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Training Workshops

  • Adobe Analytics
    • Discover the New Analytics for Adobe Target

      Discover the New Analytics for Adobe Target is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how Adobe Target allows the usage of Adobe Analytics metrics and segments for the Goals & Settings configuration on Target activities.

      Track: Analytics, Insights, and Activation, Personalization
      Technical Level: Intermediate
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • Using Adobe Sensei in Analysis Workspace

      Using Sensei in Analysis Workspace is a 1-hour training workshop led by Adobe Learning Services expert instructors. You will discover how to take advantage of Sensei, the Artificial Intelligence framework provided by Adobe, and how to configure and analyze related Panels and features.

      Track: Analytics, Insights, and Activation
      Technical Level: General Audience
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Mobile Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Campaign
    • Enrichment in Adobe Campaign Classic Workflows

      Enrichment in Adobe Campaign Classic Workflows is a 1-hour training workshop led by Adobe Learning Services expert instructors. You will learn how the Enrichment activity lets you add information to a profile list and links to an existing table. Reconciliation criteria with profiles in the database can also be defined. To use the enrichment activity, you need to be familiar with the various options available when adding data. The goal of this workshop is to share all the possibilities of Adobe Campaign Classic workflow activity.

      Track: Campaign Management
      Technical Level: Intermediate
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Document Cloud
    • Control Your PDF Online Experience and Gather Analytics

      Does your organization post PDFs on your website? Learn how to use the Adobe PDF Embed API to control appearance, enable collaboration, and gather analytics about how users interact with PDFs, including time spent on a page and searches.

      Track: Digital Document Productivity
      Technical Level: Beginner to Intermediate
      Audience Type: Business Analyst, Campaign Manager, Creative Leader, Developer, Digital Analyst, Digital Marketer, IT Architect, Publisher, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Web Analyst, UX/UI/Web Designer

    • Document Automation with Adobe Sign for Microsoft Power Platform

      Learn how to activate and use the Adobe Sign and Adobe PDF Tools connectors for Microsoft Power Apps. Build workflows that automate business approval and signature processes quickly and securely without any code.

      Track: Digital Document Productivity
      Technical Level: Intermediate to Advanced
      Audience Type: Business Analyst, Developer, IT Architect, Publisher, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Experience Cloud
    • Personalize Adobe Target Campaigns

      Personalize Adobe Target Campaigns with Experience Cloud Audiences is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how to leverage People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform optimization activities using a more complete understanding of their visitors.

      Track: Personalization
      Technical Level: Beginner to Intermediate
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Experience Manager
    • Build Single Page Applications with Adobe Experience Manager

      In the 2-hour Building Single Page Applications with Adobe Experience Manager training workshop delivered by Adobe Learning Services expert instructors, you will learn the AEM project structure with a React frontend module. Participants will learn how a React application works in the Author UI and understand the relationship between react components and AEM components.

      Track: Developer Ecosystem
      Technical Level: Intermediate
      Audience Type: Developer

    • Deliver Headless Experiences with Adobe Experience Manager

      With Adobe Experience Manager, you have a modern unified solution for all your content needs to support web and modern JavaScript front-end apps. Learn from Adobe Consulting Services expert instructors about headless experience management using the latest Experience Manager Content Fragment enhancements and the new GraphQL API for headless content delivery.

      Track: Content Creation, Developer Ecosystem
      Technical Level: General Audience
      Audience Type: Developer, IT Architect

    • Deliver Intelligent Image Crops and Swatches with Dynamic Media

      Dynamic Media, powered by Adobe Sensei Artificial Intelligence and Machine Learning, automates and dramatically reduces the time required to generate point-of-interest image crops and swatch creation. In this 2-hour training workshop delivered by Adobe Learning Services expert instructors, learn how to set up and use image profiles to generate Smart Crops and Swatches for all required screen sizes and crop ratios. In addition, you’ll learn how to view and adjust suggested crops before you publish.

      Track: Content Creation
      Technical Level: General Audience
      Audience Type: Creative Leader, Digital Marketer, Content Marketer

    • Deploy with Cloud Manager

      In modern Adobe Experience Manager deployments, you can use Cloud Manager to load custom code onto your environment. In this 2-hour training workshop delivered by Adobe Learning Services expert instructors, you will learn about Cloud Manager and the capabilities of the CICD pipeline.

      Track: Developer Ecosystem
      Technical Level: Intermediate
      Audience Type: Developer, IT Architect, IT Executive

    • Get to Market Fast with Adobe Experience Manager Sites

      Modern Adobe Experience Manager practices allow developers to focus more on web design rather than AEM development. In this 2-hour training workshop led by Adobe Learning Services expert instructors, you will learn about how to maximize use of Editable Templates, Core Components, and the style system to get to market fast.

      Track: Developer Ecosystem
      Technical Level: Beginner
      Audience Type: Developer

    • Guided Transition to Adobe Experience Manager in the Cloud

      By moving to Adobe Experience Manager as a Cloud Service, your teams can always stay ahead of the curve in CXM innovations with a lower total cost of ownership. In this training workshop delivered by Experience Manager product experts, get best practices on transition methodology that can guide you through the process. Learn about different migration tools that to accelerate and streamline your journey to Cloud Service.

      Track: B2B Marketing and ABM, Content Creation, Developer Ecosystem
      Technical Level: General Audience
      Audience Type: Developer, IT Architect, Project Manager

    • Make Metadata Work for Your Business

      In an enterprise Digital Asset Management system, organizing your assets for easy searchability is vital. Adobe Experience Manager Assets offers a robust set of metadata customization tools. In this 2-hour training workshop led by Adobe Learning Services expert instructors, you will learn how to create custom metadata fields as well as basic cascading rules to support your unique business categorization requirements.

      Track: Content Creation, Developer Ecosystem
      Technical Level: Beginner
      Audience Type: Creative Leader, Developer, Digital Marketer, Content Marketer

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Experience Platform
    • Build Your Customer Journey using Adobe Journey Orchestration Powered by Adobe Experience Platform

      Build your Customer Journey using Adobe Journey Orchestration Powered by Adobe Experience Platform is a 1-hour training workshop led by Adobe Learning Services expert instructors. You will learn about Journey Orchestration, a service built on Adobe Experience Platform that allows you to tailor individual journeys for every customer based on their previous behavior and preferences.

      Track: Adobe Experience Platform
      Technical Level: Beginner
      Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • Explore Application Services Powered by Adobe Experience Platform

      Explore Application Services Powered by Adobe Experience Platform is a 2-hour training workshop led by Adobe Learning Services expert instructors. You will learn about Application Services built on Adobe Experience Platform. Specifically, you will learn how to manage customer data using Real-Time Customer Data Platform (RTCDP), create customer journeys using Journey Orchestration (JO), and analyze customer data by using Customer Journey Analytics (CJA).

      Track: Adobe Experience Platform
      Technical Level: Beginner
      Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager

    • Get Introduced to Adobe Experience Platform

      Adobe Experience Cloud and Adobe Experience Platform is a 1-hour training workshop led by Adobe Learning Services expert instructors. You will be introduced to the Adobe Experience Platform, its capabilities, and how it can work with Adobe Experience Cloud. As this workshop is meant to cover conceptual introductory topics, it will include demos to reinforce topics.

      Track: Adobe Experience Platform
      Technical Level: General Audience
      Audience Type: Business Analyst, Creative Leader, Database Marketing Manager, Developer, IT Architect, Data Scientist

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Adobe Target
    • Discover the New Analytics for Adobe Target

      Discover the New Analytics for Adobe Target is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how Adobe Target allows the usage of Adobe Analytics metrics and segments for the Goals & Settings configuration on Target activities.

      Track: Analytics, Insights, and Activation, Personalization
      Technical Level: Intermediate
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • Personalize Adobe Target Campaigns

      Personalize Adobe Target Campaigns with Experience Cloud Audiences is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how to leverage People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform optimization activities using a more complete understanding of their visitors.

      Track: Personalization
      Technical Level: Beginner to Intermediate
      Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Magento Commerce
    • Introduction to Managing your Magento Store

      In this 2-hour essential guide to Magento, you will learn about Magento’s key features from the basics of building your product catalog to running promotions and managing content. At the end of this training workshop, Adobe Learning Services expert instructors will have delivered an understanding and introductory knowledge of how to use Magento's key features.

      Track: Digital Commerce
      Technical Level: Beginner
      Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Project Manager

    • The Data-Driven Marketing Organization

      You’ve made a big financial investment in Adobe Solutions, so how do you harness that power and capability across your organization? Does your team have the right skills and operating model to fully capitalize on your investment? Get coached by members of the Adobe Professional Services Strategy Team as they share and workshop best practices to optimize digital adoption. In this 2-hour training workshop, you will explore the barriers to employing a Data-Driven Operating Model (DDOM), dig into different organizational models and identify which model best suits your business objectives. You will also develop a gap analysis and prioritize your activities to get started on a DDOM program.

      Track: Trends and Inspiration
      Technical Level: Beginner to Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO, Project Manager

  • Marketo Engage/Bizible
    • Beyond the Batch and Blast: Building Customer Relationships Through Nurturing

      Keeping your audience engaged requires more than just blasting them with nonstop emails. Rather, it involves building a rapport with your audience by fostering trust over time. Nurturing is the process of building relationships with your audience throughout the buying and customer journey. With the Marketo engagement program, marketers can create a consistent dialogue with their audience that increases brand loyalty and confidence with your organization. In this 2-hour training workshop, get coached from Adobe Learning Services expert instructors about how to use the engagement program to build brand advocates.

      Track: B2B Marketing and ABM
      Technical Level: Intermediate
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager

    • Think Outside the Inbox: Building Effective Email Programs

      Impactful email marketing involves more than just pressing the Send button. Today, marketers need to consider email best practices when targeting their audiences, designing their content, scheduling their communications, and measuring the success of their initiatives. Through the proper creation of email programs in Marketo Engage, marketers can effectively relay their messages and prove how email marketing contributes to the success of their marketing goals. In this 2-hour training workshop, get coached from Adobe Learning Services expert instructors about how to build effective email programs that take your marketing to the next level.

      Track: B2B Marketing and ABM
      Technical Level: Beginner
      Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager

I can apply skills and technology that I learned from Summit to my work instantly.

I can apply skills and technology that I learned from Summit to my work instantly.

Adobe Summit attendee