Get the latest insights and learn from experts in more than 200 sessions and hands-on labs across 13 different tracks. Also take advantage of Adobe certification exams, included with your full conference pass.
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For digital marketers, digital analysts, business analysts, marketing analysts, product managers, data scientists, marketing executives, and IT executives
In today’s data and content-fueled digital economy, unlocking the intelligence needed to optimize the entire customer experience at scale is critical for taking smart business actions. Join Adobe experts and industry leaders to learn how marketing, product, business, and revenue teams can manipulate and explore all their experience data on-demand to better understand customer lifecycle journeys, the quality of experience in their product or service, and their marketing effectiveness across content, audiences, and channels. You will also learn how Adobe’s Gen-AI infused data-to-insights-to-action workflow allows an ever-growing set of organizational users to collaborate on a centralized system for data collection, processing, stitching, analysis, reporting and outputs – all for enhancing customer engagement, increasing conversion, and improving customer lifetime value.
Greg Cobb
Senior Expert Solution Consultant, Adobe
Marijka Engel
Pr. Product Manager, Adobe
Trevor Paulsen
Director, Product Management, Adobe
Matt Thomas
Principal Product Manager, Adobe
For B2B marketing executives, digital marketers, marketing operations, sales, business development, marketing analysts, and IT professionals
Rising B2B buyer expectations require Sales and Marketing to take a more coordinated approach to engagement. Marketing and sales teams need to work as one revenue team to generate demand together and create buying experiences that meet the high expectations of today’s B2B buyers. Learn how Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition are helping marketers execute exceptional customer experiences leveraging generative AI across content, data, and channels.
This track also includes the B2B Transformation Series, sessions that cover Adobe’s broader portfolio for B2B digital transformation.
Jess Criscione
CTO, Marketing & Sales Intelligence, IBM
Victoria Jabbar-Bey
Sr. Marketing Operations Manager, Okta
Carissa Russell
Sr. Marketing Operations Analyst, McGraw Hill
Miray Vu
Sr. Marketing Operations Manager/ Marketo Solution Architect, Qualcomm
For commerce, IT and marketing executives, digital merchandisers, commerce practitioners, and developers
With increasing pressure to drive revenue, digital commerce teams must find ways to expand their reach and increase conversion rates. Successful companies are driving conversion through lightning-fast storefronts that use real-time customer data to personalize every interaction and AI-powered content creation and merchandising to craft exceptional experiences in minutes. Their development teams are agile, quickly building new capabilities, expanding to new markets, and integrating solutions with API-first composable development. Hear from industry experts and leading B2B and B2C companies to learn how Adobe Commerce can help you to transform your commerce experience to double your traffic, conversion rates, and sales, while reducing your ongoing costs.
Marc Paladino
Director, IT, EchoStar
John Romney
Sr. Principal, Product Management and Strategy, Adobe
For developers, content authors, marketers, digital strategists, omnichannel architects, and IT
GenerativeAI has collapsed the distance between the question and the answer and the speed with which consumers and digital citizens expect to solve their problems has shrunk beyond recognition. To address this need for personalized and relevant engagement, brands must deliver exceptional, intent based experiences that anticipate customer need ahead of time. This requires technology, people and processes focused on better content creation through intelligence, accelerated activation of on-brand content at scale and the creation and management of optimized, self-learning experiences. Join us in these sessions to hear from Adobe, our partners and leading brands, on how they are harnessing technology to unleash exceptional experiences and accelerating business growth.
Carly Boord
Sr. Manager, Product Management - Contextual Experiences, T-Mobile
Justin Edwards
VP, Global Creative Digital and Brand Image, MAC Cosmetics
For marketing leaders and practitioners, creative operations, IT, project and program managers, and team leaders
The need for high quality content continues to grow. But oftentimes, disconnected teams, disparate tools, and inefficient workflows are keeping brands from achieving the required content velocity. This can reduce a brand's speed to market for their campaigns, decrease the ability to provide personalized marketing, and cause content costs to balloon. Generative AI promises enhanced speed and agility, but many enterprises are unsure of how to implement it safely and effectively. Learn how Adobe GenStudio – Adobe’s integrated end-to-end solution – can help optimize every step of the content supply chain, from workflows and planning, content creation, and delivery and activation—including how to leverage GenAI in a way that is commercially safe. Understanding how to implement a modern, integrated content supply chain solution can help you power your personalized experiences with an efficient, AI-powered content engine.
Heather Freeland
Chief Brand Officer, Adobe
Stephanie Gorski
Strategy Managing Director, Accenture
Jason Oke
Global Client President and Integrated Client Leader, Dentsu
Stephanie Walker
Personalization Content Strategist, Lenovo
For marketing leaders and decision makers, marketing analysts, digital marketers and advertisers, publishers, agencies, acquisition, and media teams
Marketers continue to face challenges in finding cost-effective customer acquisition strategies and prove the value of these efforts in driving growth for the business due to data gaps and fragmented measurement. They must juggle multiple publisher and data partner relationships to reach enough of their target audiences at scale. Advertisers and their agency partners need a solution that aligns marketing operations, improves campaign performance, and fosters trust. This approach should measure campaign efficacy, optimize across all levels of a campaign, define audience targets collaboratively with publishers and partners, and plan media investments for incremental gains. Join Adobe experts and industry leaders to discover how Adobe helps brands understand the true value of their marketing and advertising campaigns in driving growth. Learn how to actively optimize these efforts with accurate data and targeting across every online and offline interaction.
Kristen Harris
Director of Marketing Data Strategy and Optimization, H&R Block
Matt Scharf
VP, Growth Marketing Performance, Adobe
For marketing technologists, digital marketers and advertisers, customer data teams, loyalty managers, publishers, and acquisition and media teams
The landscape of customer data and experience management to drive new customer acquisition is undergoing rapid transformation. Market forces such as dynamic privacy regulations and the evolving demands of consumers are requiring brands to adopt a future-ready customer data platform and customer-centric experience strategy — imperative for winning (or attracting) new customers while upholding customer privacy and trust. This integrated approach is foundational for how data is collected, analyzed with AI, governed, and activated for personalization at scale across both B2C and B2B, while providing the added flexibility to optimize the journeys of high-value audiences. Engage with Adobe experts and industry thought leaders to discover how Adobe enables brands to truly know and respect their customers, transform data into impactful experiences, and learn and optimize at every customer interaction, on-site and off-site.
Nina Grossberg
MarTech Enablement Team Lead, Vanguard
Miriam Schachtman
Director, Marketing Technology, Alterra Mountain Company
Chris Sessoms
Sr. Manager, Web & Audience Technology, Red Hat
For digital and cross-channel marketers, lifecycle marketers, email and mobile marketers, loyalty managers, journey managers, B2C marketers, personalization managers, growth marketers, product owners, customer experience managers, and experimentation managers
The demand for meaningful interactions throughout a customer’s journey with your brand is higher than ever. To meet these expectations, leading organizations must create compelling, sophisticated journeys that balance brand-initiated campaigns with customer-initiated 1:1 moments across all channels, devices, and touchpoints. By connecting data and content and leveraging the power of AI and Generative AI, organizations can achieve this personalization at scale every time. Whether it's crafting comprehensive marketing campaigns or delivering in-the-moment responses based on real-time behavior, Adobe empowers brands to engage customers seamlessly. In this track, you will hear from Adobe customer journey management product owners and industry experts as they share best practices and actionable strategies for email marketing, web and mobile personalization, optimizing campaigns, journey-centric customer engagement, and more.
Haley Brunner
Director, Performance Marketing, National Football League
Ashley Cheretes
Director of Generative AI, Prudential Financial
Jose Luis Mendoza
Martech Manager, Interbank
Paloma Vivanco-Coutts
Digital Channels Manager, Auckland Airport
For all developers and technical practitioners: customers and partners
Join our diverse community of developers and technical practitioners who create incredible customer experiences across Data insights & Activation, Content & Commerce, Customer Journeys, and Marketing Planning & Workflow. Learn how customers and partners are integrating with and building on Adobe Experience Cloud and Adobe Experience Platform. Sessions and labs will feature the latest product updates and technical advances, with integration examples, developer tools, sample code, open-source repos, and other resources across Adobe Experience Cloud and Experience Platform. This track focuses on technical, practical, real-world solutions in sessions and hands-on labs.
Guillaume Clement
Multi-Solution Architect, FFE Solution Acceleration, Adobe
Trey McIntyre
Sr Principal Expert Solutions Consultant, Adobe
Susan Vertrees
Managing Principal Enterprise Architect, Adobe
Linda Wray
Sr. Practice Lead, Adobe
For senior business decision makers, marketing executives, team leaders, digital marketers, people managers
Generative AI is revolutionizing content creation, campaign management, and customer experiences for marketers and experience makers. CMOs and business leaders are actively seeking ways to harness its potential while adhering to their enterprise’s trust and brand standards. Join Adobe leaders, customers, and expert marketers as they explain how generative AI empowers marketers to work more efficiently, generate content optimized for key business objectives, and maximize returns on investment by enabling the seamless delivery of personalized experiences at scale.
Veronica Campbell
Associate Design Manager, PepsiCo Design and Innovation Center
Rebecca Gasser
Partner & Chief Information Officer, FGS Global
KrishnaKalyan Gorthi
Principal Software Engineer, Palo Alto Networks
Matt Hernandez
SVP of Design, Paramount Streaming
For senior business decision makers, marketing executives, team leaders, digital marketers, people managers
In today’s fast-evolving digital landscape, staying ahead requires business leaders to embrace creativity and adaptability while consistently delivering on brand promises. As customer expectations continue to rise, innovative experiences are becoming the norm. Generative AI is accelerating experiences creation, delivery, and measurement, making it essential to establish guardrails for brand standards and ethical practices. With these changes, it’s more critical than ever for organizations to prepare for future business and customer needs and to ensure every interaction delivers value.
Join fellow CMOs, CIOs, and digital leaders as they explore the impact of generative AI, customer experience, digital trends, and leadership. Discover how a strategic approach to people, processes, and technology can drive growth and build lasting customer loyalty.
Chris Paul
VP Digital, Verizon
Kim Scott
Author, Podcast Host and Co-Founder , Radical Candor
Emily Silver
Sr. VP, Chief Marketing and Athlete Experience Officer, DICK'S Sporting Goods
Jim Stengel
Host, The CMO Podcast; Former Global Marketing Officer, P&G
For business decision makers, marketing executives, marketing technologists, IT executives, data practitioners, team leaders, digital marketers, and people managers
In today's digital landscape, businesses face the challenge of not just surviving but thriving. To deepen customer relationships and loyalty, organizations must shift from a brand- or campaign-centric approach to a customer-centric model focused on maximizing customer lifetime value. This transformation requires teams across Marketing, Sales, Data, IT, Security, and other areas to employ cutting-edge, connected, and interoperable technologies and services that reduce time to value and optimize techniques like experimentation and decisioning. These tools empower brands to unlock next-level productivity and efficiency at every stage of customer interactions — from acquisition through engagement to growth and retention — with unprecedented scale and personalization. At the same time, businesses must implement robust protocols to maintain and prioritize consumer trust. Engage with Adobe experts, customers, and industry thought leaders to explore proven frameworks and essential strategies that connect functional and organizational silos throughout the customer lifecycle. Discover how this connected and integrated ecosystem can empower you to optimize customer engagement, driving greater revenue growth and deeper brand connections.
Akin Ajayi
Group Manager, Product Marketing, Adobe
Andrew Church
Digital Marketing Experience Director, Wegmans Food Markets
Kristy Duncan
Director, Product Management, Adobe
Rachel Hanessian
Sr Manager Product Management, Adobe
For executives and practitioners in marketing, creative teams, operations, IT, program management, services delivery, people managers, and team leaders
Whether you're leading global marketing campaigns, modernizing the content supply chain, designing new products, or driving business change, you need to be able to drive initiatives forward, orchestrate and automate work while managing complex processes at scale. Learn how to build a marketing system of record by centralizing and integrating work across teams and applications, as well as how to transform the work experience by automating process flows, centralizing programs, enabling collaboration, and aligning execution with objectives.
Hilary Cook
VP and Global Head of Marketing Orchestration, Marriott International
Ryan Housman
Sr. Director, Innovation Operations and Capabilities, Coca-Cola
Connie Sprinkle
SVP, Head of Marketing Risk and Operations, City National Bank
Richard Whitehead
Director, Product Marketing, Workfront, Adobe
— Adobe Summit 2024 attendee
Keep that mainstage momentum going — Adobe leaders and product experts team up with top brands to showcase modern customer experience strategies through real-world examples and product demos. You’ll come away with inspiring ideas you can put into action.
Connect with customers on their terms. With AI at the core, you can streamline workflows and support smarter decision-making at every step of the customer journey.
Learn moreExplore how generative AI-powered tools are paving the way for an innovative, agile future in marketing while maintaining responsible best practices.
Learn moreGet thought leadership insights, actionable strategies, and an overview of the offerings that are reshaping the future of B2B marketing success.
Learn moreExplore how marketing organizations can transform their end-to-end content supply chains to optimize efficiency, break down silos, and enable agile marketing.
Learn moreGet customer experience insights and expert tips for driving growth from industry leaders and Adobe partners.
View sessionsExplore the latest product updates, tips, and best practices for Adobe Experience Cloud solutions.
Learn moreGain a competitive edge in your industry with Adobe Digital Experience Certification Program.
View examsExpert users of Adobe DX solutions share real-world examples and advanced tips for taking your skills to the next level.
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