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Shantanu Narayen

President & CEO | Adobe

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Satya Nadella

CEO | Microsoft

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Drew Brees

Quarterback | New Orleans Saints

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Reese Witherspoon

Actress and ProducerActress, Producer, and Entrepreneur

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Shantanu Narayen

President & CEO | Adobe

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Satya Nadella

CEO | Microsoft

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Drew Brees

Quarterback | New Orleans Saints

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Reese Witherspoon

Actress and Producer

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Mindy Kaling

Actress, Writer, and Producer

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Pam Oliver

Fox Sports

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Hubert Joly

Best Buy

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Dan Rosensweig

Chegg

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Susan Johnson

CMO | SunTrust Bank

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Atticus Tysen

Intuit

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Ann Lewnes

EVP & CMO | Adobe

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Abhay Parasnis

Adobe

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Cynthia Stoddard

Adobe

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Steve Lucas

Adobe

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Jason Woosley

Adobe

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Anjul Bhambhri

VP, Platform Engineering | Adobe

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Mindy Kaling

Actress, Writer, and Producer | Sneaks Host

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Pam Oliver

Sr Correspondent, NFL Reporter | Fox Sports

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Hubert Joly

CEO | Best Buy

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Dan Rosensweig

CEO | Chegg

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Susan Johnson

CMO | SunTrust Bank

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Atticus Tysen

CIO | Intuit

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Ann Lewnes

EVP & CMO | Adobe

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Abhay Parasnis

EVP & CTO | Adobe

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Cynthia Stoddard

CIO | Adobe

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Steve Lucas

SVP, Digital Experience | Adobe

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Jason Woosley

VP, Commerce, Exp. Business | Adobe

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Anjul Bhambhri

VP, Platform Engineering | Adobe

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Praveen is a senior business leader within Communications, Media and Information Services practice of TCS. I partner with clients to deliver innovation, strategy and transformation required to navigate a digital economy. I lead the efforts required to enable core skills for transformation by brining best practices of agile-based global delivery, cloud-first approach and automation led services operations. My recent endeavors are to help client’s strategies ... Morein the area of enriching customer experience through AI-based personalization, hyper connected enterprise, and machine based advisory. While I’m not at work, I like to spend time with family and enjoy reading books.
S939 - Award Winning Journey to a Personalized Digital Customer Touch Point
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Ajay Ajaal is a Technical Product Owner at Telus. With a technical focus on the data platform, Ajay has driven the adoption of analytics and digital marketing tools into the 20+ teams that work to serve Telus.com. Having lead the effort to schematize and design the dataLayer; followed by deploying Adobe Launch and Target onto asynchronously loading pages, he has a unique view on maintaining both performance and capabilities when using the Adobe stack. Havi... Moreng won the technical battles, Ajay has turned his focus towards JADE (Junior Analytics Development Experience) and is eager to crack the educational aspect of digital analytics.
S609 - What's New (and What's Coming) from Adobe Experience Platform Launch
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Santiago Aldana is an industrial engineer from Universidad de los Andes in Bogota Colombia. He holds 2 master's degrees in Economics and Business Administration from the University of Illinois (Urbana Champaign) and MIT Sloan School of Management. With a professional career of more than 20 years, Santiago has acquired a wide experience within development of new technologies in the automation of processes, the transformation of the companies and the use of m... Moreobile and digital technologies. He has implemented digital initiatives to enable trade and growth challenges in organizations and lead the creation and transformation of distribution channels. Santiago has held the positions of Marketing and Sales Manager at Citibank, Financial and Administrative Vice-President at Camara de Comercio de Bogotá, Advisor to the Presidency at ASOCAÑA, Systems and Loyalty Director at Telefonica Telecom and President of IQ Outsourcing. He was also a founding partner and President of Uff Movil, the first virtual mobile operator in Latin America. At Avianca, Santiago acts as the airline’s CDO & CTO, responsible for transforming the digital customer experience and improving the operation's and employee’s productivity. In this role, the main challenge is to enable exponential transformation of the customer experience using the best technology to design and provide a whole new travel experience.
S934 - Avianca: A Digital Experience Company Revolutionizing Air Travel
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Fernando Alfaro is a Senior Data Architect at Telus Canada. He has over 15 years of experience in Telecom working on web development, analytics, digital marketing, marketing automation, data engineering and personalization. He spearheaded the adoption of the Adobe Experience Cloud at Telus Digital. He has gained extensive experience implementing Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign assuring these Adobe tools work in tandem... More with Telus Internal Systems. Fernando is also the Business Data Steward for the Telus digital data where he supports other teams to make sense of the digital data as well as advising on privacy and governance.
S409 - How Telus Uses Adobe Target Server-Side to Expand and Scale Personalization
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As the Director of Digital Acquisition strategy at Barclays Bank, Adam is responsible for developing and implementing the strategic acquisition programs across paid and owned digital platforms. Adam and his team are responsible for the end-to-end digital experiences including Martech/Adtech, UI/UX and digital operations. Adam has led the Adobe Marketing Cloud implementation for Barclays Bank, across Analytics, Target, AEM, AAM, AdCloud and Device Coop. Prior... More to joining Barclays, Adam held marketing roles with Capital One, Procter and Gamble and FedEx.
S806 - Activating Data Across Every Advertising Touchpoint
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In his role as Senior Vice President, Product and Technology, Joseph Ambeault is responsible for all product, engineering, design and program management efforts across Discovery’s U.S. Digital organization. Prior to joining Discovery in March 2017, Ambeault spent 11 years in product roles leading the start-up of multiple media and entertainment businesses for Verizon. He was part of the leadership team that launched the Verizon Digital Media Services busin... Moreess, which has grown to become one of the largest content delivery networks. He served as Chief Product Officer and then Chief Executive Officer of Verizon’s joint venture with Redbox for a subscription OTT video service. Prior to his roles at Verizon, Ambeault held technology, product and marketing roles for SeaChange International. Ambeault is a member of the National Television Academy of Arts and Sciences Technology committee. He holds a bachelor’s degree from Brandeis University and is based out of Discovery’s New York office.
S105 - DMPs of the New Age: Real-Time Data Activation in Market
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Nichole Amberg is a Visual Designer for the Sacramento Kings. When she's not pushing pixels and creating digital experiences, you'll find her travel hacking her way around the globe in search of adventure. Nichole is passionate about design thinking and creativity.
S925 - Sacramento Kings: Accelerating the Design to Fan Experience Process
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Ravit Ansal is part of the Epsilon leadership team, with a demonstrated history of helping clients transform and enhance their digital presence. His primary focus and passion is Digital Strategy and Transformation, and he has been paving the way for innovation across strategy, tech and operations for both clients and Epsilon. He currently leads Digital Transformation in Life Science for a global top 10 pharmaceutical company encompassing every aspect of thei... Morer digital marketing. With the Myers-Briggs of ENTJ, Ravit brings an entrepreneurial mindset, the ability to think strategically, and delivers a long-term focus on executing each step of the plans with determination and precision. He excels at bringing teams together behind a common goal. Prior to joining Epsilon, Ravit built and grew the Content Strategy practice at Accenture working with market leaders such as Nestlé, Nordstrom, and Walmart, to shape their digital strategies. Ravit holds an MBA from University of Chicago Booth School of Business, and a Bachelors in Computer Science and Economics from Purdue University.
SS6 - The Consumerization of Healthcare
S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
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Biography - Tony Arbelaez – Travelocity.com As Senior Technology Manager for Email and CRM at Travelocity.com, Tony Arbelaez has led the company through four email platform migrations, and continues to lead in the design, development and innovation of the company’s customer database, marketing engineering and email marketing efforts. Leveraging his over 29 years of experience in the travel and technology industries, Tony has delivered many innovative, resul... Morets-driven products and enhancements, which have led to Travelocity’s success as an industry leader in online travel. Since joining Travelocity.com in 2010 as Project Manager for CRM and Data Warehouse, Tony has led technology teams both in the U.S. and India. Tony’s previous experience includes Manager of Global Sales Technology at American Airlines, and other senior developer roles at Sabre.
S315 - Optimizing Your Team for Cross-channel Marketing
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Kapil Arora joined T-Mobile 8 years ago and has been integral part of T-Mobile’s Digital Transformation journey. He has a passion for technology and innovation, Kapil drove multiple pathbreaking projects at T-mobile. Previous to joining T-Mobile Kapil worked at Microsoft for number of years.
S401 - Personalization All-Stars: Tales from the Trenches
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Sandra Azzollini McKinley is Vice President, Audience and Web Strategy at Cision. In her role, Sandy oversees several of the company’s owned properties, including Cision.com, PRNewswire.com and PR Newswire for Journalists, ensuring the audience experience is consistently seamless, useful and engaging. The websites have been honored with several industry awards, including two CODiEs, Best Online News Service and Best Online Business Information Service: Non-N... Moreews; Bulldog Awards, Best Website; and Web Marketing Association’s Best Public Relations Website Award. Sandy holds a BA and an MBA from Rutgers University, and has served as President of the Rutgers Executive MBA Alumni Association. She was the recipient of Rutgers’ Joel E. Kelly Leadership Award. She has also written articles on customer experience for several publications, including PR Daily, Beyond PR and Beyond Bylines.
S964 - Customer Experience Transformation Is the New Loyalty
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Jay Baer helps businesses clone their customers. He has created five multi-million-dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning So... Morecial Pros podcast. He's also an avid tequila collector, and a certified barbecue judge. Hang on to your seats…. here comes Jay Baer!
S503 - Talk Triggers: Turn Your Customers into Volunteer Marketers
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I have been passionately involved with digital data and technology from back in the day when Omniture was still known as Site Catalyst and “Adobe” meant Photoshop. I have recently returned from a “career break” working as the Digital Analytics Lead at the Australian Football League, where I lead the digital data strategy & implementation. I now run my own digital analytics consultancy, specialising in scalable analytics implementations to meet business ne... Moreeds. In addition, I currently lead the digital marketing, data and customer experience function for Bingle, and Australian insurance online only challenger and innovator brand. I have worked at large multinationals including Expedia and Macquarie Group; as well as run my own consulting business. Since joining the Suncorp Group in 2013, I've led the Adobe Analytics implementation across the group’s 11 branded websites. I am currently part of the Adobe Customer Advisory Board (CAB), and have previously sat on the Adobe CAB for Adobe Analytics and Media Optimizer. I hold an MBA from the Australian Graduate School of Management (AGSM) and a Bachelor of Engineering from the University of Sydney. I presented at the Adobe Summit in 2016, as a finalist in the Adobe Analytics Idol competition.
L754 - Excel-lent Plug-in: Building Dashboards in Report Builder
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Brooke is the Marketing Automation Manager for Walker Sands Digital, an award-winning B2B digital marketing agency with offices in Chicago, San Francisco, and Seattle. A 2x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications. At Walker Sands, Brooke drives innovation and digit... Moreal transformation for clients, overseeing a team of marketing automation professionals who are responsible for the client-side administration and execution of the Marketo engagement platform.
W113 - Getting to a Single Source of Truth
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Contentsquare Chief Strategy Marketing and Partnership officer, formerly SVP, Tiffany & Co, formerly Senior Partner at BCG. Jean-Marc spent 22 years at the Boston Consulting Group where he was Senior Partner, Global Leader for the Luxury, Fashion, Beauty sector. He then spent 4 years as Senior Vice President - Strategy & Business Development at Tiffany & Co., member of the Executive Committee, with responsibility for Global strategy and P&L for categories o... Moreutside of jewelry such as watches, leather goods, eyewear and fragrance. He has recently joined Contentsquare as an investor and special advisor to the CEO.
S955 - Show Me The Money: Breaking Down Data Silos For Better Digital ROI
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Jeff is the Marketing Content and Technology Leader for 3M’s Digital Marketing Strategy team. His focus is the identification and implementation of emerging digital marketing technology solutions. In addition, Jeff oversees 3M’s marketing content production and delivery capability that enables exceptional customer experience. Prior to his Corporate Marketing and eTransformation roles, Jeff led the 3M IT eBusiness Development team and drove the modernizatio... Moren of the web delivery, eCommerce, and employee productivity systems. Before joining 3M, Jeff spent a decade consulting large enterprises in deploying emerging technology. He started his career at United Health Group in software development. Jeff holds a Bachelor of Science, Management Information Systems from the University of Minnesota. Jeff and his family love the great state of Minnesota and enjoys spending time on the water and the golf course in the summer, and vacationing out of state in the winter.
S114 - Acronym-mageddon! Data Technologies Everywhere!
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Dan Berg is an Associate Director of Optimization at Isobar. He has been helping Isobar’s clients build successful conversion optimization programs from the ground up for almost 5 years and contributing to hundreds of millions of dollars in increased revenues. Dan has a decade of experience focused purely on conversion optimization. With a degree in design and almost 15 years of front-end development experience, he has a rare combination of technical, strate... Moregic, and problem-solving skills. Dan enjoys solving complex problems and pushing the limits of industry leading tools like Adobe Target.
S971 - Under the Hood: Building Enterprise Rent-A-Car’s Optimization Practice
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Gaurav Bhatia serves as the Chief Digital Officer and Advisor (part time) for NewDay USA where he leads digital strategy and marketing, brand, customer experience and technology. He is a digital marketing and customer experience pioneer with expertise in building digital business to drive growth and transformation in the companies he has served. He also serves as an advisor to companies that need to transform their marketing and technology capabilities to b... Moree more digital, data and customer experience driven. He has held senior leadership positions at several large Fortune 500 including AARP, Capital One, Sabre Holdings (parent of Travelocity.com) and NIIT Technologies with customers in the travel and financial services. He has driven business results leveraging technology and marketing include online consumer portals for banking, finance and travel. Gaurav focuses on providing digital best practices, brand and digital marketing, developing a customer focused and data driven digital experience. He has led large scale transformation to help with digital and marketing transformation for large and mid-size organizations. He has over eighteen years of Digital, Marketing and Technology leadership experience. He is responsible for developing digital strategy, leading digital marketing, creating customer centric digital experiences, products and services. He regularly speaks at digital marketing, customer experience and technology conferences and is a guest lecturer at Northwestern University.
S942 - Building a Digital Marketing Ecosystem for Scale and Success
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Anand Birje is Corporate Vice President, and Head of the Digital and Analytics practice. He is responsible for HCL’s Digital and Analytics business growth and services strategy globally, including the Digital Consulting practice, Digital Applications & Platforms services and Business Analytics services. Until recently, Anand was responsible for global corporate development, strategic partnerships and strategy for next-generation services. During this time, h... Moree helped shape HCL’s organic and inorganic strategies for ITO and Digital services. He was also responsible for key acquisitions and investments in the US and Europe, and helped incubate the Digital Consulting practice. Anand was a founding team member of HCL’s Infrastructure Services Division in North America since 2003 and a key contributor in growing this practice from $50 mn to over $2.5 bn within 10 years. Anand has over 20 years of industry experience across IT Applications, Infrastructure, Cloud and IOT. Prior to joining HCL, Anand was a founding member of Atesto Technologies (acquired by Infovista), one of the earliest SaaS companies in Silicon Valley that provided infrastructure and application monitoring tools-as-a-service. He started his career with Emerson Electric Company in their industrial process automation and plant integration platform businesses. Anand lives in the Silicon Valley and is passionate about music and the impact of technology on communities and society.
S942 - Building a Digital Marketing Ecosystem for Scale and Success
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Dr. Anthony Bowen is the Senior Digital Marketing and Marketing Automation technology lead at Virtusa. He has over 20 years of digital sales and marketing experience as a digital marketing and consulting executive helping CXOs drive revenue and engage customers.
S968 - Engaging Your B2B Audiences: How Cisco Meraki Drives Global Personalization
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Dean Bowerman is driven to unlock an organization’s potential through digital transformation. Educated as a Market Strategist, trained in UX design, and with more than 20 years of Digital Commerce tenure, Dean’s background provides him with a comprehensive framework for building engaging customer experiences. He has managed over $7B in revenue with a keen eye on continually providing ROI results exceeding 1000% with brands such as Rite Aid, Staples, Epsilon,... More and Corporate Express. His passion for building digital relationships with customers, process improvement, and technical chops offers robust solutions that stand the test of time. Dean has also spent that last 16 years helping students solve complex problems by guiding outside the box thinking using creative and technical solutions with Odyssey of the Mind.
S917 - Nine Pillars of E-Commerce Success: Lessons from Rite Aid
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As a Senior Digital Producer for Sephora, a leading global prestige omni-retailer, Wendy and her team are responsible for leading and executing personalized content and site experiences and digital asset management. She developed and led Sephora’s DAM implementation to meet the growing demand for marketing assets and drive asset creation efficiencies. Her expertise in developing highly effective and engaging user experiences, metadata management and asset wo... Morerkflows, continues to help drive a scalable DAM solution.
S901 - Tips and Tricks to Get the Best from Your Adobe Experience Manager Implementations
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Trusted and well-respected advertising and marketing leader with over a decade of agency and client experience. Armed with a unique blend of project, account and production experience, mixed with an entrepreneurial spirit. Able to successfully build relationships that translate into growth opportunities that are then defined, managed and successfully executed.
S951 - 3 Ways to Break Through the Silos Killing Your Marketing and Creative Teams
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Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Condé Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan worked at HubSpot during the early days of inbound marketing in numerous roles that included leading client trainings, launching HubSpot Academy, and crafting HubSpot’s annual INBOUND conference.
S969 - Creativity Matters: The Key Ingredient to Exceptional Content Experiences
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As a Senior Data Analyst within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualizing web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years... More of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX Designer and Digital Analyst.
S127 - Adobe Analytics and Adobe Target: Personalize with Precision
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Lisa Butters has over 15 years of experience in multiple functions across Honeywell Aerospace. A tech geek at heart, she started her career as a teenager in web development and database programming. Through the years, she has been passionate about developing her craft in the User Experience. Lisa is the General Manager for the GoDirect Trade Greenhouse business which is considered a genuine start-up inside the Honeywell four walls. GoDirect Trade is an exci... Moreting new virtual marketplace that will simplify the sale or exchange of components, engines and aircraft as well as repair services for the Aerospace industry. Lisa is convinced that the Digital Economy has arrived and she is determined to create an aerospace marketplace that will delight both Buyers and Sellers. Her “typical day” revolves around designing and delivering digital experiences that customers will love. Lisa is a recipient of the Honeywell CEO Award and serves on The Connected Place Council for the Greater Phoenix Economic Council. She earned a Bachelor’s degree in Computer Information Systems from Arizona State University, an MBA from Arizona State University, and a Masters degree in Finance from Harvard University.
S940 - Revolutionizing the Aero Parts Industry with Adobe Commerce and Blockchain
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Veronica Bykin joined Albertsons Companies as IT Director, Customer Experience, in the spring of 2018. In her role, she is responsible for developing and leading the digital transformation for IT engineering teams building the ecommerce and loyalty experiences for Albertsons banners using the Adobe Experience Manager platform at the heart of the ecosystem. She manages Web, Mobile and Analytics development teams in delivering customer facing web and mobile ... Moreapps, improving the user experience, development practices, operational efficiencies and ensuring overall sales and marketing effectiveness through the digital channel. Albertsons Companies is one of the largest food and drug retailers in the United States, operating stores across 35 states, under 19 banners. Veronica is a seasoned technology leader, with 20 years of software engineering experience, building innovative products and highly performing teams. Prior to joining Albertsons, Veronica managed ecommerce engineering teams at Autodesk, led the development of a new mobile point-of-sale system for Gap Inc, and led SaaS, server, cloud, mobile and web engineering teams at Bay Area startups including Jaspersoft, Taulia, and Determine Software.
S238 - A Hybrid Architecture Powers Omnichannel Content
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As Head of Omnichannel Strategy and Operations, Gillian Campbell leads HP’s Global Omnichannel and eCommerce strategy, delivering consistent, personalized experiences for customers across multi-channel touchpoints. Gillian has held various leadership roles throughout her 25+ year career with core competencies in Finance, Operations, Business Intelligence, Strategic Analysis & Implementation, and Change Management. Gillian is from Scotland, UK, and resides in... More Houston, Texas with her husband and 3 boys.
S916 - Managing Global Omnichannel Commerce – Best Practices from HP
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Jeff Canada is a marketing professional with over 12 years of global experience creating results-driven programs and process. A proud 3x Marketo Champion, Jeff runs Marketing Operations at Segment and is based in San Francisco, California.
S338 - 5 Mistakes We've Made with Digital Advertising and How to Avoid Them
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Matt is the Global Leader for IBM iX, IBM’s cooler younger sister. With over 20 years of experience, Matt is an inspirational and dynamic leader who has worked for IBM his whole career, starting with PricewaterhouseCoopers consulting division prior to its acquisition in 2002. During this time he has focused on complex multi-channel business transformation engagements for clients across multiple industries around the world. Matt leads a team of over 16,000 ... Morethought leaders, creative thinkers and rapid deliverers across a global network of 42 studios, who blend strategy, technology and creativity to tackle every client challenge. Ambitious and fearless, everyone at IBM iX is an expert in pushing boundaries. This global multidisciplinary team applies IBM Design Thinking and puts emerging technology to work, helping clients with their biggest business challenge: Tomorrow. In 2016, Matt was ranked No.1 and ‘Individual of the Year’ in The Drum's Digerati, an annual list celebrating the UK's most influential individuals within the digital industry. In 2017, Matt was also named in the BIMA 100 – their annual showcase of the digital industry's brightest stars, seeking to recognise the individuals who are shaping the future of Britain’s digital industry. Matt is a frequent public speaker and blogger on the impact of Design driving business reinvention, customer experience and digital transformation.
S943 - Hertz: On the Fast Track to Innovation with IBM and Adobe Experience Manager
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Matt joined Quicken Loans in 2004 as the Director of Internet Marketing and was responsible for leading and growing the Web Marketing Team and helping develop and execute on the company’s online strategies. This included developing the company’s early social media and content strategy. In 2009, Matt accepted the position of Vice President of Marketing at Quicken Loans where he led Marketing Operations until joining Rockbridge Growth Equity, a Detroit-based p... Morerivate equity firm in 2011. In 2013, Matt rejoined the Quicken Loans Marketing Team to lead the company’s growing social media team, but now has the privilege of leading the new Activation and Incubation Team.
S906 - Turning Video Upside Down: Redefining Video to Stop the Thumb
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Mike, in conjunction with his CMO, Tom Lapcevic, has been instrumental in the digital transformation of 24HF over the past five years. Mike oversees the marketing department for 24 Hour Fitness (24HF) and assists in various business development initiatives across the organization. Marketing includes all prospect and member facing communications, as well as partner and sponsorship development. Prior to joining 24HF, Mike held several CMO and VP roles with ... Morevarious companies, including Vehicle Production Group (VPG), Publicis Hawkeye, Omnicom, Rapp, and Protocol. Mike has a degree in Economics from the University of Colorado and has two children, both currently working on their doctorates in Political Science.
S304 - Triple Threat: 24 Hour Fitness, Microsoft Dynamics 365, & Adobe Campaign
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Andy Caron is a marketing technologist with over 10 years of experience spanning B2B startups and global enterprise. Marketo is her happy place. She is passionate about the martech ecosystem, attribution, and coaching future marketers. A proud member of the Marketo Fearless 50, Andy is a consultant with Revenue Pulse by day and a leader of the Chicago Marketo User Group by night.
W113 - Getting to a Single Source of Truth
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Steven Casey writes research for B2B marketing leaders and practitioners. He helps Forrester’s clients stay ahead of the latest trends in buyer behavior, enabling technologies, and strategic best practices to optimize their marketing results. Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles. He started his career as a journalist covering consumer and busine... Moress technology markets at IDG and Cahners. As a marketing practitioner, Steve has held senior positions with, and served as an agency counselor to, a diverse set of technology firms, from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom. Steve has a Bachelor of Arts in literature and an MBA from the University of Massachusetts.
S318 - The Convergence of B2B and B2C Buying Journeys
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Brice is a senior manager in Deloitte Digital’s customer & marketing practice focused on the creation of data-driven customer experiences. Over the past 15 years, he has serviced clients across Canada in Financial Services, Public Sector, Retail and Tourism & Hospitality. Brice has had the privilege to be part of a range of different and unique Personalization journeys where he focuses on the adoption and growth of Personalization at scale through advanced a... Morenalytics and insight based decisioning powered by the Adobe Experience Cloud.
S935 - CIBC’s Digital Experience: Data-driven Personalization at Scale
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Praveen Chand is a Director in Cognizant Digital Business (Interactive), providing leadership in Web Content Management and Digital Marketing strategy across verticals. With over 18 years of experience in Information technology with several leading global banking and worlds largest Pharmaceutical’s IT organization providing consulting and strategic advisory expertise to improve digital footprint, experience & sustainability. With exclusive focus on Digital M... Morearketing & Content Solution, including Digital Strategy, Content Management, Mobility, and Web Development. Most recently, Praveen assisted Digital Marketing organization of Fortune 100 clients with Digital Business & Functional assessment recommendations & Roadmap for MarTech strategy and in MM$ strategic initiative, including Content and Data Strategy, POD based agile project delivery leading to optimization. technology transformation, and setup of harmonized process for Digital services, Remote web hosting (cloud based) Platform infrastructure builds including Infra convergence services hosting externally facing 100’s of globally available public facing digital marketing websites and on cloud. His specialty is in Digital strategy and roadmap development, Global Program Management, Digital marketing & content platform, Functional and technical experience: Content Management Systems; eCommerce; Campaign Management; Audience Targeting and Digital Business process optimization. Praveen has a Masters Degree in Computer Engineering and Bachelor in Electronics & Communication . He also brings strong knowledge of ITIL framework for large IT infrastructure & cloud hosting services, Six Sigma methodologies for continuously improved processes & service quality improvements, Info security & Compliance (SOX, FDA regulations, GXP and 21 CFR part 11) and GDPR Compliance assessments and remediation.
S227 - Experience Manager Upgrades Made Fast and Easy with Cloud Manager
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Melanie Davis Chapman is the Director of Customer Marketing and Strategic Communications at Jellyvision. Responsible for the architecture of customer messaging, she focuses on account-based marketing, email marketing, and customer communications. Some of her proudest accomplishments include launching a successful account-based marketing program that is now a cornerstone of Jellyvision's marketing strategy—and one of the components from that campaign making i... Morets way with a prospect to Machu Picchu. Melanie lives in Oak Park, Illinois and spends her time obsessing over NBA basketball with her husband, Chris and serving as a human trampoline and carabiner for her daughter, Caroline.
W104 - Account-based Everything: Using Personalization to Scale Your ABM Programs
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Brent Chaters is a Managing Director at Accenture and Lead for Digital Customer in Canada. Brent is responsible for expanding and creating world class customer experiences for our clients across Marketing, Sales and Care. Brent works across all industries, and drives innovation across customer experiences. He is accountable for both hands on delivery as well as driving though capital around great customer experiences, with a personal deep background in dig... Moreital marketing. Brent’s background comes with over a decade of client side experiences leading teams and driving digital adoption, including his time at HP, one of the first adopters of Adobe Analytics. He is the Author of “Mastering Search Analytics” and co-Author of “Multichannel Marketing Ecosystems”. He has taught the digital marketing curriculum for Harvard in partnership with ISDI for the Global Executive Master Digital Business course.
S956 - EDC Presents the 7 Essential Steps Toward Fast-paced Digital Transformation
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Betsy Chen leads the Americas Marketing Operations team at Pure Storage. As a Marketo-certified and metrics-driven B2B marketer, she is an integral part of the team responsible for defining the company’s marketing automation strategy and execution. As a strategic thinker, Betsy defines and implements marketing operations best practices cross-functionally, partnering with global campaigns, digital marketing, demand gen - as well as her international counterpa... Morerts. Her ability to innovate and drive for impact has resulted in several awards and recognition as a top performer. In her spare time, Betsy enjoys watching horror movies to decompress and sipping boba milk tea.
S341 - Taking Home an Event Oscar with Marketo and Adobe Experience Manager
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Gary has over 15 years of experience leading marketing teams for enterprise software companies. He is passionate about creating marketing strategy that leads to genuine conversations with existing and potential customers. In his current role at Workfront, Gary leads the marketing programs team in developing strategy and tactics for field marketing, digital marketing, and corporate events.
S951 - 3 Ways to Break Through the Silos Killing Your Marketing and Creative Teams
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As a Migrations Practice Manager, Jacob helps channel partners build cloud strategies and develop new practice areas. He enjoys working on go-to-market execution and business development activities with emerging, disruptive technologies. Having worked at technology companies his entire career, Jacob brings a unique perspective to what works with successful migrations. Jacob is an AWS Certified Cloud Practitioner and is based in New York.
S972 - Successfully Migrating Adobe Experience Manager to the Cloud
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Ben Coleman is involved in Web & Technologies at Eaton and sits in their Digital Customer Experience team. Ben is responsible for Eaton’s Adobe Experience Manager platform usage and adoption, among other tools. He has 15 years of experience across web, eCommerce, and search working with IT, sales, and marketing organizations. Ben led Eaton’s conversion from a legacy content management system to Adobe Experience Manager and is working towards the vision of ... Morereducing from numerous externally facing websites to “one Eaton” digital presence. Outside of work, Ben lives in Columbus, OH with his wife and two young kids, enjoys long-distance running, listening to podcasts, and DIY home projects.
S933 - The Front-end Initiative: Putting the Customer First Is Transforming Eaton
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As an Adobe Experience Manager (AEM) Engineer, Brad has worked exclusively on AEM since 2013. He has more than 20 years of experience and brings a unique set of skills to Rackspace’s Application Services team. Having worked with a host of customers spanning a variety of industries, Brad brings real world experience to every engagement when moving AEM customers to the cloud.
S972 - Successfully Migrating Adobe Experience Manager to the Cloud
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Adam is currently a Global Marketing Taxonomist with the Digital Marketing Operations group for Dell. Adam has over 17 years of taxonomy experience including taxonomy development, metadata management and data classification. Adam brings a pragmatic approach to data management focusing on highly effective user experience and robust, collaborative governance. For Dell's digital marketing DAM implementation, Adam focused on building a strategy that enhances org... Moreanization and "findability" of all marketing assets.
S224 - Fueling Transformation While Flying With Dell
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The title of Jessica’s yet to be penned professional memoir would be “wasted impressions: what I’ve learned from failed campaigns”. After nearly a decade in B2B high tech marketing Jessica has run hundreds of campaigns, generated maybe half a million leads, and has stories to tell. Previous to RollWorks, Jessica led demand generation at EverString, Fliptop (acquired by LinkedIn) and PowerReviews (acquired and then divested by Bazaarvoice).
S338 - 5 Mistakes We've Made with Digital Advertising and How to Avoid Them
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As the Director of Owned Channel Marketing at Volvo Car USA Rachel is responsible for development and implementation of strategic marketing programs across traditional and digital platforms. From end-to-end consumer communications, to new product launches, Rachel and her team manage digital platforms for both the brand, and all US Volvo retailers. Rachel also leads social media (@volvocarusa), influencer marketing and content strategy. Prior to Volvo, over t... Morehe past 15 years Rachel held marketing roles in Retail and QSR, in both Domestic and Global marketing capacities. Rachel is originally from the UK, resides in Connecticut and drives an XC60.
S908 - Humanize Your Brand: How to Align with Your Customers’ Values
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In 1997, Chris became a submarine mechanic. The greatest lesson he learned? He didn’t want to be a submarine mechanic. He changed course, and in more than 20 years since, he’s been successfully influencing change in the world of digital experience. He joined AIG Life Insurance in 2015 as Director of Digital and Interactive, a role in which he is responsible for creating, executing, and measuring the company’s digital strategy. During his tenure, he’s helped ... Morelead two enterprise-scale implementations of Adobe Experience Manager: AIG.com and the AIG Life Insurance Portal for Financial Representatives. Outside of AIG, Chris has more than 15 years of agency consulting experience, leading digital teams in major engagements for Chevron, Shell, HP, Microsoft, and others.
SS5 - The Journey to Digital Transformation in Financial Services
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Jessie Dawson Director, Dell Global Marketing Leading teams focused on content and technology, Jessie is a Director within Dell’s Global Digital Marketing organization. She is defining Dell’s marketing technology vision and roadmap in partnership with Marketing and IT. The goal is to drive change with tools and processes that deliver exceptional customer experiences, build the demand pipeline and increase productivity for Dell employees. Jessie is active... Morely working to bring marketing’s digital transformation to life in an always-on, content-led, data-driven world. As part of her charter, Jessie leads the Content Liquidity team who manage content lifecycle and enable content as a service to power communications globally. Jessie has led major transformative initiatives like the Dell DAM, including creating the business case, driving application development, soliciting change management and now manages the business operating team. Jessie started in advertising agencies WPP and T3: The Think Tank, in support of accounts including Dell, NBC Universal and Chase Financial Services. Prior to her current position, Jessie held brand, e-commerce and product marketing roles with Reebok, part of the Adidas Group. Jessie has a Bachelor’s of Arts in Liberal Arts from the University of Texas at Austin. She enjoys playing tennis, traveling, painting and spending time with her family.
S224 - Fueling Transformation While Flying With Dell
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Kevin Day is proven digital marketing expert with 13+ years’ experience leading brand strategies across digital media planning, buying, measurement and audiences. Currently as the MarTech Solutions Manager for Adobe Audience Manager and Audiences at Sprint, Kevin is responsible for defining audiences within the Adobe Experience Platform needed to deliver and analyze the appropriate experiences used for web optimization and personalization. He also provides... More support to the Digital Marketing team as subject matter expert on marketing technologies integrations and solutions used for implementation, execution, audiences, insights and analytics. Before Sprint, Kevin spent 7 years in San Francisco as a Digital Acquisition Media Planner at several agencies.
S106 - Powering Adobe Experience Cloud with Adobe Audience Manager
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Jeff De Korte is the Vice President of Advertising and eCommerce for Caesars Entertainment. He leads the team responsible for building and operating Caesars.com as well as driving the advertising for 47 resorts and casinos under well-known brands including Caesars Palace, Bally’s, Harrah’s, Flamingo, Paris, Planet Hollywood and the recently opened Caesars Palace Bluewaters Dubai. Jeff began his career in travel marketing in 1996 at US Airways helping to la... Moreunch the airline’s first web sites, online booking engine, airport kiosks and digital advertising. He has held similar roles at AOL, Rand McNally and Royal Caribbean International. Earlier in his career he served as a press secretary and campaign manager for two members of the U.S. House of Representatives.
SS3 - Personalization, Data and the Experience Business of Travel
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David DeVore is the founder and CEO of StoryPorts where he obsesses over helping marketers become more productive and engaging. A serial entrepreneur, software producer and digital consultant, David's clients have included Goldman Sachs, Viacom, Major League Soccer, Warner Music Group, and Adobe.
S309 - Pushing the Limits of Email Design and Innovation
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Mayur is a Sr. Manager in Merkle’s Audience Management & DMP Practice, where he leads clients in the development and hands-on implementation of analytically driven customer-centric digital marketing strategies across both the Adtech & Martech space. He has 10+ years of deep expertise in CRM and Digital Analytics, Digital Marketing Strategy and Technology across the Banking, Insurance, Retail, CPG, Hi-Tech, Pharma and B2B verticals. Mayur holds a Master’s deg... Moreree in Engineering from Arizona State University.
S970 - Using AAM to Drive Customer-Centric Personalized Experiences at Scale
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Megan is a Client Services lead out of the ICF Next Chicago office. She is passionate about driving digital transformation for today’s connected world and building enduring, human brands that people want to join (and buy.) She lives for business challenges and big, game-changing ideas and loves when digital technology unleashes the full potential of a brand experience and drives real business impact. True to her college rowing roots, she believes deeply i... Moren the power of team and loves bringing together one seamless ICF Next and client team to achieve success. She brings over 14 years of experience in professional services and leading integrated digital teams. Prior to joining ICF Next, Megan was at Publicis.Sapient where she partnered with clients including, ALDI, Caterpillar, P&G, John Deere, Kellogg School of Management, Kraft Heinz and Ronald McDonald House. Prior to joining SapientRazorfish, Megan led teams to drive results for Under Armour, Heinz, Hunter Fan Company, Career Education Corporation, Life Fitness, Porsche and Quaker to name just a few. Megan has a B.A. from the University of Wisconsin – Madison. When she’s not partnering with clients and driving teams, she is running around, playing and laughing with her two daughters.
S933 - The Front-end Initiative: Putting the Customer First Is Transforming Eaton
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A Marketo Certified Solutions Architect, 5x Marketo Champion, and member of Marketo's inaugural Fearless50 class, Jenn has over 10 years of marketing experience and holds an MBA in Marketing from DeSales University. She previously worked as a national Director of Marketing for a global software/technology company and likes to focus on strategy and scalability. She’s also a nerd who really, really likes cleaning data.
W103 - Skinning Schrodinger's Cat II: Fearless MOPs in the Face of the Unknown
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Chris is the Sr. Director, Data Science & Platforms at one on Canada's leading Telecommunication companies, Rogers Communications. His responsibilities include Machine Learning and Big Data operationalization for Audience Personalization, Consumer Value Management (e.g. Churn, Upsell / Cross Sell) predictive models, and Customer Experience.  A strategic thinker, marketing operations innovator, and leader of high performance teams, Chris joined Rogers Commu... Morenications in 2013 with responsibility for the launch, strategy and operations of Audience Intelligence. By building collaborative partnerships inside and outside the company, the division generated revenues well over sales targets.  These strategic relationships include SAS, Hortonworks, and Accenture for High Performance Big Data Analytics, and Google and Adobe for at scale digital audience segmentation and activation.   Prior to Rogers, Chris has held executive marketing technology positions in Canada and the US, including COO at Chango (now Rubicon Project) and CTO at 24/7 Media (now Xaxis). Chris holds a Master of Electrical Engineering and Bachelor of Science from Cornell University, and a Master of Management Analytics from Queen's Business School.  He is a guest lecturer and conference speaker: SAS Global Forum, DataWorks Summit, MIT MCPC, and Queen's University Business School.
S107 - The DMP's Engine: What You See Is Not Just What You Get
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Martha Dorris is the Founder of Dorris Consulting International (DCI) where she works with federal agencies and private companies to improve the lives of Americans through transformed government services. Martha leverages her almost 34 years of federal service at the U.S. General Services Administration (GSA) to drive efficiencies and improve government services both internally and to the citizen. Martha’s experience includes work in the areas of digital g... Moreovernment, customer/citizen experience, and information technology acquisition. Prior to her retirement, she served as the Director of the Office of Strategic Programs (OSP) within GSA’s Federal Acquisition Service (FAS)/Information Technology Service (ITS) to bring an outside perspective on the implementation of category management within ITS, organize the organization around category management and bring a customer focus to the organization. Prior to that, she served as the Deputy Associate Administrator for the Office of Citizen Services and Innovative Technologies leading both agency and citizen-facing programs to transform government to a 21st century digital government. The goal was to provide the public with access to government services and information anytime, anywhere, on any device. She oversaw the management and oversight of all OCSIT’s shared solutions that drove innovation and open data government-wide, improved efficiency and created a digital government. Through communities of practice of almost 10,000 people government-wide, she was able to leverage the resources across government to change the culture and create the solutions needed to transform their organization. Martha’s passion for improving government services has resulted in the creation of: • Monthly Citizen Services Newsletter: Strategies and Best Practices for Improving Citizens’ Experience in a Changing World; • Monthly Roundtables on modernizing government contact centers; and • Annual Service to the Citizen Awards Program. Martha worked across levels of government and across many countries to share experiences and lessons learned. She was recognized for her work in government through Fed 100s, a Presidential Rank Award, the AFFIRM Citizen Services Award, ICA Distinguished Service and the Administrator’s Meritorious Service Award.
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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Vab Dwivedi is the Director of Design Analytics at Dell. Over his 13+ years at Dell, Vab has worked in roles across IT and Sales leadership. Over the last 7 years, Vab has led a transformation of the A/b testing program from a small operation to a global IT experimentation product team that has over 50 full time resources. The program is critical in the product development roadmap for all of Dell.com's digital applications. Prior to Dell, Vab graduated from ... Morethe University of Texas with a bachelor’s degree in Economics.
S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell
S404 - How Dell builds its Experimentation Culture like a Product
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Nick Edouard is Co-founder, President and Chief Product Officer of PathFactory (formerly LookBookHQ). Edouard has previously founded or led several high-growth technology companies in Canada, the US and the UK, including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). He was most recently President, North America of Nomad Digital, the leading global provider of connectivity solutions to the transportation sector. A frequent s... Morepeaker at conferences and events, Edouard holds a Master of Arts (Hons) degree in Classics & Philosophy from Trinity College, University of Oxford. He’s still figuring out what to do with it.
S967 - Acquire, Keep, Grow: How Adobe Enables Buyers Across the Customer Lifecycle
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Taylor Enfinger is a Marketo Certified Expert with over 7 years of experience in marketing and demand generation. As a Director of Technology for ANNUITAS, Taylor serves as the technology lead for her client accounts and leads the implementation of demand generation strategies and marketing technologies. Taylor joined ANNUITAS in 2015 as a Marketing Automation Consultant, and since has been exposed to various technology systems as well as approaches to marke... Moreting and sales opportunity processes. Taylor is a three-time Marketo Champion, five-time Marketo Certified Expert, Virtual MUG Ambassador, Certified Marketo Solutions Expert and a Certified SFDC Administrator. Taylor has a Bachelor’s of Business Administration in Management and Marketing as well as a Masters of Business Administration from the University of West Georgia. Taylor maintains her SFDC and Marketo certifications and has also worked on a Revvie-winning account.
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Max Everett has served as Chief Information Officer (CIO) for the U.S. Department of Energy (DOE) since July 2017. As CIO, he oversees the Department’s information technology (IT) portfolio and cybersecurity efforts, serves as an advisor to the Secretary and Deputy Secretary, and manages the various functions of the Office of the Chief Information Officer. Mr. Everett leads DOE’s efforts to modernize the Department’s IT infrastructure and migrate systems to ... Morethe cloud, including one of the first Technology Modernization Fund projects to accelerate the adoption of cloud email across the enterprise. As a part of his overall efforts to implement an enterprise risk management framework for cybersecurity, he led the build-out of DOE’s cloud-based cyber data and analytics platform, which supports visibility throughout the Department and across a range of DOE’s activities with the Energy Sector. Mr. Everett has extensive experience in managing and implementing IT and cybersecurity. He has previously worked as a consultant for public and private sector organizations, where he conducted risk assessments, and also developed secure infrastructures, network security services, cloud security policies, and cyber information sharing programs. Mr. Everett has also held a variety of technology leadership roles at the White House, the Department of Commerce, and on several National Special Security Events. Mr. Everett has a B.A. from the University of Texas, a J.D. from the University of Houston Law Center, and is a member of the State Bar of Texas. His professional certifications include Certified Information Systems Security Professional (CISSP), Certified Ethical Hacker (CEH), and Project Management Professional (PMP).
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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John is the Director, Demand Management and Integrated Marketing Technology - North America at Anheuser-Busch. Currently, owning the Marketing Technology stack, eCommerce and Data Strategy for Anheuser-Busch North America. Driving how we enable best-in class experiences and a data-centric future at AB. Prior to AB, he brings a vast amount of experience as a Digital Marketing and Technology consultant in the high volume and fast-paced agency atmosphere. Wor... Moreking with Fortune 500 Clients to develop practices in technology, operations, strategy, and integrated global marketing and commerce platforms.
S910 - Why Start with Experience? Learnings from Anheuser-Busch’s Commerce Journey
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A global brand leader with an unshakable aim for a digital-first, data-driven customer experience. She currently shapes social programs for a global asset management firm, leading and executing internal and external campaigns from strategy to content creation. She gains and strengthens social relationships, drives engagement and traffic, and ultimately ties social objectives to key business goals.
S944 - Unlocking the Value of Social: How to Achieve ROI Beyond Marketing
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Garrett joined Mastercard in the summer of 2015 as the Vice President of Global B2B Marketing and transitioned to his current Strategy and Innovation role within Global Digital Marketing late 2017. This function is responsible for working across the global marketing organization to establish vision and best practices for B2C, B2B2C & B2B Digital Marketing enabled by best in breed marketing technologies. His career has focused on bringing together creative ... Moreand technology across a number of roles in both agencies and large enterprises. Specifically, Garrett has been co-leading the build out and deployment of Marketing Cloud platforms including AAM and AT, evangelizing the vision/capabilities as well as developing the plans and scaled executions that demonstrate success. Prior to joining Mastercard, Garrett held digital strategy leadership positions at Maritz Loyalty, eBay and Ogilvy as well as co-founding a marketing analytics software firm whose clients included IBM, Oracle and HP.
S110 - Audience Driven Campaigns in Financial Services, Featuring Mastercard
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Gary Gamitian is Director of Web Development at Informatica. He’s passionate about digital marketing and delivering the very best data driven experiences to our worldwide visitors. Adobe Experience Manager sits at the center of the Informatica tech stack and easily allows him to scale Informatica.com to 30 country sites in 8 languages.
S208 - Going Global with Adobe Experience Manager
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Joe George heads the Marketing Technology COE organization at Abbvie’s US commercial business. He was responsible for establishing and developing the Marketing Technology Center of Excellence at Abbvie in 2018. Previously, he led the Global marketing technologies and Salesforce IT organizations at Motorola Inc and Motorola Solutions Inc. He has led several Global and US based business technology organizations that have been the linchpin for digital transformation for those fortune 500 companies.ation for those fortune 500 companies.
S981 - Digital Transformation in Life Sciences: A MarTech Perspective
S964 - Customer Experience Transformation Is the New Loyalty
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As CTO of Mattel, Gerjets is responsible for all aspects of Mattel’s technology implementation, including shared technology platforms, analytics, software and hardware development, and connected products. Recognized as an enterprise technology visionary with a strong background in product development, data security, and privacy, Gerjets has more than 25 years of experience leading technology organizations and improving business results across a broad range o... Moref industries, including telecommunications, higher education and biotechnology. Prior to joining Mattel, Gerjets served as Chief Product Officer of n.io Innovation. with modern forms of computing such as AI and IOT. Before n.io Innovation, Gerjets held key leadership positions with Time Warner Cable, where he served as CIO; Pearson, where he served as CTO and helped transform the quality of customer-facing education products and DIRECTV, where he served multiple executive roles, including SVP, Information Technology.
S963 - Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
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Duncan is a leader in Deloitte Consulting LLP’s Government and Public Services practice and has served some of Deloitte’s largest private and public sector clients. He has spent his career working with large organizations to evolve core business processes and technology and tackle their most ambitious digital initiatives.
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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David is a marketing and advertising technologist with 8 years of experience across CRO, website redesign, unlocking insights from data, implementing and integrating Mar/AdTech. He led the introduction of Adobe’s DMP, and works closely with Digital Marketing and 1:1 teams to leverage 1st, 2nd and 3rd party data for growth and improved customer experiences through personalization.
S945 - An Easier Way to Make Better Decisions with Better Data
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Tom is a true evangelist for digital testing and has pushed a test-first mindset for the past 4+ years at Kohl’s. He has a passion for digital analytics, experimentation and personalization. He helped grow the digital testing & optimization program at Kohl's from a small-scale team of 1 person to a full-fledged cross-functional team running hundreds of A/B tests per year in support of the entire organization. He has been instrumental in making digital experi... Morementation a foundational business focus at Kohl's. His areas of expertise include: digital analytics, A/B testing, personalization and digital marketing.
S405 - How Kohl’s Architected Its Personalization Program for Scale and Success
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Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extens... Moreive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.
S931 - Delivering a High-Functioning, Strategic Analytics Team
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Melissa Gregor is the Sr. Digital Analytics and Optimization Manager for the UnitedHealthcare Digital Provider Experience Group. She leads the digital analytics, optimization and personalization strategies for this group as well as optimization implementations and integrations. Melissa has a passion for data and sharing it with others with the ultimate goal of making better digital experiences for users. She has been in the digital space for over 13 years ... Morewith much of her focus on digital analytics. Melissa strives to improve analytics programs by providing insights and recommendations, implementing best practices, and driving the importance of making data driven decisions. Melissa lives in Minneapolis, MN with her husband, daughter and dog, where they enjoy the beautiful Minnesota summers and snowy winters.
S229 - UnitedHealthcare & Optum: Championing Your Adobe Experience Cloud Rollout
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Courtney Grimes brings nearly 15 years of technical and marketing expertise to her role at DemandLab, making marketing and sales technology work for B2B and B2C organizations by applying her considerable expertise and skill to addressing clients’ technical challenges. She consults with clients to help them integrate customer-facing enterprise applications to gain greater insights, better inform business decisions and drive increased revenues. By embracing h... Moreer unique expertise spanning marketing and sales technology solutions, systems architecture, and big data issues, Courtney has helped organizations solve their most perplexed technical issues and restructure their processes to fully realize their expected returns from marketing automation and CRM. Courtney is a Marketo Certified Solutions Architect, a four-time Marketo Champion, IAAP certified in digital accessibility, and a Certified Salesforce Administrator. She has also authored several thought leadership pieces on digital technology platforms, data and analytics.
W105 - Live the Dream: Lightning-Fast Data Synchronization for Your Enterprise
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Dr. John Grotzinger is the Chief Scientist and Head of Strategic Planning for NASA’s $2.5 billion Curiosity Rover Mission to Mars, which riveted the country with its dare-devil landing. With more than 30 years of exploration of Earth and Mars, Grotzinger has led expeditions to the far corners of the globe. He now has the most visible mission in the history of robotic space exploration in its search for evidence of past life, and has received NASA’s prestigio... Moreus Outstanding Pubilc Leadership Award. We look forward to hearing his thoughts on leadership, consensus building, strategic planning, the new application of technology, motivating and leading teams that are working under intense pressure, and the need to take on a “grand challenge.”
S501 - NASA's Chief Scientist on Achieving the Impossible
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Kris Groulx has spent the past 13 years in the digital space. Earlier in his career he worked with major Canadian media companies developing digital measurement strategies and working with numerous digital analytics tools including clickstream analytics, competitive data, VOC's and optimization tools. In the later half of his career he has been in agencies managing digital analytics programs for major automotive and financial brands. Now in his current rol... Moree, Kris is managing a team of approximately 17 people focused on optimizing TELUS' digital data collection and enablement programs that connect multiple tools from their Adobe Experience cloud, data lake and digital marketing cloud to create holistic customer segments using AAM and optimize customer experience.
S108 - Telus’ Journey Transforming Customer Data into High-Value Audiences
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Sumeet is an executive partner and digital transformation lead with Publicis Sapient. He leads global transformation programs focusing on accelerating change and growth at large organizations by helping them develop an aggressive digital strategy + execution roadmap, establish data driven, customer obsessed product teams, modernize engineering and infrastructure and build global digital platforms, products and businesses at breakneck speed to generate competitive advantage.itive advantage.
S948 - Accelerating Digital at a Global Commodities Conglomerate with Adobe Experience Manager
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Cathy Hackl is an Emmy-nominated communicator turned virtual reality & augmented reality global speaker, producer, and futurist. Linkedin recently named her the #4 Top Voice in Technology in 2018. She's a Partner at Mixed Reality Ventures and works as Lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Prior to that, Hackl worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and... More during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl was named by IZEA and Onalytica as a leading augmented reality and virtual reality influencer and also by NBC News as one of the top women working in virtual reality. Hackl served as chief communications & content officer for Future Lighthouse, one of the world's top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor. Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising diverse VR content creators and help them bring their unique ideas to market. She's the founder of Latinos in VR/AR and has spoken about VR and social media in more than 10 countries. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for VR AR Association and a leading voice in the VR AR marketing space. Before working in AR, VR and social media, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. She's also the creator of the holographic press release. She loves all things mixed reality, tech, AI and block-chain.
S502 - Augmented Reality and the Future of Marketing: What Marketers Need to Know
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Jason was born and raised in the steel city of the north, Hamilton, ON, Canada (yes, Hamilton. Just like his last name). He has called Ottawa “home” for more than 25 years, and despite winter temperatures that fall WAY below freezing, he can’t see himself living anywhere else. Jason’s formal education is in traditional marketing, but he has devoted the majority of his career to digital marketing, with the past 8years dedicated to Marketo. His background as a... More web developer gives him a unique technical approach to problem-solving, which has proved to be extremely valuable to his clients. Jason has worked with startups, SMB’s and enterprise clients in both the private and public sector, and his years on the client-side help him provide thoughtful insight into his client’s projects. He is 5x certified expert, 4x Champion, and has been the Ottawa Marketo User Group leader for the last 3 yrs.
S341 - Taking Home an Event Oscar with Marketo and Adobe Experience Manager
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A Digital Experience leader focused on leveraging people, process, and platforms to transform how companies interact with their customers. I have been fortunate to craft products and experiences for prominent brands in several industries including Microsoft, USA Today, Booz Allen Hamilton, PenFed Credit Union, The New York Giants and Jets, the YMCA, and many others.
S942 - Building a Digital Marketing Ecosystem for Scale and Success
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Brian Hawkins has built and shared his expertise in the testing and personalization sector since 2006. In 2014, he co-authored Adobe Target Classroom in a Book, and has authored several white papers on optimization. Today, he is the founder of MiaProva, a leading optimization management platform that enables organizations to get considerably more value out of their testing and personalization program. As a Sr. Partner at Analytics Demystified, working direct... Morely with clients to deliver world-class site testing, optimization and personalization capabilities.
S413 - Activating the Power of Unified Profile Data for Effective Personalization
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Jason leads our work in the area of digital marketing operations and personalization, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints, and the opportunities created by innovations in agile marketing, big data, advanced analytics, and machine learning. Jason’s skills in digital marketing have b... Moreeen honed over the past twenty years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems. A born entrepreneur—he started his own recording studio and independent record label at 18 and left it to pursue the potential of new media and the Internet—Jason understands the nature and complexity of the challenges companies face in transitioning to digital, from data-driven decision making and customer acquisition to the development of new marketing roles and management of talent in the digital age. He has worked with leaders in industries as diverse as retail, CPG, telecom, media, publishing, and financial services, aiding them to tailor a structured approach to assessing, developing, and refining their marketing strategies, capabilities, culture, organization, technology, and partner ecosystems. Prior to his stewardship of Agiliti, Jason co-founded one of the first digital media and relationship marketing agencies in 1998. When it was acquired in 2005 by Horizon Media, the largest independent media agency in the world, Jason then headed Horizon’s digital group for several years. He is a frequent speaker at industry events and has contributed to industry and mainstream-media publications, including The Harvard Business Review, The New York Times, Wall Street Journal, CNN, Forbes, Fortune, Ad Week, Advertising Age, and MediaPost.
S504 - The Biggest Marketing Trends For 2019
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Crocs: A young brand that engenders strong reactions in consumers, both lovers and haters. Crocs is also leader in digital practice for footwear brands with over 17% of revenue and a larger proportion of company profits driven by the suite of digital direct-to-consumer platforms. Ben Hemphill has spent the last 6 years shaping the team, strategy and capabilities on which Crocs’ next phase of growth is being built. He is accountable for Digital Marketing... More, Analytics and CRM strategy and execution across the Global Crocs Digital footprint. Prior to Crocs, Ben spent over a decade with PwC Advisory and other Big 4 consulting firms delivering Digital Transformation initiatives for clients in the telecommunications, mobile, software and content industries.
S113 - Audience Activation Strategies in Media
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Ed Hewett is the Director of Digital & Marketing Analytics Technology at Hilton. In his current role, ed leads a team with responsibility for the discovery, implementation, maintenance, governance, administration, and value realization of Hilton’s digital & marketing analytics tool stack. Ed has spent the last 18 years championing marketing and analytics technology opportunities (living through the "year" of mobile in the process) and is a named inventor o... Moren 4 analytics patents. Ed spends his free time outdoors with his family and is currently building a 130’ waterslide.
S608 - Upgrade from DTM to Adobe Experience Platform Launch
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As Senior Director of Omni-Channel Marketing at Novo Nordisk, Ericka leads a team responsible for Non-Personal Promotion, DTC/HCP media, and digital platforms & technologies across the Diabetes, Obesity and BioPharm business units of her organization. In this role, her team is advancing capabilities to enhance customer engagement across channels while enabling commercial integration across Sales and Marketing. Ericka joined Novo Nordisk in 2012 and has held... More several digital strategy positions in support of numerous brands and has built high performing teams who are passionate about delivering optimal customer experiences and maximizing business impact. Prior to joining Novo Nordisk, Ericka has held roles in Patient Relationship Marketing, Brand Marketing and Pharmaceutical Advertising. She has a B.S. in Marketing from Rutgers University, School of Business and received her certificate in Design Thinking from Rutgers University.
S937 - Digital Rx: Engaging Patients and HCPs through Personalized Omnichannel Experiences
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Josh Hill is a marketing technologist who helps firms scale demand generation to tell their story automatically to highly targeted audiences. Josh is currently Sr. Director of Lead Lifecycle Management at RingCentral, a leading unified communications provider. Josh has 18 years of experience in technology, sales, and B2B marketing. He has worked with dozens of firms to implement marketing technologies and has trained marketers in Asia, Europe, North America... More, and South America. Josh is a Marketo Certified Expert, Marketo Certified Revenue Analyst, and five-time Marketo Champion.
S335 - Building a MarTech Stack to Make Your Marketing Sing
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As VP of Customer Success in Solutions Engineering at ObservePoint, Patrick Hillery works closely with leadership across the organization to prioritize and evaluate the ObservePoint consulting and product roadmaps and the overall strategy of the company. Patrick was a Consultant at Adobe for 8 years, spending the last couple of years working as one of the first Principle MSAs (Multi-product Solution Architects) where he attempted to learn and deploy the fu... Morell Adobe Stack. During his tenure, Patrick also had the unique opportunity of consulting onsite at Dell and Facebook.
S946 - Announcing CampaignAssurance — Automated Campaign Validation
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Stefanie Hineman is a Senior Marketing Manager at Intuit, leading the Consumer Group’s Audience and Personalization practice. Intuit’s Consumer Group, which includes TurboTax, Mint and Turbo, is based out of San Diego. Hineman has driven various initiatives within Intuit’s marketing team over the past six years, including managing TurboTax Paid Search and Paid Social channels, and managing campaign landing pages as a Product Manager on the web team. She has ... Morebeen the lead for Audiences and Personalization for the past two years, driving the strategy for onsite personalization and how we use data and technology for digital activation in advertising.
S111 - DMP 101: I’m Still New. Don’t Hate, Educate.
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As the leader of the Global Web Marketing team at Cisco-Meraki, Neal Hooks is responsible for the web experience across all web properties, promoting Meraki's brand, maximizing traffic, engagement and conversion.
S968 - Engaging Your B2B Audiences: How Cisco Meraki Drives Global Personalization
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Kelly Jo Horton is currently a Senior Engineer of Marketing Technologies at Docker, Inc. She is a 2x Marketo Champion, a former Marketo Principal Consultant, and the former Global Demand Center Manager for Tektronix. Kelly has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Tec... Morehnical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the Interactive Media Peer group. Kelly's super power is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. She is a coffee enthusiast, adventure junkie, a fan of Japanese whisky, and a newly-minted empty nester residing in Bend, Oregon.
S335 - Building a MarTech Stack to Make Your Marketing Sing
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Adam heads up the Customer Engagement & Marketing Innovation (CEMI) group at Takeda. His team liaise with Brands, and provides a Center of Excellence for marketing strategy, execution and measurement. Prior to Takeda, Adam held brand and product marketing leadership roles at Meade Johnson Nutrition and Sanofi-Aventis. He has an MBA from the UMass Isenberg School of Management, and a Bachelor’s of Science from John Carroll University.
SS6 - The Consumerization of Healthcare
S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
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Monica Huynh is a Certified Information Privacy Professional (CIPP/E, CIPM) and Product Manager at OneTrust – the largest and most widely used technology platform to operationalize privacy, security and third-party risk management. In her role, Huynh is responsible for driving the development and delivery of content for PrivacyConnect as well as driving the refinement of the Vendor Risk Management toolset and offerings. Huynh works closely with partners in m... Moreajor law firms and consultancies to enhance their understanding of the OneTrust tools and implementation methodology. She enjoys working with and educating leaders in privacy management on a local and global scale. Prior to OneTrust, Huynh spent her career developing and streamlining product implementation to increase adoption and effectiveness of various software. Huynh holds a dual Bachelor’s Degrees in Biology and STaC from the Georgia Institute of Technology.
S957 - Don't Let New Privacy Regulations Kill Your Marketing Strategy
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Chuck Ingram works as North America Leader for the Digital Sales and Service practice at Avanade. Chuck is hyper focused on driving a culture built on innovating around digital transformation and the accompanying customer shifts. He works with his team on developing business models and solutions that deliver customer experiences and outcomes – – not just projects He started working with Microsoft CRM in its very earliest days while working at Microsoft where... More he worked for 9 years. He had a chance to work with many of the strategic projects as the new product developed into a true enterprise ready CRM solution. He most recently led the CRM practice at another large Dynamics partner for 4 years where he helped drive innovative solutions that resulted in 4x growth while increasing quality and customer satisfaction.
S228 - Personalize Experiences with Microsoft Dynamics and Adobe Experience Manager
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Chris is the Customer Communications Manager at Virgin Holidays in the UK who has a strong background in customer experience gained across the publishing and package holiday industries. With over 10 years’ experience in Email Marketing, Analytics, and Customer Relationship Management. Chris is passionate about enhancing the customer experience through emails and has most recently led the overhaul of the Virgin Holidays Pre Departure customer journey.
S319 - Take a Hike: How Virgin Holidays Ditched the Status Quo & Changed Vacation
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Geoff is a 27 year veteran at Intel Corporation. During this time, he has worked across Intel’s branded businesses, Sales, e-Business, Marketing and Communications. A common thread in all of these roles is that Geoff has led cross-org projects to deploy capabilities, technologies and both internal and external customer experiences that deliver business impact for Intel. Geoff is currently the Director of Digital Capabilities and Data within Intel’s Sales and... More Marketing Group, where he is responsible for managing, scaling and innovating an integrated technology and data stack to enable a connected Marketing and Sales organization and unified customer experiences.
S410 - Optimization Foundations: Where and How to Start to Move the Needle
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Juli is a 5x Marketo Champion, Marketo Certified Expert and a member of Marketo's inaugural Fearless50 class. She has 18 years of marketing experience, most specifically working within Digital Marketing and has a Ph.D. in Digital Marketing. Juli is currently working as an Assistant Professor of Marketing teaching undergraduates and graduates practical Digital Marketing skills, including Marketo, Salesforce and the Adobe Creative Suite. She is also a part-... Moretime Marketo Consultant working with a number of clients helping carry out Marketing Automation Strategy and Tactics.
W103 - Skinning Schrodinger's Cat II: Fearless MOPs in the Face of the Unknown
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Bernadette Javier is the Senior Web User Interface Manager at Palo Alto Networks, a global cybersecurity leader headquartered in Santa Clara, California, USA. Bernadette Javier has personally driven the integration, roadmap and use of various Adobe technology products to deliver a world-class technical documentation website. Bernadette began her career as an electrical engineer and is currently serving her country as an U.S. Air Force Officer, going on 20 ye... Morears. She is her happiest travelling the world and dominating the volleyball court.
S209 - How Palo Alto Networks Made Documentation Integral to the Customer Journey
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Brad Jenkins currently serves as the VP & Marketing CIO for MetLife, responsible for establishing and growing a world class Marketing Technology platform and global practice, and charged with helping marketing teams accelerate customer acquisition, growth, and engagement. Prior to MetLife, Brad has held leadership positions in both marketing and technology with Fortune 50 companies such as Bank of America and IBM, as well as multiple startups as the chief ma... Morerketing technologist driving growth and customer solutions. Brad is also a member of the Raleigh startup incubator, an NCSU-affiliated angel investor group, and a mentor in the TechStars startup accelerator.
S964 - Customer Experience Transformation Is the New Loyalty
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Darren has over 15 years of digital marketing experience. Leading Major consumer brands such as HP, Logitech, KitchenAid, Whirlpool, and Maytag transition successfully to a digital world. His dual expertise in mobile and retail marketing was a critical element that enabled brands like Whirlpool deploy unique solutions for their audience. Previous to Whirlpool, Darren led a team of 350 to represent a major manufacturer in retail stores, develop and create str... Moreategy for training portals, web sites, and store within a store applications across the country. At Whirlpool Corporation Darren leads the Digital Center of Excellence (DCoE) and is responsible for Digital marketing integration for the Whirlpool group. His team is responsible for web analytics and strategy, SEO, SEM, product information and digital assets within the company. His passion for digital, although consuming, is only second to his family devotion. When not at the office working with the latest tech, you will find him camping or on the lake somewhere with his 5 boys.
SS4 - The Digital Transformation Journey Between Consumer Brands and Retailers
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Paul leads the Platform Product team at Albertsons Companies. He and his team are building the new digital experience platform across 20+ Grocery brands (Safeway, Vons, Pavilions, etc) allowing customers to shop their neighborhood grocery store however they want using home delivery, in store, and drive-up-and-go services. Prior to Albertsons Companies, Paul has been in product leadership roles at Peet's Coffee, Major League Baseball Advanced Media (MLBAM), ... MoreApollo Group, and Gap Inc. working on a variety of digital transformation initiatives from launching the first ever Peet's Loyalty program to rethinking the ticket buying experience for Major League Baseball.
S217 - Albertsons' Digital Transformation and the Customer Experience
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Within the NFL, Aaron is best known as the leader of International Fan Centric Marketing & head of the league DMP. Outside of work, Aaron is a father of two & an avid ice hockey player having scored 5 goals in one game in 2011.
S115 - Audience Expansion with a Fanbase: The NFL’s Journey
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Pradeep is a principal in Deloitte Consulting LLP’s McLean Office, and a distinguished leader of our Digital and Life Sciences practice in the US with over 20 years of technology consulting experience in business transformation, digital customer engagement, cloud technology implementations and solving complex business problems with innovative solutions. Over the past years Pradeep has been focused on helping our Life Sciences clients improve their customer e... Morengagement capabilities with HCPs, Patients and other stakeholders through Digital Transformation projects including Digital Customer Engagement, Digital Marketing, Patient Services solutions and complementing them with the appropriate business strategy and organizational change management programs.
S937 - Digital Rx: Engaging Patients and HCPs through Personalized Omnichannel Experiences
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Jessica has previously led demand generation and marketing operations teams in various companies from B2B tech startups to global biotech entities. She's passionate about helping people become better marketers and get the most out of Marketo and marketing automation. She's a data and analytics junkie, 4X Marketo Champion, 2018 Marketo Champion of the Year, Silicon Valley Marketo User Group Leader, and holds a PhD in Cancer Biology from Stanford University..
W101 - Analytics That Matter: The Right Report for Every Stage of the Funnel
S333 - Make the Most Out of Your A/B Testing with Marketo
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Fatemeh serves B2C Marketing Professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Her seminal research on personal identity management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and wit... Moreh businesses. Her report "Adaptive Intelligence" further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability. Fatemeh focuses on privacy, identity, customer insights (CI) services, CI strategy, data monetization, data sharing, adaptive intelligence, and consumer preference. Fatemeh's research has featured in The New York Times, The Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times; provided commentary on NPR and the BBC; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at global industry and client events, including Mobile World Congress, CES, SxSW, DMA &Then, and AdWeek.
S103 - Privacy: Not a Trend But a Differentiator
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Raakhi joined GSK in 2005 and has held various commercial roles within the organization. She took on her current role in July 2017 with a company-wide remit to transform how we market products at GSK and leverage digital, data & new technologies to improve performance across the Group. She is responsible for GSK’s Global Marketing Operations and 3rd Party partnerships. She works with a wide range of partners from inside and outside the organization to bring... More innovative thinking to GSK, driving operational efficiencies across the organization, improving how we interact with healthcare professionals, customers and consumers; and making internal processes more efficient. Raakhi’s previous work experience includes marketing/client servicing roles at Unilever, Yanmar, Japan and Grey Worldwide. She earned her post-graduate degree and has an MBA in International Business and MS in Marketing from Temple University, Philadelphia.
S909 - Unlocking the Secrets to Intelligent Marketing at Scale
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Kashif Khurshid is a leading expert in Digital Marketing & Marketing Operations with over 14 years of experience in both B2B & B2C space. He is currently Leading the Marketing Analytics & Technology Team at Alert Logic (SaaS) with Pipeline Marketing, Customer Journey Modeling, & MarTech Stack Management. He has held many Digital Marketing leadership roles at organizations such as Waste Management, Charles Schwab, NRG (Reliant) Energy and TravelClick and has... More a special knack for enabling the "Services" product into the Digital Eco-System. Kashif has been a speaker at many events such as Emetrics, Adobe Marketing Symposium, AMA and also established the Houston chapter for Web Analytics Wednesdays in Houston. He is native to Texas and holds a MBA in Finance & MIS from University of ST. Thomas and completed his undergraduate from University of Houston in Marketing & Finance. When he is not at work, you may find him on bewildered lands and off-road parks trying to free up his jeep from the dirt just to make it back to Houston and in time for dinner with his lovely wife & two daughters.
W116 - Building an Attribution Engine with Bizible and Marketo
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A Management graduate with deep interest in anything and everything related to customer and commercial excellence platforms. As part of manufacturing industry service unit in Tata Consultancy Service (TCS), Thakur has led several transformation programs that have helped improve business KPIs. He enjoys managing client relationships with focus on customer experience, while connecting business needs with technology platforms. He strongly believes that IT firms... More like TCS would be much more embedded in the product value chain of clients.
S940 - Revolutionizing the Aero Parts Industry with Adobe Commerce and Blockchain
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Stephen is the Sr Director of Audience Personalization and Optimization at one of Canada’s largest banks, CIBC. With almost 20 yrs of Marketing and Technical experience, Stephen leads a team that uses data to make smart marketing decisions to drive sales. For the past 5 yrs, Stephen has focused on managing inhouse talent to run digital media while using data to support and drive personalization, insights, and analytics. One of the key projects that he lea... Moreds is to stand up a cloud based environment to house Big Data for the purpose of Marketing Automation and improving the client journey in an omni channel ecosystem.
S935 - CIBC’s Digital Experience: Data-driven Personalization at Scale
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A creative and passionate global leader, Jo Kinsella runs sales, marketing and strategic partnerships for TVSquared. Jo works to bring transparency, TV analytics and proof of performance to clients and, as a founding team member, has scaled thousands of advertisers, agencies and networks to leverage the real-time insights from the TVSquared ADvantage platform. Jo is a 20-year software veteran with a proven track record of increasing revenue for her client... Mores, and bringing to market innovative products and services across the Fintech, Adtech and Martech industries. Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.
S809 - The Evolution of Measurement
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Joe is a Product Marketing Manager at Adobe, responsible for building a best-in-class customer experience for all Adobe Sign customers, supporting implementation, growing adoption, and driving renewal and growth. Previously, Joe played a leading role in building the multi-million dollar global mid-market demand generation program for Adobe Sign. When not building marketing programs or speaking at conferences, Joe is usually found hiking mountains or drinking... More something created by Lagunitas Brewing Company.
S967 - Acquire, Keep, Grow: How Adobe Enables Buyers Across the Customer Lifecycle
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Senior Analyst at TeeOff by PGA Tour. He previously lead the analytics practice at Kohler Company. Jim is an active participant in the Digital Analytics Association and is the Chicago Chapter Leader where he also lives with girlfriend Michelle and their dog named Dan. An interesting fact about Jim is that he previously held a national ranking in beach tennis.
S946 - Announcing CampaignAssurance — Automated Campaign Validation
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Rachel specializes in leading Medallia customers along the path of Digital CX best practice, taking time to understand their business objectives and helping them to align a voice of customer feedback program to drive critical success in those objectives. Rachel is a CX storyteller, showing practitioners just how the most successful brands at Medallia have driven massive gains with powerful CX programs and continue to improve their entire operation from digi... Moretal insights. Rachel looks way beyond the initial digital implementation to show how to reiterate the program to show continuous and long-term benefits across the organization and helping them roadmap to their point of nirvana. Being able to show return on investment can be a real differentiator for our customer champions and by clearly identifying your critical success path we will help you understand our partnership approach and you will feel comfortable that our team values align with your own. Rachel has worked for the last 10 years on large scale omni-channel CX programs across major banks, telco, retail and financial services organizations. Prior to this Rachel was in retail operations for 10 years bringing large US and Asian based retailers across to EMEA and growing the footprint of existing brands.
S960 - Using Experience Management to Deliver Beautiful End to End Customer Journeys
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Dave Lehman is Yext’s Executive Vice President, overseeing Demand Generation, Revenue Marketing, and the Commercial Business Unit. Dave brings twenty years of technology and sales experience at some of the world’s leading technology companies to his role. Prior to joining Yext, Dave was Chief Revenue Officer of Campaign Monitor, where he doubled the company’s bookings in the first twelve months, and led sales and customer success at Captora. He was Vice Pre... Moresident of Commercial Sales at Salesforce, where he founded the company’s office in Chicago, growing it by 400 people in two years, and specialized in delivering solutions to midsize and small businesses. Dave earned his degree in Mechanical Engineering at MIT.
S950 - Customer Journeys Start in Search: Learn to Meet Intent and Deliver Answers
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Matt Lira is currently at the White House Office of American Innovation, where he works to coordinate priority policy initiatives for the office. For the past decade, Matt’s work has placed him at the cross-section of politics, government and the emerging digital economy. With a unique mixture of leadership experiences on both ends of Pennsylvania Avenue, he has gained first-hand insight into our nation’s governing institutions. During his time on the senio... Morer staff for the House Leadership, Matt served at various times as a senior advisor to Kevin McCarthy, Eric Cantor and Paul Ryan. Throughout his work in government, Lira has aimed to forge trust and consensus by bringing people together to find areas where progress can be made. In an era of deep partisanship, his work has frequently earned the support of both sides of the aisle. Matt served as an Institute of Politics Fellow at the Harvard Kennedy School, focused on the impact of the digital economy on politics and governance and was recognized by TechCrunch as one of the “20 Most Innovative People in Democracy.”
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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Miguel is the Program Manager responsible for Microsoft Power Query. As part of his role, Miguel is in charge of creating Data Connectivity and Data Preparation experiences that enable data analysts and BI professionals to easily achieve more with their data. These Power Query experiences surface in a wide range of Microsoft products and workloads, including Power BI Desktop, Excel, Analysis Services, Microsoft Flow and the Common Data Service.
L755 - I Can See Clearly Now: Analytics and Power BI
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As Head of Digital Data & Marketing Technology, Tom leads RS Components' digital experience data and marketing technology capabilities – transforming how the business consumes and collaborates around data, and uses technology to automate experiences for their customers. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics and marketing technology, namely with the implementation and architecture of the Adobe... More Experience Platform, tagging governance and data visualization.
S945 - An Easier Way to Make Better Decisions with Better Data
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As a Senior Director of Marketing Strategy and SapientRazorfish’s North America Campaign & Data Management Platforms Lead, Dan Lubetsky consults with clients and internal teams alike to identify the right marketing engagement platforms for crucial business objectives or marketing execution needs. Dan believes in building strategies based on quantitative and qualitative datasets that define business and consumer needs.
S947 - The Changing Customer and Demand for Continuous Innovation
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Michael is co-practice leader for Sales, Marketing, Product, and Servicing Strategy for Medallia's Digital solutions which help clients continuously engage with and optimize experiences for users on their websites, within apps, in SaaS products, and in any other connected or IoT devices. His daily role involves advising on both technological and people solutions to impact customer, employee, and product experiences among both Medallia prospects and current c... Moreustomers. He also advises on product enhancement and innovation strategy directly with Medallia's Product organization and senior leadership. Michael has spent the last 9 years as a strategist and solution designer in Customer Experience, joining Medallia in 2014 and helping to pioneer its Digital strategy which led to an acquisition in October 2016. Prior to Medallia, Michael has consulted and researched for customers such as Microsoft, Starbucks, American Express, Dunkin' Donuts, Citigroup, and The Home Depot.
S960 - Using Experience Management to Deliver Beautiful End to End Customer Journeys
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Ted Malone is Vice President of Consumer Products and Services at TiVo. With more than 25 years of experience in product marketing and management, he has garnered a track record of success in both the entertainment and technology industries. Prior to joining TiVo, Ted served as Vice President of Planning and Strategy for Solution Area TV and Media at Ericsson. In this role, he was responsible for long-term product planning and business strategy for the com... Morepany’s digital TV products, including Mediaroom IPTV, MediaFirst, Cloud DVR and Software Compression. In addition, Ted has held various product planning and product management roles at Microsoft (Xbox) and Sling Media (Slingbox).
S912 - Best Practices in Experience-Driven Commerce from Adobe & TiVo
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As TELUS’ Chief Digital Officer, Shawn is driving the digitization strategy and digital transformation agenda for the enterprise across all core lines of business. His team is responsible for delivering best-in-class experiences supporting customers, team members and prospects that accelerate TELUS' competitive advantage, deliver on our customer-first commitment, and realize our goal of becoming the most recommended company globally. As part of TELUS’s di... Moregital transformation, Shawn is using lean startup and agile principles, advanced data collection and analytics techniques, and platform thinking to deliver an industry-leading customer experience. Shawn has been a leader at TELUS since 2008, joining the Tech Strategy team to spearhead the deployment of TELUS' national HSPA+ network and first iPhone launch. Two years later, he joined the TELUS Customer Solutions team as Director, Strategy and Planning. In this role, Shawn was responsible for the consumer products and services roadmap and the delivery of large complex programs including the launch of LTE, the next generation of TELUS' industry-leading wireless network. Shawn has a history in strategy, product and program development spanning almost 20 years. He lives in Toronto with his wife Jennifer and their two children.
S507 - Building the Modern Enterprise
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Lisa currently heads the Communications Transformation team at National Australia Bank, a team within the Marketing and CX Group. Her team is responsible for driving forward the evolution and implementation of NAB’s personalisation strategy, which is focused on driving best in class individualisation at scale through all channels, both online and offline. The team is achieving this by leveraging the power of advanced analytics to uncover customer insight... More and feed this into the experience design process to deliver great communications. Additionally, her team is also very focused on the continual build and optimal leverage of all of NAB’s Marketing Technology solutions – in particular how to optimise NAB’s use of the Adobe Experience Cloud.
S320 - Breaking the Mold: National Australia Bank Evolves in a Regulated Industry
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Christopher Marin leads Global Digital Marketing at DXC Technology. Prior to that, he was in charge of the Digital Marketing Ecosystem and Analytics at Computer Sciences Corporation (CSC). Chris is passionate about the intersection of technology, privacy, analytics, and business and loves nothing more than leading hybrid teams that tackle projects in this complex space.
S612 - Democratizing AI and Machine Learning for the Modern Enterprise
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Louis is a multi-disciplinary creative with over 25 years building experiences for the Entertainment, Spirits, Sports, Telecommunications, and Consumer Electronics industries. He has partnered with the most recognizable brands (and people) in the world - including Nike, Samsung, Verizon, Diageo, Beats by Dre, & Estée Lauder. In Louis’ Role at Cognizant Interactive, he leads, aligns, partners, and connects various disciplines (Research, Strategy, Design, & Te... Morechnology) to create innovative products and services using human centered, experience driven narratives. He sits on the global leadership team to ensure that world class creativity and design permeates across Cognizant Interactive’s 52 offices. Prior to joining Cognizant, Louis led Global Experiential & Retail Innovation @ renowned digital agencies R/GA & AKQA. It is there where he led global client engagements in the world of connected & Intelligent spaces. Louis cut his teeth in the music business as VP creative Director for Island DefJam Records, working with artists including Jay-Z, Kanye West, Mariah Carey, Fall Out Boy, Rihanna, & The Killers. This served him well as creative director for Sean “Diddy” Combs, where Louis led all marketing and creative efforts for his billion dollar portfolio of brands, including the development and launch of Cîroc, the largest ultra-premium vodka in the market today.
S963 - Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
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Pauline is part of the customer experience team at Ralph Lauren and oversees digital web analytics. With over 5 years of experience in retail she leads digital analytics and provides strategy around implementation architecture, reporting, and analysis. She has a passion for data and personalization. In her spare time, she is a passionate cyclist and enjoys spending time with her dog.
S955 - Show Me The Money: Breaking Down Data Silos For Better Digital ROI
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James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insi... Moreghts strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps. His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.
S407 - Anatomy of an Industry-leading Personalization Practice
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Tim McKittrick leads the Experience and Optimization team within Enterprise Holdings. He and his teams are responsible for the discovery and framing of problems, the alignment of design strategy and experience requirements, and the implementation of entire end-to-end experiences to improve the multiple digital products for the Enterprise, National, and Alamo brands. Tim has over 12 years’ experience in digital product development, eCommerce, digital analytic... Mores, and optimization program management.
S971 - Under the Hood: Building Enterprise Rent-A-Car’s Optimization Practice
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Ben Meck is the Senior Director of Digital Analytics at Aetna, a CVS Health company. In his role, he leads a team that defines measurement and data strategies to enable Aetna to develop actionable insights and create more relevant, personalized, and targeted digital experiences. Prior to Aetna, his background was in leading analytics teams at Rosetta & SapientRazorfish for major B2B and B2C companies in nearly every industry - retail, healthcare, financial s... Moreervices, etc. His focus is on leveraging data in meaningful ways to drive business transformation.
SS6 - The Consumerization of Healthcare
S116 - Analytics Rock Stars 2019: Top Tips and Tricks
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Laralyn Melvin is the Senior Director, Technical Publications at Palo Alto Networks, a global cybersecurity leader headquartered in Santa Clara, California, USA. Laralyn Melvin is a technical writing veteran with over 25 years working as a writer in Silicon Valley. As Senior Director of Technical Publications at Palo Alto Networks, Laralyn was chartered with building a writing team and launching a new documentation strategy that would meet the needs of a qui... Moreckly growing, enterprise-level customer base. The team, which has grown from one writer in 2012 to a team of 22, has developed an innovative, topic-based documentation portal with 1.1M visits per month and a user base of over 200,000 users.
S209 - How Palo Alto Networks Made Documentation Integral to the Customer Journey
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As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate and scale marketing programs, as a managed service to deliver increased performance and growth. The team designs bespoke marketing operating models & content activation engines for clients leveraging predictive analytics, AI and machine learning to drive improved ROI. Before joining Accenture, she served as the ... MoreEMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network. With more than 25 years of strategic marketing experience, including mastery of highly contextual and personalized customer journeys and digital content, Mendonca also managed the Strategic Marketing Division at Capital Radio Plc. In addition, while at Leo Burnett UK, she managed the $150-plus million media divisions of Procter & Gamble, Kellogg's and Grand Met. While at CIA Media Network, she traded TV airtime for Kraft and Wrigley’s. Nikki serves as a member of the US editorial Advisory Board for The Drum, she is also a member of the ANA Marketing Futures Committee and is on the Board of I-Com’s Global Forum for Marketing and Data Measurement.
S909 - Unlocking the Secrets to Intelligent Marketing at Scale
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William Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global... More business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.
S953 - Rise of the D2C Brands
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Now in her second season with the Warriors, Vice President of Marketing and Digital Jen Millet oversees Golden State Warriors and the Chase Center marketing team which includes, amongst other departments, oversight of all web and digital platforms, an internal studio group, retail operations, business analytics and youth camps. A marketing professional with over 15 years of experience, Millet most recently served as Vice President of consumer marketing for ... MorePandora where she successfully led a brand redesign and launched several new product lines. Prior to her two-year tenure at Pandora, Millet worked for Rdio, StubHub and Live Nation. She earned a bachelor’s degree in English language and literature/letters from University of Colorado Boulder. Millet lives in San Francisco with her husband, and daughter, Abbey.
S926 - Taking Customer Experience to the Court
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Brad Millett is a Senior Analytics Strategist at Blast Analytics & Marketing, specializing in implementation architecture, reporting, and analysis for both Adobe & Google Analytics. He has worked with clients such as Dow Jones, Hertz Rental Car, Outrigger Hotels and Resorts, and Ulta Beauty. He is a regular contributor to the Blast Analytics Marketing blog where you can find more of his Adobe Analytics knowledge and tips.
S118 - Making Confident Decisions Quickly: Analysis Workspace Tips and Tricks
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Michael is a marketing leader with a consistent track record of driving digital marketing and demand generation success in technology companies. Currently, he leads Campaign Design at Esri, a multi-billion-dollar technology company and leader in Location Intelligence and Geographical Information Systems. At Esri, Michael leads a team that develops strategic market opportunities into cross-channel integrated marketing campaigns, utilizing best-in-class marketing technology and methods.ing technology and methods.
SS1 - Digital Transformation Advances in the High Tech Industry
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James Moade is a self-admitted recovering consultant who has been leading change in digital technology since Al Gore invented the Internet. He currently leads Marketing Operations & Digital Technology for Reynolds American Inc. an American tobacco company which is a subsidiary of British American Tobacco (BAT) and is the second-largest tobacco company in the United States. James is a frequent speaker and thought leader on digital business transformation in t... Morehe face of emerging and disruptive technologies. He is an experienced global marketing executive with expertise within consumer-packaged goods, agriculture, and pharmaceutical industries. His previous work experience includes marketing leadership roles at Mead Johnson Nutrition, Monsanto, and Bayer. He earned his post graduate degree and has an MBA in International Business and the Management of Information Technology from Southern Illinois University, Carbondale.
SS4 - The Digital Transformation Journey Between Consumer Brands and Retailers
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Jeremy Montour leads technology research and development for Target’s Owned Brand Product Design and Development team. He is responsible for leading all aspects of technology strategy and execution supporting; Virtual Development, Emerging Innovation, Collaboration, Product Lifecycle Management, Raw Materials Management, Color Development and 3D Printing. An accomplished retail veteran, Jeremy brings 20 years of experience in Emerging Technologies, IT Strategy, Finance and Operations Management.gy, Finance and Operations Management.
S711 - Reinventing Retail Through Immersive Technologies
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Sydney is a Marketing Technology Consultant at Etumos, and her involvement in the Marketo Community is extensive. She is a 4x Marketo Champion, current Marketo Champion President, member of Marketo's Fearless 50, a co-leader of the North America Virtual MUG, and a Marketo Certified Solutions Architect. She loves to integrate new technologies with Marketo and believes that architecting best practices are essential to scaling any instance. When not busy with a... Morell of that, Sydney enjoys dominating at Friends trivia, baking in her NYC apartment, and continuing her quest for the greatest Black and White Cookie in the city.
W112 - Slicing and Dicing Your Audience: How Segmentation Spices Up Your Marketing
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Ryan Mulvaney serves as creative technology manager for the Quicken Loans’ Marketing team, the largest in-house agency in Detroit. Since joining the team in 2011, Ryan has led marketing’s video group, designed a world class production studio, and helped the company grow to becoming the largest mortgage lender in America. Prior to Quicken Loans, Ryan worked as a creative editor and content creator. He studied film and video at Michigan State University, and ... Moreis passionate about the wave of technological shifts changing the way we tell stories.
S906 - Turning Video Upside Down: Redefining Video to Stop the Thumb
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Prashanth Munigala is a technology leader guiding the product road map, development, and delivery of all customer facing global digital products including web-properties and native mobile applications using microservices, Angular and content management systems like AEM. Spearheading the transformation of on-premise applications to cloud and container based solution using Garage and Agile methodologies to reach the end user at the speed of Hertz.
S943 - Hertz: On the Fast Track to Innovation with IBM and Adobe Experience Manager
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Kim leads the Experience Technologies Center of Excellence for the UnitedHealth Group enterprise; the CoE focuses on governance, best practices, and overall management of the Adobe experience technologies tools. Kim has spent twenty years working in digital marketing and content management and has a passion for the space where technology and marketing intersect. She has degrees from Hamline University and the University of St. Thomas, both in Saint Paul, Minnesota.innesota.
S229 - UnitedHealthcare & Optum: Championing Your Adobe Experience Cloud Rollout
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John Nardone is the CEO of Flashtalking. He is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. A... Mores CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message.
S949 - Future-Proof Your Analytics & Drive Growth
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JD is a former Demand Gen marketer turned Automation & Operations enthusiast who is always looking to solve the question of "Wouldn't it be cool, if...?" by "hacking the norm" and solving the mundane. Utilizing the entire tech stack to get the most out of marketing's dollars, automation is the backbone to every task. Recently he utilized personalization to empower marketers, confuse competitors, and increase the bottom line. He's a 2x Marketo Champion who bl... Moreeeds purple and embodies the true spirit of being @MarketoGuy.
S334 - Web Personalization and Content AI in the Real World
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Peter Ng is senior technologist experienced in the consulting and advertising industries. He has a demonstrated history of working with top Fortune companies in enterprise development and integrations on commerce, marketing and content management platforms including AEM. Starting his journey as an application developer and tester, Peter continues his tinkering ways as a Solutions Architect helping IBM customers through their digital transformations. 
S943 - Hertz: On the Fast Track to Innovation with IBM and Adobe Experience Manager
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Justin Norris, four-time Marketo Champion, Marketo Certified Solutions Architect (MCSA), and Bizible Certified consultant, is a recognized thought leader in B2B marketing attribution. With over 12 years in the field and 50+ projects under his belt, Justin has gained deep, hands-on expertise in building marketing systems that are reliable, scalable, and easy to use. He currently serves as Director of Solutions Architecture at Perkuto, tasked with helping clie... Morents tackle their toughest marketing challenges, optimizing processes, and using technology to achieve maximum business impact.
W116 - Building an Attribution Engine with Bizible and Marketo
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Cindy Nowicki has been laser focused on finding and engaging prospects throughout the buying cycle and expanding customer value. With the tools now available to engage prospects and measure all engagement points digitally and offline, she has never been more excited or positive about the place for B2B marketing in the buying process. January of 2018 was when Cindy and the Paid Media Operations team at ServiceNow began their journey with Adobe Ad Cloud. In on... Moree year, her team onboarded paid search, programmatic advertising, and dynamic creative optimization. Tightly linked with the web analytics and optimization team, Audience Manager was also onboarded. Cindy will talk about how Adobe Ad Cloud has impacted multi-channel demand generation in the first year of execution and how she sees the future.
S803 - Laying the Foundation for Connected Advertising Experiences
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Nnamdi I. Nwoke explores modern marketing automation strategies, examining ways to remodel them for the fledgling small business entrepreneur. Beginning his career in email and marketing automation at Silverpop, Nnamdi became a senior marketing strategist with B2B tech enterprises SAP Ariba and Marketo. Joining GreenSky® in mid-2017 as Sr. Director of Demand Generation Marketing, Nnamdi leads a tight digital marketing team focusing on content needs for our i... Morenternal clients, and home improvement merchants. Under his leadership, the team moved from traditional content streams to a digital-first mindset. Prior to joining GreenSky, his turn as Director of demand generation and operations with the Rainmaker Group helped drive conversions, pipeline growth, and revenue contribution. His tenure as founder and CEO of Scoremetrics, a stealth martech startup and an early resident of Atlanta Tech Village, Nnamdi primed him with a unique ability to manage multidisciplinary projects, and pilot complex challenges. He also advises Fortune 1000 CMOs on digital media and marketing. Born and raised near Washington DC, Nnamdi received a PMBA from GSU’s J. Mack Robinson College of Business, and a BA in Communication from the University of Maryland. His work has been featured on BET, VH1, in Atlanta Magazine and Success From Home Magazine.
S337 - Your CMO Job Awaits: Leadership, Empathy, and Fearlessness
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Janelle is the Director of Analytics at Acronym. She helps her Clients maximize their Analytics tool-set by providing training & front-line user support, designing & automating insightful reports & dashboards, and executing deep-dive analyses & usability tests. Her favorite questions to answer usually include the phrases “so what?” or “what if?” Janelle has worked with Clients such as BuzzFeed, PayPal, Nasdaq, Four Seasons Hotels, Tiffany & Company, Wharton, Zebra Technologies, and SAP.on, Zebra Technologies, and SAP.
L753 - How to Switch to Adobe Analytics
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Delci Organ is a modern marketer and innovative thinker focused on optimization of demand generation activity through the use of marketing automation tools. Her 20+ year career in IT formed her into a highly analytical technical expert with proven ability to empower marketing assets and support the technical software tools integrated to achieve business growth and financial success. Delci has spent over 5 years in B2B global marketing and has led multiple ... Moreimplementations of Marketo and SFDC integrations. Delci works at Nokia as a Marketing Automation Technical Architect.
S339 - Scaling the Mountain: Marketing Operations in Large Global Enterprises
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Nicolas Pickaerts is the Ecommerce Director of MATCHESFASHION.COM, the global luxury-shopping destination for men and women. A French business graduate, Nicolas spent eight years at Pixmania.com as Head of Business Development. In this role he was responsible for the growth of the business across 26 countries, with 35 million unique visitors monthly and the generation of €900m in revenue. He then moved onto the cosmetic industry as eCommerce Director for t... Morehe NAOS Group who brands include Bioderma and Esthederm before joining MATCHESFASHION.COM in early 2013.
S955 - Show Me The Money: Breaking Down Data Silos For Better Digital ROI
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Giuliana, Sr. Director at TIAA, manages the digital analytics practice within Marketing and leads a variety of data, analytics, and insights initiatives including the DMP strategy and implementation that will enable the business in becoming a customer-centric organization driving deeper engagement, stronger customer loyalty and more profitable results to the company. She has 20+ years of deep expertise in Analytics, Database Marketing, Modeling, Digital Anal... Moreytics, Digital Marketing Strategy and Technology across Consumer Finance, Wealth Management, and Insurance. Giuliana holds a Master’s degree in Educational Psychology from Rutgers University specializing in Educational Statistics, Measurement, and Evaluation.
S970 - Using AAM to Drive Customer-Centric Personalized Experiences at Scale
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Sunil brings over 12 years of experience in digital analytics, CRM and marketing measurement. He is an expert in digital data and analytics and leverages his deep expertise in quantitative methods to apply them in today’s digital world. He currently leads Merkle’s Audience Management & DMP practice, supporting clients in formulating an audience based marketing plan, activating their 1st party data assets to enhance customer journeys and driving a positive r... Moreeturn from their marketing & technology investments. He also has deep experience in digital attribution solutions and has worked on the development of Merkle’s connected attribution solution. He has led digital analytics engagements across industry verticals for a variety of clients including DirecTV, Universal Orlando, Citizens Bank, Abercrombie & Fitch, Sony, Aviva Insurance and many others. Sunil has a Master’s degree in Engineering from NC State University.
S970 - Using AAM to Drive Customer-Centric Personalized Experiences at Scale
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Joe Reitz joined AWS in 2017, and in his current role as Senior Global Technical Training Manager, he is responsible for training over 950 marketers at AWS how to use various Marketing platforms, like Marketo. Joe has been an active Marketo champion for over 5 years, presented at 4 previous Marketo Summits, and as a consultant he launched Marketo-Fu – a YouTube series designed to give new Marketo users practical advice and demonstrations on how to get the mo... Morest value out of the Marketo platform for their business.
W107 - Marketo-Fu Live: Marketo’s Life-Altering Revenue Cycle Models
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As America’s Un-carrier™, T-Mobile US (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Based in Bellevue, WA, T-Mobile US operates its flagship brands, T-Mobile and MetroPCS, and offers simplicity and “no surprises” to its wireless subscribers. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to com... Morepromise on quality and value. As T- Mobile’s Vice President, Digital Journeys Giles Richardson is responsible for leading the team that leverages the wealth of data we have, see and can augment to create better marketing experiences and meaningful contacts with our customers. Giles has worked within the digital data industry for 19 years specializing in data driven measurement, optimization and personalization of online marketing and the digital experience when people arrive. An economist by training, Giles passionately believes that as the data increases the scope for debate reduces. Giles joined T Mobile in 2017 from Royal Bank of Scotland in London where he held the role of Head of Data and Analytics.
SS7 - What’s Old Is New: The Rise of Direct-to-Consumer Models in M&E
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Rachel Richter leads Analytics, Insights & Operations at Dun & Bradstreet with global responsibility for predictive modeling, customer segmentation & targeting, customer/market research, marketing & digital analytics, business intelligence and marketing operations. Her expertise in market research and analytics spans industries such as media, financial services and consumer packaged goods. Prior to Dun & Bradstreet, she worked as a Research Director at Turn... Moreer Broadcasting. Her responsibilities included understanding the trends and visitor profiles across Turner’s digital properties, as well as assessing the impact of advertising campaigns.
S414 - Unlocking B2B Account-Based Personalization: How Adobe + Dun&Bradstreet Teams Do It
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Keith oversees the Digital and Business Technology (DBT) group for Refinitiv. Keith and the DBT group manage the delivery of a wide array of business solutions via a mix of internal resources and managed service providers. His team designs, delivers and supports the digital and technology solutions that enable Refinitiv’s full business lifecycle from lead generation through to revenue and all the associated corporate back office functions (e.g. HR, Financ... Moree), delivering capabilities that are tightly integrated with our propositions and products, offering a consistent and personalized experience for our customers and prospects. Keith has also directed various other teams within Refinitiv – with a particular focus on introducing capabilities and programs that strive to enable highly effectively customer (and user) experiences. More specific, he has managed resources focused on delivering customer / user insights; enabling customer self-service and web-related marketing capabilities; the management of core customer data; the oversight of a robust enterprise data warehouse and related BI/AI capabilities; and the day-to-day development and management of CRM technologies in supporting marketing, sales and customer service resources. In total, Keith has been with Thomson Reuters/Refinitiv over 17 years. Prior to joining Thomson Reuters, Keith held various marketing positions within financial organizations, in a consulting group, and in a consumer research company. He holds a BBA in Marketing from Iowa State University and MBA in Marketing from St. Thomas University.
S939 - Award Winning Journey to a Personalized Digital Customer Touch Point
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Greg is responsible for the leading the Marketing Technology transformation and Social Business teams at USAA. Over the last nine years, he has served in a variety of roles at USAA including marketing strategy, Product Line leadership and marketing Brand management for USAAs Life Insurance and Investment portfolios. Prior to his work at USAA, Greg had diverse experience across several industries including franchise marketing with Sport Clips Hair Cuts as we... Morell as time in the beer business driving marketing for the Gambrinus Company – best known for their flagship brand, Shiner Bock. Greg received his B.A. from St. Edward's University in Austin and his MBA from the University of Texas in San Antonio.
SS5 - The Journey to Digital Transformation in Financial Services
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Jenny Robertson is an experienced technologist and marketer with over 10 years of experience in the field. As Vice President, Technology for ANNUITAS, Jenny leads a team of technologists to assist clients in their demand generation strategies and implementation of marketing technologies. Prior to ANNUITAS, Jenny spent many years working in technology across several industries before shifting her main technology focus to CRM and marketing automation for the ... Morelast ten years. Jenny is a 6-time Marketo Champion, MCE, MCSA, SFDC Certified, member of multiple Revvie-Winning teams, and has been leading the Atlanta Marketo User Group for over 5 years. Jenny is passionate about her work and the marketing technology community!
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Let’s talk about what’s possible. Best Buy’s Audience Management Platform provides customer data and insights for personalization at scale. Jim Roots is a senior product manager in marketing technology and operations, leading efforts for more than five years to engage media platforms including the data management platform, data onboarding, proximity marketing and media attribution. Prior to Best Buy, Jim led programs within medical device, telecom and defens... Moree industries. One of the highlights during Jim’s tenure at Best Buy was leading the Military Employee Business Network, which included organizing efforts to pack thousands of care packages for military members around the globe. Jim is a graduate of the U.S. Naval Academy, a former U.S. Air Force Captain and an MBA graduate from the University of Wisconsin.
S112 - DMP 201: Level 2 Inspiration Session. What’s Next.
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Aaron started his career in the US Air Force as a Communications officer, learning to integrate and deploy complex mobile IT infrastructure in austere locations. He jumped into the civilian world as a Logistics and Distribution Manager with Stryker in Dallas, Texas. Being a member for over a decade, Aaron jumped at a job opportunity at USAA as a business analyst in 2008, and never looked back. He helped build USAA's first Natural Language IVR application and... More researched solutions for shifting customer behavior from the phone channel to the then-burgeoning .com and mobile experiences. He currently serves USAA by leading a team of seasoned analysts to deliver meaningful insights about our digital channels for our membership and our association. Aaron has a Bachelor's of Science in World History from the US Air Force Academy, and an MBA from the University of Texas in San Antonio.
S931 - Delivering a High-Functioning, Strategic Analytics Team
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Abby Ryan is the Director of Marketing Operations at SAP Concur. She leads the demand central team which manages an enterprise instance of Marketo and AWS and supports over 250 marketers in all regions around the globe. She is a Certified Marketo Expert and Champion Alumna and is passionate about systems optimization and automation focused on the foundational aspects of marketing operations. She will happily nerd out about any and all facets of Marketo with ... Moreany willing participant, and spends hours contemplating new and interesting ways to solve problems using tools from her tech stack. Abby lives and works just outside Boston, Massachusetts and travels frequently to the SAP Concur offices in Bellevue, Washington.
W114 - Time to Change the Channel and Increase Your Business Impact
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Stephanie Sawler is the Digital Foundation and Adobe Platform Lead at Kaiser Permanente in the Digital Experience Center. She manages a team of platform product managers who build the foundation for KP’s Adobe Experience Cloud implementation. She also manages KP’s new Adobe platform enablement and training program and strategy, platform shared services model i.e. distributed publishing on AEM, AAM platform segmentation models and governance, data ingestion ... Moreand platform governance of all Adobe products. Stephanie came to KP by way of technology and heavily regulated finance companies such as NVIDIA, Microsoft, Visa, Fox and Wells Fargo as a key influencer of their digital and technology transformation work, including acquisition of the Adobe Marketing Cloud products, platform rollout strategies, content migration and creation, social media, digital marketing and paid media. She also enjoys cooking in her spare time.
S408 - Regulated Industry’s Conundrum: Personalizing in an Age of Data Privacy
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Since joining Search Discovery in 2014 as an Analytics Architect at Search Discovery, Stew has helped companies large and small make the most of their investments in Adobe Experience Cloud technologies. He began working in digital analytics in 2001 and has personally witnessed the evolution of marketing and analytics technologies from crude server log analysis to the complex integrated data ecosystems of today. An early adopter of Tag Management systems, ... Morehe implemented Satellite TMS at Lands’ End in 2013 prior to its acquisition by Adobe. Since moving to Search Discovery, Stew has guided over a hundred implementations using Adobe DTM and has lead the charge to establish Search Discovery as an industry leader on the Adobe Launch platform including DTM to Launch migrations, fresh implementations, Launch Extension development, and Launch API driven automation.
S610 - Adobe Experience Platform Launch: Extension Idol
S607 - Adobe Experience Platform: How to use the Reactor API
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Jake Schlan is a Senior Marketing Systems Manager at Palo Alto Networks, a global cybersecurity leader headquartered in California, USA. Jake is responsible for the architecture of Palo Alto Networks' Marketo Instance, supporting over 300 Marketers around the globe. With over 10 years in marketing automation experience, Jake is always striving to find more elegant ways to structure global MarTech stacks.
S339 - Scaling the Mountain: Marketing Operations in Large Global Enterprises
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Steve Schultz is a technologist with over 20 years of experience working in digital transformation, marketing and operations. Currently, he heads up marketing technology with ESRI, a multi-billion-dollar company and a leader in geographical information systems (GIS) and location analytics. ESRI’s GIS mapping software is the most powerful mapping and spatial data analytics technology available. At ESRI, Steve manages the data analytics and reporting, web deve... Morelopment, marketing automation and change management teams. He has an MA from San Diego State and a BS from Colorado State University. In his free time, Steve is an avid fly fisherman, paddle boarder, photographer and filmmaker.
SS1 - Digital Transformation Advances in the High Tech Industry
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Brian is the Director of Analytics at Brooks Bell. With expertise in data analysis, A/B testing, website optimization, and user psychology, Brian is responsible for managing the Analytics department and processes. He has 11 years of experience working in the industry—six at Brooks Bell and the previous five in publishing.
S418 - Man vs. Machine: SunTrust Talks AI in Personalization
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Akshay Sharma heads the IT - Web Technologies team driving digital transformation at Western Digital. He specializes in IT strategy, digital transformation ( digital marketing, digital commerce, knowledge and content management, web analytics), setting up global delivery teams and enterprise architecture. In his 20 years of professional career, he has worked on successfully delivering digital marketing and knowledge management initiatives for multiple enterprisesrises
S942 - Building a Digital Marketing Ecosystem for Scale and Success
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Resh Sidhu is a multi-award-winning Group Creative Director at AKQA, based in New York. With over 18+ years industry experience she is one of the most well-regarded names in Virtual and Augmented Reality driving the medium forward with her fearless creativity and innovative approach. Resh is a one of a kind creative leader, she exudes creative excellence, a masterful storyteller with superb strategic and design sense, she leads with thought and innovation to... More architect, design and deliver iconic experiences. Resh works across a variety of clients including Nike, Volvo, L’Oréal and Coca-Cola. She is inspired by what’s next and has a vision for how to get there, with a proven track record to motivate and drive her teams to deliver ground breaking work and create the future. Resh joined AKQA from Oscar-winning visual effects studio Framestore where, as Creative Director of the VR studio, she led a multi-disciplinary team across a wide client base. Resh’s groundbreaking work on Fantastic Beasts and where to Find them VR experience for Warner Bros. and J.K. Rowling received critical acclaim and industry recognition. Resh’s role extends well beyond the scope of creative leadership, she talks extensively all over the world on designing compelling experiences. She is a motivational speaker and leader, drawing from over 18+ years of experience in digital mediums, virtual reality, augmented reality, creative design, advertising and marketing. Resh spoke recently at TEDx on Navigating the realms of Virtual reality. Resh is a frequent contributing author to publications such as Advertising Age, Campaign USA, The Drum, Marie Claire, and DigiDay. She has been invited to serve on juries for Cannes Lions, The One Show and The Webbys to name but a few. Resh was awarded an Honorary Doctorate from University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation and advertising. She was named Top 50 creative leader by Creative Review.
S908 - Humanize Your Brand: How to Align with Your Customers’ Values
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Charlie heads Adobe experience Manger and operational execution in Mcafee with a strong 25+ years of experience in designing, building & execution on marketing platforms : CMS, Email, Web Analytics, Testing and Segmentation to drive business results.
S942 - Building a Digital Marketing Ecosystem for Scale and Success
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As the Director of Digital Marketing - Platforms & Content Strategy, Marc-André has joined Export Development Canada (EDC) to help with their corporate and digital transformation. Fostering a culture of agility and user centricity, he has helped the organization to realign its key processes, technologies and talent to deliver enhanced value throughout the full customer journey. As the owner of the customer tech stack / martech, Marc-André ensures all technol... Moreogies across the business are focused on holistic business outcomes. Through his content marketing practice, Marc-André’s team is building high quality content to inspire, educate, and enable Canadian SMEs to navigate the complexity of international trade.
S956 - EDC Presents the 7 Essential Steps Toward Fast-paced Digital Transformation
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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Angel is an accomplished data and retail executive with a proven track record for building and leading high performing product, data and analytics teams to support revenue and business growth at Albertsons Companies. Prior to joining Albertsons Angel worked At Sephora and digital agencies owning enterprise data projects and platforms. Her expertise includes data enablement, product management, experimentation personalization, and marketing.
S217 - Albertsons' Digital Transformation and the Customer Experience
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Todd is currently leading Direct to Consumer eCommerce for Coca-Cola North America. He is an accomplished business and marketing professional with experience in eCommerce, communications, website development, program management, marketing strategy, and commercialization. With more than 14 years of experience at Coca-Cola, Todd is responsible for developing and executing strategies to drive the future of Coca-Cola’s direct to consumer business.
S918 - Commerce & Content: How Coca-Cola Realizes the Promise of Branded Commerce
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I am an IT Analyst for Under Armour, with a focus on Marketing applications including Adobe Experience Manager and Workfront. During the more than 11 years at UA, I’ve been apart of many digital transformations in different areas of the business. That includes leading the initial implementation of management platforms for the Mac and iPhone/iPad, activating Dropbox across the organization to grow collaboration, and utilizing single sign on with the Adobe Adm... Morein Console across all Adobe technologies including Creative Cloud, Target, Analytics, and AEM.
S222 - Always Connect: Under Armour’s Key to Success with Adobe Experience Manager
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An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David has been with Acronym, a digital marketing agency based in New York City, for 13 years in nearly every role. For the past 10 years, he has led Acronym’s analytics department because all of the "just delegate that to someone else" positi... Moreons are apparently taken. David has over a decade of experience in designing, implementing, maintaining, and helping companies get value out of analytics solutions such as Adobe and Google analytics, working with many dozens of brands such as SAP, Four Seasons Hotels, Frontier Communications, Tommy Hilfiger, Accenture, Buzzfeed, and Humana.
L753 - How to Switch to Adobe Analytics
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Methodical in developing expansive multi-channel marketing strategies, Lauren leads product, ux, growth and digital marketing for some of the largest e-commerce businesses in Canada including JoeFresh.com, BeautyBoutique.ca, Digital Pharmacy and Online Grocery. She has proven success in delivering measurable marketing results and is a driver of profitable growth, focusing on customer-based metrics and data driven acquisition and retention strategies. She pa... Moreirs a thirst for technology with an entrepreneurial spirit, and works alongside technology teams in her current role to bring to life innovative, digital products and services and deliver a best-in-class customer experience. Lauren is passionate about people leadership and cultivating talent. In the past 6 years, she has grown her team at Loblaw Digital from 0 to 150 with talent spanning across product management, user experience design, customer insights & intelligence, performance marketing, digital messaging, analytics and creative services. In her spare time, Lauren serves as a mentor for Ladies Learning Code, volunteers as a startup advisor for The Joe Fresh Innovation Centre at the DMZ and documents her every move on twitter. She’s passionate about diversity in Technology and works diligently to bring more women and LGBTQ into the space, both by leveraging her network in Canada and more close to home, at Loblaw Digital.
SS4 - The Digital Transformation Journey Between Consumer Brands and Retailers
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A Welsh native, John Stewart joined LendingTree in 2016 to drive the customer experience and front-end technology solutions across the full site experience. Since then, he has successfully replatformed lendingtree.com, including the integration of Adobe Target into a multi-site, multi-platform testing and personalization solution. This has been critical in the creation of LendingTree’s best-in-class optimization program, driving impactful changes to help cus... Moretomers in their financial decisions. John also works closely with Adobe’s product team in the development of new features of Adobe Target, including recommendations, automated personalization reporting and optimization within Single Page Applications (SPAs). Prior to joining LendingTree, John was critical in building the successful personalization and customer recommendations experience across lowes.com, email and the apps. Leveraging Adobe Target to power real-time targeted experiences, he created a scalable recommendations engine that combined customer, clickstream and market basket data to generate impactful product, category, and search-based algorithms. An avid DIYer, John also spent several years at Lowe’s developing innovative digital experiences across all home improvement categories. Before Lowe’s, John also spent time across retail, financial and consumer packaged goods industry in product, marketing and sales roles. https://www.linkedin.com/in/johnstewart5/
S403 - Top Tips on Personalization with Adobe Target Recommendations & Automation
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Allison Stewart is a Marketing Manager for the Sacramento Kings. From fan engagement and brand awareness to sales campaigns and youth initiatives, Allison ensures that the strategy and creative are effective and on brand. She works collaboratively with the design team to find creative ways to engage fans both in Sacramento and beyond.
S925 - Sacramento Kings: Accelerating the Design to Fan Experience Process
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Santhosh heads the CRM and Digital Marketing Operations for Air Canada. He leads a team of passionate professionals driving engaging digital experience for Air Canada’s extensive customer base. Santhosh specializes in enterprise digital transformation (digital marketing, campaign and content management, social integration, DAM, eCommerce, loyalty), advanced data engineering (big data platforms and analytics, AI and machine learning, business intelligence and... More data science), customer experience & engagement, and marketing product stack. In his 20+ years of progressive career, he has worked with many digital transformation engagements leading and successfully delivering analytics and insights driven engaging customer experience gaining improved conversion, ROI, TTM, revenue and market share. His experience spans establishing vision and strategy, digital product development, enterprise and solution architecture, business architecture, operations management among others.
S936 - Three Ways Air Canada Elevates Travel Experiences with Trusted Customer Data
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Kumar is the global head of marketing data sciences at Hewlett-Packard Inc. and spearheads data science practices and the underlying eco-system within marketing insights and media. In his platform function, he is responsible for managing and evolving HP’s Data Management Platform (DMP), Customer Data Platform (CDP), Media Data Platform (MDP) and the media tagging eco-system. Under the data sciences program umbrella, his remit includes advancing the marketi... Moreng Machine Learning and AI lab, media Account Based Marketing programs, and delivering real-time insights to media audience selection and targeting, personalization and marketing nurturing programs.
SS1 - Digital Transformation Advances in the High Tech Industry
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Mark is the Chief Digital Officer of Accent Group Ltd, Australia’s largest footwear retailer with over 450 stores across Australia & New Zealand. Mark has extensive experience in a variety of retail disciplines including Merchandise, Marketing, eCommerce, CRM, and Omni-channel retail. Mark has developed a reputation as a change agent, leading several high-profile change management and strategic projects at Accent Group through digitising the organisation a... Morend re-imagining retail. He is responsible for the Group Digital Strategy and execution for 10 retail and wholesale brands including, The Athlete’s Foot, Platypus, HypeDC, Skechers, Vans, Timberland, Merrell, Sperry, Saucony & CAT, The Trybe and Subtype. Mark was named in Ragtraders 2018 annual list of “Top 30 - The 30 Most Powerful People in the Fashion Industry”, he was awarded “2018 Commerce Leader of the Year” at the Magento Imagine Excellence Awards in Las Vegas and was recognised #10 for “Top 50 People in eCommerce” in 2018. Mark holds a Masters of Management and MBA from MGSM, and is a non-executive director of not-for-profit board.
S915 - Omnichannel Strategy Transforms Australia’s Largest Footwear Retailer
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As a 3x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amand... Morea loves to travel and is an aficionado of all things related to Saturday Night Live.
S336 - Hyper-Personalization: Engage Buyers with a Next-Level Nurture Program
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As the Director of Product at ObservePoint, Matt Thomas’ mission is to educate and enable customers to use the marketing technologies they select for their sites most effectively. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight. Matt delivered training at Omniture and Adobe for over four years before jo... Moreining ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements.
S945 - An Easier Way to Make Better Decisions with Better Data
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Emily Thornton is a marketing technology expert with over 10 years’ experience in the space. As a Senior Technology Consultant at ANNUITAS, Emily works with enterprise clients to implement end-to-end demand generation strategies within Marketo and integrated platforms. Prior to joining the ANNUITAS team in 2016, Emily spent several years overseeing demand generation and marketing automation strategies while working at a few different software vendors. Emily... More is a Marketo Certified Solutions Architect, Marketo Certified Expert, SFDC Certified Admin, 2x Marketo Champion, Marketo Champion Alum, and was awarded Marketing Technologist of the Year 2018 by the Technology Association of Georgia. Emily attended American University in Washington, D.C., where she earned her B.S. in Business Administration, specializing in International Marketing, with a minor in Statistics.
W102 - A Fresh Start: Key Steps for a Successful Marketo Implementation
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Donna Tuths is SVP, Global Head for Cognizant Interactive. She is based in New York City. Donna’s 30 year career spans strategy, technology and marketing; she is one of few to hold senior level executive positions in both the technology consulting and advertising agency industries. She is a recognized thought leader on the impact of digital disruption on marketing, the modern enterprise and the new digital consumer, and a frequent conference speaker and me... Moredia commentator on topics related to the Modern CMO, emerging content economy, and the shift to Experience. Prior to joining Cognizant, Donna was the Global Lead for Digital Content at Accenture Interactive (AI) where she built that business from $50M to over $1B in 5 years. She was the author/creator of Accenture’s annual State of Content survey, and launched their Content Studio and global offering—the largest part of Accenture Interactive. Donna has over 20 years’ experience in management consulting and was a client partner at Anderson Consulting and Coopers & Lybrand Consulting in the Communications, Media and High-Tech industries, as well as in Life Sciences. She has also held senior positions in the advertising and agency business, as CEO of Ogilvy Healthworld, President of Organic, and Managing Director at Wunderman/Y&R. Donna was the 2009 recipient of the coveted Manny Award for her contributions to the field of healthcare communications and sat on the Government Relations Committee of the 4As, the advertising industry’s trade association, from 2004 to 2010, where she advised policy makers on issues related to data privacy and emerging digital channels. She began her career working as a Senior Economist at The Futures Group consulting on the global competitiveness of high-tech industries to US government and intelligence communities. Donna holds an AB from Barnard College, an MA from the Johns Hopkins Paul Nitze School of Advanced International Studies (SAIS), and an MBA from the Yale School of Management. She is a lifetime member of the Council on Foreign Relations, where she sits on several Technology Roundtables, and a member of the Board of Advisors for the Yale Center for Consumer Insights.
S963 - Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
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Pierce Ujjainwalla, Founder & CEO - Revenue Pulse & Knak Pierce started his career in Marketing at Cognos, the world-leader in business intelligence at the time. Cognos also had the largest Salesforce and Eloqua instances in the world, and Pierce developed his skill in Marketing Automation from some of the best in the business. After Cognos was acquired by IBM, Pierce joined two startups that both went on to have successful exits. At each of those companie... Mores, Pierce led, implemented and owned Marketo. He became fascinated about how enterprise companies could operate with the skill and agility of startups. Since then, Pierce has gone on to become a 4X Marketo champion, Marketo user group leader, and a frequent speaker at the annual Marketo Summit. Pierce’s Marketo expertise led to the creation of Revenue Pulse, where until recently, he was the Principal consultant. He is also the founder of Knak, an enterprise email creation platform. He lives in Ottawa, Canada with his wife and 2 kids.
S339 - Scaling the Mountain: Marketing Operations in Large Global Enterprises
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Edward is the founder of Etumos. He is a 3-time Marketo Champion and has been the Seattle Marketo User Group leader since 2012. He's obsessed with beta releases, templates, new technologies, and just about anything that makes marketing smarter. Edward is the thought-leader in robust/scalable setups, advanced Marketo use-cases, Marketing Operations (MOPs), and Etumos philosophy SCRIM. https://etumos.com/
W115 - Reinventing Lead Scoring: Using Data Science to Market Better
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Naveen Vanam is an AEM Forms Architect at Deloitte Digital, leading various Government and Public-Sector initiatives across the nation. He is a subject-matter expert in digitizing paper-based processes. He leads a versatile team that brings in plethora of skills in emerging technologies, helping clients with various types of system integrations. Naveen provides solution design insights that help clients succeed with their tech implementations.
SS2 - Reimagine Government: Integrated Digital Experiences That Put People First
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Chris Vandermarel is the Director of Product Marketing at PathFactory. In his role, Chris is often called upon to “go deep” in the marketing tech stack to help solve the tough real-world challenges that sales and marketing professionals face every day. If you’re the kind of marketer who obsesses over A/B tests, loves digging into the data to prove hypotheses, and believes that no idea is too “out there” to try (at least once), Chris is your new BFF.
S336 - Hyper-Personalization: Engage Buyers with a Next-Level Nurture Program
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Marten is gainfully employed by The Orvis Company as a Web Development Manager, and is generally known as “The Adobe Guy”. Specializing in Tagging and CMS, he has worked with OP on a series of articles about ways to ratchet up success with Adobe Launch. When not doing the above, he writes, enjoys incomprehensible board games and shouts at his children for dunking him in lava in Super Mario Bros.
S945 - An Easier Way to Make Better Decisions with Better Data
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A 25 year veteran of internal creative agencies, Paul brings a unique view on building, leading, and inspiring teams to reach their full creative potential while balancing the needs of customers and internal partners. Working with world-class brands such as Lands' End, LL Bean, and Orvis, he understands what it takes to thrive as a creative in the ever-changing world of retail. Creating winning user experiences that solve problems for customers - internal and external - is his sole focus.d external - is his sole focus.
S212 - Short-Order Cooks to Master Chefs: Orvis’s Internal Agency Story
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Barbara is a Principal within Customer Marketing offering portfolio. Barbara leads a global team of talented practitioners that help Clients establish digital experience strategies, operational models and processes, and that help Clients implement emerging technologies around digital marketing, analytics, social and mobile while delivering measurable business results. She has over 25 years of experience delivering strategic initiatives in support of busines... Mores transformation in a digital world that is rapidly evolving and disrupting traditional business models. Barbara has led a number of complex global digital marketing transformation engagements spanning North American, Europe and Asia.
S511 - Reimagining Digital in the World’s Largest Market: China
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Chris Venter is currently the General Manager of Omnichannel Technologies at ANZ Bank, responsible for the end-to-end digital experience for the bank’s 10 million customers worldwide. From building the new ANZ banking application to improving the tools and systems used in our branches and call centres, Chris’ team are playing a central role in helping ANZ become a bank that is well equipped for a future where organizations will need to quickly adapt to the v... Morearying needs of customers. Prior to this role, Chris was the Technology Lead for ANZ’s New Ways of Working Transformation – a move to scale agile ways of working and methodologies across the entire organization. With a career that has spanned over 25 years, Chris has worked to turn technology and business strategy into tangible outcomes, all the while ensuring that his teams’ are empowered to use the very latest technology to deliver great customer outcomes.
SS5 - The Journey to Digital Transformation in Financial Services
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Eric Vidana is a principal developer at Fidelity Investments. His main objective is to ensure reliable integration of marketing technology vendors into the Fidelity ecosystem. He hopes for the day that each tool becomes widely adopted in the spirit of self service.
S408 - Regulated Industry’s Conundrum: Personalizing in an Age of Data Privacy
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Guillem is Managing Partner at TBSCG, your digital transformation partners. Guillem was born and raised to connect business needs with technology putting a focus on customer experience. With more than 10 years of experience helping companies worldwide to achieve their most challenging and evolving requirements ever. Over the past years, he has joined forces with enterprise customers to transform how they handle content production, automation of processes and... More embracing of new trends such as AI or blockchain.
S972 - Successfully Migrating Adobe Experience Manager to the Cloud
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@deirdrewalsh is an award-winning marketer with 18 years of experience building innovative, global campaigns for a wide range of technologies – from semiconductors to SaaS. She is currently the director of corporate marketing and communications at Silicon Labs, a leading provider of hardware and software for the Internet of Things. Previously, Deirdre measurably improved corporate reputation, relationships and revenue at Jive Software, National Instrument... Mores, and Hill+Knowlton Strategies. Her strategic marketing work has been featured in various publications, including the Harvard Business Review and Wall Street Journal. Deirdre has also been a speaker at more than 60 events, such as SXSW, the Gartner Marketing Symposium, and The Federal Reserve. Deirdre's passion for communications, equality and education earned her a spot as a White House LGBTQ Tech & Innovation Fellow under President Obama. Additionally, she proudly serves on the board of the Texas Interfaith Center for Public Policy and the Huston-Tillotson University School of Business and Technology. Deirdre is a proud graduate of The University of Texas, wife to her partner of 12 years, and mom to a goofy labradoodle. Her superpower is finding the perfect .gif for any situation.
S207 - Building Your Digital Foundation with Adobe Experience Manager Sites
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Andreas Walter is head of customer insights and interaction management at the BMW Group. In this role, he is responsible for building a global next best offer program which contributes significantly to BMW’s customer centric strategy by leveraging big data, campaign automation technologies and advanced analytics. Over the last 20 years, Walter held several positions in the areas of CRM, customer intelligence and analytics at BMW and Telefónica Germany. He sp... Moreent the last 10 years in leadership positions with a close link to IT as well as business departments. He began his career at TPS Labs, a CRM software startup company. Walter holds a master’s degree in international culture and business studies. When he is not spending time with his wife and three children, he enjoys playing the drums, swimming, surfing and traveling.
S977 - Digital Trends in Automotive 2019 & How BMW Is Driving Customer Centricity
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Brandon joined ObservePoint in 2018 as a Senior Product Manager to continue ObservePoint’s focus on building features and products that provide optimum value to customers. Brandon has worked for a number of software companies around the Salt Lake area, focusing on workforce management, automation, and customer retention platforms. Brandon lives in Cedar Hills, Utah with his wife and four kids. He enjoys fly fishing and golfing when we has free time between... More taking kids to dance, football, and swim practice.
S946 - Announcing CampaignAssurance — Automated Campaign Validation
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Benjamin Weiss Director of Product Management -- Mobile Apps -- Walgreens Boots Alliance. As Director of Product Management at Walgreens, Benjamin is responsible for setting and executing Walgreens’ mobile app strategies and global roadmaps. Since joining Walgreens in 2009, Benjamin has helped form and guide Walgreens’ digital strategies, with a particular focus on mobile and customer analytics.   Benjamin’s background in analytics, strategy and software ... Moredesign come together to make Walgreens one of the most recognized and installed retail and healthcare apps on the market today. His work has been widely cited from publishers and industry groups ranging from Wall Street Journal to Forrester Research and the National Retail Federation.
S618 - Mobile Debugging Made Easy! New Innovation for Data & Experience Validation
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Wendy is the Personalization Lead for Sprint and Boost Mobile. She joined Sprint in 2017 to lead the Boost Optimization Program and later expanded her role to lead the Sprint Optimization Program as well. Wendy brings 15+ years’ experience in eCommerce, digital analytics, optimization program management, end-to-end AB test and personalization solution design and execution for both enterprises and startups. Wendy has a MIS and MBA in eBusiness and IT Management.nt.
S411 - Adobe Target Essentials: How to Ensure That You're Set Up for Success
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Collin Whitehead is the Head of Brand at Dropbox. His team defines, guides, makes, and manages creative for the Dropbox brand. Since joining Dropbox he has led the creative process for the recent overhaul of the visual identity system, voice and tone, brand campaign, and new company mission. Prior to Dropbox he was an Executive Producer at West Studios working with startups to build and launch their brands. Collin’s roots are in advertising where he got his ... Morestart at Goodby Silverstein & Partners. Outside of Dropbox Collin is an author, and public speaker helping build the craft of process design.
S907 - Creatives Are from Mars, Marketers Are from Venus
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As Accenture’s chief information officer, Andrew Wilson is responsible for IT in the New for global IT operations and driving the digital agenda of the $41.0 billion company. This includes infrastructure, services and applications that enable Accenture people to work anytime, anywhere to serve clients in more than 120 countries. Andrew ensures that Accenture is at the forefront of innovation as a digital business—from mission-critical applications to the ... Morenetwork, from e-mail and laptops to enterprise social media and collaboration tools. He also leads CIO Ecosystem Products and Services, and in this capacity, is responsible for Accenture's buy-side relationships with strategic suppliers as well as supplier management services delivered to clients. Andrew served as Accenture’s Global LGBT Network Sponsor for five years. Prior Andrew was a senior managing director responsible for all infrastructure outsourced services for Accenture's global client base, as well as infrastructure operations for Accenture Business Process Outsourcing (BPO). Andrew also served as managing director for BPO Global Delivery, where he oversaw service operations and delivery excellence after re-joining Accenture in 2004. Formerly Andrew was managing director, Fujitsu Services, United Kingdom, where he led the IT Services business for finance, retail and travel. Earlier, he served as a CEO for GE Capital IT Solutions in the United Kingdom. He began his career with Accenture where he spent 11 years in a variety of operational and leadership positions in Technology, Outsourcing and Consulting, including six years serving clients in the capital markets industry. In 2007, 2008, 2010 and 2012-2018, CIO Magazine selected Accenture as one of 100 innovative organizations that use IT effectively to create business value. InformationWeek recognized Accenture's IT organization seven years in a row (2007-2013) and the company was named to the InfoWorld 100 list for four consecutive years (2006-2009). IDG Enterprise recently recognized Accenture as a 2017 Digital Edge 50 award winner. Andrew was also named a 2016 Computerworld Premier 100 Technology Leader. He is a graduate of Loughborough University in Leicestershire, United Kingdom with a combined degree in computer science and business studies. Born in Lincolnshire, United Kingdom, Andrew now makes his home in Florida, where he has had a residence for more than 10 years. He enjoys video editing, stage production and many forms of music.
S505 - The Changing Role of the CIO at the Intersection of IT and Marketing
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Geeta is the Founder and CEO of Consumer Society, a human-centered, experience design and decisions driven technology company creating cloud based software and modern service practices that puts consumers at the heart of healthcare. Geeta has over 20+ years in the corporate and start-up world and over a decade as a health care industry leader. In her role as a change agent and “entrepreneur-in-residence,” at Humana as Vice President, Consumer Experience –... More Enterprise Transformation, Geeta founded the “FastStart Lab” a leading accelerator that delivered enterprise solutions at scale from concept to execution leveraging jobs theory, lean start-up, lean six-sigma, agile and design thinking practices. As a devout experience maker, Geeta is on a mission to change how health care Is experienced, navigated and consumed in the U.S. Geeta has brought her disruptive CX approach to thousands and is a sought after thought leader, speaking at Gartner, Dreamforce, Forrester, Lean Start-up and HIMMS. She has been featured in Forbes, The Wall Street Journal, and Inc. Magazine and was recognized by MM&M as a Top 40 Healthcare Transformer and by American City Business Journals among its “People to Know.” Based in Dayton Ohio, Geeta’s intention is to re-establish this iconic American city as an innovation hub for the mid-west.
SS6 - The Consumerization of Healthcare
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Penny Wilson is chief marketing officer at Hootsuite, the most widely used social media management platform. She leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences. Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merril... Morel Lynch. Penny enjoys spending her free time with family and friends, running, hiking and skiing.
S944 - Unlocking the Value of Social: How to Achieve ROI Beyond Marketing
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Matty Wishnow leads the Experience Optimization offering for Accenture Interactive North America. Prior to acquisition by Accenture in July 2017, Matty was the Founder and CEO of Clearhead, an award-winning optimization agency and consultancy. Before Clearhead, Matty served as the Chief Digital Officer for the Warner Music Group. Matty arrived at Warner Music Group in 2007 via the acquisition of another one of his start-ups, Insound, the first vinyl record s... Moretore on the internet. Matty is a graduate of Brown University and currently lives in Austin, TX with his wife, three kids, two dogs and thousands of vinyl records. When not with his family, Matty is espousing the benefits of evidence-based design and Problem-Solution Mapping with Accenture colleagues and clients.
S417 - Guideposts to Help Executives Find the Beach of Personalization
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Matt Wudy is the Vice President of Technology Product Management at Kohl’s, where he is responsible for Enterprise Analytics, Data Science, Marketing Technology, and Personalization Systems. He has 18 years of experience in technology, analytics, and agile delivery. Matt started his career at Accenture, where he found his passion for leveraging data and tech to unlock the most complex insights. He has consulted leading companies across many domains and ... Moreindustries, specializing in both B2B and B2C data driven Marketing. Matt and his wife love travel and live music, sometimes combining both passions into one event, especially when Pearl Jam is playing someplace interesting. In addition, he is a volunteer hockey coach and a supportive dance dad.
S109 - Creating an Audience Center of Excellence
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Jason is a manager in the Customer & Marketing – Customer Strategy offering based in NYC. He has 8+ years of experience working across the US and China delivering services in growth, go-to-market strategy, due diligence, market entry, M&A, and marketing transformation. Recently, he has focused on helping clients making choices on where to grow and create value and building capabilities to enable the customer / digital transformation. While in China, he also ... Morespent two years building a tech startup FitTime. FitTime is a fitness and lifestyle platform (iOS, Android, TV products) aimed to educate, deliver and bring together professional content, KOLs, and the fitness community. As of the end of 2018, FitTime has >10 million users and about ~20% unique weekly visitors.
S511 - Reimagining Digital in the World’s Largest Market: China
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Jennifer Yacenda is an analytics professional with 10+ years of strategic leadership experience across multiple disciplines. She is passionate about travel and hospitality, with an extensive background using data and analytics to create actionable insights that help define customer marketing and engagement strategies. Jennifer is a thought leader and experienced speaker focused on driving adoption of big data principles and evolving intelligence for luxury a... Morend lifestyle brands, and using advanced analytics to bring those strategies to life.
S946 - Announcing CampaignAssurance — Automated Campaign Validation
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Iryna is a marketing technologist with vast experience building best-in-class MarTech stacks. For the past five years, Iryna ran the global marketing operations team at Altium, a leading electronics design software company, where she managed one of the oldest Marketo instances in existence, and recently transitioned to a new role at JUUL Labs where she is building out B2B marketing operations function. Iryna is a Marketo certified expert and a two times Marketo Champion.eto Champion.
S340 - Executing with Precision: Robust and Scalable Email Marketing Operations
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Praveen Agrawal
Client Partner, Tata Consultancy Services

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Praveen is a senior business leader within Communications, Media and Information Services practice of TCS. I partner with clients to deliver innovation, strategy and transformation required to navigate a digital economy. I lead the efforts required to enable core skills for transformation by brining best practices of agile-based global delivery, cloud-first approach and automation led services operations. My recent endeavors are to help client’s strategies ... Morein the area of enriching customer experience through AI-based personalization, hyper connected enterprise, and machine based advisory. While I’m not at work, I like to spend time with family and enjoy reading books.

S939 - Award Winning Journey to a Personalized Digital Customer Touch Point
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Ajay Ajaal
Technical Product Owner (Data Platform), TELUS

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Ajay Ajaal is a Technical Product Owner at Telus. With a technical focus on the data platform, Ajay has driven the adoption of analytics and digital marketing tools into the 20+ teams that work to serve Telus.com. Having lead the effort to schematize and design the dataLayer; followed by deploying Adobe Launch and Target onto asynchronously loading pages, he has a unique view on maintaining both performance and capabilities when using the Adobe stack. Havi... Moreng won the technical battles, Ajay has turned his focus towards JADE (Junior Analytics Development Experience) and is eager to crack the educational aspect of digital analytics.

S609 - What's New (and What's Coming) from Adobe Experience Platform Launch
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Santiago Aldana
Chief Technology Officer, Chief Digital Officer, Avianca

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Santiago Aldana is an industrial engineer from Universidad de los Andes in Bogota Colombia. He holds 2 master's degrees in Economics and Business Administration from the University of Illinois (Urbana Champaign) and MIT Sloan School of Management. With a professional career of more than 20 years, Santiago has acquired a wide experience within development of new technologies in the automation of processes, the transformation of the companies and the use of m... Moreobile and digital technologies. He has implemented digital initiatives to enable trade and growth challenges in organizations and lead the creation and transformation of distribution channels. Santiago has held the positions of Marketing and Sales Manager at Citibank, Financial and Administrative Vice-President at Camara de Comercio de Bogotá, Advisor to the Presidency at ASOCAÑA, Systems and Loyalty Director at Telefonica Telecom and President of IQ Outsourcing. He was also a founding partner and President of Uff Movil, the first virtual mobile operator in Latin America. At Avianca, Santiago acts as the airline’s CDO & CTO, responsible for transforming the digital customer experience and improving the operation's and employee’s productivity. In this role, the main challenge is to enable exponential transformation of the customer experience using the best technology to design and provide a whole new travel experience.

S934 - Avianca: A Digital Experience Company Revolutionizing Air Travel
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Fernando Alfaro Montesinos
Senior Data Architect , TELUS

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Fernando Alfaro is a Senior Data Architect at Telus Canada. He has over 15 years of experience in Telecom working on web development, analytics, digital marketing, marketing automation, data engineering and personalization. He spearheaded the adoption of the Adobe Experience Cloud at Telus Digital. He has gained extensive experience implementing Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign assuring these Adobe tools work in tandem... More with Telus Internal Systems. Fernando is also the Business Data Steward for the Telus digital data where he supports other teams to make sense of the digital data as well as advising on privacy and governance.

S409 - How Telus Uses Adobe Target Server-Side to Expand and Scale Personalization
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Adam Allamar
Marketing Director, Head of Digital Acquisition, Barclays Bank US

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As the Director of Digital Acquisition strategy at Barclays Bank, Adam is responsible for developing and implementing the strategic acquisition programs across paid and owned digital platforms. Adam and his team are responsible for the end-to-end digital experiences including Martech/Adtech, UI/UX and digital operations. Adam has led the Adobe Marketing Cloud implementation for Barclays Bank, across Analytics, Target, AEM, AAM, AdCloud and Device Coop. Prior... More to joining Barclays, Adam held marketing roles with Capital One, Procter and Gamble and FedEx.

S806 - Activating Data Across Every Advertising Touchpoint
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