Summit breakout sessions include industry sessions that focus on customer stories and solutions for specific industries. Thursday’s 90-minute Super Sessions take a deeper look at how top brands are leveraging Adobe’s cross-solutions to create business successes.
Creating consistent, personalized, and high quality customer experiences in financial services is far more difficult when factoring in multiple online and offline channels, higher concerns for privacy, and the need to bring together data from separate legacy systems. Learn firsthand how banks, insurance companies and wealth management firms are using Adobe Marketing Cloud to overcome these challenges to improve cross-channel customer experiences, increase engagement and sales across digital channels.
Seismic shifts in digital adoption continue to expand and evolve the role of marketing in high tech organizations. Tech firms look to their marketing organizations to contribute consistently to sales goals, reduce cost-to-serve through intelligent self-serve options, and contribute to innovation objectives. Learn first-hand how tech companies are using Adobe Marketing Cloud solutions to achieve competitive advantage and respond to ever-increasing customer demands for digitally rich and personalized experiences.
Consumer shopping behavior continues to evolve as innovative merchants disrupt (enhance) the traditional shopping experience, and customers are easily wooed away by hot deals and discounts. Retail organizations are challenged to understand the people, process and technology that will keep them ahead of their competition. These sessions will deliver insights and best practices from some of the world’s leading retailers who are transforming their organizations to deliver great experiences across all consumer touch points.
According to recent Adobe research, 56 percent of travel and hospitality marketers believe that the way to differentiate themselves is through convenient, fun, and valuable delivery of guest and traveler experiences. Learn firsthand how top travel and hospitality companies are transforming and personalizing guest experiences, and how Adobe Marketing Cloud is powering these successful organizations to drive profitability, and guest and traveler satisfaction.
Attracting and retaining audiences across every channel and every device is increasingly more complex in the wake of digital disruption and transformation taking place across the media and entertainment industry. TV Everywhere, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics, and data driven marketing — with a focus on audience intelligence and revenue optimization. Join us to hear from top Media companies about their best practices and learn how Adobe Marketing Cloud is powering revenue growth and business success across the industry.
Advances in digital and mobile technology, increased consumer demands for transparency and personalized experiences, the explosion of social media, and changes arising from the Affordable Care Act all present new challenges and opportunities — and marketing and strategy executives are responding. Today, they are pursuing new strategies for communicating with patients, consumers, and physicians to not only connect, but build engagement and lasting relationships. Learn how healthcare companies are using Adobe Marketing Cloud solutions to achieve competitive advantage and respond to ever-increasing customer demands for digitally rich and personalized experiences.
Re-imagining government begins with a single step. Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformation, and many more know that your digital experiences can be built better – but don’t know where to begin the journey. Whatever stage you’re in, there is tremendous opportunity in gathering insight into how others are tackling the same types of challenges that you are facing. Adobe Summit offers that opportunity. A sampling of many Summit sessions is outlined below — ranging from personalization to analytics, experience and transformation.
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