INDUSTRY SESSIONS

Summit breakout sessions include industry sessions that focus on customer stories and solutions for specific industries. Thursday’s 90-minute Super Sessions take a deeper look at how top brands are using Adobe Experience Cloud to create exceptional customer experiences.

Register

TUESDAYMARCH 27

Industry Sessions

WEDNESDAYMARCH 28

Industry Sessions

THURSDAYMARCH 29

Industry Sessions
Industry Super Sessions

Financial Services & Insurance

  • Description

    In financial services, trusted relationships are what matter. With data and technology, we can exceed expectations, simplify lives, and deepen customer relationships. Creating experiences that build trust requires technology-enabled capabilities across data and content. Learn firsthand how banks, insurance companies, and wealth management firms use Adobe Experience Cloud to build, manage, and deliver an experience that delights customers and drives impact across channels and devices.

  • Sessions
    • Super Session: Creating Experiences That Connect in Financial Services
    • Super Session: Creating Experiences That Connect in Financial Services

      The aspiration of every financial services institution is to deliver superior cross-channel experiences to increase customer engagement while driving sales and revenue from digital channels. But to do so, you must not only connect various internal systems and a range of diverse channels, but connect emotionally with customers. This is a daunting challenge for large, complex organizations that are highly regulated and still rely on face-to-face interactions. This session takes a broad look at transformation initiatives and digital strategies that involve people and processes, not just technology.

      Join us as we present:

      • The 2018 Adobe financial services digital marketing survey results
      • Perspectives from leading financial institutions (banking, insurance and wealth management) on their experiences, challenges, and successes in digital
      • How Adobe Experience Cloud components can help create experiences that connect by resolving customer identity, dynamically personalizing experiences, and journey management

      x
    • Managing Regulated Communications in the Age of the Empowered Customer
    • Managing Regulated Communications in the Age of the Empowered Customer

      Digital and mobile innovations have led to the age of the empowered customer who has more interaction choices and expects value in every interaction. Adapting regulated document-centric communications, such as marketing letters, periodic statements, and disclosures, to meet customer expectations requires a unified content and experience management approach across the organization. Failure to adapt can hurt customer experience and retention, lead to compliance risk, and sustain operational inefficiencies.

      Learn how to:

      • Ensure consistent, compliant communications by replacing siloed technologies with an omnichannel document-authoring platform

      • Increase business agility with tools for faster integration of documents with critical business systems, including adding logic and making updates at scale

      • Improve customer engagement and retention by embedding interactive, contextually relevant content in high-value communications

      This session is for customer experience, marketing operations, and IT leaders in regulated industries.

      x
    • Disrupting the Insurance Industry with Experience Marketing—iag Case Study
    • Disrupting the Insurance Industry with Experience Marketing—iag Case Study

      iag is Australias largest insurer and one of the largest in the Asia Pacific region. Insurance is one of the top-five industries likely to be disrupted in the next 510 years with changes coming from autonomous vehicles, safer, smarter homes, IoT, and smaller, more nimble insurers. To stay relevant in its customers' lives, iag is looking to unlock the value in its supply chain and deliver products and services that are true to its purpose of We make your world a safer place.

      Learn about:

      • The importance of iags foundational focus on data and the single view of the customer
      • Bringing together a cross-functional team across marketing, data, and technology and applying lean, agile principles
      • iags best practices for delivering highly personalized offers across online and offline channels

      x
    • Adobe + Microsoft: How W.B. Mason is a Modern Experience Business
    • Adobe + Microsoft: How W.B. Mason is a Modern Experience Business

      Were in the age of the empowered digital consumer and enterprise buyer. With that, brands must be more informed and thoughtful when engaging customers to deliver better experiences and more effective business outcomes. Digital transformation requires consistent and relevant messaging with the right set of data and AI to make smarter decisions in every facet of an organization. Adobe + Microsoft are helping brands, such as W.B. Mason, connect with their audience.

      In this session:

      • Hear how W.B. Mason went from DIY digital marketing to experience marketing
      • Learn how to retain and expand existing B2B e-commerce customers
      • Discover the importance of Adobe Campaign with Microsoft Dynamics CRM to coordinate messages and share information with 1,000+ outside sales people
      • See live integrations between Adobe Experience Cloud and Microsoft technology

      This session is for marketers of all levels interested in learning more about Adobe + Microsoft.

      x
    • Optimizing Omnichannel Enrollment in Financial Services: AXA Case Study
    • Optimizing Omnichannel Enrollment in Financial Services: AXA Case Study

      A global insurance leader with over 100 million clients in over 60 countries, AXA has been ranked by Interbrand as the #1 insurance brand worldwide for 9 consecutive years. In this detailed case study, AXA will share lessons from their experience optimizing omnichannel enrollment across the organization. Recognizing high abandonment rates for insurance claim submissions on digital channels, AXA saw an opportunity to re-imagine the customer experience, speed time to market, and reduce the burden of relying on disparate technology across the organization. AXA designed an integrated solution that shifted transactions to digital channels, reduced abandonment, and improved the customer experience.

      Join this session to learn how to:

      • Accelerate time-to-market by empowering business users to update and optimize mission-critical forms and communications
      • Reduce servicing costs with a unified digital customer journey across any device, browser, and language
      • Eliminate organizational siloes to quickly test and scale new products and offers​

      x
    • Modernizing for Paperless Forms: How AI Accelerates Digital Transformation
    • Modernizing for Paperless Forms: How AI Accelerates Digital Transformation

      Are your mission-critical experiences, such as enrolling prospects into services or onboarding new customers, stuck in the desktop era? You can drive significant business value for your organization by modernizing your forms and documents. But getting started can seem daunting. Join this session to learn how innovations in machine learning will soon make converting hundreds or even thousands of legacy forms easier than ever before, and what opportunities this creates for your organization.

      You will see how to:

      • Convert static PDF forms into progressive, mobile-optimized forms powered by machine learning and Adobe Sensei
      • Maintain compliant, consistent, up-to-date customer experiences with fragments and themes that update en masse, data integrations that scale and authoring that empowers business users
      • Instrument analytics for forms management to track and continuously optimize form performance

      This session is for IT and Business leaders with large collections of legacy forms, including AEM Forms and Adobe LiveCycle customers

      x
    • Executing on an Experience Vision: OCCU’s Stepping Stones for Success
    • Executing on an Experience Vision: OCCU’s Stepping Stones for Success

      Vision of personalization and member experience often get lost in execution, especially in highly regulated industries or industries with many disparate technologies and data sources. Britni Hartford, director of marketing at Oregon Community Credit Union, discusses approaches to set your organization up for success through establishing goals, maintaining stakeholder involvement, laying out the design process, integrating the right toolslike Adobe Campaignand measuring success.

      In this session learn:

      • Strategies for keeping the vision and member experience front and center throughout a project or campaign
      • Tips for organizational alignment and execution
      • How Adobe Campaign can help you achieve the vision

      This customer-led session is for all marketers, especially those in highly regulated industries.

      x

Government

  • Description

    Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more want to build better digital experiences — but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous value in gathering insight into how others are tackling the same types of challenges that you’re facing. At Adobe Summit, you’ll learn about Adobe Experience Cloud and best practices in topics ranging from going paperless to personalizing citizen experiences.

  • Sessions
    • Super Session: Reimagine Government: Innovating the Digital Experience
    • Super Session: Reimagine Government: Innovating the Digital Experience

      Who doesnt want content and digital experiences to be built just for them? Although government leaders have recognized the need to be more customer-centric and create multichannel, digital experiences that are tailored to everyone with whom they engage and communicate, the audience has high expectations. Citizens and government employees alike want increasingly better digital services and experiences. And doing so helps create better processes, increases operational efficiency and, most importantly, a better digital journey for everyone.

      Session highlights:

      • ​Tackle new ideas to transform your government operations and turn public services into amazing experiences
      • ​Identify best practices for citizen and community engagement across digital platforms
      • ​Hear success stories from leading digital professionals on how to approach establishing a solid digital foundation

      x
    • Adobe Experience Manager Sites: Top 10 New Innovations
    • Adobe Experience Manager Sites: Top 10 New Innovations

      Discover the top-10 must-have innovations for digital experience management featured in the next release of Adobe Experience Manager Sites 6.4. We walk you through the key innovations and show you how you can get a leg up on todays constantly evolving landscape of digital transformation.

      This session is for a general audience regardless of industry.

      x
    • Adobe Cloud Platform: The Heart of Adobe Experience Cloud
    • Adobe Cloud Platform: The Heart of Adobe Experience Cloud

      Everything starts with the Adobe Cloud Platform. Discover how the platform plays a role in the experience business, helping you identify, understand, and engage customers and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what we mean by platform, including what it is, where its heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we wont just talk about it, youll see it in action, too.
      In this session, learn how:
      • Adobes data science framework dramatically improves the design and delivery of rich customer experiences
      • The platform increases the innovation and value of core services, and powers up each solution in the Experience Cloud
      • The Experience Data Lake lets you use all your data and supercharge it for maximum effect

      x
    • Why Digital Transformations Fail & Best Practices for Success
    • Why Digital Transformations Fail & Best Practices for Success

      Double session. Most organizations are unprepared for the necessary and dramatic shifts in organizational structure and governance, processes, and marketing strategy to support Experience Cloud solutions. Learn how to do the work before the work and get your company on board to prepare for the digital transformation and foundation, and ensure success as you become an experience business. You will hear from experts, work in groups, share ideas, get advice, and take home an action plan. This is a double session with a break in between.

      In this session:

      • Best practices and how-tos in creating a unified digital marketing strategy
      • Recommended models for organizational structure and processes to support the tools (the work before the work)
      • How to inspire your organization to get on board with a digital foundation and transformation
      • Hear real-world stories, roll up your sleeves, and take home an actionable blueprint for a successful digital transformation.

      x

Healthcare

  • Description

    The healthcare industry can reap all the benefits of being a fast-follower in customer engagement by leveraging best practices, Adobe’s community of partners, and our proven tools and techniques.  Learn how to engage your customers where and when they want to be engaged, and how to avoid common mistakes and pitfalls. Provide the experiences your customers expect while you save time and money, and operate within guidelines.

  • Sessions
    • Super Session: Follow the Follower in Healthcare Digital Transformation
    • Super Session: Follow the Follower in Healthcare Digital Transformation

      Adobe is transforming digital engagements with customers every single day, and we have the proven solutions and best practices that have become de facto standards in most industries. Healthcare has the opportunity to reap all the benefits of being a fast follower in customer engagement by leveraging those best practices, our community of partners, and our proven tools and techniques.

      In this session, learn how to:

      • Engage your customers where and when they want to be engaged
      • Avoid common mistakes and pitfalls, and operate within compliance guidelines
      • Create experiences that your customers expect while saving your business time and money

      x
    • Integrating Customer Data for Personalized Communications
    • Integrating Customer Data for Personalized Communications

      Generating and delivering highly personalized customer communications at scale is difficult, particularly while balancing compliance requirements in a highly regulated industry. A leading Australian healthcare company, Bupa, was working with disparate data sources and manual processes to deliver complex content to its members. By integrating Microsoft Dynamics with Adobe Experience Cloud, Bupa has been able to deliver intuitive, automated and personalized communications to hundreds of thousands of customers, reducing inefficiencies and improving governance in the process.

      Join this session to learn how to:

      • Integrate CRM data to achieve compliant and personalized communications in healthcare and other highly regulated industries
      • Accelerate time to market for new and updated communications to customers
      • Take advantage of the Microsoft-Adobe partnership to create more engaging customer experiences

      This session is for digital experience, product, business line, and IT leaders.

      x

High Tech & B2B

  • Description

    Keeping up with dynamic market requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. Marketing organizations within tech companies are required to contribute to sales goals, reduce the cost-to-serve, and support innovation. Today, a great product isn’t enough. It’s time to differentiate through experiences that provide real value to your customers and partners. Join us for first-hand insight into how high tech and B2B companies are streamlining processes and finding ways to delight customers in unexpected ways.

  • Sessions
    • Super Session: Data Domination: Next Chapter in Big Data’s Role & Evolution in High Tech
    • Super Session: Data Domination: Next Chapter in Big Data’s Role & Evolution in High Tech

      Ready for the next chapter in information competency? Then you wont want to miss this session. Join Adobes Jill Steinhour, Microsofts Shawn Davis, and a team of experts for a discussion on building and running a next-gen analytics function.

      Learn about:

      • Best practices for developing and running analytics shared-service function​
      • Approach to a master-ID enabling personalization across channels and devices​
      • Organizational insights that enable teams to deliver on the promise of BIG data

      x
    • Adobe Experience Manager Rock Star: The Top Tips are Here
    • Adobe Experience Manager Rock Star: The Top Tips are Here

      Come hear from the winners of the second Adobe Experience Manager (AEM) Rock Star contest. Learn about the challenges they were facing and their strategies to overcome these. This session will feature AEM development projects voted the best of the year.

      This year's hot AEM talent will share:

      How you can use AEM Screens along with Target and Campaign to provide personalized experiences to your customers.

      Have a need for a priority replication queue? See how you can replicate high priority items using its own queue.

      Sync Assets from a remote AEM Assets instance to your AEM Sites instance as and when they are needed.

      Author personalized content in AEM for Target using Adobe I/O.

      This advanced level session will feature highly technical content focused on AEM developers and practitioners, regardless of their focus industry.

      x
    • Exploring Advanced Media Measurement & Proving Value
    • Exploring Advanced Media Measurement & Proving Value

      Amid an ad-tech arms race for attribution and performance optimization technology, much of the most critical value from the data we get back can get lost in the shuffle: How are my ads working? Are they changing consumer behavior? Am I spending the right amount? What am I actually buying? Join us to discuss the fundamentals of effective media measurement systems, and hear how other marketers are tackling these challenges head-on.

      Learn about:

      • Attribution challenges that marketers face today
      • Tools to solve attribution biases
      • Approaches to measure attribution across channels

      This session is relevant for beginning and advanced marketers in all industries.

      x

Media & Entertainment

  • Description

    Attracting and retaining audiences across every channel and every device is increasingly complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top media companies about their best practices and learn how Adobe Experience Cloud is powering revenue growth and business success across the industry.

  • Sessions
    • Super Session: Audiences Without Boundaries Across Media & Entertainment
    • Super Session: Audiences Without Boundaries Across Media & Entertainment

      Acquiring, engaging, and monetizing audiences across every channel and every device is increasingly more complex. Selling audiences at scale, consolidation of content across operators, and tailoring content to drive digital subs are priorities for programmers and publishers alike. All constituents are affected subscribers, fans, viewers, readers, sponsors, and advertisers. Join this ME supersession for a look at how the biggest media brands deal with these complexities.

      Topics include:

      • Advanced TV advertising
      • Bringing online and offline audience data together for effective monetization
      • Developing deeper engagement with fans, readers, and listeners
      • Best practices for deploying Adobe Experience Cloud across media and entertainment

      x
    • The Evolution of Experience-Driven Marketing with Sprint
    • The Evolution of Experience-Driven Marketing with Sprint

      The proliferation of devices has made consumer identities fragmented across an enterprise. This reality has created massive challenges for marketers tasked to create a complete and connected customer journey across devices and authenticated states. Leveraging a DMP like Audience Manager and the Adobe Device Co-op, marketers are empowered to go beyond the cookie and build profiles that are truly stitched together - devices, attributes and all.

      In this technical session, we'll cover:

      • Evolution of Identity management needs - managing identities seamlessly and making them available for cross-device segmentation and cross-device targeting
      • Discuss Sprints marketing use cases and how they were addressed by leveraging identity management with Audience Manager tools coupled with Adobe's Device Co-op
      • Pro tips on the recommended profile merge rules
      • Reviewing the organizational/technical setup of the experience cloud solutions at Sprint that facilitated achieving the Multi-Solution use cases

      x
    • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort
    • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort

      Good enough is not good enough. As analytics capabilities continue to advance, there is a clear correlation between analytics maturity and ROI. This session focuses on how users and organizations can ramp up their analytics practices and advanced feature usage to discover more value, and thereby separate themselves from the competition to become elite.

      In this session, you will learn:

      • How a good enough approach to analytics harms your organizations profitability and long-term customer loyalty
      • Best practices, frameworks, and practical strategies for improving your organizations analytics maturity in multiple customer journey analysis points (acquisition, conversion, retention)
      • Examples of how brands have gone from good to great by improving their analytics practice

      This session is open for all attendees interested in how to utilize analytics for competitive advantage

      x
    • Media Publishing: Understanding Viewers Beyond Viewability
    • Media Publishing: Understanding Viewers Beyond Viewability

      Premium content results in engaged, focused consumers making the question of viewability non-existent. However, publishers need to understand not just who is viewing their content, but also how content is being viewed to make better recommendations and servicing decisions. This session will show you how to utilize both Analytics Cloud solutions to effectively measure your audiences and subscribers, and not just total views.

      In this session, learn how to:

      • Use first-, second-, and third-party audience segments to measure and report on your video audiences in Analysis Workspace
      • Combine Audience Manager segments with Adobe Analytics to create and share new custom exposure segments with an audience layer
      • View shared Federated Analytics to provide a more holistic measurement of your audience consumption across devices, locations and distributors

      ​This session is relevant to research analysts and product teams in the publishing industry that utilize video and have a DMP.

      x

Retail & Ecommerce

  • Description

    Empowered shoppers are seamlessly transitioning between online and offline journeys. They expect merchants to keep up by offering fluid experiences, regardless of the channel. Customers may be temporarily wooed by hot deals and discounts, but loyalty is won by anticipating the needs of shoppers, finding ways to serve them faster, and creating authentic connections. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to streamline operations while delivering great experiences.

  • Sessions
    • Super Session: Retail in the Age of Disruption
    • Super Session: Retail in the Age of Disruption

      Every day the industry headline is about a new digital store concept that will change retail forever while the news on the next page is about the wave of store closings. What does it take to survive in the ultra-competitive world of retail? The retail apocalypse is not coming, consumers just expect more, and those who deliver on those expectations will come out ahead. Hear how Foot Locker has built a digital foundation to deliver differentiated customer experiences across all channels, and transform the organization. In this session, we will also hear from a panel of retail experts who will discuss the opportunities and challenges for 2018.


      Learn how to:

      • Build a foundation for digital excellence
      • Organize teams for success
      • Deliver innovation to employees and customers

      x
    • Setting Up Your DMP Center of Excellence
    • Setting Up Your DMP Center of Excellence

      Data Management Platforms (DMP), such as Adobe Audience Manager, enable marketers to combine first-, second-, and third-party data to create and activate audiences across channels. The teams across the enterprisesuch as IT, marketing, personalization, CRM, and mediawho own and operate this data must collaborate to realize the DMP's true value. Get up to date about the requirements to set up and use your DMP successfully across your enterprise.

      After this session, you will be able to

      • Understand how and when key teams interact with the DMP
      • Break down the silos of data management and promote data democratization
      • Showcase strategies and success metrics for cross-functional data sharing
      • Deploy governance best practices to stay compliant and relevant
      • See how companies structure their Adobe Audience Manager center of excellence

      x
    • Nordstrom: Mastering Digital Retail with Adobe Experience Manager Assets
    • Nordstrom: Mastering Digital Retail with Adobe Experience Manager Assets

      Shoppers are increasingly choosing retailers based on experience and quality. Nordstrom strives to live up to those expectations by delivering an incredible in-store customer experience. As they expanded to the digital world, Nordstrom recognized the need to serve personalized and inspiring content across channels to continue delivering the experiences it's known for, no matter how its customers choose to shop. Hear how Nordstrom leverages Experience Manager Assets to scale and measure content production, and how this technology is enabling a deeper understanding of what resonates with its customers.

      Learn about:

      • How Nordstrom uses Experience Manager Assets to create, manage, and deliver assets at the scale necessary to master its digital presence
      • The tools and best practices Nordstrom used to undertake this digital transformation
      • Nordstroms future-state vision for customer experiences

      This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

      x
    • Feeling Fresh: How Albertsons is Reimagining Grocery in the Digital Age
    • Feeling Fresh: How Albertsons is Reimagining Grocery in the Digital Age

      The grocery industry today is hopping with innovation and competition. Leaders must provide a differentiated brand experience as well as a unified shopping experience. As the first in North America to bring home grocery delivery to life, this remains a welcome challenge for Albertsons, a company rich in tradition and familiar with blending eCommerce and experience delivery in a way that grows customer loyalty and the bottom line. To enhance the freshness of the brand, Albertsons is expanding their digital ecosystem with AEM at its core and they have achieved exceptional results across a range of key metrics, including conversions and completions, orders per day, revenue, repeat users, and interactions on special offers. Perhaps more important, the company is positioned to just keep getting better day after day.

      By attending this session, your information will be shared with IBM iX.

      x
    • Announcing Adobe's NEW Experience-Driven Commerce Offering
    • Announcing Adobe's NEW Experience-Driven Commerce Offering

      Todays shoppers are more sophisticated and demanding than ever. They have access to almost endless information, embrace multiple technologies during their brand interactions, and expect flawless experiences across every touchpoint. To serve customers needs, leading brands have refactored their commerce strategies. focusing on agility, continuous innovation, and omnichannel excellence. In response, Adobe has reimagined experience-driven commerce, delivering the most agile way to make every moment shoppable and supporting continuous transformation. Rewritten in the cloud, the solution provides adaptable commerce business processes that are exposed as microservices and supported by new cloud services.

      Join to learn about:

      • Top trends reshaping the commerce market
      • Which brands deliver best-in-class commerce experiences and what can we learn from them
      • What microservices are and how to leverage them as part of your strategy

      ​This session is for digital marketers, advertisers, content marketers, and IT leaders.

      x

Travel & Hospitality

  • Description

    Travel & hospitality growth is up. However, the healthy industry growth has been met with fierce competition to capture the hearts, and wallets, of travelers that expect personalized communication, seamless planning, and flawless execution in creating a customized travel experience. Join Adobe as we talk to travel brands that are driving profitability and guest satisfaction by transforming travel to hyper-focus on the customer and deliver experiences that are timeless.

  • Sessions
    • Super Session: Creating Timeless Experiences in Travel & Hospitality
    • Super Session: Creating Timeless Experiences in Travel & Hospitality

      Mastering the art of the possible, Travelocity, Avis and Air Canada are solving real-life business challenges while continuing to evolve the customer experience on site, off site, and in trip. The travel industrys roots are in delivering exceptional moments while helping customers navigate to that next destination. This navigation takes on new meaning with pivotal shifts in consumer tech, such as smartphones, voice search, and messaging, disrupting traditional customer contact strategies. While media fragmentation and competition in distribution makes intelligent reach a challenge. This session takes a broad look at transformation and the change agents leading their organizations.


      Join us as we present:

      • 2018 eConsultancy Travel Research
      • Perspectives from leading travel brands on their experiences and journey to solve business challenges in unique and inspiring ways
      • Organizing teams for success

      x
    • Mobile Moments with Adobe Campaign
    • Mobile Moments with Adobe Campaign

      We live in a mobile-first age where always-on consumers can engage with a brand whenever and however they want. For marketers, this means they need to be ready and relevant with meaningful mobile moments throughout the customer journey.

      In this session, learn about:

      • How Adobe Campaign, along with other Adobe Marketing Cloud solutions, can deliver more meaningful and measurable mobile moments
      • Building a team that supports mobile tactics in cross-channel strategies
      • Tips and tricks for incorporating mobile into cross-channel marketing strategies

      This session is for digital marketers across all industries.

      x
  • Financial Services & Insurance

    • Description
      In financial services, trusted relationships are what matter. With data and technology, we can exceed expectations, simplify lives, and deepen customer relationships. Creating experiences that build trust requires technology-enabled capabilities across data and content. Learn firsthand how banks, insurance companies, and wealth management firms use Adobe Experience Cloud to build, manage, and deliver an experience that delights customers and drives impact across channels and devices.
    • Sessions
  • Government

    • Description
      Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more want to build better digital experiences — but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous value in gathering insight into how others are tackling the same types of challenges that you’re facing. At Adobe Summit, you’ll learn about Adobe Experience Cloud and best practices in topics ranging from going paperless to personalizing citizen experiences.
    • Sessions
  • Healthcare

    • Description
      The healthcare industry can reap all the benefits of being a fast-follower in customer engagement by leveraging best practices, Adobe’s community of partners, and our proven tools and techniques.  Learn how to engage your customers where and when they want to be engaged, and how to avoid common mistakes and pitfalls. Provide the experiences your customers expect while you save time and money, and operate within guidelines.
    • Sessions
  • High Tech & B2B

    • Description
      Keeping up with dynamic market requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. Marketing organizations within tech companies are required to contribute to sales goals, reduce the cost-to-serve, and support innovation. Today, a great product isn’t enough. It’s time to differentiate through experiences that provide real value to your customers and partners. Join us for first-hand insight into how high tech and B2B companies are streamlining processes and finding ways to delight customers in unexpected ways.
    • Sessions
  • Media & Entertainment

    • Description
      Attracting and retaining audiences across every channel and every device is increasingly complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top media companies about their best practices and learn how Adobe Experience Cloud is powering revenue growth and business success across the industry.
    • Sessions
  • Retail & Ecommerce

    • Description
      Empowered shoppers are seamlessly transitioning between online and offline journeys. They expect merchants to keep up by offering fluid experiences, regardless of the channel. Customers may be temporarily wooed by hot deals and discounts, but loyalty is won by anticipating the needs of shoppers, finding ways to serve them faster, and creating authentic connections. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to streamline operations while delivering great experiences.
    • Sessions
  • Travel & Hospitality

    • Description
      Travel & hospitality growth is up. However, the healthy industry growth has been met with fierce competition to capture the hearts, and wallets, of travelers that expect personalized communication, seamless planning, and flawless execution in creating a customized travel experience. Join Adobe as we talk to travel brands that are driving profitability and guest satisfaction by transforming travel to hyper-focus on the customer and deliver experiences that are timeless.
    • Sessions

Community

There were so many cool things happening in the Community Pavilion. Show me ›

Get the Low Down

Check out the Summit blog to get the latest on speakers, sessions, and more. Read the blog ›