Moreast 11 years. Jenny is a 6-time Marketo Champion, member of the Fearless50, MCE, MCSA, SFDC Certified, member of multiple Marketo Revvie-Winning teams, and has been leading the Atlanta Marketo User Group for over 6 years. Jenny is passionate about her family, her work, and the marketing technology community!
Leticia Rossi
Digital Marketing Platform Strategist, Dell Technologies
Letícia Rossi is Dell Technologies’ Digital Marketing Platform Strategist. This role focuses in overseeing different applications, including Dell Technologies’ DAM. The DAM is Dell’s single source of truth for marketing assets and is a central element in Dell’s strategy of delivering consistent, relevant and delightful customer experiences across all touch points. Prior to this role, Letícia has 12+ years’ experience in different Marketing and Sales roles. W... Morehen away from the office, she can be found traveling the world.
Mark Rumbaugh
Vice President IT, Vizio
Mark spent the last 25 years leveraging technology to make business better for his corporate customers and consumers. Today he is growing and leading an immensely talented team of IT professionals revolutionizing VIZIO in support of their corporate ambitions. Always learning by staying curious. Never afraid to be bad at something new.
Abby Ryan
Global Director of Marketing Operations, SAP Concur
Abby Ryan is the Global Director of Marketing Operations at SAP Concur. She leads the MAPS team (Marketing Automation, Process and Strategy), which manages an enterprise ecosystem of marketing automation tools and supports over 350 marketers globally. She is a Certified Marketo Expert and Champion Alumni and is passionate about systems and process optimization and automation and is focused on the constantly improving the 'best of breed' approach to all found... Moreational aspects of marketing operations. She will happily nerd-out about any and all facets of Marketo with any willing participant, and spends hours contemplating new and interesting ways to solve problems using tools from her tech stack.
Chris Saporito
Associate Manager, Marketing Technology, Paycor
Chris Saporito is an Associate Manager of Marketing Technology at Paycor and has been there for the past 5 years. He is also a Marketo Certified Expert and the Cincinnati Marketo User Group Leader.
Ajay Sarpal
Consultant, Ajay Sarpal
Ajay Sarpal, Martech, Sales Operations and Attribution Evangelist I’m 2019 Marketo Champion, member of 2019 Fearless 50 class, Co-Leader of Virtual Bizible User Group, 5 times Marketo Certified Expert, Marketo Certified Associate and Salesforce Certified Admin, Sales Cloud Consultant and App Builder. With my 9 advanced specializations on Marketing Automation, I’m ambidextrous in fixing broken processes and bringing transparency/accountability by leveraging ... MoreBizible with right attribution model. In addition to this, I’m Net Promoter Score (NPS) Certified Associate from Satmatrix. Privileged to be a part of Marketo Certified Associate Certification team and helped in writing and validating the exam questions. I’m successfully running my consulting venture and supporting my clients on Martech, Sales Operations and Bizible. With 20 years of professional experience and before starting my consulting venture, I worked with Aryaka Networks as Director, Marketing Operations and Technology. Before Aryaka Networks, I worked with big brands like IBM, Dell, Deloitte and IMS-Health. Here is the list of my 9 advanced specializations: 1. Marketo Specialist – Analytics & Reporting Specialization 2. Marketo Specialist – Social Marketing Specialization 3. Marketo Specialist – Web Personalization Specialization 4. Marketo Specialist – Account-Based Marketing Specialization (ABM) 5. Marketo Specialist – Analytics Attribution Specialization 6. Marketo Specialist – Events and Webinars Specialization 7. Marketo Specialist – Nurture and Engagement Specialization 8. Marketo Specialist – Programs and Campaigns Specialization 9. Marketo Specialist – Email Deliverability Specialization
Alice Sarti
Sr. Manager Worldwide Optimization & Personalization, Lenovo
In the three years since the inception of Lenovo’s Worldwide Optimization and Personalization team, Alice Sarti has managed the strategic and tactical execution of global campaigns that drive online engagement and tens of millions of dollars in incremental revenue. Prior to joining the Optimization and Personalization team, Alice was a Senior Business Analyst for Lenovo’s North America eCommerce group, identifying opportunities for maximizing website efficac... Morey and conversion. She holds a BA from New York University and an MA from Duke University in Postcolonial Literature and is very grateful to earn a living as a humanities grad. Alice is based in Raleigh, NC, where she enjoys performing as a spoken word artist and chasing after her increasingly speedy 4-year-old son.
Tricia Saunders
Director, Marketing Operations and Technology, Trimble
Tricia Saunders has led global Revenue Marketing Operations at Trimble, Inc. for the past two years. With over 30 years of experience leading demand generation, global campaigns, inbound, search, content, field, vertical, channel and partner marketing, Tricia has a wealth of experience in B-to-B Marketing for the software and technology industries. At Trimble, Tricia’s team focuses on driving operational excellence, training marketers to follow best-in-class... More practices, and creating programs and campaigns that create significant financial impact to over a dozen divisions of Trimble’s three largest franchises. Prior to joining Trimble, Tricia began her career at digital and integrated marketing agencies like DDB Needham, and with technology leaders like Sprint, US West, Gold Systems, Avaya, Polycom, Spectralink, K2 Software and more.
Ted Schadler
Vice President & Principal Analyst, Forrester Research
Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and ma... Moreps: the power hidden in plain sight. Ted is the co-author of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands. Ted is also the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.
Jake Schlan
Senior Manager, Marketing Technology & Operations, Palo Alto Networks
Jake Schlan the leader of the Marketing Technology and Operations team at Palo Alto Networks, a global cybersecurity leader headquartered in California, USA. Jake is responsible for the architecture of Palo Alto Networks' MarTech Stack including the Marketo Instance, supporting over 300 Marketers around the globe. With over 10 years in marketing automation experience, Jake is always striving to find more elegant ways to structure global MarTech stacks.
Mike Sepavich
Global Site Optimization Lead, Bose
Mike Sepavich has over twenty years experience in the B2C Digital Marketing and Ecommerce space. He’s also an avid musician, graphic designer and photographer. With that strong creative and analytical background, his interests lie with bringing together form and function, art and analytics, design and data to determine what types of experiences impact customer behavior in a measurable way. Mike is currently the Global Optimization Lead at Bose. Collaborating... More with cross functional marketing and technical teams, he is responsible for enabling highly personalized and relevant customer experiences on Bose web properties that integrate into the overall Bose personalization eco-system.
Julie Shallman
Analyst, Search Discovery
Julie has her Master’s in Applied Math and has worked as a Data Analyst, on clients across various industries, over the past two years at Search Discovery. The most important part of her job is making the numbers tie back to the real world. She may appreciate the complexity and volume of data out there, but recognizes it can be frustrating to decision makers. Her passion is taking complex ideas and boiling them down into something digestible. She uses her kn... Moreowledge of analytics and optimization to help her clients find actionable solutions to complex business questions. From the numbers to the stakeholders, she enjoys each step of the journey data must take to become a decision. In her free time she enjoys playing volleyball to relive her college glory days, and pushes on in her personal mission to make the perfect loaf of bread and chocolate chip cookie.
Shivany Shenoy
Sr. Architect, eCommerce, Panera Bread
Shivany is an Architect at Panera Bread, where she helps spearhead some key initiatives: Rapid PickUp, OMNI Channel, and Voice Ordering (Featured at Google I/O in 2017). With over 16 years of experience in the IT space building Enterprise Applications, she brings both her depth and breadth of experience into a project. Shivany enjoys working on innovative solutions and helping Panera adopt newer tools and technologies. Most recently, she has been heavily... More involved in OMNI channel architecture leveraging tools across the Adobe Experience Cloud, including Adobe Launch, Analytics, Experience Manager and Target.
Nika Sheynberg
Digital Marketing Manager, Refinitiv
Nika Sheynberg has been on the digital marketing team at Refinitiv since she started with the company three years ago, when Refinitiv was still the Financial & Risk division of Thomson Reuters. Originally working on the publishing side, Nika moved over into the analytics and optimization space as F&R transformed into Refinitiv. Over the last year the team has worked to rebuild Refinitiv’s digital presence and expand its ecosystem, giving more opportunities f... Moreor personalization and omni-channel experiences. Outside of the office, Nika enjoys playing and watching tennis, discovering new cool jazz clubs, and making a mess in the kitchen by cooking.
Shivendra V Singh
Architect, Abbvie Inc
As an architect in Martech COE at Abbvie Shivendra's main focus has been creating a scalable Digital Marketing solution using Adobe Marketing Cloud products specifically AEM, Analytics & Target, that meets the unique needs of Abbvie's Brands without creating custom point solutions. He has successfully designed & built integration frameworks between AEM and other enterprise services including Salesforce to create dynamic & data driven web experiences.
Nate Smitha
Marketing Technology Consultant, Etumos
Nate Smitha is a Marketing Technology Consultant and the Director of Platform Operations Services at Etumos. He is the Seattle Marketo User Group Leader and a Marketo Certified Solutions Architect, who has managed the evolution of the Etumos Marketing Operations Framework. He is passionate about conversion-based marketing and developing robust system architecture that scales. He believes that operations’ role is to optimize the platform for engagement while ... Moremaking it more intuitive and accessible for marketers. When he’s not focused on Marketing Ops, Nate enjoys being on the water in the Pacific Northwest.
Ben Snyder
Product Analyst - Marketing, Under Armour
Ben is a Product Analyst with Under Armour based in Baltimore, Maryland. Ben has more than twelve years of experience being a leader in digital transformation projects, including the last four implementing a DAM utilizing Adobe Experience Manager Assets. Ben’s recent work has included a partnership with Adobe where Under Armour became the first AEM Assets customer to migrate to AEM as a Cloud Service.
Todd Staehle
Senior Digital Transformation Executive, Accenture Interactive
For 20 years, Todd has worked with leading Financial Services firms to drive profitable growth by delivering digital innovation, best-in-class customer experiences, and advanced digital marketing strategies. Today he leads the Financial Services practice for Accenture Interactive the world’s largest and fastest-growing digital agency.
Suff Syed
Head of Product, Design Leader, Creator, Publicis Sapient
Suff Syed leads the Human Intelligence team at Publicis Sapient imagining how the future of work can be augmented through AI. He believes in combining meaningful design and intelligent technology to enable human value. Passionate builder of high-performing teams that solve problems, discover product-market fit, delight people, generate user growth, influence culture, and drive strategic business value. He’s constantly learning new things and making himself u... Morencomfortable, most recently, by starting his own YouTube channel and musing on the future of tech, business, startups, and design.
Wesley ter Haar
COO/Founder, MediaMonks
Wesley co-founded MediaMonks in 2001 to focus on craft & creativity in digital, working tirelessly to grow it into a creative production powerhouse with global reach and recognition. He's a sought after speaker and jury member, most notably serving as the inaugural president of Cannes Lions' Digital Craft jury in 2016 and the Titanium Jury in 2019 . He was inducted in to the Art Directors Club Netherlands Hall of Fame in 2018 and was named AdAge creative All... More Star and part of the Adweek50 executives leading the way in transforming the industry. Next to MediaMonks, Wesley sits on the board of S4Capital, alongside Sir Martin Sorrell.
Joseph Tertel
Director, Digital Marketing, RiteAid
An experienced digital marketer, Joe Tertel has created, led and implemented marketing campaigns and strategies for over 100 BtoB, BtoC, government and nonprofit organizations regionally and nationally. As Rite Aid’s Director of Digital Marketing, Joe manages and leads the strategy and the execution of Rite Aid's digital marketing channels and campaigns across paid search, search engine optimization, affiliate marketing, product listing ads, email marketing,... More mobile marketing, social media marketing, display ads, marketplace advertising, and programmatic performance marketing. Joe is responsible for driving quality impressions and visitors to Rite Aid's digital properties to increase awareness of Rite Aid’s campaigns to drive in-store and online visits and sales, pharmacy sales and scripts, and customer acquisition, retention and loyalty. Joe Tertel was instrumental in Rite Aid’s digital transformation and Adobe Experience Cloud integration. Joe helped to lead the teams that implemented Adobe Ad Cloud, Audience Manager, Campaign, Analytics, Data Workbench, Target, Experience Manager, and Magento.
John Thies
CEO, Email on Acid
John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.wife and son.
Amanda Thomas
Marketing Technology Consultant, Etumos
As a 4x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amand... Morea loves to travel and is an aficionado of all things related to Saturday Night Live.
Emily Thornton
Senior Consultant, ANNUITAS
Emily Thornton is a marketing technology expert with over 10 years’ experience in the space. As a Senior Technology Consultant at ANNUITAS, Emily works with enterprise clients to implement end-to-end demand generation strategies within Marketo and integrated platforms. Prior to joining the ANNUITAS team in 2016, Emily spent several years overseeing demand generation and marketing automation strategies while working at a couple of different software vendors. ... More Emily is a Marketo Certified Solutions Architect, Marketo Certified Expert, SFDC Certified Admin, 2x Marketo Champion, Marketo Champion Alum, and was awarded Marketing Technologist of the Year 2018 by the Technology Association of Georgia. Emily attended American University in Washington, D.C., where she earned her B.S. in Business Administration, specializing in International Marketing, with a minor in Statistics.
Christal Tossany
Product Manager, Testing & Optimization, Sephora
Christal is the Testing & Optimization Product Manager at Sephora where she manages Adobe Target to run A/B tests and deliver personalization campaigns. She has experience in building out experimentation programs and establishing processes across marketing, product, and engineering. While conversion rate optimization is her specialty, she now focuses on building better products and delivering personalized experiences powered by customer data to provide a delightful shopping experience.ightful shopping experience.
Kelly Trantow
Director, Marketing Automation, Bader Rutter
Kelly Trantow is the Director of Marketing Automation at Bader Rutter and leader of the Wisconsin Marketo User Group. Motivated to help others in the field, she enjoys showing people what’s possible when marketers increase operational efficiencies, provide data-driven experiences and support sales readiness. Kelly brings an energetic, hands-on approach to digital marketing that focuses on channel strategy, personalization, lead management and collaboration w... Moreith clients that maximizes their marketing technologies. When she has time to recharge, Kelly loves traveling, good food and the unbeatable results that come from puppy cuddles.
Jeremy Tripp
Sr. Product Manager, Digital Products, Panera Bread
Jeremy joined Panera Bread in 2014 and has spent time managing each of Panera’s eCommerce properties over the years. In his first year, he worked to make Panera’s iOS app the first restaurant retail app to integrate with Apple Pay which was later featured onstage at Apple’s annual event. The next year, he led the conception, development, and launch of the Panera Android app. In 2017, he worked on a small squad-style team to deploy Panera’s Google Assistant v... Moreoice ordering application which was featured onstage at Google I/O. The following year, he helped execute a kiosk replatform, the first property to be overhauled as part of a multi-year omnichannel effort that remains ongoing. Currently, he is working to replatform Panera’s two separate marketing and eCommerce websites into a single, unified “Integrated Web” which is built on Adobe Experience Manager for content management and uses Adobe Target and Adobe Launch for A/B testing and real-time personalization at scale. Jeremy holds a B.A. in English from Truman State University and an MBA from Washington University in St. Louis. He lives in St. Louis, Missouri with his wife and son and enjoys traveling, woodworking, and DIYing.
Michael Tucker
Marketing Technology Consultant, The Conversion Store
Michael Tucker is a 2x Marketo Certified Expert and runs The Conversion Store, a boutique consultancy working with Marketo and CRM instances for both SME and Enterprise firms, one of which won a Marketo Revvie Award. Over a 20-year career, Michael has worked in Sales and Marketing leadership roles in manufacturing, broadcasting, finance, and defense firms. With a background in Information Systems, Michael is often called upon to help translate technical topi... Morecs into profitable solutions that turn leads into customers for his clients. Within the Marketo community, Michael took over the Virtual Marketo User Group for Manufacturing in 2017 and has since helped to guide other Virtual User Group leaders to establish their own communities across Marketing Nation. Outside of professional engagements, Michael is an avid dog owner and can be found in one of Charlotte’s dog parks trying to train his new puppy, Sadie, to shake hands.
Rajesh Varrier
SVP and Head, DX and Microsoft , Infosys
He is a business leader and Information Technology professional, with over 25 years of progressive global experience in delivering outcomes to customers. He has unique and comprehensive experience of having built global consulting business, played role of a Chief Digital Officer and also been a successful entrepreneur. Rajesh has been an invited speaker/thought leader at forums like the NASSCOM, CII and other technology events where he has shared perspective... Mores about various subjects ranging from entrepreneurship to HR practices.
Sal Velazquez
Key Lead Packaging Designer, Mattel
Sal Velazquez is a key lead designer at Mattel, and for the past 15 years has been designing product packages for the company’s iconic Barbie brand. His creative projects includes the Barbie® Dreamhouse, and award-winning package designs for the Barbie® Signature collector doll line. Sal has pioneered the path to introduce the world of 3D design within the company, showing teams how to integrate this medium in their creative development and cross-functional approvals processes.approvals processes.
Richard Wasylynchuk
Senior Director, Global Marketing Operations and Strategy, Visier
Richard is passionate about process development and improvement, particularly using data and systems to help make marketing more effective and efficient in generating results. With over 15 years experience leading demand generation, digital strategies, marketing operations, inside sales and partner marketing, Richard has a wealth of knowledge with high growth software and technology organizations. In his current role at Visier, his teams focus on driving rev... Moreenue through full-funnel campaigns, enabling this through strategy, automation, technology and process to ensure marketing is delivering significant impact to the business. In his current and past roles he has always believed in developing a more transparent, efficient and accountable view of marketing. Richard has been a Marketo user for over 8 years and is a Marketo Certified Expert, SFDC Certified Admin, SFDC Certified Sales Consultant, Marketo Champion (2014), and Marketo Fearless50.
Lindsey Weaver
Director, Research & Analytics, Discovery, Inc.
Lindsey Weaver serves as Director of Digital Research and Analytics for Discovery Digital Studios, where she strives to understand consumers’ thoughts, motivations and media behaviors across the company’s lifestyle websites, social extensions and apps, including HGTV, Food Network, and their latest innovation, Food Network Kitchen. After spending more than a decade in analytics and research, Lindsey has a unique approach in being able to use data to craft a... More story. Her passion is understanding the “why” behind the “what,” so she loves to synchronize efforts across analytics, a/b testing, usability testing and primary market research to get a true 360-degree understanding of the consumer.
Jason Widup
Vice President, Marketing Operations , Workfront
Jason Widup is a recognized leader in B2B MarTech and is currently Workfront's VP of Search Marketing and Operations. Jason has held Marketing leadership positions at Tableau Software, Getty Images, and Microsoft, and has led marketing consulting teams for various agencies. His primary focus and passion areas are around Marketing Analytics and Engineering. Most importantly, Jason likes to inject some fun and humor into everything he does!
Nicole Wieberneit
Global Sales Director - Marketing Solutions, Microsoft
Nicole leads the WW Sales business for Marketing Solutions at Microsoft, which helps customers digitally transform their experience business by leveraging the latest disruptive technology from Microsoft and Adobe. Nicole is recognized as a thought leader in digitalizing processes around marketing, sales, and service from end to end. Nicole has worked in the CRM and MarTech business for 20 years and the last 4 years within Microsoft Sales. Her career spans w... Moreorldwide large scale implementation projects, strategic consulting engagements, and technical and solution sales. Nicole helps large enterprise companies and government organizations all around the globe to realize significant value from integrated, enterprise-wide business application systems including Campaign Automation, Content Management Systems, Customer Data Platforms, apps, CRM, and ERP. Nicole holds a Master degree in Applied Mathematics and a Doctoral degree in Economics.
Chris Wilcox
Assistant Director, Strategic Marketing, Hartford Funds
Chris Wilcox is a member of the Strategic Marketing team at Hartford Funds, the Mutual Fund division of The Hartford Insurance Group, and has responsibility for all marketing automation, lead scoring, data management, segmentation, and digital advertising strategy. Chris has over 10 years experience in digital marketing, marketing automation, UX/UI, and marketing strategy. Chris has been a Marketo user for 3 years, and was a 2019 Marketo Champion.
Chris Willis
Global Marketing Automation Manager, Trimble
Chris Willis is the Global Marketing Operations Manager for Trimble’s Integrated Marketing Strategies team, supporting best practice campaign and marketing operations for three Trimble Business Sectors. Chris is a Marketo Certified Expert and member of the 2019/2020 #Fearless50 class. Chris has been actively working in Marketo since 2012, engaging in projects ranging from lead lifecycle/scoring, sales and marketing alignment, campaign nurturing operations,... More email privacy, and MarTech partner solution integrations that enable Marketo and partner solutions to harmonize. On a personal note, Chris recently moved to Denver, Colorado from Atlanta, Georgia and actively contributes to the MUG groups where he resides. Chris is a graduate of Texas A&M University and a proud Aggie. In his free time, Chris enjoys snow skiing, hiking, travel, wine tasting, and watching college football.
Geeta Wilson
CEO, Consumer Society
Geeta has over 20+ years in the corporate and start-up world and over a decade as a health care industry leader. In her prior role as a change agent and “entrepreneur-in- residence,” at Humana as Vice President, Consumer Experience & Enterprise Transformation, Geeta founded the “FastStart Lab” a leading accelerator that delivered enterprise solutions at scale from concept to execution. Geeta has managed budgets over $25M+ overseeing work in omni-channel serv... Moreice, digital, operations and product development. She has driven and led over $100M+ in bottom-line impacts for Fortune 500 companies and has successfully introduced and reframed new business models within highly regulated industries.As a devout experience maker, Geeta is on a mission to change how health care Is experienced, navigated and consumed in the U.S. As CEO and Founder at Consumer Society she works with clients to accelerate CX impacts and Digital Transformations within their organizations and helps teams to adopt lean innovation, design thinking and start-up practices.Geeta has brought her disruptive CX approach to thousands and is a sought after thought leader, speaking at Adobe, Dreamforce, Forrester, Lean Start-up and HIMSS. She has been featured in Forbes, The Wall Street Journal, and Inc. Magazine and was recognized by MM&M as a Top 40 Healthcare Transformer and by American City Business Journals among its “People to Know.”Geeta has an MBA from Andrews University, and a Bachelors in Public Policy from the University of Teesside.
Ginger Wilson
Director of Client Services, Digital Pi
Marketing automation expert with over 10 years’ experience, Ginger leverages her knowledge as a Marketo Certified Solution Architect (MCSA) to help clients solve the complex challenges that Marketo Engage enterprise customers encounter. As a Director of Client Services at Digital Pi, a Merkle Company, Ginger brings a marketer’s perspective along with her Marketo skills to her teammates and clients at Digital Pi. She also has co-lead the Denver/Boulder Mark... Moreeto Engage User Group for the past two years. A graduate of University of Illinois, Ginger has many times in her career defined her role by demonstrating her ability to solve complex challenges.
Jimmy Wojtila
Associate Manager, Email Marketing , Vitamix
Jimmy Wojtila is the Associate Manager of Email Marketing for Vitamix. In this role, he focuses on the email strategy/customer experience across the household, commercial, and international markets, as well as playing a key role in the Vitamix Rewards program. Before dipping his toes into the culinary and consumer goods world, Jimmy's career spanned the hospitality and entertainment industry, working with leading brands such as the The Walt Disney Company an... Mored Universal Orlando Resort. Jimmy strives to bring an elevated customer experience to the email and loyalty programs within the Vitamix organization, delivering timely and personalized messages to customers through the various stages of the customer lifecycle. When he is not filling your inbox with beautiful email content, Jimmy is a singer with the Cleveland Pops Orchestra Chorus, and an active member of local theatre arts non-profit, Mighty Goliath Productions.
Leigh Zarelli
SVP Global Digital, Marriott
Leigh oversees the global digital product portfolio and direct commerce strategies for Marriott International, focusing on delivering engaging digital customer experiences, while driving revenue and market share growth. Under Leigh’s leadership, the digital organization is responsible for more than $25 billion in annual revenue and focuses on delivering world-class websites, mobile apps and connected experiences for Marriott International customers across th... Moree combined portfolio of 30 brands and 7000 hotels. Leigh oversees the company’s global digital organization and leads efforts to drive direct engagement and conversion in support of Marriott’s global business objectives, and oversaw the integration of the Marriott and Starwood digital experiences. Prior to Marriott, Leigh led digital media, commerce and product innovation efforts at several top media companies. At Houghton Mifflin Harcourt, she was SVP, Consumer Digital Products and Platforms and led the development of the company’s emerging direct-to-consumer digital and subscription businesses. While there, she built and developed the digital product and marketing teams which oversaw the launch of new consumer products, including mobile apps and a multi-channel subscription platform called Curious World. Previously, Leigh held executive roles in corporate strategy, digital experience, product development, e-commerce and new business development at The Walt Disney Company, AOL Inc. and IAC (InterActiveCorp). She has also worked for both KPMG and Bain & Company in strategic consulting capacities. In addition, Leigh earned her MBA from the Wharton School, University of Pennsylvania and is an alumnus of Dartmouth College.
Marija Zivanovic-Smith
SVP Corporate Marketing, Communications & Chief External Affairs Officer, NCR Corporation
Marija Zivanovic-Smith is SVP of Corporate Marketing, Communications & Chief External Affairs Officer for NCR, a Fortune 500 software- and services-led enterprise provider for global banks, stores and restaurants with 34,000 employees. She is responsible for global brand strategy, sales enablement, digital marketing, public affairs, public relations and corporate communications. She has held a series of roles covering government relations, leading the corp... Moreorate communications and corporate marketing team, corporate real estate, and launching NCR’s global external affairs and market access practice. From 2015 to 2018 she served as chief of staff to the chairman and CEO. From 2016-2019 she was one of three U.S. representatives nominated by the White House to the Asia Pacific Economic Cooperation (APEC) Business Advisory Council (ABAC). She is on the board of directors of the Information Technology Industry Council, the Trans-Atlantic Business Council and the Atlanta Women’s Entrepreneurship Initiative. She is also on the advisory board of the Serbian Blockchain Initiative, the Forbes Communications Council and is a trustee of the NCR Foundation. In 2018, she received the Gold Stevie Award in the Female Executive of the Year Business Products category, was awarded the Serbian Medal of Honor and earned PR News’ PR and Social Media Award for her team’s social media campaign for NCR’s new global headquarters and culture transformation. Prior to NCR, Marija was Gridpoint’s director of external affairs and spent nine years with IBM, working across international trade and supply chain, global government programs, and corporate strategy and emerging business opportunities. She is a graduate of the School of Foreign Service at Georgetown University. A public policy strategist and corporate affairs and business development expert, she has global experience handling issues in information technology, innovation, energy and trade policy.
Christina Zuniga
Marketing Operations Manager, Databricks
Christina Zuniga has over a decade of experience in the marketing automation arena, with a significant focus for the past 5 years on Marketo. In addition to being a Marketo champion alumni and Fearless50 marketer, she led the Santa Barbara MUG. Currently, Christina is the marketing operations manager at Databricks and in her spare time she is a docent at the Santa Barbara Botanic Garden.

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To see a searchable list of all speakers, view the Speaker Catalog.

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Darrell Alfonso
Global Marketing Operations Manager, Amazon

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Darrell Alfonso is a B2B Marketing strategist and Martech enthusiast whose work spans startup and global enterprises such as GE, Microsoft, Abbott Labs and AT&T. He currently manages marketing operations at Amazon. He’s held leadership positions for the American Marketing Association, the Marketo Champion Program, and several non-profits. Darrell is a two-time Marketo Champion and was named one of the Fearless 50 Marketers in 2018.

S730 - Tokens with Friends: Tips to Up Your Game and Tokenize Everything
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Ali Alkhafaji
Chief Technology Officer, TA Digital

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Dr. Ali Alkhafaji is CTO at TA Digital and a technology leader and evangelist with 20 years of industry experience. Dr. Alkhafaji is responsible for driving growth and innovation for digital marketing, digital experience, and digital commerce at TA Digital. Dr. Alkhafaji is also a strong advocate of incorporating Artificial Intelligence and Machine Learning to enhance and automate digital transformation initiatives.

S947 - VIZIO Takes Control of Its Digital Destiny with Adobe Experience Cloud
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Tony Arbelaez
Sr. Technology Manager, Travelocity

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As Senior Technology Manager for Email and CRM at Expedia’s Portfolio Brands, which include Travelocity, Orbitz, CheapTickets, Wotif and Lastminute, Tony Arbelaez leads the design, development and innovation of the group’s customer database, marketing engineering and email marketing development efforts, using Adobe Campaign, Adobe Analytics and Pipeline Triggers. Leveraging his over 30 years of experience in the travel and technology industries, Tony has d... Moreelivered many innovative, results-driven products and enhancements, which have led to the Portfolio group of brands’ successes and secured them as an industry leaders in online travel. Since joining Expedia.com in 2010 as Project Manager for CRM and Data Warehouse, Tony has led technology teams both in the U.S. and India. Tony’s previous experience includes Manager of Global Sales Technology at American Airlines, and other senior developer roles at Sabre.

S316 - Put a Spotlight on the Experiences Managed with Adobe Campaign
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Christopher Ayres
Executive Creative Director, Taco Bell Corp

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Christopher has worked 15+ years in the publishing, design and advertising industries. As a Creative Director at MRY (part of the Publicis Groupe), he dedicated his design passions to some of the most iconic brands in the world, including Nike, Coca-Cola, JetBlue and Crayola. As Creative Director of Barry's Bootcamp, he spearheaded an ambitious reboot of the brand across all channels, from branding and merchandise to studio design and consumer experience. I... Moren 2015, Christopher joined Taco Bell to build their in-house creative agency. Currently as Executive Creative Director, he and his team strive for fans to Live Más and engage with the brand in new, bold and innovative ways.

S901 - In Tacos We Trust: Building a Cult Brand and Lessons Learned Along the Way
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Brooke Bartos
Senior Manager, Marketing Operations, Walker Sands

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Brooke Bartos is a 2x Marketo Champion, member of the 2018 Fearless 50, and leader of the Chicago Marketo Users Group. As the Senior Marketing Operations Manager at Walker Sands, she challenges marketers to get the most out of their Marketo Engage platform, tech stack, and integrated marketing communications through creative, personalized, and data driven experiences.

S726 - Turn Your Dreams into Reality: Building a Single Source of Truth
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