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Adobe Summit 2021.

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  • Agenda
    • What is Adobe Summit?

      Summit 2021 is a world-class global online experience with innovative keynotes, more than 250 sessions and training workshops across 11 content tracks, and networking activities.

      With presentations from Adobe leaders, industry pros, and visionaries, we will share our vision for Experience Makers — where technology is headed, insights into the latest innovations, and what businesses need to know and learn for the future.

    • What is the Adobe Summit agenda?

      Summit includes more than 250 sessions, training workshops and keynotes, plus numerous networking and meeting opportunities. For specific agenda details, check the Agenda page to see the content around the globe.

    • What are the dates for Adobe Summit?
      The global Adobe Summit will be held on April 27-29, 2021.
      • In North America, Summit will be held on April 27–28, 2021.
      • In Europe, Middle East & Africa, Summit will be held on April 27–29, with live sessions on April 28, 2021.
      • In Asia-Pacific, Summit will be held on April 29, 2021.
    • What is included in the Adobe Summit experience?
      The overall conference agenda can be found on the Agenda page.
      • Available to all
        • Access to global Keynotes and Sneaks
        • Access to sponsor pages
        • Fun and interactive breaks
      • Requires free registration through an Adobe ID
        • More than 250 sessions and training workshops
        • Access to instructor files and presentation downloads
        • Exclusive attendee-only special offers and giveaways from sponsors
        • Opportunities for attendee engagement including live chats during sessions
        • Networking opportunities with Adobe experts and other attendees
        • Office Hours for attendees to drop into ongoing live discussions with Adobe experts
    • Is the Summit schedule final?
      • Our session schedule may change all the way up to the conference.
      • We aim to make our final changes a couple of weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.
    • How do I navigate to other regional homepages?

      You can view our Americas homepage here.
      You can view our Europe, Middle East & Africa homepage here.
      You can view our Asia-Pacific homepage here.

  • Registration information
    • How do I register for Summit?
      • Click the ‘Register Now/Sign in’ link in the top right-hand corner.
      • Registration requires an Adobe Account.
      • You can create a free Adobe Account during the registration process if you do not have one. This does not require an active Adobe subscription.
      • You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your Summit registration.
      • If you don’t remember your password, click Reset your password.
    • Is there a charge for registering for Summit?

      No, all the keynotes, sessions, and networking activities are available at no charge.

    • How can I get help with accessibility during the registration process?

      Adobe is committed to ensuring that Summit is an inclusive event that all people, including people with disabilities can  participate in. If you experience any problems during registration or in accessing information on the Summit website, please reach out to Event Support and we will connect you with a representative who can assist you in your Summit experience.

    • How do I access my account and schedule?

      Log in to My Dashboard with the email and password you used when you registered for Summit. From your dashboard you will have the opportunity to update your account and/or build and access your Summit schedule.

    • If I’m a past attendee, will my previous account (username & password) work on the Summit 2021 registration site?
      • Past account information does not transfer over to the Summit 2021 registration site.
      • You will need to go through the process to start a new registration. Summit registration requires an Adobe Account.
      • When registering, use the email associated with your Adobe ID, your Enterprise ID, or your Federated ID. If you don’t have an account, you can set up one during registration.
    • Can I use my Magento ID to register for Summit?

      You will not be able to register with your Magento ID. You can set up a free Adobe ID with the same email. Adobe ID does not require an active Adobe subscription.

  • Keynote & Sessions
    • What is the Session Catalog?

      The Session Catalog is a searchable list of all sessions and training workshops available at Summit. You can filter by Track, Region, Day, Product, Technical Level, Audience, Presentation Style, Business Type and Industry.

    • What is the difference between the various session types offered?
      • Keynotes: A look at the latest industry trends and newest tools for digital marketers
      • Innovation Super Sessions: A deep dive into the latest product innovations from Adobe leaders and customer speakers
      • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
      • Sessions: Sessions premiere with live chat. Length is 30 minutes. Available for on-demand viewing after they premiere (no live chat). Register to add sessions to your schedule.
      • Training Workshops: Deep dive into a topic or Adobe solution. Includes both lecture and demos. Length is 60-120 minutes. Available on demand for up to 30 days post-event. Register to add training workshops to your schedule.
    • What are the Innovation Super Sessions?

      Innovation Super Sessions are in-depth sessions that focus on the latest industry trends from the most innovative thinkers in CXM. You can find the Innovation Super Sessions by going to the Session Catalog and filtering by Session Type.

    • Where can I find the Summit speakers?

      Visit the Speakers page to learn more about our 2021 speakers.
      You will be able to filter by area of expertise, track, product, and region.

    • What are the session tracks?
      • Adobe Experience Platform
        • For CIO, IT, CX, and Lines of Business leaders; developers and data scientists; data and customer management (DMP, CDP) practice leads
          Learn how Adobe Experience Platform enables brands to deliver personalized experiences at scale. Adobe experts, customers, and consultants will showcase how Adobe Experience Platform delivers customer experience technology innovation for the enterprise across data collection infrastructure, data governance, advanced Analytics & Data Science, profile identity stitching, and how all these components come together to build actionable, intelligent real-time customer profiles for fueling better, personalized experiences. You’ll also learn how Adobe Experience Platform works with other Adobe applications and technology partner solutions and gain strategic insights and best practices around emerging trends and topics.
      • Analytics, Insights, and Activation
        • For digital marketers, data scientists, DMP teams, and campaign managers
          The evolution of customer data management has resulted in the continued convergence of martech and adtech and new tech categories like Customer Data Platforms (CDPs). However, challenges remain the same — the need for unified customer data, integrated technology for faster time to market, and access to insights powered by AI and data science. Marketers need to deliver value to consumers in the moments that matter, removing friction and irrelevancy from the conversion process to influence automated, prescriptive action. Engage with Adobe experts and industry thought leaders to learn how to push the limits of advanced analytics, audience discovery, customer data management, and activation to deliver trusted, personalized experiences across channels.
      • B2B Marketing and ABM
        • For marketing executives, web, channel, email, content, digital, social, and mobile marketers
          In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, partner with sales, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building demand and pipeline, driving new revenue growth and proving impact.
      • Campaign Management
        • For marketing executives, email marketers, digital marketers, and campaign managers
          Consumers decide how and when they engage with your brand, and they want consistent brand experiences that are engaging and personal. Now, more than ever, it’s critical marketers deliver the right message, through the right channel, at the moment in time when it is most impactful to the customer journey. Join Adobe along with your peers and thought leaders as we discuss best practices, strategies, and success stories to ensure your cross-channel campaign marketing and customer journey management efforts are future-proofed.
      • Collaborative Work Management
        • For marketing executives and practitioners, IT professionals, people managers, team leaders and individual contributors.
          Whether you're designing new products, driving technology transformation, or creating global marketing campaigns, you need to be able to easily share ideas, create content, and manage complex processes. Join us to learn best practices for transforming the work experience by introducing improved methods for managing process, collaboration, gaining visibility into outcomes, centralizing work in one place, analyzing insights, and making decisions based on real-time data. Better demonstrate the value of your team and organization by improving how work gets done.
      • Content Creation
        • For web, content, and mobile marketer, creative designers, digital strategists, developers, and IT
          A digital-first approach to delivering great experiences means delighting your customer at every interaction, with well designed, AI driven, personalized content throughout the customer journey.  To stay competitive, marketers and developers need to scale content creation, management, and delivery across channels from a central source of truth.  Join experts from Adobe and leading brands to learn about the future of CXM technology and creativity; including best practices for marketing and IT organizations to design, build, manage, and deliver optimized experiences across any channel, device, or app.
      • Developer Ecosystem
        • For all developers: in-house, agency, and third party
          Join a diverse community of developers and experience builders across Adobe Experience Cloud, singularly focused on creating incredible end-to-end experiences across commerce, content, marketing, and analytics. Learn about the latest tech advances and developer tools for Magento Commerce, Adobe Experience Manager, Adobe Analytics and Adobe Experience Platform powering customer experience management across industries. If you're looking for highly technical, hands-on sessions on developer best practices, you won't want to miss this brand-new track.
      • Digital Commerce
        • For commerce, IT and marketing executives, digital merchandisers, commerce practitioners, and developers
          Commerce is at the core of every business and is rapidly changing as companies innovate experiences, transform and add new business models, and evolve processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers—B2C and B2B—and deliver value from creation to conversion. Join us to learn how to execute end-to-end experience-driven commerce and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.
      • Digital Document Productivity
        • For digital experience, digital marketers, line of business, business operations, executives and IT roles
          Adobe delivers the power of exceptional digital document experiences for your customers and improved productivity for your teams. Document workflows exist across every stage of the customer journey and across all functions of a business. Reimagining document workflows from creation, to signature and delivery, can improve remote productivity and speed while simplifying everyday tasks and remote work to deliver exceptional customer experiences. Hear from experts and industry leaders on how they have transformed document workflows to accelerate their businesses in a challenging environment.
      • Personalization
        • For marketers and developers on personalization, growth, and optimization teams
          Personalization is no longer optional. Expectations for brands to deliver a relevant and personalized experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalized experiences at scale. Learn from industry leaders and domain experts on how they established their personalization programs and leveraged artificial intelligence and machine learning to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.
      • Trends and Inspiration
        • For senior business decision makers
          Transforming business to be more customer-centric is now a strategic imperative across the C-suite, one that involves reorienting an organization’s people, processes, and technology to engage with today’s always-connected consumers. This track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising—anyone responsible for customer experience—about how to navigate digital disruption and build loyalty with your customers along the way.
    • What are the curated journeys?

      Curated journeys are recommended sessions and activities based on a specific industry or topic of interest and are designed to guide attendees through an optimal Summit experience.

    • What does my experience level need to be for sessions?

      Sessions range from beginner to advanced. Attendees should have a general familiarity with Adobe Experience Cloud and the particular tools featured in the session.
      To help select sessions that are appropriate for your skill level, Summit technical levels are defined as follows:

      • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques, and industry standards.
      • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
      • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.
    • Will there be any Workfront sessions?

      Yes. We’re excited that Workfront Leap will be part of Adobe Summit 2021. View the Workfront sessions in the Session Catalog under the Collaborative Work Management track.

    • Will Magento Imagine and Marketing Nation be a part of Summit?

      Yes. Adobe Summit is the place for all our Experience Makers, no matter which of our digital marketing solutions are used. Check the Sessions page to learn more about tracks and sessions dedicated to Magento and Marketo.

    • Will sessions and keynotes be recorded and available on demand?

      Yes, with limited exception, most sessions and keynotes will be available to watch on demand immediately following their initial premiere.

    • Can I share on-demand sessions with someone who is not registered for the event?

      Yes, on-demand Keynotes, Sneaks and Innovation Super Sessions are available to anyone via the Summit website. The on-demand recording for sessions will require login and registration to view. Digital recordings will not be available for download.

    • Can I watch sessions that were in different regions?

      Summit sessions are available to everyone, regardless of their region. The majority of our sessions are available on demand after they premiere. On-demand sessions presented in English will include English, French, and German closed captions. Training workshops will only have closed captions in English.

  • Scheduling Sessions
    • How do I find my individual session schedule?
      • Log in to My Dashboard with the Adobe ID and password you used when you registered for Summit.
      • From your dashboard you will see scheduled sessions in the Manage Sessions card.
      • Click Open Session Catalog to be taken to the session catalog where you can browse and build your personal schedule.
    • How do I schedule sessions and build my Summit schedule?
      • Log in to My Dashboard with the Adobe ID and password you used when you registered for Summit.
      • Click on Open Session Catalog in the top right-hand corner of the Manage Sessions card to get to the Session Catalog.
      • Browse and search by keywords or apply the various filters to find what sessions interest you.
      • Click Add to Schedule to add a session to your personal Summit schedule.
      • Click the heart icon to favorite it. Filter by My Favorites to show only those sessions you've favorited. On My Schedule, click Show Favorites to see these sessions alongside your scheduled sessions.
    • Do I need to schedule sessions in advance?

      While you are not required to schedule sessions, by registering in advance you can schedule your sessions and plan your journey through the Summit experience.

    • Will sessions fill up?

      No, sessions and training workshops do not have a capacity limit.

    • How do I delete or swap a session on my schedule?
      Delete a session
      • Remove a session in My Schedule view:
        • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, Remove Session.
        • Note: upon confirming this action, the session will be removed from your schedule.
      • Remove a session in Sessions view:
        • Search and find the session you’d like to remove in the Session Catalog.
        • Click Scheduled and Yes, Remove Session.
        • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

      Swap a session
      • Swap a session in My Schedule view:
        • Click in the time block behind the session that is on your schedule.
        • Find the new session you’d like and click Add to Schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule Session.
      • Swap a session in Sessions view:
        • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you will be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
        • Make your selection and click Schedule Session to update your schedule.
    • Will I get copies of the presentations and materials?
      • PDFs of session presentations will be available for download from the individual session pages during the event.
      • Attendees must be registered and logged in to download or access session presentations and files.
      • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
  • Community
    • What is the Summit community?

      This is the place to get your burning product questions answered, find solutions, meet with like-minded people or take a few minutes to have some fun. Learn more

    • What are the opportunities to connect with the Summit community?
      • Ask the Experts
        • Ask the Experts is the destination for all Adobe solution information and access to product experts through one-to-one demos and live Office Hour discussions.
      • Networking with Braindate
        • With Braindate, you can easily create topics and host or join short one-to-one or small group meetings, focused around the subject you most care about. Learn more.
      • Customer Success – Quick Insights
        • Explore over 80 customer success spotlight videos. They’re organized by areas of interest for quick and easy navigation.
      • Customer Success – Deep Dives
        • View expanded digital transformation stories from some of our industry leaders and Summit speakers.
      • Take Five – Shop, Giveaways and Fun
        • When you have a few extra minutes, visit Take Five where you can shop for Summit and Adobe branded items; take advantage of sponsor gifts and offers; and explore some fun activities you can share with your family and friends.
  • Networking
    • What is a Braindate?

      Braindate helps you tap into the experiences and expertise of your fellow Summit attendees. It’s an easy way to connect and learn from each other through conversations about things you care about. Share your knowledge and book one-on-one or group conversations called Braindates with other participants on the Braindate platform, and then meet in person for valuable conversations.

    • Why is Braindate different than networking?

      Getting to know people at events can be difficult: time is limited, and traditional networking can feel uncomfortable. Braindate gives you a platform to explore and share specific knowledge and experiences, so that you can have more authentic conversations with new people who share common interests. It gives you direct access to the collective wisdom of your fellow participants.

    • When do Braindate meetings take place?
      • Americas: April 27 at 10:30am PST - April 29 at 5:00pm PST
      • Europe,Middle East & Africa: 27 April at 6:30pm BST – 30 April at 1:00am BST
      • Asia-Pacific: 28 April at 4:30am AEDT – 30 April at 11:00am AEDT
    • How does Braindate work?

      Post a discussion topic about something that you’re interested in to the Topic Market. Participants who want to join your topic can then send you an invitation to meet.

      Explore topics that interest you with the Search, Sort and Filter functions, then send invitations for one-on-one Braindates or join group Braindates directly.

    • Where do I join my virtual Braindate?

      Just before your Braindate, a Pop-Up Banner will appear on the Braindate platform with a link to your topic, where you can join the virtual Braindate. If you opt-in for notifications in your profile Preferences, we’ll send you an email or SMS reminder before the Braindate with a link to join your call.

    • Is my device compatible with virtual Braindate?

      We recommend that you use a desktop computer and avoid mobile devices to enjoy your virtual Braindate experience to the fullest. Devices running up to date versions of Android, Linux, macOS and Windows are compatible.

    • Is my browser compatible with virtual Braindate?

      From your computer, you may enjoy virtual Braindate with the following browsers: Chrome, Firefox and Safari.

  • Sponsors
    • How can I learn more about sponsors?

      Learn more about any of our sponsors by visiting the Summit Sponsors page and clicking on a sponsor’s logo. Our sponsors are offering amazing products and solutions that can help you in your career. Plus, they have hot deals, giveaways, and customer spotlights available exclusively to the Summit audience during the event.

  • Accessibility, Closed Captioning, and Subtitles
  • Mobile App
    • Is there a mobile app?

      Yes, IOS and Android versions of the Summit mobile app are available for download now from the App Store and Google Play Store under the name ‘Adobe Summit 2021’.

      The Summit mobile app gives you the latest information to help you make the most of your Summit experience. Build your schedule and watch sessions and keynotes live and on demand. You'll also get conference updates and reminders and can network with attendees.

  • Additional conference details
    • Does Adobe Summit have a code of conduct for the event?

      Adobe Summit Code of Conduct
      The Adobe Summit virtual conference is dedicated to providing a fun, engaging, and safe event for everyone. All attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) are required to comply with the Adobe Summit code of conduct.

      By attending Adobe Summit, you are agreeing to abide by this code of conduct. Anyone found to be violating this code of conduct may be expelled at the discretion of organizers.

      Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant. This includes, but is not limited to, the following:

      • Deliberate intimidation, stalking, or harassment
      • Pornographic material or explicit content (sexual or violent in nature)
      • Disruptive behavior, especially during talks, presentations, events, or activities
      • Hateful or highly offensive content, including personal insults or content that attacks or dehumanizes a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
      • Profanity
      • Spam
      • Misleading, fraudulent, or deceptive content
      • Illegal content or activities

      If in doubt, please keep it positive and professional and be mindful of the information that you choose to share with other participants. Please report any abusive content or behavior to summitsupport@adobeevents.com

      We ask all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

    • How do I stay current on Summit developments?

      If you’re not already a member of the Summit mailing list, sign up. In addition, follow Summit on Facebook and Twitter for 2021 updates and great content all year long. You can also connect with us using the hashtags #AdobeSummit, #MagentoImagine, #MKTGNation.

    • Is Summit offering certifications?

      Certifications are not available through the Summit 2021 program. Click here to find more information on certification courses.

  • Contact information
  • Agenda
    • What is Adobe Summit?

      Summit 2021 is a world-class global online experience with innovative keynotes, more than 250 sessions and training workshops across 11 content tracks, and networking activities.

      With presentations from Adobe leaders, industry pros, and visionaries, we will share our vision for Experience Makers — where technology is headed, insights into the latest innovations, and what businesses need to know and learn for the future.

    • What is the Adobe Summit agenda?

      Summit includes more than 250 sessions, training workshops and keynotes, plus numerous networking and meeting opportunities. For specific agenda details, check the Agenda page to see the content around the globe.

    • What are the dates for Adobe Summit?
      The global Adobe Summit will be held on April 27-29, 2021.
      • In North America, Summit will be held on April 27–28, 2021.
      • In Europe, Middle East & Africa, Summit will be held on April 27–29, with live sessions on April 28, 2021.
      • In Asia-Pacific, Summit will be held on April 29, 2021.
    • What is included in the Adobe Summit experience?
      The overall conference agenda can be found on the Agenda page.
      • Available to all
        • Access to global Keynotes and Sneaks
        • Access to sponsor pages
        • Fun and interactive breaks
      • Requires free registration through an Adobe ID
        • More than 250 sessions and training workshops
        • Access to instructor files and presentation downloads
        • Exclusive attendee-only special offers and giveaways from sponsors
        • Opportunities for attendee engagement including live chats during sessions
        • Networking opportunities with Adobe experts and other attendees
        • Office Hours for attendees to drop into ongoing live discussions with Adobe experts
    • Is the Summit schedule final?
      • Our session schedule may change all the way up to the conference.
      • We aim to make our final changes a couple of weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.
    • How do I navigate to other regional homepages?

      You can view our Americas homepage here.
      You can view our Europe, Middle East & Africa homepage here.
      You can view our Asia-Pacific homepage here.

  • Registration information
    • How do I register for Summit?
      • Click the ‘Register Now/Sign in’ link in the top right-hand corner.
      • Registration requires an Adobe Account.
      • You can create a free Adobe Account during the registration process if you do not have one. This does not require an active Adobe subscription.
      • You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your Summit registration.
      • If you don’t remember your password, click Reset your password.
    • Is there a charge for registering for Summit?

      No, all the keynotes, sessions, and networking activities are available at no charge.

    • How can I get help with accessibility during the registration process?

      Adobe is committed to ensuring that Summit is an inclusive event that all people, including people with disabilities can  participate in. If you experience any problems during registration or in accessing information on the Summit website, please reach out to Event Support and we will connect you with a representative who can assist you in your Summit experience.

    • How do I access my account and schedule?

      Log in to My Dashboard with the email and password you used when you registered for Summit. From your dashboard you will have the opportunity to update your account and/or build and access your Summit schedule.

    • If I’m a past attendee, will my previous account (username & password) work on the Summit 2021 registration site?
      • Past account information does not transfer over to the Summit 2021 registration site.
      • You will need to go through the process to start a new registration. Summit registration requires an Adobe Account.
      • When registering, use the email associated with your Adobe ID, your Enterprise ID, or your Federated ID. If you don’t have an account, you can set up one during registration.
    • Can I use my Magento ID to register for Summit?

      You will not be able to register with your Magento ID. You can set up a free Adobe ID with the same email. Adobe ID does not require an active Adobe subscription.

  • Keynote & Sessions
    • What is the Session Catalog?

      The Session Catalog is a searchable list of all sessions and training workshops available at Summit. You can filter by Track, Region, Day, Product, Technical Level, Audience, Presentation Style, Business Type and Industry.

    • What is the difference between the various session types offered?
      • Keynotes: A look at the latest industry trends and newest tools for digital marketers
      • Innovation Super Sessions: A deep dive into the latest product innovations from Adobe leaders and customer speakers
      • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
      • Sessions: Sessions premiere with live chat. Length is 30 minutes. Available for on-demand viewing after they premiere (no live chat). Register to add sessions to your schedule.
      • Training Workshops: Deep dive into a topic or Adobe solution. Includes both lecture and demos. Length is 60-120 minutes. Available on demand for up to 30 days post-event. Register to add training workshops to your schedule.
    • What are the Innovation Super Sessions?

      Innovation Super Sessions are in-depth sessions that focus on the latest industry trends from the most innovative thinkers in CXM. You can find the Innovation Super Sessions by going to the Session Catalog and filtering by Session Type.

    • Where can I find the Summit speakers?

      Visit the Speakers page to learn more about our 2021 speakers.
      You will be able to filter by area of expertise, track, product, and region.

    • What are the session tracks?
      • Adobe Experience Platform
        • For CIO, IT, CX, and Lines of Business leaders; developers and data scientists; data and customer management (DMP, CDP) practice leads
          Learn how Adobe Experience Platform enables brands to deliver personalized experiences at scale. Adobe experts, customers, and consultants will showcase how Adobe Experience Platform delivers customer experience technology innovation for the enterprise across data collection infrastructure, data governance, advanced Analytics & Data Science, profile identity stitching, and how all these components come together to build actionable, intelligent real-time customer profiles for fueling better, personalized experiences. You’ll also learn how Adobe Experience Platform works with other Adobe applications and technology partner solutions and gain strategic insights and best practices around emerging trends and topics.
      • Analytics, Insights, and Activation
        • For digital marketers, data scientists, DMP teams, and campaign managers
          The evolution of customer data management has resulted in the continued convergence of martech and adtech and new tech categories like Customer Data Platforms (CDPs). However, challenges remain the same — the need for unified customer data, integrated technology for faster time to market, and access to insights powered by AI and data science. Marketers need to deliver value to consumers in the moments that matter, removing friction and irrelevancy from the conversion process to influence automated, prescriptive action. Engage with Adobe experts and industry thought leaders to learn how to push the limits of advanced analytics, audience discovery, customer data management, and activation to deliver trusted, personalized experiences across channels.
      • B2B Marketing and ABM
        • For marketing executives, web, channel, email, content, digital, social, and mobile marketers
          In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, partner with sales, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building demand and pipeline, driving new revenue growth and proving impact.
      • Campaign Management
        • For marketing executives, email marketers, digital marketers, and campaign managers
          Consumers decide how and when they engage with your brand, and they want consistent brand experiences that are engaging and personal. Now, more than ever, it’s critical marketers deliver the right message, through the right channel, at the moment in time when it is most impactful to the customer journey. Join Adobe along with your peers and thought leaders as we discuss best practices, strategies, and success stories to ensure your cross-channel campaign marketing and customer journey management efforts are future-proofed.
      • Collaborative Work Management
        • For marketing executives and practitioners, IT professionals, people managers, team leaders and individual contributors.
          Whether you're designing new products, driving technology transformation, or creating global marketing campaigns, you need to be able to easily share ideas, create content, and manage complex processes. Join us to learn best practices for transforming the work experience by introducing improved methods for managing process, collaboration, gaining visibility into outcomes, centralizing work in one place, analyzing insights, and making decisions based on real-time data. Better demonstrate the value of your team and organization by improving how work gets done.
      • Content Creation
        • For web, content, and mobile marketer, creative designers, digital strategists, developers, and IT
          A digital-first approach to delivering great experiences means delighting your customer at every interaction, with well designed, AI driven, personalized content throughout the customer journey.  To stay competitive, marketers and developers need to scale content creation, management, and delivery across channels from a central source of truth.  Join experts from Adobe and leading brands to learn about the future of CXM technology and creativity; including best practices for marketing and IT organizations to design, build, manage, and deliver optimized experiences across any channel, device, or app.
      • Developer Ecosystem
        • For all developers: in-house, agency, and third party
          Join a diverse community of developers and experience builders across Adobe Experience Cloud, singularly focused on creating incredible end-to-end experiences across commerce, content, marketing, and analytics. Learn about the latest tech advances and developer tools for Magento Commerce, Adobe Experience Manager, Adobe Analytics and Adobe Experience Platform powering customer experience management across industries. If you're looking for highly technical, hands-on sessions on developer best practices, you won't want to miss this brand-new track.
      • Digital Commerce
        • For commerce, IT and marketing executives, digital merchandisers, commerce practitioners, and developers
          Commerce is at the core of every business and is rapidly changing as companies innovate experiences, transform and add new business models, and evolve processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers—B2C and B2B—and deliver value from creation to conversion. Join us to learn how to execute end-to-end experience-driven commerce and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.
      • Digital Document Productivity
        • For digital experience, digital marketers, line of business, business operations, executives and IT roles
          Adobe delivers the power of exceptional digital document experiences for your customers and improved productivity for your teams. Document workflows exist across every stage of the customer journey and across all functions of a business. Reimagining document workflows from creation, to signature and delivery, can improve remote productivity and speed while simplifying everyday tasks and remote work to deliver exceptional customer experiences. Hear from experts and industry leaders on how they have transformed document workflows to accelerate their businesses in a challenging environment.
      • Personalization
        • For marketers and developers on personalization, growth, and optimization teams
          Personalization is no longer optional. Expectations for brands to deliver a relevant and personalized experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalized experiences at scale. Learn from industry leaders and domain experts on how they established their personalization programs and leveraged artificial intelligence and machine learning to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.
      • Trends and Inspiration
        • For senior business decision makers
          Transforming business to be more customer-centric is now a strategic imperative across the C-suite, one that involves reorienting an organization’s people, processes, and technology to engage with today’s always-connected consumers. This track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising—anyone responsible for customer experience—about how to navigate digital disruption and build loyalty with your customers along the way.
    • What are the curated journeys?

      Curated journeys are recommended sessions and activities based on a specific industry or topic of interest and are designed to guide attendees through an optimal Summit experience.

    • What does my experience level need to be for sessions?

      Sessions range from beginner to advanced. Attendees should have a general familiarity with Adobe Experience Cloud and the particular tools featured in the session.
      To help select sessions that are appropriate for your skill level, Summit technical levels are defined as follows:

      • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques, and industry standards.
      • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
      • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.
    • Will there be any Workfront sessions?

      Yes. We’re excited that Workfront Leap will be part of Adobe Summit 2021. View the Workfront sessions in the Session Catalog under the Collaborative Work Management track.

    • Will Magento Imagine and Marketing Nation be a part of Summit?

      Yes. Adobe Summit is the place for all our Experience Makers, no matter which of our digital marketing solutions are used. Check the Sessions page to learn more about tracks and sessions dedicated to Magento and Marketo.

    • Will sessions and keynotes be recorded and available on demand?

      Yes, with limited exception, most sessions and keynotes will be available to watch on demand immediately following their initial premiere.

    • Can I share on-demand sessions with someone who is not registered for the event?

      Yes, on-demand Keynotes, Sneaks and Innovation Super Sessions are available to anyone via the Summit website. The on-demand recording for sessions will require login and registration to view. Digital recordings will not be available for download.

    • Can I watch sessions that were in different regions?

      Summit sessions are available to everyone, regardless of their region. The majority of our sessions are available on demand after they premiere. On-demand sessions presented in English will include English, French, and German closed captions. Training workshops will only have closed captions in English.

  • Scheduling Sessions
    • How do I find my individual session schedule?
      • Log in to My Dashboard with the Adobe ID and password you used when you registered for Summit.
      • From your dashboard you will see scheduled sessions in the Manage Sessions card.
      • Click Open Session Catalog to be taken to the session catalog where you can browse and build your personal schedule.
    • How do I schedule sessions and build my Summit schedule?
      • Log in to My Dashboard with the Adobe ID and password you used when you registered for Summit.
      • Click on Open Session Catalog in the top right-hand corner of the Manage Sessions card to get to the Session Catalog.
      • Browse and search by keywords or apply the various filters to find what sessions interest you.
      • Click Add to Schedule to add a session to your personal Summit schedule.
      • Click the heart icon to favorite it. Filter by My Favorites to show only those sessions you've favorited. On My Schedule, click Show Favorites to see these sessions alongside your scheduled sessions.
    • Do I need to schedule sessions in advance?

      While you are not required to schedule sessions, by registering in advance you can schedule your sessions and plan your journey through the Summit experience.

    • Will sessions fill up?

      No, sessions and training workshops do not have a capacity limit.

    • How do I delete or swap a session on my schedule?
      Delete a session
      • Remove a session in My Schedule view:
        • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, Remove Session.
        • Note: upon confirming this action, the session will be removed from your schedule.
      • Remove a session in Sessions view:
        • Search and find the session you’d like to remove in the Session Catalog.
        • Click Scheduled and Yes, Remove Session.
        • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

      Swap a session
      • Swap a session in My Schedule view:
        • Click in the time block behind the session that is on your schedule.
        • Find the new session you’d like and click Add to Schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule Session.
      • Swap a session in Sessions view:
        • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you will be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
        • Make your selection and click Schedule Session to update your schedule.
    • Will I get copies of the presentations and materials?
      • PDFs of session presentations will be available for download from the individual session pages during the event.
      • Attendees must be registered and logged in to download or access session presentations and files.
      • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
  • Community
    • What is the Summit community?

      This is the place to get your burning product questions answered, find solutions, meet with like-minded people or take a few minutes to have some fun. Learn more

    • What are the opportunities to connect with the Summit community?
      • Ask the Experts
        • Ask the Experts is the destination for all Adobe solution information and access to product experts through one-to-one demos and live Office Hour discussions.
      • Networking with Braindate
        • With Braindate, you can easily create topics and host or join short one-to-one or small group meetings, focused around the subject you most care about. Learn more.
      • Customer Success – Quick Insights
        • Explore over 80 customer success spotlight videos. They’re organized by areas of interest for quick and easy navigation.
      • Customer Success – Deep Dives
        • View expanded digital transformation stories from some of our industry leaders and Summit speakers.
      • Take Five – Shop, Giveaways and Fun
        • When you have a few extra minutes, visit Take Five where you can shop for Summit and Adobe branded items; take advantage of sponsor gifts and offers; and explore some fun activities you can share with your family and friends.
  • Networking
    • What is a Braindate?

      Braindate helps you tap into the experiences and expertise of your fellow Summit attendees. It’s an easy way to connect and learn from each other through conversations about things you care about. Share your knowledge and book one-on-one or group conversations called Braindates with other participants on the Braindate platform, and then meet in person for valuable conversations.

    • Why is Braindate different than networking?

      Getting to know people at events can be difficult: time is limited, and traditional networking can feel uncomfortable. Braindate gives you a platform to explore and share specific knowledge and experiences, so that you can have more authentic conversations with new people who share common interests. It gives you direct access to the collective wisdom of your fellow participants.

    • When do Braindate meetings take place?
      • Americas: April 27 at 10:30am PST - April 29 at 5:00pm PST
      • Europe,Middle East & Africa: 27 April at 6:30pm BST – 30 April at 1:00am BST
      • Asia-Pacific: 28 April at 4:30am AEDT – 30 April at 11:00am AEDT
    • How does Braindate work?

      Post a discussion topic about something that you’re interested in to the Topic Market. Participants who want to join your topic can then send you an invitation to meet.

      Explore topics that interest you with the Search, Sort and Filter functions, then send invitations for one-on-one Braindates or join group Braindates directly.

    • Where do I join my virtual Braindate?

      Just before your Braindate, a Pop-Up Banner will appear on the Braindate platform with a link to your topic, where you can join the virtual Braindate. If you opt-in for notifications in your profile Preferences, we’ll send you an email or SMS reminder before the Braindate with a link to join your call.

    • Is my device compatible with virtual Braindate?

      We recommend that you use a desktop computer and avoid mobile devices to enjoy your virtual Braindate experience to the fullest. Devices running up to date versions of Android, Linux, macOS and Windows are compatible.

    • Is my browser compatible with virtual Braindate?

      From your computer, you may enjoy virtual Braindate with the following browsers: Chrome, Firefox and Safari.

  • Sponsors
    • How can I learn more about sponsors?

      Learn more about any of our sponsors by visiting the Summit Sponsors page and clicking on a sponsor’s logo. Our sponsors are offering amazing products and solutions that can help you in your career. Plus, they have hot deals, giveaways, and customer spotlights available exclusively to the Summit audience during the event.

  • Accessibility, Closed Captioning, and Subtitles
  • Mobile App
    • Is there a mobile app?

      Yes, IOS and Android versions of the Summit mobile app are available for download now from the App Store and Google Play Store under the name ‘Adobe Summit 2021’.

      The Summit mobile app gives you the latest information to help you make the most of your Summit experience. Build your schedule and watch sessions and keynotes live and on demand. You'll also get conference updates and reminders and can network with attendees.

  • Additional conference details
    • Does Adobe Summit have a code of conduct for the event?

      Adobe Summit Code of Conduct
      The Adobe Summit virtual conference is dedicated to providing a fun, engaging, and safe event for everyone. All attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) are required to comply with the Adobe Summit code of conduct.

      By attending Adobe Summit, you are agreeing to abide by this code of conduct. Anyone found to be violating this code of conduct may be expelled at the discretion of organizers.

      Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant. This includes, but is not limited to, the following:

      • Deliberate intimidation, stalking, or harassment
      • Pornographic material or explicit content (sexual or violent in nature)
      • Disruptive behavior, especially during talks, presentations, events, or activities
      • Hateful or highly offensive content, including personal insults or content that attacks or dehumanizes a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
      • Profanity
      • Spam
      • Misleading, fraudulent, or deceptive content
      • Illegal content or activities

      If in doubt, please keep it positive and professional and be mindful of the information that you choose to share with other participants. Please report any abusive content or behavior to summitsupport@adobeevents.com

      We ask all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

    • How do I stay current on Summit developments?

      If you’re not already a member of the Summit mailing list, sign up. In addition, follow Summit on Facebook and Twitter for 2021 updates and great content all year long. You can also connect with us using the hashtags #AdobeSummit, #MagentoImagine, #MKTGNation.

    • Is Summit offering certifications?

      Certifications are not available through the Summit 2021 program. Click here to find more information on certification courses.

  • Contact information

I feel I grew as a marketer because
of what I learned and those I
learned from.

I feel I grew as a marketer becauseof what I learned and those Ilearned from.

Adobe Summit attendee