President & CEO
The top thinkers and leaders in digital are coming to Summit. Learn from entrepreneurs, innovators, and marketers who continue to push the boundaries in marketing to create outstanding customer experiences. Check back often as we continue to add new speakers.
President & CEO
EVP & GM Digital Experience
EVP & CMO
VP Experience Cloud Strategy & Business Operations
Defensive End, NFL
President & CEO
EVP & GM Digital Experience
EVP & CMO
VP Experience Cloud Strategy & Business Operations
Defensive End, NFL
Global Client Partner
Senior Technology Manager
Manager of Digital Transformation
Dick's Sporting Goods
Katie Begandy is a Digital veteran with 13 years of experience in digital media, adtech, training, and influencing change. Most recently she has focused on Marketing Transformation as the Manager of Digital Transformation at DICK’S Sporting Goods. As such, Katie serves as a change agent who is passionate about customer-centric marketing practices. Over the past year, Katie has been co-leading the implementation of Adobe Audience Manager, including building the vision, roadmap, and roles necessary for adoption and success. She also co-leads DICK’S Digital IQ program in which she designs and conducts training for various functions. Prior to her role in Digital Transformation, Katie built and led DICK’S Performance Media function for five years. She is familiar with various Digital Media channels, including Search Engine Marketing, Product Listing Ads, Affiliate Marketing, Paid Social, and Programmatic Display. Katie also has six years of agency experience where her responsibilities included hands-on campaign management and execution, as well as creating and delivering training programs for internal and external audiences.
Executive Director Digital Technology
Brent leads the Digital and Marketing Technology platforms at iag Australia. He is a technology leader and digital strategist with more than 20 years of experience in telecommunications, financial services, travel and digital services. Brent has demonstrated success internationally building and leading high performing digital technology and marketing teams utilising Agile best practices. With over 10 years senior leadership and digital strategy experience his achievements include delivering board level Digital and Innovation Strategies as well as driving cultural, organisational and technology transformation.
Digital Marketing Senior Manager
Brent Chaters is a Senior Leader in Accenture’s Interactive practice based out of Toronto. He has over 16 years of Digital Marketing experience both client side and agency side across multiple industries covering Analytics, Campaign Management, Media Optimization, Search and Marketing Automation. He has worked on projects focused on B2B and B2C Campaign optimization and management focused on acquiring and retaining customers, marketing programs to segment and target content when needed at the right time and analytics strategy development. He has taught interactive marketing for Harvard’s Global Executive Master Digital Business offering and is the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences
Brian Collins is Chief Creative Officer of COLLINS, an independent brand and experience design company in New York City and San Francisco. In 2016 COLLINS was named by Forbes as one of the companies reshaping the future of brand building. In 2017 they were included in “50 Places That Creative People Would Kill to Work At,” along with Tesla, Pixar, Apple Google, and Disney. Over his career, Brian has won every major creative award. His team's work has been featured in The New York Times, Businessweek, Creativity, Fortune, NBC News, ABC News and Fast Company, which named Brian an American Master of Design. In 2017, COLLINS developed the concept and design for Ford’s City of Tomorrow, focusing on the future of urban mobility. Most recently they launched the re-imagination of Dropbox, the popular online storage platform. Their clients include some of the world's leading companies including Spotify, Facebook, Nike, Instagram, Microsoft, Target, Airbnb, The Guggenheim Museum and The Coca-Cola Company. For ten years prior to founding of COLLINS, Brian was Chief Creative Officer of the brand and design division of Ogilvy & Mather Wordwide and remains a member of the agency's Creative Board. Brian was made a Distinguished Alumnus of The Massachusetts College of Art & Design in 2004 and received an Honorary Doctorate from the Art Center College of Design in 2008. In January he received The Shannon Luminary Award from Nokia | Bell Labs in recognition of his team's leadership in design and innovation. Brian speaks globally on the effect of design on the future including at Kellogg, Columbia, Princeton, Design Indaba, The Next Web, PopTech and the World Economic Forum in Davos, Switzerland. Brian has been a professor in the Graduate Program of the School of Visual Arts since 2001. He is a Director of The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in design and advertising.
VP, Digital Commerce
A customer-focused, technology-savvy professional who has been instrumental in developing strategic growth opportunities and has a successful track-record of exceeding revenue, operational and NPS targets. He has built innovative digital products, implemented and optimized digital sales and service experiences, with a specialty on the application of big data and marketing innovation. He has experience in digital product development, digital marketing, customer experience, loyalty, big data, marketing automation, and innovation. Equally comfortable in corporate, agency and startup environments, he has demonstrated the ability to add value in different scenarios and offers diverse industry experience in financial services, automotive, telecommunications, retail, and utilities. Recognized for strong leadership and relationship skills, he has effectively managed teams from 2 to 130, along with complex internal and external relationships. He has scaled high performance cross functional teams and as a strategic leader, coached and mentored them by cultivating a spirit of collaboration. He is an ENTP He likes funky socks He has 2 kids He will challenge rules to drive innovation He plays the drums He works hard and has fun doing it
Craig I. Forman is the President and Chief Executive Officer of McClatchy. Forman is a private investor and entrepreneur, a former media, technology and telecommunications executive and former Wall Street Journal bureau chief and foreign correspondent. He has held senior executive roles with Earthlink, where he served as President of the Access and Audience business and Yahoo!, where he headed News and Information, as well as Time Warner, Infoseek, and Dow Jones. Since 2009, Forman has served as a director on a variety of public and private company boards, including mobile ad platform Digital Turbine Inc., video platform Yume Inc. and Yellow Media, Inc., a Canadian publisher of print and digital business directories. He continues to serve on the Yellow Media board. Previously he served as executive chairman of WHERE, Inc., a leading mobile-advertising technology network acquired by eBay Inc. in 2011. Forman began his career as a foreign correspondent and editor for The Wall Street Journal. He worked as a deputy bureau chief in The Wall Street Journal’s London bureau and later served as bureau chief in the newspaper’s Tokyo bureau. While based in London as the Journal's Deputy Bureau Chief, Forman was a member of the 1991 Persian Gulf War reporting team that was finalist for a Pulitzer Prize.
Director Digital MarTech & Analytics
With over 15 years’ experience spanning digital IT and digital marketing, Will Fraley leads teams that cover the marketing technology space across Sprint, Boost Mobile, and Virgin Mobile. Will is passionate about technology, meeting the needs of his customers, and building great teams that build great products. His teams oversee definition, implementation, and collection of digital data, audience management technology and strategy, A/B testing and optimization, data distribution governance, enterprise tag management, and multi-channel analytics. Always looking to innovate, Will encourages creative and scalable problem-solving and discipline from his teams. Separate from Sprint, Will began his career as a civil and environmental engineer and later was an executive manager of an offshore software development start-up.
Sr Strategy Analyst
Meagan Gentry is a data science practitioner, with a passion for solving difficult business performance problems and driving process excellence. She is currently with Lenovo's Global Analytics and Operations' Marketing team, leveraging Adobe for several analytics projects. She has a background in Statistics and Economics (BS from North Carolina State University).
Industry Analyst & Founding Partner
Director, Digital Marketing
Global Head of Marketing
Director of Digital Marketing
Oregon Community Credit Union
Bestselling Author & Entrepreneur
Bestselling Author & Entrepreneur
Dan Heath co-wrote three of the most-loved business books of the past decade: Made to Stick, Switch, and Decisive. All three were New York Times best-sellers. Together the Heath brothers' books have sold over two million copies worldwide and been translated into 33 languages. Their latest book, The Power of Moments, explores why certain brief experiences can jolt, elevate and change us—and how we can learn to create these extraordinary moments in our life and work. Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs who fight for social good. He is also an entrepreneur himself, having founded Thinkwell, an innovative education company that will celebrate its 20th anniversary in 2017. A former case writer for Harvard Business School, Dan was named in 2013 to the Thinkers 50, a ranking of the world’s 50 most influential management thinkers, and also to Fast Company magazine’s list of the Most Creative People in Business. He has delivered keynotes or workshops for teachers, police chiefs, U.S. senators, interior designers, Navy admirals, healthcare leaders, marketers, ministers, and countless executive teams, across 26 countries on 6 continents. (He’s still waiting for that invitation from Antarctica.) Dan has a Master of Business Administration degree from the Harvard Business School, and a Bachelor of Arts degree from the Plan II Honors Program at the University of Texas at Austin. He lives in Durham, North Carolina.
Director, Digital Product Management
Sr. Manager, Personalization & Customer Analyics
Jeff has helped clients drive positive ROI for over 20 years through marketing strategic services and leadership of customer analytics and behavioral testing. Jeff has extensive experience in crafting and managing complex marketing programs using several platforms in the Adobe Experience Cloud. For Subway, he has also used his extensive experience in building and running a digital analytics and experience optimization service with his clients.
Senior Manager, Acquisition Analytics
Shannon works across all of Conde Nast’s brands – including The New Yorker, Vanity Fair and Wired – focusing on optimizing the customer acquisition funnel. She works closely with the consumer marketing and data teams, leveraging analytics to provide insights around audience behavior and loyalty to drive acquisition and retention strategies. These insights help with making informed decisions on the right segmentation, structure and messaging for marketing campaigns and other consumer facing revenue opportunities. Shannon’s background is in insights and analytics driven consulting, having supported digital strategy, product and marketing teams across several industries. She is a graduate of the University of Pennsylvania and based in New York City.
Web Analytics and Optimization Lead
National Bank of Canada
Moharan is a web analytics and optimization lead at National Bank of Canada. He is responsible for defining and implementing a robust and scalable server and client-side data collection and behavioral application strategies, in partnership with digital architects, developers and other digital marketing experts. Moharan’s specialties include marketing analytics and strategy, customer acquisition, digital experience, and big data. He is a graduate of John Molson School of Business at Concordia University and has over 7 years of experience in digital marketing. Thanks to Moharan’s agency and client-side experience, he is able to understand the issues that we are facing in today’s marketing analytics world: particularly the challenges of collecting, unifying and consuming data sources to understand the complete picture of marketing initiatives as well as the adoption of a results-based culture. He believes that in order to succeed in marketing analytics it is important to focus on 4 key elements: standardized KPIs, automated KPI measurement, centralized data platform and automated reporting and insights. He is confident that by focusing on these 4 aspects, analytics experts would be able to influence their stakeholders to evolve into a data-driven decision making culture.
Director, Advanced TV & Digital Sales
DISH Media Sales & Sling TV
Adam oversees advanced television and the digital and television convergence for DISH Media Sales. In this role, he leads Sling TV, DISH Anywhere and all advanced television advertising sales, business development and operations. Adam sits as Co-Chairman of the Interactive Advertising Bureau’s (IAB) Advanced TV Advisory Board, a member of the IAB’s Board of Directors for the Video Center of Excellence, a member of Freewheel’s Council for Premium Video as well as a Digital committee member for the National Association of Broadcasters. Adam is a graduate of the Roy H. Park School of Communications at Ithaca College majoring in Television/ Radio and Politics as a minor. He currently lives in New Jersey with his wife Melissa and their two sons.
Head of TELUS Digital Marketing Cloud
Sach serves as Head of Digital Marketing Cloud at TELUS, leading a transformative program which encompasses the TELUS Digital marketing technology stack to deliver contextually relevant, right-time consumer experiences for the enterprise across all core lines of business. His team is responsible for delivering a best-in-class customer experience by overseeing implementation of digital data, audience management technology and strategy, A/B testing and optimization, data distribution governance, and multi-channel analytics driven by Adobe Experience Cloud. Sach is a seasoned professional with extensive experience in the telecommunications arena with a proven track record of leading digital transformation at three large Canadian telecom companies. He has scaled high performance cross functional teams and as a strategic leader, coached and mentored them by cultivating a spirit of collaboration. Sach has a Master of Business Administration degree from the McGill University, and a Bachelor of Engineering (B.Eng), Telecommunications.
Shawn serves as Chief Digital Officer at TELUS, driving the digitization strategy for the enterprise across all core lines of business. His team is responsible for delivering a best-in-class experience supporting customers, team members and prospects that accelerates TELUS' competitive advantage, delivers on our customer-first commitment, and our goal of becoming the most recommended company globally. As part of TELUS’s digital transformation, Shawn is using lean startup principles, agile techniques and platform thinking to generate ongoing customer feedback to bring an industry-leading customer experience.
Anthony is an experienced Marketing Manager and Marketing Technologist. Currently leading the Marketing Automation team at IAG he is responsible the IAG Direct Marketing Transformation initiative to design, build and implement a data lead, digital marketing eco-system driven by Adobe Experience Cloud. Experience in leading high performing digital transformation and customer marketing teams to create contextual and highly personalised customer experiences. Specialising in customer journey design orchestrating both online and offline channels, data driven personalisation and highly relevant and engaging creative.
Chief Creative & Content Officer
Leland is the Chief Creative Officer of Chobani. In 2017, Fast Company ranked Chobani as the 9th most innovative company in the world. Fortune selected it as a "Brand that Matters." Fortune selected it to its "Brands Changing the World" list. Adweek recognized Leland as a "Young Influential;" Campaign Magazine honored him as a "Global 30 Under 30;" and Graphic Design USA selected him to its "People to Watch" list. In 2016, Forbes named COLLINS — the design consultancy Leland co-founded and ran as CCO — as an agency defining the future of brand building. That same year, Fast Company chose his team's global redesign of Instagram as the year's best. The previous year, Fast Company, Wired, and Design Week also named his global redesign of Spotify as the year's best. In 2015, Forbes praised his team's music video for Azealia Banks as "the future of music videos." His work has earned honors from Cannes, One Show, Fast Company, AICP, Effies, Type Directors Club, 4As, FPO, Graphis, Communication Arts, among others. It is also included in the MoMA's permanent archives. A sought-out speaker, Leland frequently speaks across the globe: Mexico's Ministry of Economics, SXSW, Yale School of Architecture, Princeton, IBM, Mattel, the Museum of Art & Design, HOW-Dieline, Design Management Institute, 4As, RGD, AIGA, and the New Zealand CEO Summit, among others. He has chaired and sat on juries for AICP Next Awards, Dieline, Jay Chiat Awards, EFFIEs, ADDY Awards, and the Print Design annual. A faculty member of the School of Visual Arts MFA program, Leland teaches “Systems Design” and “Designer as Entrepreneur.”
Digital Clarity Group
Head of Digital Analytics
Rob McLaughlin is Head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalization to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.
Senior Digital Strategist
Nicolas Mériel has gathered over 15 years of online experience and has worked as interactive marketing manager at eCommerce service provider GSI Commerce (now eBay Enterprise). Nicolas then joined Omniture (now Adobe) in the role of team lead Test&Target EMEA. During the acquisition by Adobe, Nicolas had the opportunity to join Adobe Training Services as a corporate trainer & consultant for all Omniture powered solutions as well as Adobe Scene7. In 2012, Mr. Mériel joined Swisscom, Switzerland’s leading telecom provider, as senior online business strategist. Nicolas speaks five languages and has been a regular speaker at Adobe Summit. At Adobe Summit 2017 in Las Vegas as well as London he received the #1 prize in the "Mindblowing Optimization" contest with SHAKE (Super Hot Awesome Killer Experiences) http://exploreadobe.com/adobe-experience-business-awards/
Marisa Nelson works in Digital Strategy for U.S. Bank’s Retail Payments Solutions division. Having always been fueled by data driven marketing, her entry into the world of DMPs in 2016 left little doubt that this is where her career is headed. She enjoys digging into unknown territory, making valuable connections and unearthing new opportunities for the business. Prior to her role as Digital Strategist, Marisa led the email channel team and worked in digital marketing execution and content management; her career began at a local start-up marketing agency. In 2013, she was the proud recipient of the Direct Marketing News 40 Under 40 Award as well as a two-time winner of U.S. Bank’s Pinnacle Award and member of the 2014 Dynamic Dozen. Marisa joins us from Minneapolis, MN, where she lives with her husband Shea and their three children ages 6, 3 and 2. She enjoys reading, running, snow skiing, spending time on the lake and recently enjoyed a 10 year wedding anniversary trip from Seattle to San Diego driving the Pacific Coast Highway.
Manager, Web Analytics
Meghan Powers is a web analytics data and implementation specialist at CarMax. CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for fourteen consecutive years. Meghan has over twelve years’ experience successfully leading Abode Analytics and Target implementations, and currently serves as the Adobe Analytics and Target product owner for CarMax. Prior to joining CarMax in 2015, Meghan was a senior web analytics manager at SiriusXM and holds a degree in Marketing and Hispanic Studies from the College of William and Mary.
Global Head of Digital Marketing
As Global Head of Digital Marketing at KPMG, Nelly Radfar is responsible for leading the strategic development and implementation of Digital Marketing and Communications capabilities for a $26.4B professional services firm operating in 154 countries. She drives the implementation of global digital strategies to develop organizational competency in digital marketing channels and technologies. An engineer by training, Nelly is passionate about the application of technology in client experience. Prior to joining KPMG, Nelly served as Vice President of Technology at Publicis, where she led the Technical Strategy and Development of Digital Marketing initiatives for clients such as Bank of Montreal, WestJet, Rogers, LG and Nestle. She led highly successful programs with several innovative campaigns. Nelly holds a Master’s degree in Computer Software Engineering and an MBA from Rotman School of Management of University of Toronto.
Technical Program Manager
As VISIT FLORIDA’s Technical Program Manager, Michael Rankin, is responsible for integrating and sustaining the company’s digital marketing platform that supports marketing efforts designed to continue the flow of more than one hundred million Florida visitors each year. He led the consumer website upgrade that involved a user experience update as well as a full content audit and update for close to five thousand pages. Prior to joining VISIT FLORIDA in 2014, he spent over ten years supporting the U.S. Air Force as an active duty member and as a software development contractor responsible for maintaining several key back-end business systems. Most recently, Michael served as the Lead Engineer for a redesign of the U.S. Air Force’s Portal, a custom content management system that supports over eight hundred thousand unique users annually. He is a graduate of Florida State University and resides in Tallahassee, FL.
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his VoC research-based strategies achieved for companies such as IBM, MassMutual, Microsoft, QVC and Gilt. ERDM conducts specialized CX/Personalization VoC research to identify high impact CX strategies which generate significant increases in revenue for corporations. Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain’s BtoB Magazine as one of the 100 Most Influential People in Business Marketing. His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffington Post, CMO.com, Forbes, CustomerThink, CRMC and Business2Community. Previous books; Opt-in Marketing and Integrated Direct Marketing. email@example.com, @ernanroman, www.erdm.com
Chief Digital Officer
Rob Roy is Chief Digital Officer for sprint.com and boostmobile.com, charged with driving digital transformation across multiple functions, with an emphasis on sales, marketing, and technology. He has a MISSION TO DELIVER THE LARGEST SCALE, DIGITAL TRANSFORMATION of any Fortune 100 company to date, and help Sprint become a mobile- and digital-first company. He is developing, leading, and implementing digital strategies for a broad group of initiatives to include customer acquisition, care and retention, and other marketing and sales channel initiatives to drive the company’s development of a one-to-one relationship with its customers. The role is focused on continuing Sprint’s digital evolution, developing and driving strategies which fuel growth, achieve strategic and operational goals, and address significant opportunities for cost savings. Prior to his current role, Rob served as SVP - Head of eCommerce and Digital Revenue for comcast.com and business.comcast.com from 2015 – 2016, responsible for the e-Commerce and Digital Revenue activities for the #1 cable company in the US, including strategic vision, product development and sales across all digital channels for both residential & business, serving more than 22 million customers and accounts. Rob also served as Head of eCommerce and Digital Marketing for timewarnercable.com and twcc.com from 2011 – 2015, responsible for the eCommerce, self-service and digital marketing activities for the #2 cable company in the US, including eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential business, serving over 14 million customers.
Senior Testing & Optimization Manager
Steve Rude is the Senior Testing & Optimization Manager for the Legal Division of Thomson Reuters as well as a lead testing, optimization, personalization, implementation, integration, and analytics consultant across multiple Thomson Reuters business units. Steve has been testing for 6 years - mostly as a one person testing team. He started the testing program at Thomson Reuters Legal from scratch and has enjoyed great success, winning several testing awards along the way. He has consulted with and mentored multiple other businesses in various stages of testing, and been reviewed as having an extremely robust and mature testing platform. Steve loves to share with others that have a passion for testing and optimization.
I’m a site analyst at Cars.com who is always looking for new insights into visitor engagement. For fun, I record classical music for local musicians.
Digital Optimization & Experimentation Lead
Chad is a frequent, highly-cited contributor to leading optimization blogs including ConversionXL.com and WiderFunnel.com, and before joining Subway consulted with many Future 50 brands. Chad leads a service providing Subway with the strategy, design, implementation, and analysis of winning experiments. Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps. Chad has the ability to explain the power of optimization on any level, to the statistics minded data scientist to the company's most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer's mindset.
Lead Software Engineer/Data Scientist
Margarita Savova is a Lead Data Scientist at Adobe Experience Cloud Platform/Audience Manager (AAM). She studied Computer Science at the Technical University of Sofia and the California State Polytechnic University of Pomona. Margarita has spent most of her career working in the digital marketing industry, designing and building large-scale data intelligence systems. Since joining Adobe in 2011, she has worked on various components for AAM and the Adobe Experience Cloud Platform: look-alike modeling, cross-device stitching, data collection, user profile storage to name a few. Margarita is passionate about Machine Learning and Big Data Analytics.
Director, Product Management
Digital Product Manager Lead
Director of Corporate Marketing
Kamran Shah is the Director of Corporate Marketing at Silicon Labs and has over fifteen years of experience across engineering, product management, and marketing. Kamran holds 19 patents, is an avid runner with a Marathon best of 2 hours and 48 minutes, and is an active board member of non-profit charities including Green Doors.
VP of Brand
Dmitri Siegel is the Vice President of Global Brand for SONOS. In his role he oversees all brand experience, brand activation, paid media and brand creative. While at SONOS he has led the launch of flagship retail, award winning brand campaigns, digital commerce transformation and re-branding. He has also led the creation of an in-house creative studio which drives the brand in all channels. Prior to joining SONOS, Dmitri spent five years as the Global Creative Director and V.P. of E-commerce for the outdoor apparel brand PATAGONIA. Before that he was the head of Marketing and Creative for URBAN OUTFITTERS. Dmitri earned his MFA in Design from YALE and has published widely on the topics of Design, Technology, and Culture. He lives in the hippie enclave of Ojai, California but always wears black just to keep people on their toes.
Senior Solutions Architect
Clayton Smith joined T-Mobile full-time in August 2015 as a Web Analytics Implementation Architect for Adobe Analytics. In January of 2017 he also took on the responsibility of further standing up Adobe Audience Manager which turned into a Product Manager role. Beyond managing the operations of AAM, he also acts as a Multi-Solution Digital Experience Architect facilitating data integrations and personalization campaigns using the Experience Cloud across the Enterprise. Prior to T-Mobile, Clayton was a Web Analytics Analyst and Implementation Architect and has worked with various web analytics platforms. In his free time, Clayton volunteers helping small companies stand up their digital marketing and analytics implementations. Clayton lives in Seattle with his Fiancé Brittany and their Goldendoodle, Finn. Like a typical Northwest native, Clayton loves outdoor activities like Golfing, Skiing, Tennis, Soccer, and going to dog parks.
Sr Director Marketing
True Value Company
Sue leads True Value’s Omni Channel Strategy which includes all facets of ecommerce, loyalty marketing, campaign management and digital marketing. Sue has 20 years of experience in marketing, product development and sales in the retail and travel industries. Prior to True Value, Sue was Director of Loyalty Marketing at Sears Holdings, where she helped create and launch Shop Your Way Rewards an enterprise wide customer engagement initiative that won the 2011 Master of Enterprise Loyalty Award from Colloquy. Sue spent over 10 years at United Airlines in leadership roles for Mileage Plus partnerships and program operations, ecommerce business development, and passenger sales. She is a graduate of Michigan State University and resides in the Chicago area.
VP of Global Design
VP of Global Design The Coca Cola Company: James Sommerville is a key leader in one of the world’s most valuable and innovative brands. His works over the last 5 years has been seen by billions of consumers, in over 200 countries. James joined The Coca-Cola Company in 2013. In his short time, he has been instrumental in re-branding over 20 global brands across the Coca Cola portfolio. James recently led and launched the design of the ‘One Brand Strategy’ and “Taste the Feeling” global campaign for the Coca-Cola trademark. This global campaign was launched in 200 markets in a 24 hour period – the largest single campaign in the history of marketing.
Senior Digital Marketing Partner, VP
As the manager of Digital Personalization for Citizens Bank, Sarah is responsible for driving the strategic framework and evolution of 1:1 digital marketing. Her responsibilities span across all products and services within the bank. In this role she’s developed cross-channel partnerships to help the Bank become a leader in personalized marketing through attraction, not distraction. Her efforts have helped Citizens to increase sales and engagement through targeted experiences in the digital space. In her 6 years at Citizens Bank she’s also contributed to growing the Digital Media channel (paid, earned, owned). Sarah has 15 years of experience in the digital space. Prior to joining Citizens, she spent almost a decade focused on planning and execution of online acquisition tactics, specifically driving growth via digital channels such as SEO and SEM.
Lead Conversion Optimizer
National Bank of Canada
R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. He's also the author of the popular business strategy and technology blog "A Software Insider’s Point of View". With viewership in the 10's of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. In fact, this impact of digital disruption is real. However, it’s not the technologies that drive this change. It’s a shift in how new business models are created. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital. He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets. Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.
Digitial Marketing Specialist - Email
Jimmy Wojtila is a Digital Marketing Specialist for Vitamix. In this role, he focuses on the email strategy/customer experience across the household, commercial, and international markets. Before dipping his toes into the culinary and consumer goods world, Jimmy’s career spanned the hospitality and entertainment industry, working with leading brands such as The Walt Disney Company and Universal Orlando Resort. Jimmy strives to bring an elevated customer experience to the email program within the Vitamix organization, delivering timely and personalized messages to customers, at an individual level, through the various stages of the customer lifecycle. When he is not filling your inbox with beautifully personalized content, Jimmy is a singer with the Cleveland Pops Orchestra Chorus in Cleveland, Ohio, and a volunteer at the Cleveland Playhouse Square.
Director, Channel & Digital Intelligence
Starwood Hotels and Resorts
An analytics professional with 10+ years of strategic leadership across multiple disciplines. Passionate about travel and hospitality, with an extensive background using data and analytics to create actionable insights that help define customer marketing and engagement strategies. As Director of Channel Intelligence & Digital Analytics at Starwood Hotels & Resorts Worldwide, Jennifer manages and leads a team of analysts supporting the needs across the global organization. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. As a combined company with Marriott International, she’s currently focused on integrating data management and governance practices to drive actionable information from the massive amounts of data collected by both companies.
Chief Marketing Officer
USA TODAY NETWORK
Andy Yost is the Chief Marketing Officer for Gannett Co, Inc where he is responsible for all brand & consumer marketing for Gannett and its portfolio of USA TODAY NETWORK media brands (USA TODAY and 109 Gannett U.S. Community Newspapers). With a passionate focus on the customer, he has created customer-driven marketing programs that have led to outstanding revenue and retention results for a wide-range of premium brand companies. In his current role, Andy is responsible for leading Gannett’s efforts to build, engage and retain audience across its portfolio of media brands at a local and national level. Prior to this role, he led Gannett’s Consumer Marketing organization where he expanded the traditional focus of circulation marketing to more broadly encompass multi-platform initiatives that span the full range of audience engagement & monetization opportunities beyond subscription sales. Prior to joining Gannett in May 2014, Andy served in a range of senior marketing leadership positions in media/entertainment and financial services industries having worked for Viacom, Dow Jones, Columbia House and American Express. Andy received his MBA from Columbia Business School and his BA from Bucknell University.
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