Whether you're just getting started or you're a digital marketing expert, Adobe Summit will give you the latest strategies and information to increase your knowledge and grow your business through digital marketing.
Choose from more than 120 in-depth sessions in nine tracks, including hands-on labs and preconference courses designed to help you make the most of your marketing investments. Check back as we'll be adding a Session Catalog soon.
Preconference training courses are an additional cost over the conference pass, but are available to Summit attendees at a greatly reduced price. See what preconference courses are available.
The era of big data has necessitated that marketing and analytics professionals have a good understanding of how digital experiences come into play at all customer touchpoints. Advances in data science have made attribution and predictive marketing achievable now, not just a wish for the future. Understanding how channels such as mobile, in-store, call center, and social impact traditional web content has become essential to providing a truly personalized customer journey. Engage with Adobe experts, innovative marketers, and industry thought leaders as they share new ideas and strategies to evolve your marketing analytics practice.
The explosion of digital channels and empowered consumers has made marketing more complex than ever before. Cross-channel campaign management addresses this challenge, and email still proves to be a key component of a successful customer engagement strategy. Join your peers, along with Adobe experts, thought leaders, and customers, as they discuss best practices, strategies, and success stories for cross-channel campaign management, including email marketing.
Years ago, online marketers thought the key to success was driving as much traffic as possible to their website, believing more impressions would yield higher conversion rates and, ultimately, more revenue. But today, things have changed. Customers now demand contextualized experiences that are more relevant and personalized regardless of the mobile device they own, the website they use to interact, or even the digital kiosk they are passing. Join us for lively discussions and best practices on how enterprises worldwide are pushing the limits on creating, delivering, and optimizing digital content through online and offline channels. You’ll hear from Adobe experts, partners, and key brands in the industry on how providing contextualized experiences can help maximize your brand value and your bottom line.
As the world of advertising continues to be saturated with buzzwords and jargon that can mask actual results, it’s helpful to cut through the rhetoric and discuss actual findings. In 2014, marketers spent $55.7 billion on search advertising, and by 2016, 27% of advertising budgets will be dedicated to digital. Print is still beautiful and relevant, but marketers have shifted in large part from Mad Men to Math Men. The Digital Advertising track will focus on real customers using technology and data to run their businesses more effectively.
Personalizing your website, mobile site, apps, and other digital touchpoints maximizes revenue by increasing visitor engagement, conversion, and loyalty. But the first step in getting there — implementing strategic testing and targeting practices — can prove a significant challenge: When your potential and existing customers are continually bombarded with digital distractions, predicting exactly which content or offer is going to entice them to take the next step in the conversion journey can be difficult. What’s more, knowing what to test can be a guessing game that detracts from discovering the optimal experiences for that very first interaction to the final conversion event, and every critical interaction in between. Learn from experts how streamlined optimization and automated personalization give you the freedom to experiment with creative ideas with as much marketer control as you want, and deliver curated digital experiences that pay off from a brand and revenue perspective.
Social networking is the number one consumer activity on the web and an increasingly important layer across marketing channels and campaigns, yet many marketers admit that social efforts are still difficult to manage and measure. Learn about key practices necessary to capitalize on this evolving space, and walk away with tangible strategies for creating a social marketing practice tied to real, quantifiable business returns. Not just for social marketers, this track is designed to help all marketing departments identify how to measure the impact of social efforts, integrate and activate social content across marketing campaigns, and use rich social data to optimize marketing communications across the customer journey.
From industry experts to innovative business leaders, this track features individuals who are at the forefront when it comes to marketing in the digital age. Hear leading innovators share their expertise and vision on how to take marketing to the next level. Engage with fellow marketing executives to learn how to combine leadership insights, marketing strategies, and the digital marketing solutions that will enable you to achieve the next level of marketing success for your organization.
Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Marketing Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.
Learn how to take full advantage of the Adobe Marketing Cloud technology you already own. Get to know the six solutions as well as core services that simplify cross-solution workflows and help you manage profiles and audiences, assets, campaign data, and metrics. Join us to learn cross-solution best practices, tips and tricks for making the most of core services, and new ways to drive compelling, cross-channel experiences with Adobe Marketing Cloud.