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Satya Nadella

CEO | Microsoft

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Shantanu Narayen

President & CEO | Adobe

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Drew Brees

Quarterback | New Orleans Saints

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Pam Oliver

Sr Correspondent, NFL Reporter | Fox Sports

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Satya Nadella

CEO | Microsoft

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Shantanu Narayen

President & CEO | Adobe

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Drew Brees

Quarterback | New Orleans Saints

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Pam Oliver

Fox Sports

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Reese Witherspoon

Actress and Producer

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Mindy Kaling

Actress, Writer, and Producer

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Ann Lewnes

EVP & CMO | Adobe

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Abhay Parasnis

Adobe

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Mark Lavelle

Adobe

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Steve Lucas

Adobe

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Reese Witherspoon

Actress and ProducerActress, Producer, and Entrepreneur

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Mindy Kaling

Actress, Writer, and Producer | Sneaks Host

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Ann Lewnes

EVP & CMO | Adobe

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Abhay Parasnis

EVP & CTO | Adobe

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Mark Lavelle

SVP, Magento | Adobe

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Steve Lucas

SVP, Marketo | Adobe

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Praveen is a senior business leader within Communications, Media and Information Services practice of TCS. I partner with clients to deliver innovation, strategy and transformation required to navigate a digital economy. I lead the efforts required to enable core skills for transformation by brining best practices of agile-based global delivery, cloud-first approach and automation led services operations. My recent endeavors are to help client’s strategies ... Morein the area of enriching customer experience through AI-based personalization, hyper connected enterprise, and machine based advisory. While I’m not at work, I like to spend time with family and enjoy reading books.
S939 - Award Winning Journey to a Personalized Digital Customer Touch Point
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Fernando Alfaro is a Senior Data Architect at Telus Canada. He has over 15 years of experience in Telecom working on web development, analytics, digital marketing, marketing automation, data engineering and personalization. He spearheaded the adoption of the Adobe Experience Cloud at Telus Digital. He has gained extensive experience implementing Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign assuring these Adobe tools work in tandem... More with Telus Internal Systems. Fernando is also the Business Data Steward for the Telus digital data where he supports other teams to make sense of the digital data as well as advising on privacy and governance.
S409 - How Telus Uses Adobe Target Server-Side to Expand and Scale Personalization
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In his role as Senior Vice President, Product and Technology, Joseph Ambeault is responsible for all product, engineering, design and program management efforts across Discovery’s U.S. Digital organization. Prior to joining Discovery in March 2017, Ambeault spent 11 years in product roles leading the start-up of multiple media and entertainment businesses for Verizon. He was part of the leadership team that launched the Verizon Digital Media Services busin... Moreess, which has grown to become one of the largest content delivery networks. He served as Chief Product Officer and then Chief Executive Officer of Verizon’s joint venture with Redbox for a subscription OTT video service. Prior to his roles at Verizon, Ambeault held technology, product and marketing roles for SeaChange International. Ambeault is a member of the National Television Academy of Arts and Sciences Technology committee. He holds a bachelor’s degree from Brandeis University and is based out of Discovery’s New York office.
S105 - DMPs of the New Age: Real-Time Data Activation in Market
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Nichole Amberg is a Visual Designer for the Sacramento Kings. When she's not pushing pixels and creating digital experiences, you'll find her travel hacking her way around the globe in search of adventure. Nichole is passionate about design thinking and creativity.
S925 - Sacramento Kings: Accelerating Customer Experience Time to Market
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Jay Baer helps businesses clone their customers. He has created five multi-million-dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning So... Morecial Pros podcast. He's also an avid tequila collector, and a certified barbecue judge. Hang on to your seats…. here comes Jay Baer!
S503 - Talk Triggers: Turn Your Customers into Volunteer Marketers
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I have been passionately involved with digital data and technology from back in the day when Omniture was still known as Site Catalyst and “Adobe” meant Photoshop. I have recently returned from a “career break” working as the Digital Analytics Lead at the Australian Football League, where I lead the digital data strategy & implementation. I now run my own digital analytics consultancy, specialising in scalable analytics implementations to meet business ne... Moreeds. In addition, I currently lead the digital marketing, data and customer experience function for Bingle, and Australian insurance online only challenger and innovator brand. I have worked at large multinationals including Expedia and Macquarie Group; as well as run my own consulting business. Since joining the Suncorp Group in 2013, I've led the Adobe Analytics implementation across the group’s 11 branded websites. I am currently part of the Adobe Customer Advisory Board (CAB), and have previously sat on the Adobe CAB for Adobe Analytics and Media Optimizer. I hold an MBA from the Australian Graduate School of Management (AGSM) and a Bachelor of Engineering from the University of Sydney. I presented at the Adobe Summit in 2016, as a finalist in the Adobe Analytics Idol competition.
L754 - Excel-lent Plug-in: Building Dashboards in Report Builder
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Brooke is the Marketing Automation Manager for Walker Sands Digital, an award-winning B2B digital marketing agency with offices in Chicago, San Francisco, and Seattle. A 2x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications. At Walker Sands, Brooke drives innovation and digit... Moreal transformation for clients, overseeing a team of marketing automation professionals who are responsible for the client-side administration and execution of the Marketo engagement platform.
W113 - Getting to a Single Source of Truth
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Jeff is the Marketing Content and Technology Leader for 3M’s Digital Marketing Strategy team. His focus is the identification and implementation of emerging digital marketing technology solutions. In addition, Jeff oversees 3M’s marketing content production and delivery capability that enables exceptional customer experience. Prior to his Corporate Marketing and eTransformation roles, Jeff led the 3M IT eBusiness Development team and drove the modernizatio... Moren of the web delivery, eCommerce, and employee productivity systems. Before joining 3M, Jeff spent a decade consulting large enterprises in deploying emerging technology. He started his career at United Health Group in software development. Jeff holds a Bachelor of Science, Management Information Systems from the University of Minnesota. Jeff and his family love the great state of Minnesota and enjoys spending time on the water and the golf course in the summer, and vacationing out of state in the winter.
S114 - Acronym-mageddon! Data Technologies Everywhere!
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As a Senior Data Analyst within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualizing web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years... More of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX Designer and Digital Analyst.
S127 - Adobe Analytics and Adobe Target: Personalize with Precision
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Veronica Bykin joined Albertsons Companies as IT Director, Customer Experience, in the spring of 2018. In her role, she is responsible for developing and leading the digital transformation for IT engineering teams building the ecommerce and loyalty experiences for Albertsons banners using the Adobe Experience Manager platform at the heart of the ecosystem. She manages Web, Mobile and Analytics development teams in delivering customer facing web and mobile ... Moreapps, improving the user experience, development practices, operational efficiencies and ensuring overall sales and marketing effectiveness through the digital channel. Albertsons Companies is one of the largest food and drug retailers in the United States, operating stores across 35 states, under 19 banners. Veronica is a seasoned technology leader, with 20 years of software engineering experience, building innovative products and highly performing teams. Prior to joining Albertsons, Veronica managed ecommerce engineering teams at Autodesk, led the development of a new mobile point-of-sale system for Gap Inc, and led SaaS, server, cloud, mobile and web engineering teams at Bay Area startups including Jaspersoft, Taulia, and Determine Software.
S238 - A Hybrid Architecture Powers Omnichannel Content
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Jeff Canada is a marketing professional with over 12 years of global experience creating results-driven programs and process. A proud 3x Marketo Champion, Jeff runs Marketing Operations at Segment and is based in San Francisco, California.
S338 - 5 Mistakes We've Made with Digital Advertising and How to Avoid Them
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Matt is the Global Leader for IBM iX, IBM’s cooler younger sister. With over 20 years of experience, Matt is an inspirational and dynamic leader who has worked for IBM his whole career, starting with PricewaterhouseCoopers consulting division prior to its acquisition in 2002. During this time he has focused on complex multi-channel business transformation engagements for clients across multiple industries around the world. Matt leads a team of over 16,000 ... Morethought leaders, creative thinkers and rapid deliverers across a global network of 42 studios, who blend strategy, technology and creativity to tackle every client challenge. Ambitious and fearless, everyone at IBM iX is an expert in pushing boundaries. This global multidisciplinary team applies IBM Design Thinking and puts emerging technology to work, helping clients with their biggest business challenge: Tomorrow. In 2016, Matt was ranked No.1 and ‘Individual of the Year’ in The Drum's Digerati, an annual list celebrating the UK's most influential individuals within the digital industry. In 2017, Matt was also named in the BIMA 100 – their annual showcase of the digital industry's brightest stars, seeking to recognise the individuals who are shaping the future of Britain’s digital industry. Matt is a frequent public speaker and blogger on the impact of Design driving business reinvention, customer experience and digital transformation.
S943 - Hertz: On the Fast Track to Innovation with IBM and Adobe Experience Manager
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Matt joined Quicken Loans in 2004 as the Director of Internet Marketing and was responsible for leading and growing the Web Marketing Team and helping develop and execute on the company’s online strategies. This included developing the company’s early social media and content strategy. In 2009, Matt accepted the position of Vice President of Marketing at Quicken Loans where he led Marketing Operations until joining Rockbridge Growth Equity, a Detroit-based p... Morerivate equity firm in 2011. In 2013, Matt rejoined the Quicken Loans Marketing Team to lead the company’s growing social media team, but now has the privilege of leading the new Activation and Incubation Team.
S906 - Turning Video Upside Down: Redefining Video to Stop the Thumb
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Mike, in conjunction with his CMO, Tom Lapcevic, has been instrumental in the digital transformation of 24HF over the past five years. Mike oversees the marketing department for 24 Hour Fitness (24HF) and assists in various business development initiatives across the organization. Marketing includes all prospect and member facing communications, as well as partner and sponsorship development. Prior to joining 24HF, Mike held several CMO and VP roles with ... Morevarious companies, including Vehicle Production Group (VPG), Publicis Hawkeye, Omnicom, Rapp, and Protocol. Mike has a degree in Economics from the University of Colorado and has two children, both currently working on their doctorates in Political Science.
S304 - Triple Threat: 24 Hour Fitness, Microsoft Dynamics 365, & Adobe Campaign
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Andy Caron is a marketing technologist with over 10 years of experience spanning B2B startups and global enterprise. Marketo is her happy place. She is passionate about the martech ecosystem, attribution, and coaching future marketers. A proud member of the Marketo Fearless 50, Andy is a consultant with Revenue Pulse by day and a leader of the Chicago Marketo User Group by night.
W113 - Getting to a Single Source of Truth
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Adam is currently a Global Marketing Taxonomist with the Digital Marketing Operations group for Dell. Adam has over 17 years of taxonomy experience including taxonomy development, metadata management and data classification. Adam brings a pragmatic approach to data management focusing on highly effective user experience and robust, collaborative governance. For Dell's digital marketing DAM implementation, Adam focused on building a strategy that enhances org... Moreanization and "findability" of all marketing assets.
S224 - Fueling Transformation While Flying With Dell
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The title of Jessica’s yet to be penned professional memoir would be “wasted impressions: what I’ve learned from failed campaigns”. After nearly a decade in B2B high tech marketing Jessica has run hundreds of campaigns, generated maybe half a million leads, and has stories to tell. Previous to RollWorks, Jessica led demand generation at EverString, Fliptop (acquired by LinkedIn) and PowerReviews (acquired and then divested by Bazaarvoice).
S338 - 5 Mistakes We've Made with Digital Advertising and How to Avoid Them
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As the Director of Owned Channel Marketing at Volvo Car USA Rachel is responsible for development and implementation of strategic marketing programs across traditional and digital platforms. From end-to-end consumer communications, to new product launches, Rachel and her team manage digital platforms for both the brand, and all US Volvo retailers. Rachel also leads social media (@volvocarusa), influencer marketing and content strategy. Prior to Volvo, over t... Morehe past 15 years Rachel held marketing roles in Retail and QSR, in both Domestic and Global marketing capacities. Rachel is originally from the UK, resides in Connecticut and drives an XC60.
S908 - Humanize Your Brand: How to Align with Your Customers’ Values
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In 1997, Chris became a submarine mechanic. The greatest lesson he learned? He didn’t want to be a submarine mechanic. He changed course, and in more than 20 years since, he’s been successfully influencing change in the world of digital experience. He joined AIG Life Insurance in 2015 as Director of Digital and Interactive, a role in which he is responsible for creating, executing, and measuring the company’s digital strategy. During his tenure, he’s helped ... Morelead two enterprise-scale implementations of Adobe Experience Manager: AIG.com and the AIG Life Insurance Portal for Financial Representatives. Outside of AIG, Chris has more than 15 years of agency consulting experience, leading digital teams in major engagements for Chevron, Shell, HP, Microsoft, and others.
SS5 - The Journey to Digital Transformation in Financial Services
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Jessie Dawson Director, Dell Global Marketing Leading teams focused on content and technology, Jessie is a Director within Dell’s Global Digital Marketing organization. She is defining Dell’s marketing technology vision and roadmap in partnership with Marketing and IT. The goal is to drive change with tools and processes that deliver exceptional customer experiences, build the demand pipeline and increase productivity for Dell employees. Jessie is active... Morely working to bring marketing’s digital transformation to life in an always-on, content-led, data-driven world. As part of her charter, Jessie leads the Content Liquidity team who manage content lifecycle and enable content as a service to power communications globally. Jessie has led major transformative initiatives like the Dell DAM, including creating the business case, driving application development, soliciting change management and now manages the business operating team. Jessie started in advertising agencies WPP and T3: The Think Tank, in support of accounts including Dell, NBC Universal and Chase Financial Services. Prior to her current position, Jessie held brand, e-commerce and product marketing roles with Reebok, part of the Adidas Group. Jessie has a Bachelor’s of Arts in Liberal Arts from the University of Texas at Austin. She enjoys playing tennis, traveling, painting and spending time with her family.
S224 - Fueling Transformation While Flying With Dell
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Kevin Day is proven digital marketing expert with 13+ years’ experience leading brand strategies across digital media planning, buying, measurement and audiences. Currently as the MarTech Solutions Manager for Adobe Audience Manager and Audiences at Sprint, Kevin is responsible for defining audiences within the Adobe Experience Platform needed to deliver and analyze the appropriate experiences used for web optimization and personalization. He also provides... More support to the Digital Marketing team as subject matter expert on marketing technologies integrations and solutions used for implementation, execution, audiences, insights and analytics. Before Sprint, Kevin spent 7 years in San Francisco as a Digital Acquisition Media Planner at several agencies.
S106 - Powering Adobe Experience Cloud with Adobe Audience Manager
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Jeff De Korte is the Vice President of Advertising and eCommerce for Caesars Entertainment. He leads the team responsible for building and operating Caesars.com as well as driving the advertising for 47 resorts and casinos under well-known brands including Caesars Palace, Bally’s, Harrah’s, Flamingo, Paris, Planet Hollywood and the recently opened Caesars Palace Bluewaters Dubai. Jeff began his career in travel marketing in 1996 at US Airways helping to la... Moreunch the airline’s first web sites, online booking engine, airport kiosks and digital advertising. He has held similar roles at AOL, Rand McNally and Royal Caribbean International. Earlier in his career he served as a press secretary and campaign manager for two members of the U.S. House of Representatives.
SS3 - Personalization and the Experience Business of Travel
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David DeVore is the founder and CEO of StoryPorts where he obsesses over helping marketers become more productive and engaging. A serial entrepreneur, software producer and digital consultant, David's clients have included Goldman Sachs, Viacom, Major League Soccer, Warner Music Group, and Adobe.
S309 - Pushing the Limits of Email Design and Innovation
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A Marketo Certified Solutions Architect, 5x Marketo Champion, and member of Marketo's inaugural Fearless50 class, Jenn has over 10 years of marketing experience and holds an MBA in Marketing from DeSales University. She previously worked as a national Director of Marketing for a global software/technology company and likes to focus on strategy and scalability. She’s also a nerd who really, really likes cleaning data.
W103 - Skinning Schrodinger's Cat II: Fearless MOPs in the Face of the Unknown
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Vab Dwivedi is the Director of A/b Testing & Analytics at Dell. Over his 13+ years at Dell, Vab has worked in roles across IT and Sales leadership. Over the last 7 years, Vab has led a transformation of the A/b testing program from a small operation to a global IT experimentation product team that has over 50 full time resources. The program is critical in the product development roadmap for all of Dell.com's digital applications. Prior to Dell, Vab graduate... Mored from the University of Texas with a bachelor’s degree in Economics.
S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell
S404 - How Dell builds its Experimentation Culture like a Product
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Taylor Enfinger is a Marketo Certified Expert with over 7 years of experience in marketing and demand generation. As a Director of Technology for ANNUITAS, Taylor serves as the technology lead for her client accounts and leads the implementation of demand generation strategies and marketing technologies. Taylor joined ANNUITAS in 2015 as a Marketing Automation Consultant, and since has been exposed to various technology systems as well as approaches to marke... Moreting and sales opportunity processes. Taylor is a three-time Marketo Champion, five-time Marketo Certified Expert, Virtual MUG Ambassador, Certified Marketo Solutions Expert and a Certified SFDC Administrator. Taylor has a Bachelor’s of Business Administration in Management and Marketing as well as a Masters of Business Administration from the University of West Georgia. Taylor maintains her SFDC and Marketo certifications and has also worked on a Revvie-winning account.
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Marc Ferrentino is Yext’s Chief Strategy Officer and is responsible for the company’s product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, Marc was the Founder and CEO of Nomi Technologies which was acquired in 2014. Marc has worked as a senior executive for high growth tech companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical ... MoreArchitect for Salesforce.com. Marc has been active in the NY tech startup scene for 20 years and currently advises several startups. Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in the M.A. of Statistics program at Columbia University.
S950 - Customer Journeys Start in Search: Learn to Meet Intent and Deliver Answers
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Garrett joined Mastercard in the summer of 2015 as the Vice President of Global B2B Marketing and transitioned to his current Strategy and Innovation role within Global Digital Marketing late 2017. This function is responsible for working across the global marketing organization to establish vision and best practices for B2C, B2B2C & B2B Digital Marketing enabled by best in breed marketing technologies. His career has focused on bringing together creative ... Moreand technology across a number of roles in both agencies and large enterprises. Specifically, Garrett has been co-leading the build out and deployment of Marketing Cloud platforms including AAM and AT, evangelizing the vision/capabilities as well as developing the plans and scaled executions that demonstrate success. Prior to joining Mastercard, Garrett held digital strategy leadership positions at Maritz Loyalty, eBay and Ogilvy as well as co-founding a marketing analytics software firm whose clients included IBM, Oracle and HP.
S110 - Audience Driven Campaigns in Financial Services, Featuring Mastercard
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Gary Gamitian is Director of Web Development at Informatica. He’s passionate about digital marketing and delivering the very best data driven experiences to our worldwide visitors. Adobe Experience Manager sits at the center of the Informatica tech stack and easily allows him to scale Informatica.com to 30 country sites in 8 languages.
S208 - Going Global with Adobe Experience Manager
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Dave Gatdula is currently Manager of Marketing Analytics for Beyondsoft Consulting, Inc., working on assignment at a major auto manufacturer. Having Digital Marketing & Analytical experience from small-scale businesses to enterprise-level Fortune 10 companies, Dave has provided extensive support through analytical insights and optimization for many different industries during his 7+ years in in the Digital Analytics space. Mentoring his analysts and sharing ... Morehis knowledge of the industry and tools with peers and eager ears is a passion always being pursued. Adobe, Microsoft, and Digital Analytics Association Certified, Dave is constantly learning and improving his craft. You can find him on LinkedIn and on his website.
S116 - Analytics Rock Stars 2019: Top Tips and Tricks
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Joe George heads the Marketing Technology COE organization at Abbvie’s US commercial business. He was responsible for establishing and developing the Marketing Technology Center of Excellence at Abbvie in 2018. Previously, he led the Global marketing technologies and Salesforce IT organizations at Motorola Inc and Motorola Solutions Inc. He has led several Global and US based business technology organizations that have been the linchpin for digital transformation for those fortune 500 companies.ation for those fortune 500 companies.
S981 - Digital Transformation in Life Sciences: A MarTech Perspective
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Tom is a true evangelist for digital testing and has pushed a test-first mindset for the past 4+ years at Kohl’s. He has a passion for digital analytics, experimentation and personalization. He helped grow the digital testing & optimization program at Kohl's from a small-scale team of 1 person to a full-fledged cross-functional team running hundreds of A/B tests per year in support of the entire organization. He has been instrumental in making digital experi... Morementation a foundational business focus at Kohl's. His areas of expertise include: digital analytics, A/B testing, personalization and digital marketing.
S405 - How Kohl’s Architected Its Personalization Program for Scale and Success
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Dr. John Grotzinger is the Chief Scientist and Head of Strategic Planning for NASA’s $2.5 billion Curiosity Rover Mission to Mars, which riveted the country with its dare-devil landing. With more than 30 years of exploration of Earth and Mars, Grotzinger has led expeditions to the far corners of the globe. He now has the most visible mission in the history of robotic space exploration in its search for evidence of past life, and has received NASA’s prestigio... Moreus Outstanding Pubilc Leadership Award. We look forward to hearing his thoughts on leadership, consensus building, strategic planning, the new application of technology, motivating and leading teams that are working under intense pressure, and the need to take on a “grand challenge.”
S501 - NASA's Chief Scientist on Achieving the Impossible
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Kris Groulx has spent the past 13 years in the digital space. Earlier in his career he worked with major Canadian media companies developing digital measurement strategies and working with numerous digital analytics tools including clickstream analytics, competitive data, VOC's and optimization tools. In the later half of his career he has been in agencies managing digital analytics programs for major automotive and financial brands. Now in his current rol... Moree, Kris is managing a team of approximately 17 people focused on optimizing Telus' digital data collection and enablement programs that connect multiple tools from their Adobe Experience cloud, data lake and digital marketing cloud to create holistic customer segments using AAM and optimize customer experience.
S108 - Telus’ Journey Transforming Customer Data into High-Value Audiences
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Cathy Hackl is an Emmy-nominated communicator turned virtual reality & augmented reality global speaker, producer, and futurist. Linkedin recently named her the #4 Top Voice in Technology in 2018. She's a Partner at Mixed Reality Ventures and works as Lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Prior to that, Hackl worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and... More during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl was named by IZEA and Onalytica as a leading augmented reality and virtual reality influencer and also by NBC News as one of the top women working in virtual reality. Hackl served as chief communications & content officer for Future Lighthouse, one of the world's top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor. Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising diverse VR content creators and help them bring their unique ideas to market. She's the founder of Latinos in VR/AR and has spoken about VR and social media in more than 10 countries. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for VR AR Association and a leading voice in the VR AR marketing space. Before working in AR, VR and social media, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. She's also the creator of the holographic press release. She loves all things mixed reality, tech, AI and block-chain.
S502 - Augmented Reality and the Future of Marketing: What Marketers Need to Know
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Jason was born and raised in the steel city of the north, Hamilton, ON, Canada (yes, Hamilton. Just like his last name). He has called Ottawa “home” for more than 25 years, and despite winter temperatures that fall WAY below freezing, he can’t see himself living anywhere else. Jason’s formal education is in traditional marketing, but he has devoted the majority of his career to digital marketing, with the past 8years dedicated to Marketo. His background as a... More web developer gives him a unique technical approach to problem-solving, which has proved to be extremely valuable to his clients. Jason has worked with startups, SMB’s and enterprise clients in both the private and public sector, and his years on the client-side help him provide thoughtful insight into his client’s projects. He is 5x certified expert, 4x Champion, and has been the Ottawa Marketo User Group leader for the last 3 yrs.
S341 - Taking Home an Event Oscar with Marketo and Adobe Experience Manager
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Brian Hawkins has built and shared his expertise in the testing and personalization sector since 2006. In 2014, he co-authored Adobe Target Classroom in a Book, and has authored several white papers on optimization. Today, he is the founder of MiaProva, a leading optimization management platform that enables organizations to get considerably more value out of their testing and personalization program. As a Sr. Partner at Analytics Demystified, working direct... Morely with clients to deliver world-class site testing, optimization and personalization capabilities.
S413 - Activating the Power of Unified Profile Data for Effective Personalization
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Jason leads our work in the area of digital marketing operations and personalization, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints, and the opportunities created by innovations in agile marketing, big data, advanced analytics, and machine learning. Jason’s skills in digital marketing have b... Moreeen honed over the past twenty years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems. A born entrepreneur—he started his own recording studio and independent record label at 18 and left it to pursue the potential of new media and the Internet—Jason understands the nature and complexity of the challenges companies face in transitioning to digital, from data-driven decision making and customer acquisition to the development of new marketing roles and management of talent in the digital age. He has worked with leaders in industries as diverse as retail, CPG, telecom, media, publishing, and financial services, aiding them to tailor a structured approach to assessing, developing, and refining their marketing strategies, capabilities, culture, organization, technology, and partner ecosystems. Prior to his stewardship of Agiliti, Jason co-founded one of the first digital media and relationship marketing agencies in 1998. When it was acquired in 2005 by Horizon Media, the largest independent media agency in the world, Jason then headed Horizon’s digital group for several years. He is a frequent speaker at industry events and has contributed to industry and mainstream-media publications, including The Harvard Business Review, The New York Times, Wall Street Journal, CNN, Forbes, Fortune, Ad Week, Advertising Age, and MediaPost.
S504 - The Biggest Marketing Trends For 2019
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Crocs: A young brand that engenders strong reactions in consumers, both lovers and haters. Crocs is also leader in digital practice for footwear brands with over 17% of revenue and a larger proportion of company profits driven by the suite of digital direct-to-consumer platforms. Ben Hemphill has spent the last 6 years shaping the team, strategy and capabilities on which Crocs’ next phase of growth is being built. He is accountable for Digital Marketing... More, Analytics and CRM strategy and execution across the Global Crocs Digital footprint. Prior to Crocs, Ben spent over a decade with PwC Advisory and other Big 4 consulting firms delivering Digital Transformation initiatives for clients in the telecommunications, mobile, software and content industries.
S113 - Audience Activation Strategies in Media
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Josh Hill is a marketing technologist who helps firms scale demand generation to tell their story automatically to highly targeted audiences. Josh is currently Sr. Director of Lead Lifecycle Management at RingCentral, a leading unified communications provider. Josh has 18 years of experience in technology, sales, and B2B marketing. He has worked with dozens of firms to implement marketing technologies and has trained marketers in Asia, Europe, North America... More, and South America. Josh is a Marketo Certified Expert, Marketo Certified Revenue Analyst, and five-time Marketo Champion.
S335 - Building a MarTech Stack to Make Your Marketing Sing
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As Director of Consulting and Solutions Engineering at ObservePoint, Patrick Hillery works closely with leadership across the organization to prioritize and evaluate the ObservePoint consulting and product roadmaps and the overall strategy of the company. Patrick was a Consultant at Adobe for 8 years, spending the last couple of years working as one of the first Principle MSAs (Multi-product Solution Architects) where he attempted to learn and deploy the ful... Morel Adobe Stack. During his tenure, Patrick also had the unique opportunity of consulting onsite at Dell and Facebook.
S946 - Automate Your Tag Governance and Take Back Your Time
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Stefanie Hineman is a Senior Marketing Manager at Intuit, leading the Consumer Group’s Audience and Personalization practice. Intuit’s Consumer Group, which includes TurboTax, Mint and Turbo, is based out of San Diego. Hineman has driven various initiatives within Intuit’s marketing team over the past six years, including managing TurboTax Paid Search and Paid Social channels, and managing campaign landing pages as a Product Manager on the web team. She has ... Morebeen the lead for Audiences and Personalization for the past two years, driving the strategy for onsite personalization and how we use data and technology for digital activation in advertising.
S111 - DMP 101: I’m Still New. Don’t Hate, Educate.
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Kelly Jo Horton is currently a Senior Engineer of Marketing Technologies at Docker, Inc. She is a 2x Marketo Champion, a former Marketo Principal Consultant, and the former Global Demand Center Manager for Tektronix. Kelly has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Tec... Morehnical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the Interactive Media Peer group. Kelly's super power is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. She is a coffee enthusiast, adventure junkie, a fan of Japanese whisky, and a newly-minted empty nester residing in Bend, Oregon.
S335 - Building a MarTech Stack to Make Your Marketing Sing
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Adam heads up the Customer Engagement & Marketing Innovation (CEMI) group at Takeda. His team liaise with Brands, and provides a Center of Excellence for marketing strategy, execution and measurement. Prior to Takeda, Adam held brand and product marketing leadership roles at Meade Johnson Nutrition and Sanofi-Aventis. He has an MBA from the UMass Isenberg School of Management, and a Bachelor’s of Science from John Carroll University.
S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
SS6 - The Consumerization of Healthcare
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Chris is the Customer Communications Manager at Virgin Holidays in the UK who has a strong background in customer experience gained across the publishing and package holiday industries. With over 10 years’ experience in Email Marketing, Analytics, and Customer Relationship Management. Chris is passionate about enhancing the customer experience through emails and has most recently led the overhaul of the Virgin Holidays Pre Departure customer journey.
S319 - Take a Hike: How Virgin Holidays Ditched the Status Quo & Changed Vacation
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Juli is a 5x Marketo Champion, Marketo Certified Expert and a member of Marketo's inaugural Fearless50 class. She has 18 years of marketing experience, most specifically working within Digital Marketing and has a Ph.D. in Digital Marketing. Juli is currently working as an Assistant Professor of Marketing teaching undergraduates and graduates practical Digital Marketing skills, including Marketo, Salesforce and the Adobe Creative Suite. She is also a part-... Moretime Marketo Consultant working with a number of clients helping carry out Marketing Automation Strategy and Tactics.
W103 - Skinning Schrodinger's Cat II: Fearless MOPs in the Face of the Unknown
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Bernadette Javier is the Senior Web User Interface Manager at Palo Alto Networks, a global cybersecurity leader headquartered in Santa Clara, California, USA. Bernadette Javier has personally driven the integration, roadmap and use of various Adobe technology products to deliver a world-class technical documentation website. Bernadette began her career as an electrical engineer and is currently serving her country as an U.S. Air Force Officer, going on 20 ye... Morears. She is her happiest travelling the world and dominating the volleyball court.
S209 - How Palo Alto Networks Made Documentation Integral to the Customer Journey
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Paul leads the Platform Product team at Albertsons Companies. He and his team are building the new digital experience platform across 20+ Grocery brands (Safeway, Vons, Pavilions, etc) allowing customers to shop their neighborhood grocery store however they want using home delivery, in store, and drive-up-and-go services. Prior to Albertsons Companies, Paul has been in product leadership roles at Peet's Coffee, Major League Baseball Advanced Media (MLBAM), ... MoreApollo Group, and Gap Inc. working on a variety of digital transformation initiatives from launching the first ever Peet's Loyalty program to rethinking the ticket buying experience for Major League Baseball.
S217 - Albertsons' Digital Transformation and the Customer Experience
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Within the NFL, Aaron is best known as the leader of International Fan Centric Marketing & head of the league DMP. Outside of work, Aaron is a father of two & an avid ice hockey player having scored 5 goals in one game in 2011.
S115 - Data Doesn’t Discriminate: How the NFL Builds Relationships with Fans
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Jessica has previously led demand generation and marketing operations teams in various companies from B2B tech startups to global biotech entities. She's passionate about helping people become better marketers and get the most out of Marketo and marketing automation. She's a data and analytics junkie, 4X Marketo Champion, 2018 Marketo Champion of the Year, Silicon Valley Marketo User Group Leader, and holds a PhD in Cancer Biology from Stanford University..
W101 - Analytics That Matter: The Right Report for Every Stage of the Funnel
S333 - Make the Most Out of Your A/B Testing with Marketo
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Fatemeh serves B2C Marketing Professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Her seminal research on personal identity management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and wit... Moreh businesses. Her report "Adaptive Intelligence" further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability. Fatemeh focuses on privacy, identity, customer insights (CI) services, CI strategy, data monetization, data sharing, adaptive intelligence, and consumer preference. Fatemeh's research has featured in The New York Times, The Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times; provided commentary on NPR and the BBC; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at global industry and client events, including Mobile World Congress, CES, SxSW, DMA &Then, and AdWeek.
S103 - Privacy: Not a Trend But a Differentiator
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Raakhi joined GSK in 2005 and has held various commercial roles within the organization. She took on her current role in July 2017 with a company-wide remit to transform how we market products at GSK and leverage digital, data & new technologies to improve performance across the Group. She is responsible for GSK’s Global Marketing Operations and 3rd Party partnerships. She works with a wide range of partners from inside and outside the organization to bring... More innovative thinking to GSK, driving operational efficiencies across the organization, improving how we interact with healthcare professionals, customers and consumers; and making internal processes more efficient. Raakhi’s previous work experience includes marketing/client servicing roles at Unilever, Yanmar, Japan and Grey Worldwide. She earned her post-graduate degree and has an MBA in International Business and MS in Marketing from Temple University, Philadelphia.
S909 - The Journey to Intelligent, Transformative Marketing Operations
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Miguel is the Program Manager responsible for Microsoft Power Query. As part of his role, Miguel is in charge of creating Data Connectivity and Data Preparation experiences that enable data analysts and BI professionals to easily achieve more with their data. These Power Query experiences surface in a wide range of Microsoft products and workloads, including Power BI Desktop, Excel, Analysis Services, Microsoft Flow and the Common Data Service.
L755 - I Can See Clearly Now: Analytics and Power BI
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Lisa currently heads the Communications Transformation team at National Australia Bank, a team within the Marketing and CX Group. Her team is responsible for driving forward the evolution and implementation of NAB’s personalisation strategy, which is focused on driving best in class individualisation at scale through all channels, both online and offline. The team is achieving this by leveraging the power of advanced analytics to uncover customer insight... More and feed this into the experience design process to deliver great communications. Additionally, her team is also very focused on the continual build and optimal leverage of all of NAB’s Marketing Technology solutions – in particular how to optimise NAB’s use of the Adobe Experience Cloud.
S320 - Breaking the Mold: National Australia Bank Evolves in a Regulated Industry
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Laralyn Melvin is the Senior Director, Technical Publications at Palo Alto Networks, a global cybersecurity leader headquartered in Santa Clara, California, USA. Laralyn Melvin is a technical writing veteran with over 25 years working as a writer in Silicon Valley. As Senior Director of Technical Publications at Palo Alto Networks, Laralyn was chartered with building a writing team and launching a new documentation strategy that would meet the needs of a qui... Moreckly growing, enterprise-level customer base. The team, which has grown from one writer in 2012 to a team of 22, has developed an innovative, topic-based documentation portal with 1.1M visits per month and a user base of over 200,000 users.
S209 - How Palo Alto Networks Made Documentation Integral to the Customer Journey
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As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate and scale marketing programs, as a managed service to deliver increased performance and growth. The team designs bespoke marketing operating models & content activation engines for clients leveraging predictive analytics, AI and machine learning to drive improved ROI. Before joining Accenture, she served as the ... MoreEMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network. With more than 25 years of strategic marketing experience, including mastery of highly contextual and personalized customer journeys and digital content, Mendonca also managed the Strategic Marketing Division at Capital Radio Plc. In addition, while at Leo Burnett UK, she managed the $150-plus million media divisions of Procter & Gamble, Kellogg's and Grand Met. While at CIA Media Network, she traded TV airtime for Kraft and Wrigley’s. Nikki serves as a member of the US editorial Advisory Board for The Drum, she is also a member of the ANA Marketing Futures Committee and is on the Board of I-Com’s Global Forum for Marketing and Data Measurement.
S909 - The Journey to Intelligent, Transformative Marketing Operations
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Now in her second season with the Warriors, Vice President of Marketing and Digital Jen Millet oversees Golden State Warriors and the Chase Center marketing team which includes, amongst other departments, oversight of all web and digital platforms, an internal studio group, retail operations, business analytics and youth camps. A marketing professional with over 15 years of experience, Millet most recently served as Vice President of consumer marketing for ... MorePandora where she successfully led a brand redesign and launched several new product lines. Prior to her two-year tenure at Pandora, Millet worked for Rdio, StubHub and Live Nation. She earned a bachelor’s degree in English language and literature/letters from University of Colorado Boulder. Millet lives in San Francisco with her husband, and daughter, Abbey.
S926 - Taking Customer Experience to the Court
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Brad Millett is a Senior Analytics Strategist at Blast Analytics & Marketing, specializing in implementation architecture, reporting, and analysis for both Adobe & Google Analytics. He has worked with clients such as Dow Jones, Hertz Rental Car, Outrigger Hotels and Resorts, and Ulta Beauty. He is a regular contributor to the Blast Analytics Marketing blog where you can find more of his Adobe Analytics knowledge and tips.
S118 - Making Confident Decisions Quickly: Analysis Workspace Tips and Tricks
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Michael is a marketing leader with a consistent track record of driving digital marketing and demand generation success in technology companies. Currently, he leads Campaign Design at Esri, a multi-billion-dollar technology company and leader in Location Intelligence and Geographical Information Systems. At Esri, Michael leads a team that develops strategic market opportunities into cross-channel integrated marketing campaigns, utilizing best-in-class marketing technology and methods.ing technology and methods.
SS1 - Digital Transformation Advances in the High Tech Industry
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James Moade is a self-admitted recovering consultant who has been leading change in digital technology since Al Gore invented the Internet. He currently leads Marketing Operations & Digital Technology for Reynolds American Inc. an American tobacco company which is a subsidiary of British American Tobacco (BAT) and is the second-largest tobacco company in the United States. James is a frequent speaker and thought leader on digital business transformation in t... Morehe face of emerging and disruptive technologies. He is an experienced global marketing executive with expertise within consumer-packaged goods, agriculture, and pharmaceutical industries. His previous work experience includes marketing leadership roles at Mead Johnson Nutrition, Monsanto, and Bayer. He earned his post graduate degree and has an MBA in International Business and the Management of Information Technology from Southern Illinois University, Carbondale.
SS4 - The Digital Transformation Journey Between Consumer Goods Brands and Retailers
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Jeremy Montour leads technology research and development for Target’s Owned Brand Product Design and Development team. He is responsible for leading all aspects of technology strategy and execution supporting; Virtual Development, Emerging Innovation, Collaboration, Product Lifecycle Management, Raw Materials Management, Color Development and 3D Printing. An accomplished retail veteran, Jeremy brings 20 years of experience in Emerging Technologies, IT Strategy, Finance and Operations Management.gy, Finance and Operations Management.
S711 - Reinventing Retail Through Immersive Technologies
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Ryan Mulvaney serves as creative technology manager for the Quicken Loans’ Marketing team, the largest in-house agency in Detroit. Since joining the team in 2011, Ryan has led marketing’s video group, designed a world class production studio, and helped the company grow to becoming the largest mortgage lender in America. Prior to Quicken Loans, Ryan worked as a creative editor and content creator. He studied film and video at Michigan State University, and ... Moreis passionate about the wave of technological shifts changing the way we tell stories.
S906 - Turning Video Upside Down: Redefining Video to Stop the Thumb
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Todd Nacapuy has been serving as CIO for the State of Hawaii’s Office of Enterprise Technology Services since 2015. Under his leadership, the State embarked on major transformation projects, including modernizing its aging tax and payroll systems. The State also began its journey towards a more efficient and effective government through the use of digital signatures under its eSign initiative and paper reduction program, which is projected to save tax paye... Morers $500, 000 and 10 million sheets of paper in the next three years. The Hawaii Department Dashboard, a data visualization and strategic planning tool that tracks IT spend across 16 State departments, was also launched. Todd credits the ETS team for the recognitions it has received nationally and internationally, including the ranking first among 50 states in the Center for Digital Government’s emerging technologies/innovation category and for being awarded the Chaucer Digital Innovation Award. Todd has also earned several awards, including the Trailblazer Award from the CIO Roundtable and Business Executive of the Year by Pacific Edge Magazine.
S920 - Green Hawaii: Digital Innovation in State Government
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John Nardone is the CEO of Flashtalking. He is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. A... Mores CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message.
S949 - Future-Proof Your Analytics & Drive Growth
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JD is a former Demand Gen marketer turned Automation & Operations enthusiast who is always looking to solve the question of "Wouldn't it be cool, if...?" by "hacking the norm" and solving the mundane. Utilizing the entire tech stack to get the most out of marketing's dollars, automation is the backbone to every task. Recently he utilized personalization to empower marketers, confuse competitors, and increase the bottom line. He's a 2x Marketo Champion who bl... Moreeeds purple and embodies the true spirit of being @MarketoGuy.
S334 - Web Personalization and Content AI in the Real World
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Peter Ng is senior technologist experienced in the consulting and advertising industries. He has a demonstrated history of working with top Fortune companies in enterprise development and integrations on commerce, marketing and content management platforms including AEM. Starting his journey as an application developer and tester, Peter continues his tinkering ways as a Solutions Architect helping IBM customers through their digital transformations. 
S943 - Hertz: On the Fast Track to Innovation with IBM and Adobe Experience Manager
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Justin Norris, four-time Marketo Champion, Marketo Certified Solutions Architect (MCSA), and Bizible Certified consultant, is a recognized thought leader in B2B marketing attribution. With over 12 years in the field and 50+ projects under his belt, Justin has gained deep, hands-on expertise in building marketing systems that are reliable, scalable, and easy to use. He currently serves as Director of Solutions Architecture at Perkuto, tasked with helping clie... Morents tackle their toughest marketing challenges, optimizing processes, and using technology to achieve maximum business impact.
W116 - Building an Attribution Engine with Bizible and Marketo
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Delci Organ is a modern marketer and innovative thinker focused on optimization of demand generation activity through the use of marketing automation tools. Her 20+ year career in IT formed her into a highly analytical technical expert with proven ability to empower marketing assets and support the technical software tools integrated to achieve business growth and financial success. Delci has spent over 5 years in B2B global marketing and has led multiple ... Moreimplementations of Marketo and SFDC integrations. Delci works at Nokia as a Marketing Automation Technical Architect.
S339 - Scaling the Mountain: Marketing Operations in Large Global Enterprises
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Joe Reitz joined AWS in 2017, and in his current role as Senior Global Technical Training Manager, he is responsible for training over 950 marketers at AWS how to use various Marketing platforms, like Marketo. Joe has been an active Marketo champion for over 5 years, presented at 4 previous Marketo Summits, and as a consultant he launched Marketo-Fu – a YouTube series designed to give new Marketo users practical advice and demonstrations on how to get the mo... Morest value out of the Marketo platform for their business.
W107 - Marketo-Fu Live: Marketo’s Life-Altering Revenue Cycle Models
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As America’s Un-carrier™, T-Mobile US (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Based in Bellevue, WA, T-Mobile US operates its flagship brands, T-Mobile and MetroPCS, and offers simplicity and “no surprises” to its wireless subscribers. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to com... Morepromise on quality and value. As T- Mobile’s Vice President, Digital Journeys Giles Richardson is responsible for leading the team that leverages the wealth of data we have, see and can augment to create better marketing experiences and meaningful contacts with our customers. Giles has worked within the digital data industry for 19 years specializing in data driven measurement, optimization and personalization of online marketing and the digital experience when people arrive. An economist by training, Giles passionately believes that as the data increases the scope for debate reduces. Giles joined T Mobile in 2017 from Royal Bank of Scotland in London where he held the role of Head of Data and Analytics.
SS7 - What’s Old Is New: The rise of direct-to-Consumer Models in M&E
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Rachel Richter leads Analytics, Insights & Operations at Dun & Bradstreet with global responsibility for predictive modeling, customer segmentation & targeting, customer/market research, marketing & digital analytics, business intelligence and marketing operations. Her expertise in market research and analytics spans industries such as media, financial services and consumer packaged goods. Prior to Dun & Bradstreet, she worked as a Research Director at Turn... Moreer Broadcasting. Her responsibilities included understanding the trends and visitor profiles across Turner’s digital properties, as well as assessing the impact of advertising campaigns.
S414 - Unlocking B2B Account-Based Personalization: How Adobe + Dun&Bradstreet Teams Do It
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Greg is responsible for the leading the Marketing Technology transformation and Social Business teams at USAA. Over the last nine years, he has served in a variety of roles at USAA including marketing strategy, Product Line leadership and marketing Brand management for USAAs Life Insurance and Investment portfolios. Prior to his work at USAA, Greg had diverse experience across several industries including franchise marketing with Sport Clips Hair Cuts as we... Morell as time in the beer business driving marketing for the Gambrinus Company – best known for their flagship brand, Shiner Bock. Greg received his B.A. from St. Edward's University in Austin and his MBA from the University of Texas in San Antonio.
SS5 - The Journey to Digital Transformation in Financial Services
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Jenny Robertson is an experienced technologist and marketer with over 10 years of experience in the field. As Vice President, Technology for ANNUITAS, Jenny leads a team of technologists to assist clients in their demand generation strategies and implementation of marketing technologies. Prior to ANNUITAS, Jenny spent many years working in technology across several industries before shifting her main technology focus to CRM and marketing automation for the ... Morelast ten years. Jenny is a 6-time Marketo Champion, MCE, MCSA, SFDC Certified, member of multiple Revvie-Winning teams, and has been leading the Atlanta Marketo User Group for over 5 years. Jenny is passionate about her work and the marketing technology community!
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Let’s talk about what’s possible. Best Buy’s Audience Management Platform provides customer data and insights for personalization at scale. Jim Roots is a senior product manager in marketing technology and operations, leading efforts for more than five years to engage media platforms including the data management platform, data onboarding, proximity marketing and media attribution. Prior to Best Buy, Jim led programs within medical device, telecom and defens... Moree industries. One of the highlights during Jim’s tenure at Best Buy was leading the Military Employee Business Network, which included organizing efforts to pack thousands of care packages for military members around the globe. Jim is a graduate of the U.S. Naval Academy, a former U.S. Air Force Captain and an MBA graduate from the University of Wisconsin.
S112 - DMP 201: Level 2 Inspiration Session. What’s Next.
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Aaron started his career in the US Air Force as a Communications officer, learning to integrate and deploy complex mobile IT infrastructure in austere locations. He jumped into the civilian world as a Logistics and Distribution Manager with Stryker in Dallas, Texas. Being a member for over a decade, Aaron jumped at a job opportunity at USAA as a business analyst in 2008, and never looked back. He helped build USAA's first Natural Language IVR application and... More researched solutions for shifting customer behavior from the phone channel to the then-burgeoning .com and mobile experiences. He currently serves USAA by leading a team of seasoned analysts to deliver meaningful insights about our digital channels for our membership and our association. Aaron has a Bachelor's of Science in World History from the US Air Force Academy, and an MBA from the University of Texas in San Antonio.
S931 - Delivering a High-Functioning, Strategic Analytics Team
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Since joining Search Discovery in 2014 as an Analytics Architect at Search Discovery, Stew has helped companies large and small make the most of their investments in Adobe Experience Cloud technologies. He began working in digital analytics in 2001 and has personally witnessed the evolution of marketing and analytics technologies from crude server log analysis to the complex integrated data ecosystems of today. An early adopter of Tag Management systems, ... Morehe implemented Satellite TMS at Lands’ End in 2013 prior to its acquisition by Adobe. Since moving to Search Discovery, Stew has guided over a hundred implementations using Adobe DTM and has lead the charge to establish Search Discovery as an industry leader on the Adobe Launch platform including DTM to Launch migrations, fresh implementations, Launch Extension development, and Launch API driven automation.
S607 - Adobe Experience Platform: How to use the Reactor API
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Steve Schultz is a technologist with over 20 years of experience working in digital transformation, marketing and operations. Currently, he heads up marketing technology with ESRI, a multi-billion-dollar company and a leader in geographical information systems (GIS) and location analytics. ESRI’s GIS mapping software is the most powerful mapping and spatial data analytics technology available. At ESRI, Steve manages the data analytics and reporting, web deve... Morelopment, marketing automation and change management teams. He has an MA from San Diego State and a BS from Colorado State University. In his free time, Steve is an avid fly fisherman, paddle boarder, photographer and filmmaker.
SS1 - Digital Transformation Advances in the High Tech Industry
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Resh Sidhu is a multi-award-winning Group Creative Director at AKQA, based in New York. With over 18+ years industry experience she is one of the most well-regarded names in Virtual and Augmented Reality driving the medium forward with her fearless creativity and innovative approach. Resh is a one of a kind creative leader, she exudes creative excellence, a masterful storyteller with superb strategic and design sense, she leads with thought and innovation to... More architect, design and deliver iconic experiences. Resh works across a variety of clients including Nike, Volvo, L’Oréal and Coca-Cola. She is inspired by what’s next and has a vision for how to get there, with a proven track record to motivate and drive her teams to deliver ground breaking work and create the future. Resh joined AKQA from Oscar-winning visual effects studio Framestore where, as Creative Director of the VR studio, she led a multi-disciplinary team across a wide client base. Resh’s groundbreaking work on Fantastic Beasts and where to Find them VR experience for Warner Bros. and J.K. Rowling received critical acclaim and industry recognition. Resh’s role extends well beyond the scope of creative leadership, she talks extensively all over the world on designing compelling experiences. She is a motivational speaker and leader, drawing from over 18+ years of experience in digital mediums, virtual reality, augmented reality, creative design, advertising and marketing. Resh spoke recently at TEDx on Navigating the realms of Virtual reality. Resh is a frequent contributing author to publications such as Advertising Age, Campaign USA, The Drum, Marie Claire, and DigiDay. She has been invited to serve on juries for Cannes Lions, The One Show and The Webbys to name but a few. Resh was awarded an Honorary Doctorate from University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation and advertising. She was named Top 50 creative leader by Creative Review.
S908 - Humanize Your Brand: How to Align with Your Customers’ Values
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As the Director of Digital Marketing - Platforms & Content Strategy, Marc-André has joined Export Development Canada (EDC) to help with their corporate and digital transformation. Fostering a culture of agility and user centricity, he has helped the organization to realign its key processes, technologies and talent to deliver enhanced value throughout the full customer journey. As the owner of the customer tech stack / martech, Marc-André ensures all technol... Moreogies across the business are focused on holistic business outcomes. Through his content marketing practice, Marc-André’s team is building high quality content to inspire, educate, and enable Canadian SMEs to navigate the complexity of international trade.
S956 - Transforming the B2B Marketing Experience Through a Connected Cloud
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Angel is an accomplished data and retail executive with a proven track record for building and leading high performing product, data and analytics teams to support revenue and business growth at Albertsons Companies. Prior to joining Albertsons Angel worked At Sephora and digital agencies owning enterprise data projects and platforms. Her expertise includes data enablement, product management, experimentation personalization, and marketing.
S217 - Albertsons' Digital Transformation and the Customer Experience
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I am an IT Analyst for Under Armour, with a focus on Marketing applications including Adobe Experience Manager and Workfront. During the more than 11 years at UA, I’ve been apart of many digital transformations in different areas of the business. That includes leading the initial implementation of management platforms for the Mac and iPhone/iPad, activating Dropbox across the organization to grow collaboration, and utilizing single sign on with the Adobe Adm... Morein Console across all Adobe technologies including Creative Cloud, Target, Analytics, and AEM.
S222 - Always Connect: Under Armour’s Key to Success with Adobe Experience Manager
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An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David has been with Acronym, a digital marketing agency based in New York City, for 13 years in nearly every role. For the past 10 years, he has led Acronym’s analytics department because all of the "just delegate that to someone else" positi... Moreons are apparently taken. David has over a decade of experience in designing, implementing, maintaining, and helping companies get value out of analytics solutions such as Adobe and Google analytics, working with many dozens of brands such as SAP, Four Seasons Hotels, Frontier Communications, Tommy Hilfiger, Accenture, Buzzfeed, and Humana.
L753 - How to Switch to Adobe Analytics
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A Welsh native, John Stewart joined LendingTree in 2016 to drive the customer experience and front-end technology solutions across the full site experience. Since then, he has successfully replatformed lendingtree.com, including the integration of Adobe Target into a multi-site, multi-platform testing and personalization solution. This has been critical in the creation of LendingTree’s best-in-class optimization program, driving impactful changes to help cus... Moretomers in their financial decisions. John also works closely with Adobe’s product team in the development of new features of Adobe Target, including recommendations, automated personalization reporting and optimization within Single Page Applications (SPAs). Prior to joining LendingTree, John was critical in building the successful personalization and customer recommendations experience across lowes.com, email and the apps. Leveraging Adobe Target to power real-time targeted experiences, he created a scalable recommendations engine that combined customer, clickstream and market basket data to generate impactful product, category, and search-based algorithms. An avid DIYer, John also spent several years at Lowe’s developing innovative digital experiences across all home improvement categories. Before Lowe’s, John also spent time across retail, financial and consumer packaged goods industry in product, marketing and sales roles. https://www.linkedin.com/in/johnstewart5/
S403 - Top Tips on Personalization with Adobe Target Recommendations & Automation
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Santhosh heads the CRM and Digital Marketing Operations for Air Canada. He leads a team of passionate professionals driving engaging digital experience for Air Canada’s extensive customer base. Santhosh specializes in enterprise digital transformation (digital marketing, campaign and content management, social integration, DAM, eCommerce, loyalty), advanced data engineering (big data platforms and analytics, AI and machine learning, business intelligence and... More data science), customer experience & engagement, and marketing product stack. In his 20+ years of progressive career, he has worked with many digital transformation engagements leading and successfully delivering analytics and insights driven engaging customer experience gaining improved conversion, ROI, TTM, revenue and market share. His experience spans establishing vision and strategy, digital product development, enterprise and solution architecture, business architecture, operations management among others.
S936 - Three Ways Air Canada Elevates Travel Experiences with Trusted Customer Data
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Kumar is the global head of marketing data sciences at Hewlett-Packard Inc. and spearheads data science practices and the underlying eco-system within marketing insights and media. In his platform function, he is responsible for managing and evolving HP’s Data Management Platform (DMP), Customer Data Platform (CDP), Media Data Platform (MDP) and the media tagging eco-system. Under the data sciences program umbrella, his remit includes advancing the marketi... Moreng Machine Learning and AI lab, media Account Based Marketing programs, and delivering real-time insights to media audience selection and targeting, personalization and marketing nurturing programs.
SS1 - Digital Transformation Advances in the High Tech Industry
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As a 3x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amand... Morea loves to travel and is an aficionado of all things related to Saturday Night Live.
S336 - Hyper-Personalization: Engage Buyers with a Next-Level Nurture Program
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As the Director of Product at ObservePoint, Matt Thomas’ mission is to educate and enable customers to use the marketing technologies they select for their sites most effectively. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight. Matt delivered training at Omniture and Adobe for over four years before join... Moreing ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements.
S945 - An Easier Way to Make Better Decisions with Better Data: Tag Governance
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Emily Thornton is a marketing technology expert with over 10 years’ experience in the space. As a Senior Technology Consultant at ANNUITAS, Emily works with enterprise clients to implement end-to-end demand generation strategies within Marketo and integrated platforms. Prior to joining the ANNUITAS team in 2016, Emily spent several years overseeing demand generation and marketing automation strategies while working at a few different software vendors. Emily... More is a Marketo Certified Solutions Architect, Marketo Certified Expert, SFDC Certified Admin, 2x Marketo Champion, Marketo Champion Alum, and was awarded Marketing Technologist of the Year 2018 by the Technology Association of Georgia. Emily attended American University in Washington, D.C., where she earned her B.S. in Business Administration, specializing in International Marketing, with a minor in Statistics.
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Edward is the founder of Etumos. He is a 3-time Marketo Champion and has been the Seattle Marketo User Group leader since 2012. He's obsessed with beta releases, templates, new technologies, and just about anything that makes marketing smarter. Edward is the thought-leader in robust/scalable setups, advanced Marketo use-cases, Marketing Operations (MOPs), and Etumos philosophy SCRIM. https://etumos.com/
W115 - Reinventing Lead Scoring: Using Data Science to Market Better
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Naveen Vanam is an AEM Forms Architect at Deloitte Digital, leading various Government and Public-Sector initiatives across the nation. He is a subject-matter expert in digitizing paper-based processes. He leads a versatile team that brings in plethora of skills in emerging technologies, helping clients with various types of system integrations. Naveen provides solution design insights that help clients succeed with their tech implementations.
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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Chris Vandermarel is the Director of Product Marketing at PathFactory. In his role, Chris is often called upon to “go deep” in the marketing tech stack to help solve the tough real-world challenges that sales and marketing professionals face every day. If you’re the kind of marketer who obsesses over A/B tests, loves digging into the data to prove hypotheses, and believes that no idea is too “out there” to try (at least once), Chris is your new BFF.
S336 - Hyper-Personalization: Engage Buyers with a Next-Level Nurture Program
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A 25 year veteran of internal creative agencies, Paul brings a unique view on building, leading, and inspiring teams to reach their full creative potential while balancing the needs of customers and internal partners. Working with world-class brands such as Lands' End, LL Bean, and Orvis, he understands what it takes to thrive as a creative in the ever-changing world of retail. Creating winning user experiences that solve problems for customers - internal and external - is his sole focus.d external - is his sole focus.
S212 - Short-Order Cooks to Master Chefs: Orvis’s Internal Agency Story
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Wendy is the Personalization Lead for Sprint and Boost Mobile. She joined Sprint in 2017 to lead the Boost Optimization Program and later expanded her role to lead the Sprint Optimization Program as well. Wendy brings 15+ years’ experience in eCommerce, digital analytics, optimization program management, end-to-end AB test and personalization solution design and execution for both enterprises and startups. Wendy has a MIS and MBA in eBusiness and IT Management.nt.
S411 - Adobe Target Essentials: How to Ensure That You're Set Up for Success
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Collin Whitehead is the Head of Brand at Dropbox. His team defines, guides, makes, and manages creative for the Dropbox brand. Since joining Dropbox he has led the creative process for the recent overhaul of the visual identity system, voice and tone, brand campaign, and new company mission. Prior to Dropbox he was an Executive Producer at West Studios working with startups to build and launch their brands. Collin’s roots are in advertising where he got his ... Morestart at Goodby Silverstein & Partners. Outside of Dropbox Collin is an author, and public speaker helping build the craft of process design.
S907 - Creatives Are from Mars, Marketers Are from Venus
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Penny Wilson is chief marketing officer at Hootsuite, the most widely used social media management platform. She leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences. Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merril... Morel Lynch. Penny enjoys spending her free time with family and friends, running, hiking and skiing.
S944 - Unlocking the Value of Social: How to Achieve ROI Beyond Marketing
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Matty Wishnow leads the Experience Optimization offering for Accenture Interactive North America. Prior to acquisition by Accenture in July 2017, Matty was the Founder and CEO of Clearhead, an award-winning optimization agency and consultancy. Before Clearhead, Matty served as the Chief Digital Officer for the Warner Music Group. Matty arrived at Warner Music Group in 2007 via the acquisition of another one of his start-ups, Insound, the first vinyl record s... Moretore on the internet. Matty is a graduate of Brown University and currently lives in Austin, TX with his wife, three kids, two dogs and thousands of vinyl records. When not with his family, Matty is espousing the benefits of evidence-based design and Problem-Solution Mapping with Accenture colleagues and clients.
S417 - Guideposts to Help Executives Find the Beach of Personalization
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Matt Wudy is the Vice President of Technology Product Management at Kohl’s, where he is responsible for Enterprise Analytics, Data Science, Marketing Technology, and Personalization Systems. He has 18 years of experience in technology, analytics, and agile delivery. Matt started his career at Accenture, where he found his passion for leveraging data and tech to unlock the most complex insights. He has consulted leading companies across many domains and ... Moreindustries, specializing in both B2B and B2C data driven Marketing. Matt and his wife love travel and live music, sometimes combining both passions into one event, especially when Pearl Jam is playing someplace interesting. In addition, he is a volunteer hockey coach and a supportive dance dad.
S109 - Creating an Audience Center of Excellence
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Praveen Agrawal
Client Partner, Tata Consultancy Services

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Praveen is a senior business leader within Communications, Media and Information Services practice of TCS. I partner with clients to deliver innovation, strategy and transformation required to navigate a digital economy. I lead the efforts required to enable core skills for transformation by brining best practices of agile-based global delivery, cloud-first approach and automation led services operations. My recent endeavors are to help client’s strategies ... Morein the area of enriching customer experience through AI-based personalization, hyper connected enterprise, and machine based advisory. While I’m not at work, I like to spend time with family and enjoy reading books.

S939 - Award Winning Journey to a Personalized Digital Customer Touch Point
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Fernando Alfaro Montesinos
Senior Data Architect , TELUS

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Fernando Alfaro is a Senior Data Architect at Telus Canada. He has over 15 years of experience in Telecom working on web development, analytics, digital marketing, marketing automation, data engineering and personalization. He spearheaded the adoption of the Adobe Experience Cloud at Telus Digital. He has gained extensive experience implementing Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign assuring these Adobe tools work in tandem... More with Telus Internal Systems. Fernando is also the Business Data Steward for the Telus digital data where he supports other teams to make sense of the digital data as well as advising on privacy and governance.

S409 - How Telus Uses Adobe Target Server-Side to Expand and Scale Personalization
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Joseph Ambeault
Sr. VP of Product and Technology, Discovery Inc

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In his role as Senior Vice President, Product and Technology, Joseph Ambeault is responsible for all product, engineering, design and program management efforts across Discovery’s U.S. Digital organization. Prior to joining Discovery in March 2017, Ambeault spent 11 years in product roles leading the start-up of multiple media and entertainment businesses for Verizon. He was part of the leadership team that launched the Verizon Digital Media Services busin... Moreess, which has grown to become one of the largest content delivery networks. He served as Chief Product Officer and then Chief Executive Officer of Verizon’s joint venture with Redbox for a subscription OTT video service. Prior to his roles at Verizon, Ambeault held technology, product and marketing roles for SeaChange International. Ambeault is a member of the National Television Academy of Arts and Sciences Technology committee. He holds a bachelor’s degree from Brandeis University and is based out of Discovery’s New York office.

S105 - DMPs of the New Age: Real-Time Data Activation in Market
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Nichole Amberg
Visual Designer, Sacramento Kings

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Nichole Amberg is a Visual Designer for the Sacramento Kings. When she's not pushing pixels and creating digital experiences, you'll find her travel hacking her way around the globe in search of adventure. Nichole is passionate about design thinking and creativity.

S925 - Sacramento Kings: Accelerating Customer Experience Time to Market
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Jay Baer
Speaker, Convince and Convert

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Jay Baer helps businesses clone their customers. He has created five multi-million-dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning So... Morecial Pros podcast. He's also an avid tequila collector, and a certified barbecue judge. Hang on to your seats…. here comes Jay Baer!

S503 - Talk Triggers: Turn Your Customers into Volunteer Marketers
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Hot shot brands at
Summit 2018.