Preconference training Start learning before Adobe Summit begins.
Enjoy a full day of training on Adobe Experience Cloud solutions, whether you’re building familiarity or expanding your skills. Preconference training takes place in Las Vegas at an additional cost.
Full-day preconference training
March 22, 2027 | Full day US$850
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Follow one brand asset through its entire life. Start in AEM Assets View, where it's uploaded, tagged, versioned, enriched, and governed, using metadata, renditions, collections, and secure sharing. Use AI-assisted contextual search to find it again with a plain language request, then follow it into Content Hub, where the org can discover and reuse it. From there, remix that same asset with Adobe Express, GenStudio for Performance Marketing, and Dynamic Media templates into a full set of on-brand variations, social, email, display. You'll leave with a repeatable process for getting more out of the assets you already have, from organized to everywhere. Bring your own device to participate in the demonstrations during this session.
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Product: AEM Assets View, Content Hub, Adobe Express, GSPM, Brand Governance, Enterprise Context -
Search visibility looks different in an AI-first world, and that's where this day starts. Audit a real site's presence in AI-driven discovery using Adobe Brand Visibility and AEM Sites Optimizer, and see where it falls short. From there, build the fast, modern site that earns that visibility using Edge Delivery Services, visually creating pages with block components, reusable content, and agentic AI, along with best practices around templates, workflows, and metadata. You'll leave understanding not just how to build a fast site, but why speed and structure matter for how AI finds and represents your brand. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: Adobe Brand Visibility, AEM Sites Optimizer, EDS, AEM Sites -
Describe the customer journey you want in plain language, and watch Journey Agent in Adobe Journey Optimizer build it through Coworker Chat, journey orchestration in real time. Then see the same agent, alongside the Campaign Agent, diagnose a conflicting journey and a fallout error the way you'd otherwise have to track down by hand. From there, learn to create personalized messages and audience segments, and build and publish customer journeys yourself, the canvas, triggers, and orchestration logic underneath, so you can build, extend, or troubleshoot without the agent when you need to. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: AJO, Journey Agent, Campaign Agent -
Great customer experiences don't happen by chance — they're orchestrated. This immersive masterclass is designed for cross-functional teams ready to transform disconnected customer interactions into personalized, coordinated experiences that drive measurable business outcomes with the help of CX Coworker. Through hands-on activities and collaborative exercises, you'll discover how Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics work together to unify customer data, create actionable audiences, orchestrate personalized journeys, and uncover insights that fuel continuous optimization. Learn how to leverage theses solutions with the power of CX Coworker to align stakeholders around shared customer goals, connect marketing investments to business impact, and deliver relevant experiences at every customer moment. Bring your own device and participate in hands-on demonstrations that showcase how Adobe solutions empower organizations to orchestrate every customer moment with confidence.
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Product: CX Enterprise Coworker, AEP, RTCDP, AJO, CJA -
Data analysis, accelerated. Ask a real business question in plain language through Coworker Chat, and watch Customer Journey Analytics' Data Insights Agent surface the answer from your cross channel data in minutes. From there, build that same kind of analysis by hand in Analysis Workspace, creating cross-channel comparative reports with filters and calculated metrics, publishing targeted audiences to Adobe Experience Platform, and sharing projects, so you know exactly when to trust the AI and when to dig in yourself. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: CJA, Data Insights Agent -
Make one real business request, find an at-risk segment and get a save campaign in front of them this week, and watch Audience Agent in Coworker Chat, Journey Agent, and Data Insights Agent execute it across Real Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics — customer experience orchestration made visible. You'll also walk the same request manually through each product, building actionable audiences, orchestrating relevant journeys, and understanding customer behavior, so you see both the fast path and the fundamentals underneath it. Leave able to align stakeholders and connect that activity to business outcomes, not just the mechanics of each tool. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: RTCDP, AJO, CJA, Audience Agent, CX Enterprise Coworker
Half-day preconference training
March 22, 2027 | Half day US$425
Morning sessions
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Take one real creative brief from idea to published campaign in a single day. Generate variations in GenStudio for Performance Marketing, route approvals through Workfront, and publish through AEM Assets. You'll feel the real handoffs between content, planning, and delivery, not just hear about how they connect. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: GenStudio for Performance Marketing, AEM Assets, Adobe Workfront -
You already know how to build and analyze a test in Adobe Target, this session assumes it. Now hand the same work to the Experimentation Agent and the Target Agent through Coworker Chat, and watch full test creation, analysis, and program intelligence happen through a conversation instead of a dashboard. You'll leave knowing exactly which parts of your testing program are ready to hand off to an agent today, and which still need your judgment. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: AT, Experimentation Agent, Target Agent -
Adobe Workfront Planning Masterclass is a course that walks you through the fundamentals of using Workfront Planning to organize, connect, and visualize strategic work across your organization. You’ll learn about Workfront Planning basics, such as workspaces, record types, fields, views, and connections, while building a structure that connects planning data to the work being managed in Adobe Workfront. You’ll also explore how to create and manage records, use taxonomies, submit requests into Planning, and connect Planning records to Workfront projects and other related information. This course is designed for Adobe Workfront system administrators, planners, and users responsible for organizing and managing strategic work. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: Workfront Planning
Afternoon sessions
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Reliable project delivery starts with a timeline teams can actually trust. In this hands-on masterclass, you'll learn how to build and manage stronger project timelines in Adobe Workfront by understanding the relationships between tasks, predecessors, constraints, duration types, planned dates, and projected dates. Explore how timeline decisions impact project health, identify the common causes of schedule drift, and learn practical techniques for creating more predictable, accurate, and actionable project plans. Bring your own device and leave with the skills to close the timeline trust gap and give teams greater confidence in the dates they see in Workfront. Bring your own device to participate in the demonstrations during this session.
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Product: Workfront Core -
Connecting Planning to Workfront with Adobe Workfront Fusion is a hands-on masterclass that shows you how to use Workfront Fusion to connect Adobe Workfront Planning with Workfront Core and automate workflows between the two applications. You’ll learn Fusion fundamentals such as scenarios, modules, mappings, filters, triggers, and actions while building practical workflows that move information between Planning records and Workfront projects, tasks, and other objects. This course is designed for Workfront system administrators, Fusion users, and workflow owners who want to connect strategic planning to operational execution. Bring your own device to participate in the hands-on demonstrations and exercises during this session.
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Product: Workfront Fusion -
An enterprise account goes quiet mid-deal, and Journey Agent and Data Insights Agent in Coworker Chat surface the buying group data, journey status, and account health in one conversation. You'll learn to build that same account journey and account-based report by hand in Adobe Journey Optimizer B2B Edition and Customer Journey Analytics B2B Edition, so you understand the buying group and opportunity data underneath. Leave knowing how to spot a stalling deal and re-engage the right people in a buying group before it's too late. Bring your own device to participate in the hands-on demonstrations during this session.
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Product: AJO B2B Edition, CJA B2B Edition, Journey Agent, Data Insights Agent
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Adobe Digital Experience Certifications
Take the next step in your professional development with an Adobe certification. Exams are included with your full conference pass. Browse exams
