Sessions

Summit sessions will give you the latest strategies for bringing together all your data and content into a single place, so you can deliver the ideal experience to every customer, every time. Choose from more than 200 sessions and hands-on labs across eight tracks.

Add to your Summit experience by attending in-depth preconference training. Preconference courses, sponsored by Adobe Digital Learning Services, are available at a greatly reduced price. See what preconference courses are available.

Registration info

Tracks

  • Cross-channel Marketing

    Consumers want it all—online and offline experiences that are seamless and personal. Consumers are digitally empowered. In seconds, they can research a brand and make an informed decision about a purchase. The best plan of action is to meet them at that moment with a relevant message. But here’s the catch: many customer experiences are broken. Messages aren’t integrated. Critical data is spotty. And marketers lack a centralized place to manage it all. The result is the wrong message at a critical moment. The good news is that Adobe can help you connect all your channels with a consistent experience. Join Adobe experts and your peers to learn how to get a complete view of your customer, real-time engagement metrics, and optimization tools. Then you can act on data insights to deliver personalized experiences to each customer, at the right moment, through multiple channels, and still have one consistent voice.

  • Customer Experience

    Digital is changing everything. Consumers have infinite choices in content. They’re connected to an explosion of devices. And they want every experience with your brand to be seamless. In order to meet the demands of digital, you need to become an experience-led company—a company that delivers in-the-moment experiences that are compelling, personal, useful, and delighting the customer at every touchpoint. With these qualities, your brand experiences can create a real connection with your customers to build lasting loyalty. Adobe Marketing Cloud helps you deliver a standout customer experience, from content creation to delivery, measurement, and refinement. Join Adobe experts and partners for insightful discussions and best practices on how organizations, of all sizes, create these standout experiences that create a real connection with customers.

  • Data-driven Marketing

    Data is driving marketing. We now work in a world where data guides the decisions and actions that drive revenue. And with advanced analytics, data no longer just informs—it predicts. Your customers expect you to know who they are and what they’re interested in, regardless of how they choose to interact with you. It’s not enough to react anymore—customers expect you to anticipate. While consumer expectations are rising, so are the expectations of stakeholders. Centralizing data so insights are easily accessible throughout your organization is key to finding the best path, best experiences, and most competitive business strategies. Engage with Adobe experts, innovative marketers, and industry thought leaders to push the limits of data. Move beyond marketing analytics. Give your customers experiences that use insights from all their interactions, so they feel like you can read their minds.

  • Hands-on Labs

    Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Marketing Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.

  • Integrated Marketing Cloud

    Today’s consumers identify all interactions and experiences with a brand as the brand. Learn how integrated Adobe Marketing Cloud technology lays the foundation for you to give your customers a consistent, continuous, and compelling experience. With the Adobe Marketing Cloud platform and core services, enterprises can utilize completely coordinated marketing and analytics solutions for driving meaningful customer interactions that lead to positive business results. Adobe Marketing Cloud enables the kind of digital transformation that makes you an experience business—helping you to create comprehensive customer profiles, increase engagement on all channels, optimize the customer journey, and much more. Join us to learn best practices, hear from successful customers, and get tips and tricks for making the most of an integrated Adobe Marketing Cloud.

  • Marketing Innovations

    As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. This track features industry experts and business leaders who are at the forefront of marketing innovations and innovative marketing strategies. Join and learn as they share their expertise and vision on how to take digital marketing to the next level. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will enable you to build the next generation of marketing success for your organization.

  • Mobile Marketing

    Mobile first has recently become the marketing battle cry. We build web experiences for smartphones first and then the desktop. After all, smartphones are the primary device for 92% of consumers. In addition, for enterprise organizations, mobile apps for employees are becoming crucial to accelerate sales, drive down costs, and improve employee productivity and overall business success. Employees expect their companies to provide useful and engaging experiences that match the consumer-facing apps they use every day. And this trend continues to grow. That means you need to prepare now for a mobile only world. It starts by shifting your strategy and resources from a web-centric to a mobile-centric foundation, with a focus on apps and mobile web. Adobe is leading this charge by offering a comprehensive and integrated set of solutions to build, iterate, and deliver beautiful, engaging, data-fueled mobile experiences, for customers and employees alike. Learn from customers, partners, and Adobe experts the best practices to build, measure, and optimize your mobile experiences and prepare for the future of mobile.

  • Programmatic Advertising

    Programmatic is changing direct response media buying. As an advertiser, you’re overwhelmed with too much data, too many technology choices, and way too many options to run your ads. Yet you still want to simplify your life. You want more control over your ad campaigns and budgets. You want to be more efficient with your ad buys. You want to integrate your data from planning to delivery and measurement. Unfortunately, ad technology has been a black box. There’s a lack of transparency in execution. Insights and data aren’t connected. And the market is fragmented. Adobe Marketing Cloud can change all that. Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.

For marketing executives, email practitioners, and campaign managers

Consumers want it all—online and offline experiences that are seamless and personal. Consumers are digitally empowered. In seconds, they can research a brand and make an informed decision about a purchase. The best plan of action is to meet them at that moment with a relevant message. But here’s the catch: many customer experiences are broken. Messages aren’t integrated. Critical data is spotty. And marketers lack a centralized place to manage it all. The result is the wrong message at a critical moment. The good news is that Adobe can help you connect all your channels with a consistent experience. Join Adobe experts and your peers to learn how to get a complete view of your customer, real-time engagement metrics, and optimization tools. Then you can act on data insights to deliver personalized experiences to each customer, at the right moment, through multiple channels, and still have one consistent voice.

For web, content, digital, social, and mobile marketers & strategists

Digital is changing everything. Consumers have infinite choices in content. They’re connected to an explosion of devices. And they want every experience with your brand to be seamless. In order to meet the demands of digital, you need to become an experience-led company—a company that delivers in-the-moment experiences that are compelling, personal, useful, and delighting the customer at every touchpoint. With these qualities, your brand experiences can create a real connection with your customers to build lasting loyalty. Adobe Marketing Cloud helps you deliver a standout customer experience, from content creation to delivery, measurement, and refinement. Join Adobe experts and partners for insightful discussions and best practices on how organizations, of all sizes, create these standout experiences that create a real connection with customers.

For web analysts, business analysts, and digital & mobile marketers

Data is driving marketing. We now work in a world where data guides the decisions and actions that drive revenue. And with advanced analytics, data no longer just informs—it predicts. Your customers expect you to know who they are and what they’re interested in, regardless of how they choose to interact with you. It’s not enough to react anymore—customers expect you to anticipate. While consumer expectations are rising, so are the expectations of stakeholders. Centralizing data so insights are easily accessible throughout your organization is key to finding the best path, best experiences, and most competitive business strategies. Engage with Adobe experts, innovative marketers, and industry thought leaders to push the limits of data. Move beyond marketing analytics. Give your customers experiences that use insights from all their interactions, so they feel like you can read their minds.

For developers and practitioners

Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Marketing Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.

For all Adobe Marketing Cloud users

Today’s consumers identify all interactions and experiences with a brand as the brand. Learn how integrated Adobe Marketing Cloud technology lays the foundation for you to give your customers a consistent, continuous, and compelling experience. With the Adobe Marketing Cloud platform and core services, enterprises can utilize completely coordinated marketing and analytics solutions for driving meaningful customer interactions that lead to positive business results. Adobe Marketing Cloud enables the kind of digital transformation that makes you an experience business—helping you to create comprehensive customer profiles, increase engagement on all channels, optimize the customer journey, and much more. Join us to learn best practices, hear from successful customers, and get tips and tricks for making the most of an integrated Adobe Marketing Cloud.

For all digital marketers

As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. This track features industry experts and business leaders who are at the forefront of marketing innovations and innovative marketing strategies. Join and learn as they share their expertise and vision on how to take digital marketing to the next level. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will enable you to build the next generation of marketing success for your organization.

For mobile strategists, product managers, mobile marketers, digital analysts, and developers

Mobile first has recently become the marketing battle cry. We build web experiences for smartphones first and then the desktop. After all, smartphones are the primary device for 92% of consumers. In addition, for enterprise organizations, mobile apps for employees are becoming crucial to accelerate sales, drive down costs, and improve employee productivity and overall business success. Employees expect their companies to provide useful and engaging experiences that match the consumer-facing apps they use every day. And this trend continues to grow. That means you need to prepare now for a mobile only world. It starts by shifting your strategy and resources from a web-centric to a mobile-centric foundation, with a focus on apps and mobile web. Adobe is leading this charge by offering a comprehensive and integrated set of solutions to build, iterate, and deliver beautiful, engaging, data-fueled mobile experiences, for customers and employees alike. Learn from customers, partners, and Adobe experts the best practices to build, measure, and optimize your mobile experiences and prepare for the future of mobile.

For advertiser, agency, and marketing decision makers & practitioners

Programmatic is changing direct response media buying. As an advertiser, you’re overwhelmed with too much data, too many technology choices, and way too many options to run your ads. Yet you still want to simplify your life. You want more control over your ad campaigns and budgets. You want to be more efficient with your ad buys. You want to integrate your data from planning to delivery and measurement. Unfortunately, ad technology has been a black box. There’s a lack of transparency in execution. Insights and data aren’t connected. And the market is fragmented. Adobe Marketing Cloud can change all that. Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.