Explore even more at the Summit preconference.

Preconference training, hosted by Adobe Digital Learning Services will take a deep dive into Adobe Experience Cloud solutions with the latest product information, tips, and best practices to feel fully prepped for the main event. Available for an additional cost, in-person only.

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One-day preconference courses

  • Learn about Customer Journey Analytics, a data insight application service powered by Adobe Experience Platform. See how to configure a connection to the Experience Platform data lake, select datasets containing customer online and offline journey data across channels, create data views, and generate and share reports with stakeholders. This one-day session includes lectures and demonstrations.

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  • Impactful email marketing involves more than just pressing the Send button. Today, marketers need to consider email best practices when targeting their audiences, designing their content, scheduling their communications, and measuring the success of their initiatives. Through the proper creation of email programs in Marketo Engage, marketers can effectively relay their messages and prove how email marketing contributes to the success of their marketing goals. In this one-day session, you receive coaching about how to build effective email programs that take your marketing to the next level.

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  • Keeping your audience engaged requires more than just blasting them with non-stop emails. Rather, it involves building a rapport with your audience by fostering trust over time. Nurturing is the process of building relationships with your audience throughout the buying and customer journey. With the Marketo engagement program, marketers can create a consistent dialogue with their audience that increases confidence in and brand loyalty with your organization. Get coached from Marketo Engage experts about how to use the engagement program to build brand advocates.

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  • This one-day session showcases one of the most powerful features available in Marketo – My Tokens. With My Tokens, you can create programs faster and with more flexibility so that you can spend more time on strategy and less time on building. This session gives you the tools and skills to build your events easier and spend less time creating them from scratch.

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  • This one-day demo and lecture session showcases the features of Cloud Manager in the creation and maintenance of Adobe Experience Manager services. Understand how services are deployed with customer code using the Adobe CI/CD pipeline. This session details the complete deployment process of dev, stage, and prod lifecycles in addition to highlighting SonarQube testing rules and operational best practices.

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  • This one-day session demonstrates how to set up Adobe Experience Platform data collection and send it to Experience Platform. We will use a website to generate the digital data. Also learn how to use forward digital event data to a non-Adobe destination in near real time.

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  • Learn how to use the Real-time Customer Data Platform (RTCDP) application service, powered by Adobe Experience Platform. We delve into how to ingest and secure data into the platform data lake, stitch together data with fragmented identities to create a unified profile, and create and activate segments as audiences on destination applications. We also discuss RTCDP B2B, which brings together real-time person profiles with account profiles and opportunities from across systems to provide the full business and buying team context for creating and activating audiences across channels. This one-day session includes lectures and demonstrations.

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  • During this one-day session, learn how to maximize your reporting capabilities in Adobe Workfront. Through explanations and demonstrations, we teach you about text mode reporting basics, such as the API Explorer and Camel Case, referencing for filters, views, and groupings, custom form calculated fields, and custom expressions for all the reporting elements.

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  • Learn about managing projects and work using Adobe Workfront. Get info about the specific Workfront tools for project managers. This one-day session focuses on project creation, effective collaboration, and managing a project timeline.

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  • Engage with your customers effectively throughout their journey by leveraging the capabilities of Adobe Journey Optimizer. In this one-day session, learn how create personalized messages and audience segments, and build and publish customer journeys.

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Two-day preconference courses

  • Insights matter. Actions matter more. This two-day session introduces you to Analysis Workspace and gets you up and running with this powerful Adobe Analytics capability. Learn how to navigate the reporting interface and create engaging segmented reports to get answers to your business questions. Explore how the Virtual Analyst uses predictive algorithms and machine learning to drive effective decision-making, and create insightful dashboards to share with your key stakeholders. This session includes lectures, demos, and hands-on activities. Bring your own device to complete hands-on activities.

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  • Bring your own device to this two-day session to become rockstars at everyday page authoring. Get tips and tricks on the deeper authoring options provided by component dialogs used in association with the Adobe Experience Manager style system. Learn how to think about organizing content on pages, and get familiar with the flexibility of Content Fragments and Experience Fragments for reuse across other channels and applications beyond Experience Manager. As a page author, when you understand how content is organized, using the tools available in Experience Manager to create and edit pages becomes a breeze.

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  • Bring your own device to this two-day session to learn how to import, organize, and leverage metadata to manage digital assets. Find out how assets can be delivered in a multitude of different ways, including your website, dynamic media, brand portal, asset share websites, and DITA guides. Learn how to use the tools required to manage, share, and deliver digital assets across customer-facing touchpoints.

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  • The best experiences are consistently personal. This two-day session showcases how to leverage custom audiences available within Adobe Experience Cloud to inform optimization activities using a more complete understanding of visitors. Learn how to dynamically personalize content and configure high-converting experiences. Get familiar with Adobe Target automation capabilities that drive improved decision-making for responding to customers’ ever-evolving wants and needs. This session includes lectures, demos, and hands-on activities. Bring your own device to complete personalization hands-on activities.

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  • Customers today expect your brand to deliver experiences that exceed their expectations across every interaction, touchpoint, and stage of their journey. Bring your own device to this two-day session and learn how to build a digital foundation, create personalized experiences, and orchestrate campaigns to deliver meaningful and engaging interactions across all channels. Gain insight into how Adobe Experience Cloud can drive engagement with Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Campaign, and Adobe Experience Platform solutions. This session includes lectures, demos, and hands-on activities.

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Credential exams

  • The Adobe Qualified: Adobe Analytics Data Analyst credential validates an individual’s competency, expertise, and operational knowledge as a data analyst using Adobe Analytics. Successfully passing this exam demonstrates that the qualified candidate possesses conceptual knowledge of Adobe Analytics fundamentals, the four-step methodology for analyzing web properties, creating, and managing segments and calculated metrics, and using Virtual Analyst. Earning this qualification proves your value to your organization by demonstrating tangible skills that let you hit the ground running with Adobe Analytics and drive business success. View the study guide.

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  • The Adobe Qualified: AEM Sites Content Author credential validates an individual’s competency, expertise, and operational knowledge as a content author of Adobe Experience Manager Sites. Successfully passing this demonstrates that the qualified candidate possesses conceptual knowledge of building web pages within Experience Manager Sites, creating personalized experiences, and managing global web pages, including translations. Earning this qualification proves your value to your organization by demonstrating tangible skills that let you hit the ground running with Experience Manager Sites and drive business success. View the study guide.

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