Adobe Summit 2020 Marketo Certification

Adobe Digital Learning Services

  • Adobe Advertising Cloud
    • •   Adobe Advertising Cloud: Demand Side Platform – Full day

      This one-day course introduces you to the programmatic landscape and the first independent demand side platform. Through hands-on activities, you’ll experience how the DSP allows for real-time, transparent, and data-driven decisioning. You’ll learn how to plan, buy, measure, and optimize across multiple screens and formats.
      (One day: Monday only)

    • •   Adobe Advertising Cloud: Search Engine Marketing – Full day

      This one-day course introduces you to search marketing management. Unlock the power of Adobe Sensei for automated performance optimization, forecasting, and spend recommendations. You’ll learn time saving workflows and how to drive powerful results through real-time Adobe Analytics integrations.
      (One day: Sunday only)

  • Adobe Analytics
    • •   Adobe Analytics and Target: Leverage Adobe Analytics and Experience Cloud Audiences in Adobe Target – Full day

      In this one-day course, you’ll learn how to use Adobe Analytics reporting to analyze Target activities and the Adobe People core service (including Audiences and Customer Attributes). You’ll see how to achieve a complete understanding of your customers, regardless of channel, to drive more relevant experiences for better engagement and improved ROI.
      (One day: Sunday or Monday)

    • •   Adobe Analytics: Data Analysis using Analysis Workspace – Two days

      In this two-day course, you’ll get up and running with the powerful Analysis Workspace capability within the Adobe Analytics solution. You’ll learn how to run reports to answer your business questions and how to configure reports for effective decision-making. You’ll also learn how to share reports, segment your data, and create useful visualizations for analysis.
      (Sunday and Monday)

    • •   Data Workbench: Data Exploration, Clustering, Predictive Scoring & Attribution – Full day

      In this one-day course, you’ll learn how to explore your data with the Correlation Matrix, Association Table, and Guided Analysis tools. You’ll also learn to use the Clustering and Predictive Scoring tools with hands-on exercises. This course will cover Rules-based and Algorithmic (best-fit) attribution. This course has a pre-requisite: Attendance in the Data Workbench Analyst is required.
      (One day: Monday only)

    • •   Data Workbench: Data Workbench Fundamentals – Full day

      This one-day course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.
      (One day: Sunday only)

  • Adobe Audience Manager
    • •   Adobe Audience Manager: Fundamentals of Audience Manager – Full day

      This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). You’ll learn how Audience Manager gathers user data from all available data sources to create traits and intelligence audience segments and how it measures and optimizes the effectiveness of audience segments using Audience Manager reports.
      (One day: Sunday or Monday)

  • Adobe Campaign
    • •   Adobe Campaign Classic: Integrating and Using Adobe Campaign Classic with AEM – Full day

      In this one-day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Classic. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Classic. You’ll learn both roles: the designer in AEM and the campaign manager in ACC. You’ll compose an email template in AEM and link it in ACC to send a personalized email to your contacts; learn workflows in ACC (to deliver your email communications), AEM, and ACC connection; and see how to create a form in AEM to create a customer profile in ACC.
      (One day: Monday only)

    • •   Adobe Campaign Standard: Integrating and Using Adobe Campaign Standard with AEM – Full day

      In this one-day course, we’ll introduce you to the integration between Adobe Experience Manager and Adobe Campaign Standard. This course is an opportunity for technical attendees to see the capabilities of both products and to have a better understanding of the role of each. After this course, you’ll know how to leverage the power of template design in AEM in combination with Adobe Campaign Standard. You’ll learn both roles: the designer in AEM and the campaign manager in ACS. You’ll compose an email template in AEM and link it in ACS to send a personalized email to your contacts; learn workflows in ACS (to deliver your email communications), AEM, and ACS connection; and see how to create a form in AEM to create a customer profile in ACS.
      (One day: Sunday only)

    • •   Adobe Campaign Classic: Manage Offers – Advanced Course – Full day

      This one-day course features a high-performance marketing offer recommendation engine that services inbound and outbound channels. In real time, on inbound channels (Web, call center, point of sale) and within outgoing messages (email, SMS, direct mail), Adobe Campaign Interaction suggests one or more marketing offers based on individual profiles, past responses, and present behavior. Adobe Campaign Interaction lets you bring inbound channels into your marketing mix and lift the relevance of outbound messages. The application lets marketers leverage every opportunity of contact to inflect individual behavior and support long-term customer value-creation strategies. Prerequisite: attendance in the Getting Started with Adobe Campaign or Design and Orchestrate Marketing Campaign v6/v7 course.
      (One day: Sunday only)

    • •   Adobe Campaign Classic: Advanced Segmentation Techniques with Adobe Campaign – Advanced Course – Full day

      Adobe Campaign’s powerful segmentation capabilities are leveraged by controlling the execution of its workflow activities and the data structures (worktables) they pass on to each other. This class will concentrate on the techniques needed to access that power by focusing on five of the workflow’s targeting activities: Query, Enrichment, Edit Schema, Deduplication and Change Dimension. Other workflow palette activities will be used to provide functional context to our work. This course has a prerequisite: attendance in the Getting Started with Adobe Campaign or Design and Orchestrate Marketing Campaign v6/v7 course is required.
      (One day: Monday only)

    • •   Adobe Campaign Classic: Design and Orchestrate Marketing Campaigns – Two days

      This two-day Campaign v7 course helps operational users in marketing departments create and drive multi-channel, multi-target, and personalized campaigns. This course introduces you to the Campaign UI and helps you implement marketing plans; compose email content; configure and execute email and SMS campaigns; segment and target recipients; design recurring and multi-channel campaigns; and review campaign reports. This course is designed for marketing users who plan and execute campaigns. It is a prerequisite for developers and IT staff interested in attending developer-level Campaign courses.
      (Sunday and Monday)

    • •   Adobe Campaign Standard: Design and Orchestrate Marketing Campaigns – Two days

      This two-day course, taught in its tablet-friendly UI, will show marketers how to create and manage their email campaigns across devices. This training provides detailed instructions for creating successful email marketing campaigns with email, SMS, direct mail deliveries, and subscriptions. Through hands-on exercises, you’ll create personalized campaigns, perform A/B testing, create push notifications, manage subscriptions and marketing activities, import audience profiles, and identify user roles and permissions. After completing this course, you’ll be able to create personalized and dynamic multi-channel campaigns using the integrated features from other Adobe solutions such as Adobe Experience Manager, Adobe Audience Manager.
      (Sunday and Monday)

    • •   Adobe Campaign Classic: Manage Data and Workflows – Two days

      This two-day instructor-led course features hands-on exercises with use cases. This course covers how to manage targeting workflows, write efficient queries, manage external data, send a scripted email delivery, load files from Campaign servers, and understand the basics of technical workflows. Prerequisite: attendance in the Getting Started with Adobe Campaign or Design and Orchestrate Marketing Campaign courses.
      (Sunday and Monday)

  • Adobe Experience Cloud
    • •   Adobe Experience Cloud: Maximize Experience Cloud Solutions – Full day

      This one-day course is an essential overview course where you’ll acquire knowledge across four important Adobe digital marketing solutions: Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Analytics. You’ll learn how each solution helps you deliver engaging experiences to customers, as well as how these solutions work together.
      (One day: Sunday or Monday)

  • Adobe Experience Manager
    • •   Adobe Experience Manager Architect Workshop – Two days

      This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for Adobe Experience Manager. Participants will gain knowledge of AEM’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative discussion-based exercises will challenge the participants to create solution designs and apply them to implementation walk throughs with their peers.
      (Sunday and Monday)

    • •   AEM Assets Author: Manage and Deliver Digital Assets – Two days

      This two-day course focuses on asset management in Adobe Experience Manager. During this course, you’ll learn about digital asset management including uploading, folder creation, collections, reviews, search, and publishing. Assets authors will learn about the different tools that can integrate with AEM Assets including the AEM Desktop App, Brand Portal, Asset Link, and Adobe Stock. Along with AEM Assets, you’ll learn other areas such as workflows, projects, and Dynamic Media.
      (Sunday and Monday)

    • •   AEM Java Developer: Fast Track to Back-end Development – Two days

      In this two-day course, you’ll learn how to set up an Adobe Experience Manager development environment with OSGi R6 annotations, get exposure to Java OSGi basics, and get a taste of some new AEM Java practices. Eclipse will be used to develop a Maven-managed project, deploying code to a local AEM instance for testing. Gain insights for using Sling models with AEM components, the Sling model exporter, Sling service users, and how to use AEM APIs. We’ll also dive into the AEM Projects as well as the new Workflow UI.
      (Sunday and Monday)

    • •   AEM Sites Author: Create Web Experiences – Two days

      This two-day course will introduce Adobe Experience Manager and how to work with AEM pages. During this course, you’ll learn about page creation, page metadata, responsive tools, publishing, version management, and collaboration in AEM. This course also features workflows, template editing, content fragments, experience fragments, and content targeting.
      (Sunday and Monday)

    • •   AEM Sites Developer: Editable Template and Core Component Development – Two days

      This two-day course introduces modern front-end development techniques for Adobe Experience Manager. You’ll learn the modern development paradigm with editable templates, core components, and the layout container. Gain a wide breadth of understanding — from the basics of front-end development to properly leveraging the new practices to their fullest. This course will give you an overview on how to develop templates and components for an emerging role in AEM, the template editor.
      (Sunday and Monday)

    • •   AEM Assets Power User: Customize Digital Assets – Two days

      This two-day course covers the configuration of AEM Assets using the application's user-friendly consoles. In this course, you’ll learn how to configure, customize, plan, and deliver assets for your enterprise Digital Asset Management system. Learn more about users and groups, metadata schemas, search facets, asset reports, and even dynamic media configuration.
      (Sunday and Monday)

    • •   AEM DevOps: Configure and deploy with Cloud Manager – Two days

      In this two-day course you’ll learn how to configure, maintain, and troubleshoot Adobe Experience Manager in a developer operations role. You’ll learn about OSGi configurations, context aware configurations, content packages, and more common operations in AEM. Along with configuration, you’ll learn about Cloud Manager. Cloud Manager helps quickly deploy custom applications to Adobe-managed Experience Manager environments while ensuring that custom code adheres to both Adobe and industry best practices.
      (Sunday and Monday)

  • Adobe Target
    • •   Adobe Analytics and Target: Leverage Adobe Analytics and Experience Cloud Audiences in Adobe Target – Full day

      In this one-day course, you’ll learn how to use Adobe Analytics reporting to analyze Target activities and the Adobe People core service (including Audiences and Customer Attributes). You’ll see how to achieve a complete understanding of your customers, regardless of channel, to drive more relevant experiences for better engagement and improved ROI.
      (One day: Sunday or Monday)

    • •   Adobe Target: Optimizing Digital Experiences – Full day

      In this one-day course, you’ll learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You’ll learn how to create A/B and Experience Targeting tests using the Visual Experience Composer. As part of that process, you’ll learn how to create and use audiences for targeting and reporting purposes and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group’s maturity as an optimization organization.
      (One day: Sunday or Monday)

Adobe Summit 2020 Magento Certification

Marketo University

  • Marketo Beginner Track
    • •   Email Marketing with Marketo – Full day

      In this one-day course, you’ll get a condensed introduction to the core email marketing features of the Marketo platform, including the Marketo database, email programs, A/B testing, personalization, smart campaigns, and basic reports. The course format is lecture with product demonstrations.
      (One day: Sunday only)

      Recommended Marketo experience: Brand new or no formal Marketo training

  • Marketo Experienced Track
    • •   Engagement Marketing with Marketo – Full day

      This one-day course is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. The course format is lecture with product demonstrations.
      (One day: Sunday or Monday)

      Recommended Marketo experience: Over 3 months plus actively using Marketo. Highly recommend attendance in Marketo Core Concepts I

  • Introduction to Bizible
    • •   Introduction to Bizible – Half day

      In this half day course, you’ll learn everything you need to know about how Bizible measures the entire customer journey and how it attributes revenue — using various models — to the most important engagements along the way. You’ll also learn how to use Bizible Discover dashboards to understand marketing performance, so you can improve your campaigns and orchestrate them across multiple channels.
      (Half day AM – Monday only)

  • Marketo Certified Expert Exam Prep
    • •   Marketo Certified Expert Exam Prep – Half day

      This half day course is designed to help you succeed. In addition to reviewing exam objectives, you’ll analyze sample questions and learn tips on taking the exam.
      (Half day AM and PM – Monday only)

      Recommended Marketo experience: Over 6 months actively using Marketo. Highly recommend for those ready to take the Marketo Certified Expert Exam.

  • Using Marketo Engage Standard Reports
    • •   Using Marketo Engage Standard Reports – Half day

      In this half day course, you will get a firm foundation in Marketo’s robust out-of-the-box reporting and analytics. Learn how to show the impact of your marketing efforts and focus your investment where it will have the most impact. You’ll also learn how to map and measure your customer journey, tie revenue to your marketing campaigns, and share progress through reports and easy-to-read dashboards.
      (Half day AM and PM – Monday only)

  • Optimizing Email Deliverability
    • •   Optimizing Email Deliverability – Half day

      In this half day course, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails, and set up your Marketo instance to ensure people receive only the communications they want. You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.
      (Half day PM – Monday only)