Discover insights that drive business growth.
Explore the latest digital trends and expand your skillset with more than 200 sessions and hands-on labs, across 12 different tracks.
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Strategy Keynotes
Explore strategies and insights for attracting, acquiring, engaging, and delighting customers from industry leaders and Adobe executives. Take a deep dive into the latest customer experience trends.
- Embracing Generative AI to Transform Customer Experiences
- Maximize Creativity, Scale Content, Build Organizational Heroes
- Maximizing Marketing Performance and ROI
- Harness Your Data to Drive Personalization
Embracing Generative AI to Transform Customer Experiences
Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. This session will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.
Learn moreMaximize Creativity, Scale Content, Build Organizational Heroes
Learn how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.
Learn moreMaximizing Marketing Performance and ROI
Today’s budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Discover how you can maximize both the impact and the return on your marketing investment. Learn from top customers who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
Learn moreHarness Your Data to Drive Personalization
Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.
Learn more2024 Content Tracks
- Analytics
- B2B Marketing
- Commerce
- Content Management
- Content Supply Chain
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Customer Data Management
and Acquisition - Customer Journey Management
- Developers
- Generative AI
- Personalized Insights and Engagement
- Planning and Workflow
- Trends and Inspiration
Analytics
For digital marketers, digital analysts, business analysts, product managers, data scientists, marketing executives, and IT executives
In today’s omnichannel market, where customer journeys can take place anywhere and from any device, having a complete view of the customer journey is critical for taking smart business actions. Join Adobe experts and industry leaders to learn how multiple teams across the organization – from analysts to data scientists to marketers to product managers – can get complete customer views across digital and omnichannel journeys. You will also learn how to use a common framework and analytics language to drive real-time insights that improve customer engagement, increase conversion, and improve the overall customer lifetime value for your brand. And you can explore the vital role of Generative AI in enabling the rapid delivery of insightful exploratory analytics through natural language queries.
Solutions:
Adobe Analytics, Adobe Customer Journey Analytics, Adobe Product Analytics
Featured Speakers
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Matthew Coers
Expert Solution Consultant, Adobe
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Ben Gaines
Director, Product Management, Adobe
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Leah Ross
Sr. Engagement Manager, Adobe
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Nate Smith
Director, Product Marketing, Adobe
Recommended Sessions
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Too Hot for Main Stage: Help Shape the Product - S105(opens in a new window)
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Analytics Gladiators: Conquer Product Growth with Adobe Product Analytics - S108(opens in a new window)
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Unveiling the Combined Power of Mix Modeler and Customer Journey Analytics - S110(opens in a new window)
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Import Data and Export Results: Adding Value to Analytics Data - S112(opens in a new window)
B2B Marketing
For B2B marketing executives, senior business decision makers, digital marketers, commerce practitioners, IT professionals, data teams, and more
Business buyers expect a compelling experience at every step, and this expectation has only been climbing because of the hyper-personalization they experience in their personal lives. From the first email to engaging with conversational automation or sales agents, Marketing and Sales need to create a seamless customer journey. To accomplish this, Adobe’s been reimagining the very definition of marketing automation and measurement, powered at scale through data and Generative AI. Learn how our latest innovations are helping marketers orchestrate and execute exceptional customer experiences at every touchpoint through deep personalization, marketing automation, attribution, and more.
Solutions:
Adobe Marketo Engage, Adobe Marketo Measure, Adobe Dynamic Chat, Adobe Real-Time Customer Data Platform B2B Edition
Featured Speakers
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Bob Conklin
Product Marketing, B2B Apps, Adobe
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Sy Jones-Spencer
Data Scientist & Multitouch Attribution Lead, Cisco
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Niranjan Kumbi
Director, Product - Platform and AI, Marketo/Adobe, Adobe
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Badsah Mukherji
Sr. Group Product Manager, Adobe
Recommended Sessions
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Transform Revenue Growth using Buying Group Orchestration and Generative AI - S202(opens in a new window)
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B2B Marketing Measurement: From AI to Ultimate - S203(opens in a new window)
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Maximize the Full Potential of Chat Automation - S204(opens in a new window)
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GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence - S205(opens in a new window)
Commerce
For commerce, IT and marketing executives, digital merchandisers, commerce practitioners, and developers
Commerce is core to every business and needs to continuously evolve to meet the demands of the digital economy. Successful companies accelerate growth and profitability by harnessing customer insights to personalize shopping experiences across existing and new business models and channels. Winning the B2C and B2B buyer in this dynamic environment requires rich data to understand customer behavior, an extensible commerce platform to build differentiated shopping experiences, and developer tools that enable business agility while lowering the cost of ownership. Join experts from Adobe and leading brands to discover how to execute rapid innovation while delivering end-to-end personalized commerce journeys and explore the latest best practices, case studies, and strategies to grow revenue and increase productivity.
Solution:
Adobe Commerce
Featured Speakers
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Shannon Hane
Sr. Manager, Product Marketing, Adobe
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Ed Kennedy
Sr. Product Marketing Manager, Adobe Commerce, Adobe
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Surya Lamech
Sr. Product Marketing Manager, Adobe
Recommended Sessions
Content Management
For developers, content authors, marketers, digital strategists, omnichannel architects, and IT
Content plays a central role in delivering exceptional experiences that drive business success. Yet simply delivering content is not enough anymore. Achieving success mandates a dual approach: getting content out rapidly while ensuring it is engaging effectively and driving stand-out, high-performing experiences. Now, brands no longer have to choose between the two. Join Adobe and leading brands to learn how to unleash the power of exceptional experiences through unmatched content velocity, enhanced discoverability, built-in experimentation, superior performance, and transformative GenAI innovations. Explore how your teams can accelerate business growth by delivering unparalleled experiences across all channels.
Solutions:
Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Experience Manager Forms, Adobe Experience Manager Screens, Adobe Experience Manager Guides, Adobe Learning Manager, Adobe Sign
Featured Speakers
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Betsy Coon
VP Product Management, LPL Financial
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Robert Heidish
VP Digital Marketing Technology, Fiserv
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Ash King
Director, GenAI Consulting, Adobe
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Gagan Mand
Director, Product Marketing, Digital Experience, Adobe
Recommended Sessions
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Driving Content ROI: Leadership Insights from HanesBrands & The Channel Co - S408(opens in a new window)
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Getting Started with GenAI in Adobe Experience Manager Sites - S410(opens in a new window)
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Fiserv Accelerates Time to Market with AEM Cloud Modernization - S414(opens in a new window)
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Adobe Experience Manager Forms: Top Innovations - S415(opens in a new window)
Content Supply Chain
For marketing executives and practitioners, creative operations, IT, project and program managers, and team leaders.
The need for high quality content continues to grow. But oftentimes, disconnected teams, disparate tools, and inefficient workflows are keeping brands from achieving the required content velocity. This can reduce a brand's speed to market for their campaigns, decrease the ability to provide personalized marketing, and cause content costs to balloon. Generative AI promises enhanced speed and agility, but many enterprises are unsure of how to implement it safely and effectively. Learn how Adobe can help you optimize every step of the content supply chain, from workflows and planning, to content creation, to delivery and activation, including how to leverage GenAI in a way that is commercially safe. Understanding how to implement a modern, integrated content supply chain solution can help you power your personalized experiences with an efficient end-to-end content engine.
Solutions:
Adobe GenStudio, Adobe Workfront, Adobe Experience Manager Assets, Adobe Experience Manager Sites, Adobe Creative Cloud, Adobe Express, Adobe Firefly, Frame.io
Featured Speakers
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Cindi Esz
Head of MarTech Enablement, Vanguard
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Heather Freeland
Chief Brand Officer, Adobe
Recommended Sessions
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How Adobe Optimized Its Content Supply Chain - S316(opens in a new window)
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Rapid Content Scaling for Exceptional Marketing Experiences - S317(opens in a new window)
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Streamlining the Content Supply Chain: An Inside Look at Vanguard’s Journey - S318(opens in a new window)
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Accelerate and Reuse: Eli Lilly’s Modular Content Strategy - S319(opens in a new window)
Customer Data Management and Acquisition
For marketing technologists, digital marketers and advertisers, customer data teams, loyalty managers, publishers, and acquisition and media teams
The landscape of customer data management and acquisition is undergoing rapid transformation. Market forces such as dynamic privacy regulations and the evolving use of third-party cookies are requiring brands to adopt a future-ready customer data platform and holistic advertising strategy — imperative for winning (or attracting) new customers while upholding customer privacy and trust. This integrated approach is foundational for how data is collected, analyzed with AI, governed, and activated for personalization at scale across both B2C and B2B, while providing the added flexibility to optimize the journeys of high-value audiences and measure the ROI impact across earned, owned, and paid channels. Engage with Adobe experts and industry thought leaders to discover how Adobe enables brands to truly know and respect their customers, transform data into impactful experiences, and learn and optimize at every customer interaction, on-site and off-site.
Solutions:
Adobe Experience Platform, Adobe Real-Time Customer Data Platform, Adobe Audience Manager, Adobe Advertising, Adobe Mix Modeler
Featured Speakers
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Rakhi Patel
Product Marketing Director, Adobe
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Matt Skinner
Group Manager, Product Marketing, Adobe Real-Time CDP and Adobe Audience Manager DMP, Adobe
Recommended Sessions
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How Marriott Maximizes its Impact with Adobe Real-Time CDP - S501(opens in a new window)
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Transform Your B2B Marketing with Adobe Real-Time CDP - S503(opens in a new window)
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Creating Organizational Readiness to Implement a Customer Data Platform - S508(opens in a new window)
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Drive Branding and Performance with Connected TV - S511(opens in a new window)
Customer Journey Management
For digital and cross-channel marketers, email and mobile marketers, loyalty managers, journey managers, B2C marketers, personalization managers, growth marketers, product owners, and experimentation managers
The demand for meaningful interactions throughout a customer’s journey with your brand is higher than ever. To meet these expectations, leading organizations need to create compelling and sophisticated journeys for consumers and be prepared for in-the-moment, 1:1 personalization across all channels, devices, and touchpoints. By connecting data and content, combined with the power of AI and Generative AI, organizations can do this at scale, every time. Explore how Adobe makes this happen with our customer journey management portfolio of applications that help marketers connect and engage with customers wherever they are in the customer journey. In this track you will hear from Adobe product owners and industry experts as they share best practices and insightful, actionable engagement strategies across email marketing, website personalization, real-time interaction management, mobile app engagement and more.
Solutions:
Adobe Campaign, Adobe Journey Optimizer, Adobe Target
Featured Speakers
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Arthur Lacroix
Sr. Product Marketing Manager, Adobe
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Gael Mouello
Principal Product Manager, Adobe
Recommended Sessions
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Adobe Journey Optimizer Roadmap and Innovations - S801(opens in a new window)
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Unveiling Adobe Campaign's New User Interface and Innovative Features - S803(opens in a new window)
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Unleash Creativity and Unlock Productivity with GenAI for Customer Journeys - S804(opens in a new window)
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Adobe Lightroom and Mobile Customer Engagement with Adobe Journey Optimizer - S805(opens in a new window)
Developers
For all developers and technical practitioners: customers and partners.
Join our diverse community of developers and technical practitioners who create incredible customer experiences across Data insights & Activation, Content & Commerce, Customer Journeys, and Marketing Planning & Workflow. Learn how customers and partners are integrating with and building on Adobe Experience Cloud and Adobe Experience Platform. Sessions and labs will feature the latest product updates and technical advances, with integration examples, developer tools, sample code, open-source repos, and other resources across Adobe Experience Cloud and Experience Platform. This track focuses on technical, practical, real-world solutions in sessions and hands-on labs.
Solutions and Platform Applications:
Adobe Experience Platform, Adobe Real-Time Customer Data Platform, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Analytics, Adobe Commerce, Adobe Experience Manager
Featured Speakers
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Makram Mansour
Group Product Manager, Digital Experience Platforms, Intuit
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Audrey Webb
Data Engineer, Adobe
Recommended Sessions
Generative AI
For senior business decision makers, marketing executives, team leaders, digital marketers, people managers
In less than a year, Generative AI has revolutionized content creation, campaign management, and customer experiences for marketers and experience makers. CMOs and business leaders are actively seeking ways to harness its potential while adhering to their enterprise’s trust and brand standards. Join Adobe leaders and customers as they delve into the critical role of Sensei GenAI. Discover how it empowers marketers to work more efficiently, generate content optimized for key business objectives, and maximize returns on investment by enabling the seamless delivery of personalized experiences at scale.
Solutions:
Adobe Firefly, Adobe Customer Journey Analytics, Adobe Experience Manager Assets, Adobe Experience Manager Sites, Adobe Journey Optimizer, Adobe Real-Time Customer Data Platform, Adobe Marketo Engage, Adobe Experience Platform
Featured Speakers
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Luiz Maykot
Machine Learning Engineer, Adobe
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Mihir Naware
Director of Product Management, Experience Intelligence, Adobe Experience Cloud, Adobe
Recommended Sessions
Personalized Insights and Engagement
For business decision makers, marketing executives, marketing technologists, IT executives, data practitioners, team leaders, digital marketers, people managers
To compete and thrive in today’s digital-first world, every business desires to establish itself as an experience-driven brand but it is not as easy as it sounds. Achieving experience-led growth requires putting personalized insights and engagement at the center of your customer experience business operations and strategy. This involves empowering cross-functional stakeholders from Marketing, Sales, IT, Security, and more with well-integrated next-gen technologies and services that foster collaboration, experimentation, intelligence-driven marketing actions, and personalization, all in real-time and at scale. All of this must be conducted with total commitment to marketing responsibly and with genuine regard for customer preferences. Engage with Adobe experts, customers and industry thought leaders to discover the blueprint and essential building blocks for creating an intelligent, connected customer experience ecosystem based on personalized insights and engagement and learn how this ecosystem can help you not only delight your customers but also propel your business toward incremental revenue growth.
Solutions:
Adobe Real-Time Customer Data Platform, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Target, Adobe Commerce, Adobe Marketo Measure, Adobe Marketo Engage, Adobe Mix Modeler, Adobe Experience Platform
Featured Speakers
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Akintunde Ajayi
Sr. Product Marketing Manager, Adobe
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Shayan Samani
General Manager, Digital Transformation, Delta Air Lines
Recommended Sessions
Planning and Workflow
For executives and practitioners in marketing, creative teams, operations, IT, program management, services delivery, people managers, and team leaders
Whether you’re leading global marketing campaigns, modernizing the content supply chain, designing new products, or driving business change, you need to be able to rally around ideas and drive initiatives forward, while managing complex processes at scale. Learn how to transform the work experience by automating process flows, centralizing programs, enabling collaboration, and aligning execution with objectives to seamlessly optimize the way people, projects, and strategy come together, ultimately elevating work efficiency and driving critical business outcomes.
Solution:
Adobe Workfront
Featured Speakers
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Chelsie Burkett
Sr. Business Process Analyst, Adobe
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Jaime Davidson
Sr. Manager, Organizational Effectiveness MarTech, Cognizant
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Megan Muñoz
Sr. Manager, Co-brand Marketing Orchestration Strategy, Marriott
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Ben Robbins
Group Product Manager, Adobe
Recommended Sessions
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Spilling the Tea: How Workfront Uses Workfront for Planning and Workflow - S301(opens in a new window)
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Simplifying the Adobe Workfront Experience Through AI - S303(opens in a new window)
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Marriott's Workfront Journey from Human Glue to Automagical Personalization - S307(opens in a new window)
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How Cognizant Effectively Manages Multiple Adobe Workfront Groups - VS310(opens in a new window)
Trends and Inspiration
For senior business decision makers, marketing executives, team leaders, digital marketers, people managers
Today’s digital landscape is rapidly evolving; keeping up with the pace of transformation requires business leaders to think creatively and stay adaptable while delivering on brand promises. New and innovative experiences are being created and customer expectations are continuing to rise. Generative AI is accelerating experience creation, delivery, and measurement, while requiring guardrails for brand standards and ethical practices. These factors make it critical for businesses to make sure every moment delivers value and prepare for future business and customer needs. Join fellow CMOs, CIOs and digital leaders as they discuss generative AI, customer experience, digital trends, leadership, and how a new approach to people, processes, and technology can help drive growth and build customer loyalty.
Solutions:
Product agnostic
Featured Speakers
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Jim Clark
Strategic Insights Director, Econsultancy
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Ann Handley
Wall Street Journal Bestselling Author
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Ukonwa Ojo
Founder/CEO, Zaia Ventures, Former CMO, Amazon Prime Video, Zaia Ventures
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Nina Schick
Author, Entrepreneur, Speaker, AI Authority
Recommended Sessions
Discover industry-specific solutions and customer success stories.
- Financial services
- Healthcare and life sciences
- High tech
- Media, entertainment, and communication
- Retail
- Travel, hospitality, and dining
Financial services
Improve financial wellness and build trust by delivering truly personalized customer experiences tailored to individual preferences, behaviors, and needs.
Featured Speakers
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Neel Adhya
Chief Digital Officer, BlackRock
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Betsy Coon
VP Product Management, LPL Financial
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Daniel Durn
CFO and Executive VP, Finance, Technology Services and Operations, Adobe
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Christopher Yu
SVP, Head of Digital Transformation, U.S. Bank
Recommended Sessions
- Revolutionizing Fintech: Ford Credit's Digital Transformation - S707(opens in a new window)
- Operationalizing Personalization at Scale in Financial Services - S760(opens in a new window)
- Revolutionize B2B Engagement: A Marketo Engage + Real-Time CDP Success Story - S211(opens in a new window)
- LPL Financial: A Blueprint for Success in Digital Document Transformation - S416(opens in a new window)
Featured Speakers
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Neel Adhya
Chief Digital Officer, BlackRock
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Betsy Coon
VP Product Management, LPL Financial
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Daniel Durn
CFO and Executive VP, Finance, Technology Services and Operations, Adobe
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Christopher Yu
SVP, Head of Digital Transformation, U.S. Bank
Healthcare and life sciences
Deliver personalized care experiences that create more choice, drive loyalty, and improve health outcomes.
Featured Speakers
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Tom Swanson
Head of Healthcare Strategy and Marketing, Adobe
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Sunil Unni
VP - Digital Marketing, Strategy & Platforms, Avantor
Recommended Sessions
- Leveraging GenAI to Deliver Personalization at Scale - S713(opens in a new window)
- Transforming OneBlood’s Donor Experience with a Seamless Digital Ecosystem - S716(opens in a new window)
- CX Chemistry: How Adobe Real-Time CDP Transformed Customer Experience - S719(opens in a new window)
- Remedy Your Healthcare Content Supply Chain to Drive Velocity and Impact - S762(opens in a new window)
Featured Speakers
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Tom Swanson
Head of Healthcare Strategy and Marketing, Adobe
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Sunil Unni
VP - Digital Marketing, Strategy & Platforms, Avantor
High tech
Drive predictable growth by scaling the creation and delivery of relevant experiences — for every customer.
Featured Speakers
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Justin Ablett
IBM Consulting’s Global Lead for Adobe, IBM
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Derek Gominger
COO, Global eCommerce, Lenovo
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Alissa Hansen
Chief Production Officer, Critical Mass
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Drew Smith
CEO, Attributa
Recommended Sessions
- Trust What You Create: GenAI and the Future of Work - S737(opens in a new window)
- Thriving in the Digital Age: Captivating the Next Generation of Tech Buyers - S764(opens in a new window)
- Analytics for All: How Intuit Democratizes Insights with CJA - S107(opens in a new window)
- The New B2B Paradigm: Scaling Content Visibility and Performance - S921(opens in a new window)
Featured Speakers
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Justin Ablett
IBM Consulting’s Global Lead for Adobe, IBM
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Derek Gominger
COO, Global eCommerce, Lenovo
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Alissa Hansen
Chief Production Officer, Critical Mass
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Drew Smith
CEO, Attributa
Media, entertainment, and communication
Transform customer experiences and drive next-level growth with intelligent content solutions and real-time personalization.
Featured Speakers
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Mary Petzinger
Americas Practice Leader, IBM
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Joan Smith
Global Digital Solution Lead, Protiviti Digital
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Ilona Yeremova
Marketing Tools, Operations, & Ops. Reporting, T-Mobile
Recommended Sessions
Featured Speakers
-
Mary Petzinger
Americas Practice Leader, IBM
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Joan Smith
Global Digital Solution Lead, Protiviti Digital
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Ilona Yeremova
Marketing Tools, Operations, & Ops. Reporting, T-Mobile
Retail
Create lasting engagement and measurable growth with omnichannel personalization that attends to every customer’s shopping experience in real time.
Featured Speakers
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Shekhar Gowda
Global Head, Marketing Technology, The Coca-Cola Company
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Laura Powers
VP of B2B Marketing Operations and Communications, Aramark
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Rakesh Srinivasan
Chief Data and Analytics Officer, Petco
Recommended Sessions
- Always Coca-Cola: An Iconic Brand's Mission to Get to Know Its Customers - S718(opens in a new window)
- Fannie Mae’s Journey to Optimization with Adobe Workfront - S720(opens in a new window)
- Trust What You Create: GenAI and the Future of Work - S737(opens in a new window)
- The “How” of Personalization with Adobe, McKinsey and Dick’s Sporting Goods - S765(opens in a new window)
Featured Speakers
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Shekhar Gowda
Global Head, Marketing Technology, The Coca-Cola Company
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Laura Powers
VP of B2B Marketing Operations and Communications, Aramark
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Rakesh Srinivasan
Chief Data and Analytics Officer, Petco
Travel, hospitality, and dining
Build long-term loyalty with personalization that caters to every customer by harnessing the power of intelligent segmentation and insights.
Featured Speakers
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Julie Hoffmann
Global Director Industry Strategy - Travel, Hospitality & Dining, Adobe
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Bryan Hooper
VP of Digital and Consumer Technology, Subway
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Megan Muñoz
Sr. Manager, Co-brand Marketing Orchestration Strategy, Marriott
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Shayan Samani
General Manager, Digital Transformation, Delta Air Lines
Recommended Sessions
- How Subway & Travel Brands Operationalize Personalization to Scale Globally - S763(opens in a new window)
- Marriott's Workfront Journey from Human Glue to Automagical Personalization - S307(opens in a new window)
- Evolve Your Marketing Execution: A Connected, Intelligent Platform Approach - S520(opens in a new window)
Featured Speakers
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Julie Hoffmann
Global Director Industry Strategy - Travel, Hospitality & Dining, Adobe
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Bryan Hooper
VP of Digital and Consumer Technology, Subway
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Megan Muñoz
Sr. Manager, Co-brand Marketing Orchestration Strategy, Marriott
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Shayan Samani
General Manager, Digital Transformation, Delta Air Lines
The Skill Exchange
Join expert-level users of Adobe Analytics, Adobe Marketo Engage, Adobe Experience Manager, and Adobe Workfront as they share valuable, real-world examples — as well as advanced tips to push your skillset to the next level.
View sessions ›(opens in a new window)Explore preconference trainings.
Take a deep dive into Adobe Experience Cloud solutions with the latest product information, tips, and best practices. Available at an additional cost.
View trainings ›