INDUSTRY SESSIONS

Summit breakout sessions include industry sessions that focus on customer stories and solutions for specific industries. Thursday’s 90-minute Super Sessions take a deeper look at how top brands are using Adobe Experience Cloud to create exceptional customer experiences.

Register

TUESDAYMARCH 27

Industry Sessions

WEDNESDAYMARCH 28

Industry Sessions

THURSDAYMARCH 29

Industry Sessions
Industry Super Sessions

Financial Services & Insurance

  • Description

    In financial services, trusted relationships are what matter. With data and technology, we can exceed expectations, simplify lives, and deepen customer relationships. Creating experiences that build trust requires technology-enabled capabilities across data and content. Learn firsthand how banks, insurance companies, and wealth management firms use Adobe Experience Cloud to build, manage, and deliver an experience that delights customers and drives impact across channels and devices.

  • Sessions
    • Super Session: Creating experiences that connect in financial services
    • Super Session: Creating experiences that connect in financial services

      The aspiration of every financial services institution is to deliver superior cross-channel experiences to increase customer engagement while driving sales and revenue from digital channels. But to do so, you must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organizations that are highly regulated and still rely on face-to-face interactions. This session takes a broad look at transformation initiatives and digital strategies that involve people and processes, not just technology.

      Join us as we present:

      • The 2018 Adobe financial services digital marketing survey results
      • Perspectives from leading financial institutions (banking, insurance and wealth management) on their experiences, challenges, and successes in digital
      • How Adobe Experience Cloud components can help create experiences that connect by resolving customer identity, dynamically personalizing experiences, and journey management

      x
    • Managing regulated communications in the age of the empowered customer
    • Managing regulated communications in the age of the empowered customer

      Digital and mobile innovations have led to the age of the empowered customer who has more interaction choices and expects value in every interaction. Adapting regulated document-centric communications, such as marketing letters, periodic statements, and disclosures, to meet customer expectations requires a unified content and experience management approach across the organization. Failure to adapt can hurt customer experience and retention, lead to compliance risk, and sustain operational inefficiencies.

      Learn how to:

      • Ensure consistent, compliant communications by replacing siloed technologies with an omnichannel document-authoring platform

      • Increase business agility with tools for faster integration of documents with critical business systems, including adding logic and making updates at scale

      • Improve customer engagement and retention by embedding interactive, contextually relevant content in high-value communications

      This session is for customer experience, marketing operations, and IT leaders in regulated industries.

      x
    • Financial Services: Accelerating the customer onboarding experience
    • Financial Services: Accelerating the customer onboarding experience

      Antiquated paper-based and manual processes slow down the speed of business and place unnecessary administrative burden on your staff, resulting in a poor client onboarding experience for your customers and your employees. Create a differentiated first impression for clients across digital and high-touch in-person interactions.Increase customer satisfaction scores, retention rates, and lifetime value with frictionless onboarding experiences both in and outside the office with mobile and offline capabilities.

      Hear how to:

      • Reduce time and administrative costs to onboard customers with a unified platform that enables automated digital workflows, e-signatures, and omnichannel documents of record

      • Eliminate inaccuracies and inconsistencies in know-your-customer data through modernized data capture

      • Efficiently ensure regulatory compliance and recommend personalized products and services

      This session is for customer experience and IT leaders involved with the customer enrollment and onboarding process.

      x

Government

  • Description

    Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more want to build better digital experiences — but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous value in gathering insight into how others are tackling the same types of challenges that you’re facing. At Adobe Summit, you’ll learn about Adobe Experience Cloud and best practices in topics ranging from going paperless to personalizing citizen experiences.

  • Sessions
    • Super Session: Reimagine government: Innovating the digital experience
    • Super Session: Reimagine government: Innovating the digital experience

      Who doesnt want content and digital experiences to be built just for them? Although government leaders have recognized the need to be more customer-centric and create multichannel, digital experiences that are tailored to everyone with whom they engage and communicate, the audience has high expectations. Citizens and government employees alike want increasingly better digital services and experiences. And doing so helps create better processes, increases operational efficiency and, most importantly, a better digital journey for everyone.

      Session highlights:

      • ​Tackle new ideas to transform your government operations and turn public services into amazing experiences
      • ​Identify best practices for citizen and community engagement across digital platforms
      • ​Hear success stories from leading digital professionals on how to approach establishing a solid digital foundation

      x

Healthcare

  • Description

    The healthcare industry can reap all the benefits of being a fast-follower in customer engagement by leveraging best practices, Adobe’s community of partners, and our proven tools and techniques.  Learn how to engage your customers where and when they want to be engaged, and how to avoid common mistakes and pitfalls. Provide the experiences your customers expect while you save time and money, and operate within compliance guidelines.

  • Sessions
    • Super Session: Leader or follower, the digital transformation in healthcare is now
    • Super Session: Leader or follower, the digital transformation in healthcare is now

      Adobe is transforming digital engagements with customers every single day, and we have the proven solutions and best practices that have become de facto standards in most industries. Healthcare has the opportunity to reap all the benefits of being a fast follower in customer engagement by leveraging those best practices, our community of partners, and our proven tools and techniques.

      In this session, learn how to:

      • Engage your customers where and when they want to be engaged
      • Avoid common mistakes and pitfalls, and operate within compliance guidelines
      • Create experiences that your customers expect while saving your business time and money

      x

High Tech & B2B

  • Description

    Keeping up with dynamic market requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. Marketing organizations within tech companies are required to contribute to sales goals, reduce the cost-to-serve, and support innovation. Today, a great product isn’t enough. It’s time to differentiate through experiences that provide real value to your customers and partners. Join us for first-hand insight into how high tech and B2B companies are streamlining processes and finding ways to delight customers in unexpected ways.

  • Sessions
    • Super Session: Leading the charge: High-tech change agents of the digital age
    • Super Session: Leading the charge: High-tech change agents of the digital age

      For decades, high tech has been focused on convincing buyers that they need more stuff. As a result, many customers are cluttered with products that are feature rich but customer experience poor. Today, having a great product isnt enough. You need to deliver an amazing experience that delivers real value.

      In this session

      • Hear how tech leaders develop deep customer insights and innovate from the ground up
      • Secrets to success, such as organizational alignment and data and content governance and sharing

      x
    • Adobe Experience Manager Rock Stars: New strategies and top tips
    • Adobe Experience Manager Rock Stars: New strategies and top tips

      Meet the winners of the second Adobe Experience Manager Rock Star contest. Learn about the challenges they were facing and their strategies to overcome them. This year's hot Experience Manager talent shares:

      Out-of-the-box thinking on digital experience construction and integrations

      Real-world examples that address challenging Experience Manager deployments and customer requirements

      Innovative thinking and strategies to develop your digital experiences

      This advanced level session features highly technical content focused on Experience Manager developers and practitioners, regardless of their focus industry.

      x
    • Exploring advanced media measurement and proving value
    • Exploring advanced media measurement and proving value

      Amid an ad-tech arms race for attribution and performance optimization technology, much of the most critical value from the data we get back can get lost in the shuffle: How are my ads working? Are they changing consumer behavior? Am I spending the right amount? What am I actually buying? Join us to discuss the fundamentals of effective media measurement systems, and hear how other marketers are tackling these challenges head-on.

      Learn about:

      • Attribution challenges that marketers face today
      • Tools to solve attribution biases
      • Approaches to measure attribution across channels

      This session is relevant for beginning and advanced marketers in all industries.

      x

Media & Entertainment

  • Description

    Attracting and retaining audiences across every channel and every device is increasingly complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top media companies about their best practices and learn how Adobe Experience Cloud is powering revenue growth and business success across the industry.

  • Sessions
    • Super Session: Audiences without boundaries across media and entertainment
    • Super Session: Audiences without boundaries across media and entertainment

      Acquiring, engaging, and monetizing audiences across every channel and every device is increasingly more complex. Selling audiences at scale, consolidation of content across operators, and tailoring content to drive digital subs are priorities for programmers and publishers alike. All constituents are affected subscribers, fans, viewers, readers, sponsors, and advertisers. Join this ME supersession for a look at how the biggest media brands deal with these complexities.

      Topics include:

      • Advanced TV advertising
      • Bringing online and offline audience data together for effective monetization
      • Developing deeper engagement with fans, readers, and listeners
      • Best practices for deploying Adobe Experience Cloud across media and entertainment

      x
    • Audience Manager & Device Co-op | Connecting devices and profiles
    • Audience Manager & Device Co-op | Connecting devices and profiles

      The proliferation of devices has made consumer identities fragmented across an enterprise. This reality has created massive challenges for marketers tasked to create a complete and connected customer journey across devices and authenticated states. Leveraging a DMP like Audience Manager and the Adobe Device Co-op, marketers are empowered to go beyond the cookie and build profiles that are truly stitched together - devices, attributes and all. Join this session to learn how Audience Manager's Profile Merge Rules and Device Co-op can help you manage identity and segmentation across screens.

      In this technical session, we'll cover:

      • Profile Merge Rules 101 - building your own deterministic device graph within the DMP
      • Cross-device segmentation and cross-device targeting - how to solve for the shared device challenge
      • Management of multiple levels of identity: household, person, and device
      • Customer case study on identity management with Audience Manager tools coupled with Adobe's Device Co-op

      x
    • Media publishing: Understanding viewers beyond viewability
    • Media publishing: Understanding viewers beyond viewability

      Premium video content results in engaged, focused consumers that come back again and again to your brand. But it requires moving beyond the table stakes of viewability. To make better recommendations and servicing decisions, publishers must understand who is viewing their content, when its being viewed, and how its being consumed. Learn how you can combine Adobe Analytics for Video with Adobe Audience Manager to effectively measure your audiences, not just their views.

      In this session:

      • Understand how to use audience analytics to measure and report on your video audiences
      • Learn best practices and use cases for combining Adobe Audience Manager segments with Adobe Analytics
      • Understand how federated analytics provides a more robust, holistic measure of your full audience consumption

      x

Retail & Ecommerce

  • Description

    Empowered shoppers are seamlessly transitioning between online and offline journeys. They expect merchants to keep up by offering fluid experiences, regardless of the channel. Customers may be temporarily wooed by hot deals and discounts, but loyalty is won by anticipating the needs of shoppers, finding ways to serve them faster, and creating authentic connections. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to streamline operations while delivering great experiences.

  • Sessions
    • Super Session: Retail in the age of disruption
    • Super Session: Retail in the age of disruption

      Every day the industry headline is about a new digital store concept that will change retail forever while the news on the next page is about the wave of store closings. What does it take to survive in the ultra-competitive world of retail? The retail apocalypse is not coming, consumers just expect more, and those who deliver on those expectations will come out ahead. Hear how leading retailers who are focused on the details are delivering differentiated customer experiences across all channels.


      Learn how to:

      • Take the path to becoming an experience-led retailer
      • Organize teams for success
      • Deliver innovation to employees and customers

      x
    • Setting Up Your DMP Center of Excellence
    • Setting Up Your DMP Center of Excellence

      Data Management Platforms (DMP), such as Adobe Audience Manager, enable marketers to combine first-, second-, and third-party data to create and activate audiences across channels. The teams across the enterprisesuch as IT, marketing, personalization, CRM, and mediawho own and operate this data must collaborate to realize the DMP's true value. Get up to date about the requirements to set up and use your DMP successfully across your enterprise.

      After this session, you will be able to

      • Understand how and when key teams interact with the DMP
      • Break down the silos of data management and promote data democratization
      • Showcase strategies and success metrics for cross-functional data sharing
      • Deploy governance best practices to stay compliant and relevant
      • See how companies structure their Adobe Audience Manager center of excellence

      x
    • Announcing the NEW Experience Driven Commerce offering from Adobe
    • Announcing the NEW Experience Driven Commerce offering from Adobe

      Frustrated with your customer experience and marketing tools that don't allow you to execute? Learn how the Adobe Experience Cloud can help you dramatically increase your commerce capabilities with the Experience Driven Commerce solution set. See firsthand how you can create powerful experiences with rich data and algorithmic decisioning coupled with beautiful content.

      Learn about:

      • The all-new cloud integration that makes it easy to integrate your commerce engine with Adobe Experience Cloud
      • Unlocking omnichannel capabilities to deliver on modern personalization
      • Rich data decisioning to enhance your customer profile
      • Content workflows to fuel your personalization efforts

      ​This session is for digital marketers, advertisers, content marketers, and IT leaders.

      x

Travel & Hospitality

  • Description

    Travel & hospitality growth is up. However, the healthy industry growth has been met with fierce competition to capture the hearts, and wallets, of travelers that expect personalized communication, seamless planning, and flawless execution in creating a customized travel experience. Join Adobe as we talk to travel brands that are driving profitability and guest satisfaction by transforming travel to hyper-focus on the customer and deliver experiences that are timeless.

  • Sessions
    • Super Session: Digital transformation in travel and hospitality
    • Super Session: Digital transformation in travel and hospitality

      The travel industrys roots are in delivering exceptional moments while helping customers navigate to that next destination. This navigation takes on new meaning with pivotal shifts in consumer tech, such as smartphones, voice search, and messaging, disrupting traditional customer contact strategies. Yet media fragmentation and competition in distribution makes intelligent reach a challenge. Hear from several travel brands who have mastered data orchestration and continue to evolve their brands through their own digital transformations on site, off site, and in trip.

      Key highlights:

      • Diverse perspectives from leading travel brands on their experiences, challenges, and journey to reinvention
      • Organizing teams for success
      • The latest digital marketing trends in travel

      x
    • Mobile moments with Adobe Campaign
    • Mobile moments with Adobe Campaign

      We live in a mobile-first age where always-on consumers can engage with a brand whenever and however they want. For marketers, this means they need to be ready and relevant with meaningful mobile moments throughout the customer journey.

      In this session, learn about:

      • How Adobe Campaign, along with other Adobe Marketing Cloud solutions, can deliver more meaningful and measurable mobile moments
      • Building a team that supports mobile tactics in cross-channel strategies
      • Tips and tricks for incorporating mobile into cross-channel marketing strategies

      This session is for digital marketers across all industries.

      x
  • Financial Services & Insurance

    • Description
      In financial services, trusted relationships are what matter. With data and technology, we can exceed expectations, simplify lives, and deepen customer relationships. Creating experiences that build trust requires technology-enabled capabilities across data and content. Learn firsthand how banks, insurance companies, and wealth management firms use Adobe Experience Cloud to build, manage, and deliver an experience that delights customers and drives impact across channels and devices.
    • Sessions
  • Government

    • Description
      Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more want to build better digital experiences — but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous value in gathering insight into how others are tackling the same types of challenges that you’re facing. At Adobe Summit, you’ll learn about Adobe Experience Cloud and best practices in topics ranging from going paperless to personalizing citizen experiences.
    • Sessions
  • Healthcare

    • Description
      The healthcare industry can reap all the benefits of being a fast-follower in customer engagement by leveraging best practices, Adobe’s community of partners, and our proven tools and techniques.  Learn how to engage your customers where and when they want to be engaged, and how to avoid common mistakes and pitfalls. Provide the experiences your customers expect while you save time and money, and operate within compliance guidelines.
    • Sessions
  • High Tech & B2B

    • Description
      Keeping up with dynamic market requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. Marketing organizations within tech companies are required to contribute to sales goals, reduce the cost-to-serve, and support innovation. Today, a great product isn’t enough. It’s time to differentiate through experiences that provide real value to your customers and partners. Join us for first-hand insight into how high tech and B2B companies are streamlining processes and finding ways to delight customers in unexpected ways.
    • Sessions
  • Media & Entertainment

    • Description
      Attracting and retaining audiences across every channel and every device is increasingly complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top media companies about their best practices and learn how Adobe Experience Cloud is powering revenue growth and business success across the industry.
    • Sessions
  • Retail & Ecommerce

    • Description
      Empowered shoppers are seamlessly transitioning between online and offline journeys. They expect merchants to keep up by offering fluid experiences, regardless of the channel. Customers may be temporarily wooed by hot deals and discounts, but loyalty is won by anticipating the needs of shoppers, finding ways to serve them faster, and creating authentic connections. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to streamline operations while delivering great experiences.
    • Sessions
  • Travel & Hospitality

    • Description
      Travel & hospitality growth is up. However, the healthy industry growth has been met with fierce competition to capture the hearts, and wallets, of travelers that expect personalized communication, seamless planning, and flawless execution in creating a customized travel experience. Join Adobe as we talk to travel brands that are driving profitability and guest satisfaction by transforming travel to hyper-focus on the customer and deliver experiences that are timeless.
    • Sessions

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