For advertisers, agency and marketing decision makers and practitioners
Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Programmatic Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.
Analytics & Data Management
For digital marketers, web & business analysts, audience strategists, segmentation specialists, and data scientists
Analytics and DMPs are the foundation for providing compelling experiences. To deliver value to consumers in the moments that matter, advanced analytics must not only discover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery, data management, and audience activation.
B2B Marketing Automation with Marketo
For marketing executives, web, channel, email, content, digital, social, and mobile marketers
Siloed, tactic-oriented marketing approaches are a thing of the past. Exceptional end-to-end experiences are the new standard, and for B2B marketers specifically, it’s more important than ever to support the complex buyer journeys and engagement at an account level, as well as building and nurturing long-term relationships with customers. Engage with Marketo experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact, and driving new revenue growth.
Content & Experience Management
For web, content, digital, social, mobile marketers, strategists, and IT
Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across a wide variety of touch points including web, mobile, IoT, voice, in-venue screens and more. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your marketing and IT organizations can build and manage experiences in an agile manner to foster greater content velocity and customer engagement.
Design-Led Customer Experiences
For digital marketers, brand strategists, creative directors, designers, content managers, and marketing executives
Delivering exceptional, design-led customer experiences is the fundamental way for marketers, brand strategists, and creative pros to ensure their organization is differentiated. In fact, companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 228%. The Design-led Customer Experiences track will explore what great design means and how you can use it for competitive advantage. Hear from industry-leading creative thinkers who will inspire and empower you to create great experiences for your customers.
Email & Omnichannel Marketing
For marketing executives, channel marketers, and campaign managers
Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimize, and deliver personalized experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.
Experience-Driven Commerce with Magento
For marketing and commerce executives, digital marketers, and commerce based roles
Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.
For marketing executives
As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organization.
Marketing Nation at Wynn
Marketing Nation at Wynn
Join the Marketing Nation on Thursday at Wynn to hear from Marketo Champions, Marketo experts, and customers from leading B2B brands. Across three different tracks, marketers at all levels will learn how to prove impact and drive revenue growth through exceptional digital experiences.
This track includes content for general audiences interested in Marketo and Marketo beginners. These sessions will demonstrate how Marketo’s unrivaled B2B Marketing Engagement solution can drive your organization’s marketing strategy to new heights.
This track is designed for intermediate and advanced Marketo users and will be presented by the Marketing Nation’s beloved Marketo Champions and Fearless 50 members. These sessions will help customers successfully adopt and derive more value from Marketo.
The tried and true track that the Marketing Nation knows and loves is back! This track features experts from the Marketo marketing team who are using Marketo all day, every day, sharing secrets to their—and more importantly your—marketing success.
For web, content, digital, and mobile marketers and strategists
With the right personalization strategy, your organization can create the most optimal experience across the customer journey that maximizes revenue by increasing visitor engagement, conversion, and loyalty. Learn from experts on the best practices that lead to revenue uplift and the latest AI/machine learning innovations that will augment your organization’s effort to achieve personalization at scale.
Platform, Machine Learning & Ecosystem
For marketing executives, IT executives, digital marketers, data scientists, data stewards, developers
Adobe Experience Platform is at the center of making your business an experience. Learn how Experience Platform can centralize and standardize your customer data and content across the enterprise — powering 360° customer profiles, enabling data science and data governance to drive real-time personalized experiences. Engage with Adobe product experts and thought leaders to learn about Experience Platform and its powerful services. Adobe Exchange, Adobe’s app marketplace, has hundreds of apps available to Adobe Experience Cloud customers to help them extend the value and functionality of their investments. Come learn how customers have leveraged applications to deliver seamless experiences with Adobe Experience Cloud solutions.