Go all-in at Summit preconference.

Explore immersive product trainings, get exclusive best practices for Adobe Experience Cloud solutions, and gain a competitive edge in your industry with an Adobe Qualified credential — take advantage of onsite testing and reduced exam pricing.

All preconference training and exams are available in-person only at an additional cost.

Full-day preconference courses

March 25, 2024 | USD $850

In this one-day hands-on session, you’ll learn how to create various reports and a dashboard to capture cross-channel traffic and conversion data. You’ll explore how to create filters and calculated metrics to extract in-depth and focused data. You’ll also learn to publish targeted audiences to Adobe Experience Platform and share your projects. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner
Product: Adobe Customer Journey Analytics
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Get the most out of your Adobe Analytics data in Analysis Workspace. In this one-day session, learn how to optimize projects, run customized reports to understand how users engage and convert on your website, and create informative visualizations to share with business stakeholders. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner / Intermediate
Product: Adobe Analytics
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Supercharge your workflows in Adobe Workfront using Workfront Fusion. In this one-day session, we'll explain and demonstrate how to automate workflow processes within Workfront and by using Fusion API modules to include other steps from your tech stack. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Intermediate
Product: Adobe Workfront
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Become an Adobe Workfront reporting guru! Learn the process of delivering the data that your team needs the way they need it. This one-day session focuses on configuring the reporting structure, creating custom list reports, adding charts and graphs to reports, and creating custom calendars and dashboards through a variety of demonstrations and hands-on practice exercises. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner
Product: Adobe Workfront
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Whether you are a business user, developer, or architect, this one-day session shows how easy it is to create a headless solution within Adobe Experience Manager while allowing business users to drive content creation. Discover how Content Fragments can drive the GraphQL API for a headless implementation in Experience Manager. Learn how to create and define Content Fragment models with various data types that follow the open source GraphQL API standard. After content is created with Content Fragments defined by these models, explore how to use GraphQL to request the Content Fragments from Experience Manager. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Advanced
Product: Adobe Experience Manager Sites
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In this one-day hands-on session, you’ll learn how to create personalized messages and audience segments and build and publish customer journeys. You’ll also learn to engage with your customers effectively throughout their journey by leveraging the capabilities of Adobe Journey Optimizer. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner
Product: Adobe Journey Optimizer
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In this one-day hands-on session, you’ll learn how to create simple, sequential, and multi-entity audiences for targeting and personalizing customer experiences in the Real-Time Customer Data Platform. You’ll also learn how to create and activate destinations to share these audiences across different platforms. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner / Intermediate
Product: Adobe Real-Time CDP
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This one-day demo and lecture session showcases the capabilities of Cloud Manager for Adobe Experience Manager as a cloud service as well as a managed service. Understand how services are deployed with customer code using the Adobe CI/CD pipeline. Learn about the full deployment process of development, stage, and product lifecycles, in addition to highlighting SonarQube testing rules and operational best practices. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Intermediate
Product: Adobe Experience Manager Sites
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This one-day session covers the fundamentals of Adobe Experience Platform – how to navigate through the Experience Platform UI, ingest data, apply data governance, and work with Real-time Customer Profile and Audiences. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner
Product: Adobe Experience Platform
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This one-day session presents the key features needed to tailor and personalize your customers’ experiences. Discover how offers perform across customer journeys, personalize more deeply by blending Adobe Target audiences with other Adobe Experience Cloud audiences, and increase the value of your activities by joining together profile data from different sources on the fly to enable real-time personalization. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner / Intermediate
Product: Adobe Target
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In this one-day session, get an overview of Adobe’s Digital Experience Cloud solutions: Adobe Experience Manager, Data Collection (Tags), Adobe Experience Platform, Adobe Analytics, Adobe Target, and Journey Optimizer. Learn how each solution helps you deliver engaging, real-time experiences to customers, and how these solutions work together. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Full day
Technical level: Beginner / Intermediate
Product: Adobe Experience Cloud
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Half-day preconference courses

March 25, 2024 | USD $425

In this half-day hands-on session, you’ll accelerate your preparation for the Analytics Data Analyst credential exam with a review of how to use the powerful capabilities of Analysis Workspace. You’ll create engaging segmented reports to get answers to your business questions, leverage predictive algorithms and machine learning to drive effective decision-making, and create insightful dashboards to share with your key stakeholders. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Half day – PM
Technical level: Beginner / Intermediate
Product: Adobe Analytics
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Sure, your email rocks, but will it get to the inbox? Marketers need to go beyond designing an effective email message and getting it delivered; they need to get their email into the primary inbox folder. In this half-day session, learn how to optimize your email ecosystem to avoid the dreaded junk folder. Discover how to improve your email reputation so that your messages are more likely to reach your audience by diving into how the five components of email reputation – data quality, email engagement, authentication, IP and domain reputation, and email content – affect your deliverability. You’ll learn deliverability best practices that can be configured in your Adobe Marketo Engage instance, and how to troubleshoot potential issues and improve your deliverability. Bring your own device to participate in the hands-on demonstrations during this session.

Time offered: Half day – AM
Technical level: Beginner
Product: Adobe Marketo Engage
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Adobe Qualified Credentials

March 25-28, 2024 | USD $175

The Adobe Qualified: Adobe Analytics Data Analyst credential validates your competency, expertise, and operational knowledge as a data analyst using Adobe Analytics. Successfully passing this exam demonstrates that you possess conceptual knowledge of Adobe Analytics fundamental; the four-step methodology for analyzing web properties, creating, and managing segments, and calculated metrics; and using Virtual Analyst. Earning this qualification proves your value to your organization by demonstrating tangible skills that let you hit the ground running with Adobe Analytics to drive business success. Learn more about this exam from the study guide(opens in a new window) .

Technical level: Beginner / Intermediate
Product: Adobe Analytics
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The Adobe Qualified: AEM Sites Content Author credential validates your competency, expertise, and operational knowledge as a content author of Adobe Experience Manager Sites. Successfully passing this exam demonstrates that you possess conceptual knowledge of building web pages within Experience Manager Sites, creating personalized experiences, and managing global web pages, including translations. Earning this qualification proves your value to your organization by demonstrating tangible skills that let you hit the ground running with Experience Manager Sites to drive business success. Learn more about this exam from the study guide(opens in a new window) .

Technical level: Beginner / Intermediate
Product: Adobe Experience Manager Sites
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The Adobe Qualified: AEM Assets Digital Librarian credential validates your competency, expertise, and operational knowledge as a Digital Librarian. Successfully passing this exam demonstrates that you possess conceptual knowledge in organizing assets, managing assets and their metadata, distributing and locating assets in the DAM repository, and using workflows to manage business processes in AEM Assets. Earning this qualification proves your value to your organization and shows you hold tangible skills that let you hit the ground running with AEM Assets, and drive business success. Learn more about this exam from the study guide(opens in a new window) .

Technical level: Beginner / Intermediate
Product: Adobe Experience Manager Assets
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The Adobe Qualified: Adobe Target Optimization Specialist Credential Exam validates your competency, expertise, and operational knowledge as an optimization specialist using Adobe Target. Successfully passing this exam demonstrates that you possess conceptual knowledge of Adobe Target fundamentals: optimization tasks, personalization tasks, A/B testing, experience targeting, multivariate testing, creating audiences using Adobe Target data and data from other sources, and interpreting Adobe Target results. Earning this qualification demonstrates your value to your organization by proving tangible skills for driving business success with Adobe Target. Learn more about this exam by checking out the study guide(opens in a new window) .

Technical level: Beginner / Intermediate
Product: Adobe Target
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The Adobe Qualified: Adobe Marketo Engage Digital Marketer Credential Exam validates your competency, expertise, and operational knowledge as a digital marketer at the beginning stages of your Adobe Marketo Engage journey. This credential is designed for marketers and marketing operations specialists who are new to Adobe Marketo Engage and possess between 3–6 months of hands-on experience working with programs, landing pages, forms, gated content, and basic analytics. Earning this qualification demonstrates your value to your organization by proving tangible skills for driving business success with Adobe Marketo Engage. Learn more about this exam by checking out the study guide(opens in a new window) .

Technical level: Beginner / Intermediate
Product: Adobe Marketo Engage
Register

Adobe Digital Experience Certification Exams

March 25–28, 2024 | USD $175

Embark on a transformative journey to become a certified Adobe Digital Experience Expert with our technical certification exams. The Adobe Digital Experience Certification Expert Exams are designed to validate your proficiency in Adobe's cutting-edge technologies and tools for creating seamless, engaging digital experiences.

It is recommended that candidates have a minimum of 1–3 years of working experience before taking an expert level exam. An ideal candidate is able to work independently on complex projects and serve as a mentor to less experienced colleagues.

As businesses increasingly rely on digital platforms to connect with their audiences, the demand for skilled experts who are highly competent in Adobe's digital experience solutions is greater than ever. Our certification program is crafted to empower individuals with the knowledge and skills needed to excel in the dynamic field of digital experience design and management.

Available Exams
  • Adobe Advertising
  • Adobe Analytics
  • Adobe Audience Manager
  • Adobe Campaign Classic
  • Adobe Campaign Standard
  • Adobe Commerce
  • Adobe Customer Journey Analytics
  • Adobe Document Cloud
  • Adobe Experience Manager
  • Adobe Journey Optimizer
  • Adobe Marketo Engage
  • Adobe Real Time Customer Data Platform
  • Adobe Target
  • Adobe Workfront
Register

Embark on an ambitious journey towards mastery with the Adobe Digital Experience Certification Mastery Certification Exams. Elevate your standing as a digital experience professional by securing recognition with our advanced certification program. This prestigious offering is designed for seasoned experts seeking to validate their expertise in orchestrating transformative digital experiences with Adobe's premier suite of technologies.
It is recommended that candidates have a minimum of 3–5 years of working experience before taking a mastery-exam. An ideal candidate regularly leads complex projects and mentors team members.

As businesses increasingly rely on digital platforms to connect with their audiences, the demand for mastery in harnessing the full potential of Adobe's digital experience solutions is greater than ever. Our certification program is crafted to empower individuals with the knowledge and skills needed to excel in the dynamic field of digital experience design and management.

Available Exams
  • Adobe Advertising
  • Adobe Analytics
  • Adobe Audience Manager
  • Adobe Campaign Classic
  • Adobe Campaign Standard
  • Adobe Commerce
  • Adobe Customer Journey Analytics
  • Adobe Document Cloud
  • Adobe Experience Manager
  • Adobe Journey Optimizer
  • Adobe Marketo Engage
  • Adobe Real Time Customer Data Platform
  • Adobe Target
  • Adobe Workfront
Register

“A game-changing experience.”

Adobe Summit 2023 attendee