Explore the trends. Learn the tools.
Meet the innovators.

March 24-28, 2014 | Salt Lake City, UT

Sessions

Choose from more than 100 in-depth sessions in eight tracks, including hands-on labs and preconference training courses designed to help you make the most of your marketing investments.

Whether you're just getting started or you're a digital marketing expert, Adobe Summit will give you the latest strategies and information to increase your own knowledge and grow your business through digital marketing.

Preconference training courses are an additional cost over the conference pass, but are available to Summit attendees at a greatly reduced price. See what preconference courses are available.

Tracks

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Marketing Analytics
For web analysts, business analysts, and digital and mobile marketers

Big Data is just a big mess without analytics. As organizations evolve to measure more and more multichannel engagement, new analytical strategies are necessary to turn integrated data sets into actionable insights that marketers can use to create captivating digital experiences. Engage with Adobe experts, innovative marketers, and industry thought leaders as they share new marketing analytics ideas, strategies, and techniques for enriching data analysis, optimizing marketing campaigns, and evolving your analytics practice in our brave new Big Data world.

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Cross-Channel Campaign Management
For marketing executives, marketing analysts, and digital marketers

The explosion of digital channels and empowered consumers has made marketing more complex than ever before. In order to succeed, marketers need to know their customers, orchestrate great customer experiences, and be accountable for results. Cross-channel marketing is about ensuring that every experience delivered by a brand is relevant, unique, and consistent. Join your peers, along with Adobe experts, thought leaders, and customers, as they discuss best practices, strategies, and success stories for cross-channel campaign management.

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Web Experience Management
For web, content, digital, social, and mobile marketers and strategists

As customers increasingly shift their attention from TV and print to digital and social media channels, creating a sustainable and competitive business strategy goes beyond a single point of conversion or transaction. Discover the latest strategies and best practices for creating digital experiences to maximize your brand value and bottom line. Learn about new innovations in web content management and experience-driven commerce. Discover how digital assets and dynamic media can improve your brand value. And finally, unlock the true business value of social communities.

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Digital Advertising
For advertisers, publishers, and agencies

Digital advertising will represent 20% of all global ad spend in 2014. As campaigns become more focused on targeted customer experiences, it’s important for advertisers to align organizations and technology to achieve aggressive business goals. Hear industry leaders discuss how to harness the massive volume of data available and take action to target and optimize campaigns in a competitive and multichannel world. Learn how the alignment of technology and data is driving smarter, more automated, and more relevant campaigns, so organizations can realize a better return on ad spend.

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Personalization and Optimization
For content, digital, and mobile marketers

Optimizing your website, mobile site, mobile apps, and other digital touchpoints through testing and targeting helps maximize your revenue by increasing visitor engagement, conversion, and loyalty. In a world where your potential and existing customers are continually bombarded with digital distractions, how can you ensure that your interactions are making an impact? From a visitor’s “first-page” web or mobile experience through personalized offer content and cross-selling to frictionless discovery — come learn from optimization experts how to get quick revenue wins today and grow a strong, successful optimization program for tomorrow.

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Social Marketing
For social marketers, analysts, and advertisers

Social networking is the number one consumer activity on the web, yet many marketers admit that social efforts are difficult to manage and measure. Learn about key practices necessary to capitalize on this evolving space and walk away with tangible strategies for creating a social marketing practice tied to real, quantifiable business returns. Not just for social marketers, this track is designed to help all marketing departments identify how to measure the impact of social campaigns, where to amplify social activity, and how to use rich social data to optimize marketing communications across the customer journey.

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Marketing Innovations
For marketing executives

From industry experts to innovative business leaders, this track features individuals who are at the forefront when it comes to marketing in the digital age. Hear leading innovators share their expertise and vision on how to take digital marketing to the next level. Engage with fellow marketing executives to learn how to combine leadership insights, marketing strategies, and the digital marketing solutions that will enable you to build the next generation of marketing success for your organization.

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Hands-on Labs
For developers

Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Marketing Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.

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